North America In-app Advertising Market Size, Share & Industry Analysis Report By Type (Banner Ads, Interstitial Ads, Video Ads, Rich Media Ads, and Native Ads), By Platform (Android, iOS, and Other Platform), By Application, By Country and Growth Forecast, 2025 - 2032
Published Date : 30-Jul-2025 |
Pages: 166 |
Report Format: PDF + Excel |
COVID-19 Impact on the North America In-app Advertising Market
Market Overview
The North America In-app Advertising Market would witness market growth of 10.7% CAGR during the forecast period (2025-2032).
The US market dominated the North America In-app Advertising Market by Country in 2024 and would continue to be a dominant market till 2032; thereby, achieving a market value of $93,246.8 million by 2032. The Canada market is experiencing a CAGR of 13.9% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 12.6% during (2025 - 2032).
In North America, in-app advertising is technology driven and valuable. This includes Canada and the United States both. It is at core for innovative ideas from all over the globe, both investing in the high-tech digital infrastructure and making interactive and innovative apps. The smartphone penetration and mobile apps have used for many things such as gaming, shopping, finance, and entertainment. This creates an ideal space for advertising.
Free Valuable Insights: The In-app Advertising Market is Predict to reach USD 415.48 Billion by 2032, at a CAGR of 11.4%
Important trends that are affecting in-app advertising in North America
- Growth of Privacy-Centric Advertising: Technologies like Apple’s App Tracking Transparency (ATT) gives more security and control to the consumers, due to this advertiser use safe methods for advertising.
- Emergence of Short Form Content: Short content is taking all over social media, and it is gaining popularity, due to wider reach and low attention span of the customers. Brands use short form content platforms like Instagram reels and TikTok to place their products.
- Enhanced Automation in Ad Delivery: AI is enhancing automation in in-app advertising, enabling brands to more precisely target users through real-time bidding. Engaging formats like rewarded and playable ads—especially popular in mobile games—offer interactive and enjoyable experiences.
Country Outlook
The United States is the dominant region the North America’s in-app advertising market, and it is dynamic due to frequent technological advances, government regulation, and changing consumer behavior. A large part of the population Is using smartphone and people are continuously connecting through social media, which makes it an ideal place for advertising. For instance, as per the National Telecommunication and Information Administration, 13 million more internet users in the U.S. in 2023 than 2021. The expansion of the apps across all industries from entertainment to finance has changed the old and traditional method of advertising and in-app advertising at the forefront of this shift in the USA.
Canada: Privacy-Focused and Digitally Engaged Market
Strong Focus on Privacy and Relevance
- User Privacy Security: Canadian advertisers are implementing privacy-friendly advertisements to steer clear of fraud and cyberattacks.
- Trend of Contextual Ads: The trend of contextual ads is when marketers display ads that enhance what viewers are viewing rather than what they would like to display.
Tech-Savvy Audience and App Usage
- Increasing Smartphone Use: Social media, shopping, and entertainment are the main reasons why Canadians use smartphones. The International Trade Administration (ITA) reports that 55% of Canadians used mobile devices to shop online in January 2022, with younger consumers accounting for 47% of all purchases made at least once a week. By 2025, this percentage is anticipated to increase to 77.6%.
- Smart Advertising Prospects: With strategically placed, useful in-app advertisements, new advertising opportunities are reaching a larger audience.
- Rising Interest in Purposeful Experiences: Canadians prefer advertisements that add value to their app experience without being obtrusive or disturbing.
Canada’s in-app ad market values privacy, uses contextual targeting, and engages a tech-savvy audience through meaningful, non-intrusive ad experiences.
Mexico: Fast-Growing and Mobile-Driven Market
Rapid Mobile Adoption and Digital Growth
- Smartphones on the Rise: More Mexicans are using smartphones and mobile internet than ever before.
- Apps Are Central to Daily Life: From chatting to shopping, apps are becoming a key part of how people live.
Huge Potential for Advertisers
- Diverse and Engaged Users: Mexico offers a wide variety of users ready to engage with useful content.
- Growth of Mobile Commerce: People are using apps more for buying and selling, opening new ad opportunities.
- Big Opportunity for In-App Ads: As digital services expand, advertisers have a chance to reach more people through smart, well-targeted in-app ads.
Increasing usage of smartphones and rising digital transformation are the factors driving the growth of in-app advertising in Mexico.
Based on Type, the market is segmented into Banner Ads, Interstitial Ads, Video Ads, Rich Media Ads, and Native Ads. Based on Platform, the market is segmented into Android, iOS, and Other Platform. Based on Application, the market is segmented into Gaming, Social, Entertainment, Online Shopping, News, Payment & Ticketing, and Other Application. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Google LLC
- Unity Software, Inc.
- Meta Platforms, Inc.
- Apple, Inc.
- InMobi Pte. Ltd.
- PubMatic, Inc.
- Verizon Communications, Inc.
- Microsoft Corporation
- X Corp. (Twitter, Inc.)
- AppLovin Corporation
North America In-app Advertising Market Report Segmentation
By Type
- Banner Ads
- Interstitial Ads
- Video Ads
- Rich Media Ads
- Native Ads
By Platform
- Android
- iOS
- Other Platform
By Application
- Gaming
- Social
- Entertainment
- Online Shopping
- News
- Payment & Ticketing
- Other Application
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of contents
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America In-app Advertising Market, by Type
1.4.2 North America In-app Advertising Market, by Platform
1.4.3 North America In-app Advertising Market, by Application
1.4.4 North America In-app Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in In-app Advertising Market
4.3 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of In-app Advertising Market
5.1 Research & Strategy Development
5.2 Product & Platform Development
5.3 Publisher Integration & Inventory Management
5.4 Advertiser Campaign Management
5.5 Auction & Impression Delivery
5.6 Data Analytics & Optimization
5.7 Payments & Revenue Settlement
5.8 Compliance, Privacy & Security
5.9 Customer Support & Technical Maintenance
Chapter 6. Key Costumer Criteria: In-app Advertising Market
Chapter 7. North America In-app Advertising Market by Type
7.1 North America Banner Ads Market by Country
7.2 North America Interstitial Ads Market by Country
7.3 North America Video Ads Market by Country
7.4 North America Rich Media Ads Market by Country
7.5 North America Native Ads Market by Country
Chapter 8. North America In-app Advertising Market by Platform
8.1 North America Android Market by Country
8.2 North America iOS Market by Country
8.3 North America Other Platform Market by Country
Chapter 9. North America In-app Advertising Market by Application
9.1 North America Gaming Market by Country
9.2 North America Social Market by Country
9.3 North America Entertainment Market by Country
9.4 North America Online Shopping Market by Country
9.5 North America News Market by Country
9.6 North America Payment & Ticketing Market by Country
9.7 North America Other Application Market by Country
Chapter 10. North America In-app Advertising Market by Country
10.1 US In-app Advertising Market
10.1.1 US In-app Advertising Market by Type
10.1.2 US In-app Advertising Market by Platform
10.1.3 US In-app Advertising Market by Application
10.2 Canada In-app Advertising Market
10.2.1 Canada In-app Advertising Market by Type
10.2.2 Canada In-app Advertising Market by Platform
10.2.3 Canada In-app Advertising Market by Application
10.3 Mexico In-app Advertising Market
10.3.1 Mexico In-app Advertising Market by Type
10.3.2 Mexico In-app Advertising Market by Platform
10.3.3 Mexico In-app Advertising Market by Application
10.4 Rest of North America In-app Advertising Market
10.4.1 Rest of North America In-app Advertising Market by Type
10.4.2 Rest of North America In-app Advertising Market by Platform
10.4.3 Rest of North America In-app Advertising Market by Application
Chapter 11. Company Profiles
11.1 Google LLC
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expenses
11.1.5 SWOT Analysis
11.2 Unity Software, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Product Launches and Product Expansions:
11.3 Meta Platforms, Inc.
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segment and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Apple, Inc.
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Regional Analysis
11.4.4 Research & Development Expense
11.4.5 SWOT Analysis
11.5 InMobi Pte. Ltd.
11.5.1 Company Overview
11.5.2 Recent strategies and developments:
11.5.2.1 Partnerships, Collaborations, and Agreements:
11.6 PubMatic, Inc.
11.6.1 Company Overview
11.6.2 Recent strategies and developments:
11.6.2.1 Partnerships, Collaborations, and Agreements:
11.7 Verizon Communications, Inc.
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental Analysis
11.7.4 SWOT Analysis
11.8 Microsoft Corporation
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expenses
11.8.5 SWOT Analysis
11.9 X Corp. (Twitter, Inc.)
11.9.1 Company Overview
11.10. AppLovin Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expenses
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America In-app Advertising Market, by Type
1.4.2 North America In-app Advertising Market, by Platform
1.4.3 North America In-app Advertising Market, by Application
1.4.4 North America In-app Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in In-app Advertising Market
4.3 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of In-app Advertising Market
5.1 Research & Strategy Development
5.2 Product & Platform Development
5.3 Publisher Integration & Inventory Management
5.4 Advertiser Campaign Management
5.5 Auction & Impression Delivery
5.6 Data Analytics & Optimization
5.7 Payments & Revenue Settlement
5.8 Compliance, Privacy & Security
5.9 Customer Support & Technical Maintenance
Chapter 6. Key Costumer Criteria: In-app Advertising Market
Chapter 7. North America In-app Advertising Market by Type
7.1 North America Banner Ads Market by Country
7.2 North America Interstitial Ads Market by Country
7.3 North America Video Ads Market by Country
7.4 North America Rich Media Ads Market by Country
7.5 North America Native Ads Market by Country
Chapter 8. North America In-app Advertising Market by Platform
8.1 North America Android Market by Country
8.2 North America iOS Market by Country
8.3 North America Other Platform Market by Country
Chapter 9. North America In-app Advertising Market by Application
9.1 North America Gaming Market by Country
9.2 North America Social Market by Country
9.3 North America Entertainment Market by Country
9.4 North America Online Shopping Market by Country
9.5 North America News Market by Country
9.6 North America Payment & Ticketing Market by Country
9.7 North America Other Application Market by Country
Chapter 10. North America In-app Advertising Market by Country
10.1 US In-app Advertising Market
10.1.1 US In-app Advertising Market by Type
10.1.2 US In-app Advertising Market by Platform
10.1.3 US In-app Advertising Market by Application
10.2 Canada In-app Advertising Market
10.2.1 Canada In-app Advertising Market by Type
10.2.2 Canada In-app Advertising Market by Platform
10.2.3 Canada In-app Advertising Market by Application
10.3 Mexico In-app Advertising Market
10.3.1 Mexico In-app Advertising Market by Type
10.3.2 Mexico In-app Advertising Market by Platform
10.3.3 Mexico In-app Advertising Market by Application
10.4 Rest of North America In-app Advertising Market
10.4.1 Rest of North America In-app Advertising Market by Type
10.4.2 Rest of North America In-app Advertising Market by Platform
10.4.3 Rest of North America In-app Advertising Market by Application
Chapter 11. Company Profiles
11.1 Google LLC
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expenses
11.1.5 SWOT Analysis
11.2 Unity Software, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Product Launches and Product Expansions:
11.3 Meta Platforms, Inc.
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segment and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Apple, Inc.
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Regional Analysis
11.4.4 Research & Development Expense
11.4.5 SWOT Analysis
11.5 InMobi Pte. Ltd.
11.5.1 Company Overview
11.5.2 Recent strategies and developments:
11.5.2.1 Partnerships, Collaborations, and Agreements:
11.6 PubMatic, Inc.
11.6.1 Company Overview
11.6.2 Recent strategies and developments:
11.6.2.1 Partnerships, Collaborations, and Agreements:
11.7 Verizon Communications, Inc.
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental Analysis
11.7.4 SWOT Analysis
11.8 Microsoft Corporation
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expenses
11.8.5 SWOT Analysis
11.9 X Corp. (Twitter, Inc.)
11.9.1 Company Overview
11.10. AppLovin Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expenses
List of Tables
TABLE 1 North America In-app Advertising Market, 2021 - 2024, USD Million
TABLE 2 North America In-app Advertising Market, 2025 - 2032, USD Million
TABLE 3 Key Costumer Criteria: In-app Advertising Market
TABLE 4 North America In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 5 North America In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 6 North America Banner Ads Market by Country, 2021 - 2024, USD Million
TABLE 7 North America Banner Ads Market by Country, 2025 - 2032, USD Million
TABLE 8 North America Interstitial Ads Market by Country, 2021 - 2024, USD Million
TABLE 9 North America Interstitial Ads Market by Country, 2025 - 2032, USD Million
TABLE 10 North America Video Ads Market by Country, 2021 - 2024, USD Million
TABLE 11 North America Video Ads Market by Country, 2025 - 2032, USD Million
TABLE 12 North America Rich Media Ads Market by Country, 2021 - 2024, USD Million
TABLE 13 North America Rich Media Ads Market by Country, 2025 - 2032, USD Million
TABLE 14 North America Native Ads Market by Country, 2021 - 2024, USD Million
TABLE 15 North America Native Ads Market by Country, 2025 - 2032, USD Million
TABLE 16 Use Case - 1 Geo-Targeted Chronic Care Awareness through Banner Ads
TABLE 17 Use Case - 2 Full-Screen Product Launch Ads in Telemedicine Apps
TABLE 18 Use Case - 3 Rewarded Video Ads for Adherence Education in Wellness Apps
TABLE 19 Use Case - 4 Real-Time Allergy Relief Campaign Using Weather-Linked Rich Media Ads
TABLE 20 Use Case - 5 Embedded Wellness Product Discovery via Native Fitness Feed Ads
TABLE 21 North America In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 22 North America In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 23 North America Android Market by Country, 2021 - 2024, USD Million
TABLE 24 North America Android Market by Country, 2025 - 2032, USD Million
TABLE 25 North America iOS Market by Country, 2021 - 2024, USD Million
TABLE 26 North America iOS Market by Country, 2025 - 2032, USD Million
TABLE 27 North America Other Platform Market by Country, 2021 - 2024, USD Million
TABLE 28 North America Other Platform Market by Country, 2025 - 2032, USD Million
TABLE 29 Use Case - 1 Multi-Language Health Ad Expansion via Android Fitness Ecosystem
TABLE 30 Use Case - 2 Premium Healthcare Service Ads within iOS Wellness Subscriptions
TABLE 31 Use Case - 3 In-App Cross-Screen Retargeting for Pharma Loyalty Programs
TABLE 32 North America In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 33 North America In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 34 North America Gaming Market by Country, 2021 - 2024, USD Million
TABLE 35 North America Gaming Market by Country, 2025 - 2032, USD Million
TABLE 36 North America Social Market by Country, 2021 - 2024, USD Million
TABLE 37 North America Social Market by Country, 2025 - 2032, USD Million
TABLE 38 North America Entertainment Market by Country, 2021 - 2024, USD Million
TABLE 39 North America Entertainment Market by Country, 2025 - 2032, USD Million
TABLE 40 North America Online Shopping Market by Country, 2021 - 2024, USD Million
TABLE 41 North America Online Shopping Market by Country, 2025 - 2032, USD Million
TABLE 42 North America News Market by Country, 2021 - 2024, USD Million
TABLE 43 North America News Market by Country, 2025 - 2032, USD Million
TABLE 44 North America Payment & Ticketing Market by Country, 2021 - 2024, USD Million
TABLE 45 North America Payment & Ticketing Market by Country, 2025 - 2032, USD Million
TABLE 46 North America Other Application Market by Country, 2021 - 2024, USD Million
TABLE 47 North America Other Application Market by Country, 2025 - 2032, USD Million
TABLE 48 Use Case - 1 Gamified Health Quiz Ads in Mobile Gaming Apps
TABLE 49 Use Case - 2 Influencer-Driven Supplement Ads in In-App Social Stories
TABLE 50 Use Case - 3 Contextual Pharma Ads in Free Streaming Platforms
TABLE 51 Use Case - 4 Health Product Discovery via In-App Shopping Ads
TABLE 52 Use Case - 5 Fact-Based Healthcare Campaigns in News Aggregator Apps
TABLE 53 Use Case - 6 Transactional Trigger-Based Health Ads in Ticketing & Wallet Apps
TABLE 54 Use Case - 7 In-App Parenting Tools Promoting Pediatric Wellness Products
TABLE 55 North America In-app Advertising Market by Country, 2021 - 2024, USD Million
TABLE 56 North America In-app Advertising Market by Country, 2025 - 2032, USD Million
TABLE 57 US In-app Advertising Market, 2021 - 2024, USD Million
TABLE 58 US In-app Advertising Market, 2025 - 2032, USD Million
TABLE 59 US In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 60 US In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 61 US In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 62 US In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 63 US In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 64 US In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 65 Canada In-app Advertising Market, 2021 - 2024, USD Million
TABLE 66 Canada In-app Advertising Market, 2025 - 2032, USD Million
TABLE 67 Canada In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 68 Canada In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 69 Canada In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 70 Canada In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 71 Canada In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 72 Canada In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 73 Mexico In-app Advertising Market, 2021 - 2024, USD Million
TABLE 74 Mexico In-app Advertising Market, 2025 - 2032, USD Million
TABLE 75 Mexico In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 76 Mexico In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 77 Mexico In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 78 Mexico In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 79 Mexico In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 80 Mexico In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 81 Rest of North America In-app Advertising Market, 2021 - 2024, USD Million
TABLE 82 Rest of North America In-app Advertising Market, 2025 - 2032, USD Million
TABLE 83 Rest of North America In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 84 Rest of North America In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 85 Rest of North America In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 86 Rest of North America In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 87 Rest of North America In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 88 Rest of North America In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 89 Key Information – Google LLC
TABLE 90 Key Information – Unity Software, Inc.
TABLE 91 Key Information – Meta Platforms, Inc.
TABLE 92 Key Information – Apple, Inc.
TABLE 93 Key Information – InMobi Pte. Ltd.
TABLE 94 key information – PubMatic, Inc.
TABLE 95 key information – Verizon Communications, Inc.
TABLE 96 Key Information – Microsoft Corporation
TABLE 97 Key Information – X Corp.
TABLE 98 Key Information – AppLovin Corporation
List of Figures
FIG 1 Methodology for the research
FIG 2 North America In-app Advertising Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting In-app Advertising Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – In-app Advertising Market
FIG 6 Value Chain Analysis of In-app Advertising Market
FIG 7 Key Costumer Criteria: In-app Advertising Market
FIG 8 North America In-app Advertising Market share by Type, 2024
FIG 9 North America In-app Advertising Market share by Type, 2032
FIG 10 North America In-app Advertising Market by Type, 2021 - 2032, USD Million
FIG 11 North America In-app Advertising Market share by Platform, 2024
FIG 12 North America In-app Advertising Market share by Platform, 2032
FIG 13 North America In-app Advertising Market by Platform, 2021 - 2032, USD Million
FIG 14 North America In-app Advertising Market share by Application, 2024
FIG 15 North America In-app Advertising Market share by Application, 2032
FIG 16 North America In-app Advertising Market by Application, 2021 - 2032, USD Million
FIG 17 North America In-app Advertising Market share by Country, 2024
FIG 18 North America In-app Advertising Market share by Country, 2032
FIG 19 North America In-app Advertising Market by Country, 2021 - 2032, USD Million
FIG 20 SWOT Analysis: Google LLC
FIG 21 Recent strategies and developments: Unity Software Inc.
FIG 22 SWOT Analysis: Meta Platforms, Inc.
FIG 23 SWOT Analysis: Apple, Inc.
FIG 24 SWOT Analysis: Verizon Communications, Inc.
FIG 25 SWOT Analysis: Microsoft Corporation
TABLE 2 North America In-app Advertising Market, 2025 - 2032, USD Million
TABLE 3 Key Costumer Criteria: In-app Advertising Market
TABLE 4 North America In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 5 North America In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 6 North America Banner Ads Market by Country, 2021 - 2024, USD Million
TABLE 7 North America Banner Ads Market by Country, 2025 - 2032, USD Million
TABLE 8 North America Interstitial Ads Market by Country, 2021 - 2024, USD Million
TABLE 9 North America Interstitial Ads Market by Country, 2025 - 2032, USD Million
TABLE 10 North America Video Ads Market by Country, 2021 - 2024, USD Million
TABLE 11 North America Video Ads Market by Country, 2025 - 2032, USD Million
TABLE 12 North America Rich Media Ads Market by Country, 2021 - 2024, USD Million
TABLE 13 North America Rich Media Ads Market by Country, 2025 - 2032, USD Million
TABLE 14 North America Native Ads Market by Country, 2021 - 2024, USD Million
TABLE 15 North America Native Ads Market by Country, 2025 - 2032, USD Million
TABLE 16 Use Case - 1 Geo-Targeted Chronic Care Awareness through Banner Ads
TABLE 17 Use Case - 2 Full-Screen Product Launch Ads in Telemedicine Apps
TABLE 18 Use Case - 3 Rewarded Video Ads for Adherence Education in Wellness Apps
TABLE 19 Use Case - 4 Real-Time Allergy Relief Campaign Using Weather-Linked Rich Media Ads
TABLE 20 Use Case - 5 Embedded Wellness Product Discovery via Native Fitness Feed Ads
TABLE 21 North America In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 22 North America In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 23 North America Android Market by Country, 2021 - 2024, USD Million
TABLE 24 North America Android Market by Country, 2025 - 2032, USD Million
TABLE 25 North America iOS Market by Country, 2021 - 2024, USD Million
TABLE 26 North America iOS Market by Country, 2025 - 2032, USD Million
TABLE 27 North America Other Platform Market by Country, 2021 - 2024, USD Million
TABLE 28 North America Other Platform Market by Country, 2025 - 2032, USD Million
TABLE 29 Use Case - 1 Multi-Language Health Ad Expansion via Android Fitness Ecosystem
TABLE 30 Use Case - 2 Premium Healthcare Service Ads within iOS Wellness Subscriptions
TABLE 31 Use Case - 3 In-App Cross-Screen Retargeting for Pharma Loyalty Programs
TABLE 32 North America In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 33 North America In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 34 North America Gaming Market by Country, 2021 - 2024, USD Million
TABLE 35 North America Gaming Market by Country, 2025 - 2032, USD Million
TABLE 36 North America Social Market by Country, 2021 - 2024, USD Million
TABLE 37 North America Social Market by Country, 2025 - 2032, USD Million
TABLE 38 North America Entertainment Market by Country, 2021 - 2024, USD Million
TABLE 39 North America Entertainment Market by Country, 2025 - 2032, USD Million
TABLE 40 North America Online Shopping Market by Country, 2021 - 2024, USD Million
TABLE 41 North America Online Shopping Market by Country, 2025 - 2032, USD Million
TABLE 42 North America News Market by Country, 2021 - 2024, USD Million
TABLE 43 North America News Market by Country, 2025 - 2032, USD Million
TABLE 44 North America Payment & Ticketing Market by Country, 2021 - 2024, USD Million
TABLE 45 North America Payment & Ticketing Market by Country, 2025 - 2032, USD Million
TABLE 46 North America Other Application Market by Country, 2021 - 2024, USD Million
TABLE 47 North America Other Application Market by Country, 2025 - 2032, USD Million
TABLE 48 Use Case - 1 Gamified Health Quiz Ads in Mobile Gaming Apps
TABLE 49 Use Case - 2 Influencer-Driven Supplement Ads in In-App Social Stories
TABLE 50 Use Case - 3 Contextual Pharma Ads in Free Streaming Platforms
TABLE 51 Use Case - 4 Health Product Discovery via In-App Shopping Ads
TABLE 52 Use Case - 5 Fact-Based Healthcare Campaigns in News Aggregator Apps
TABLE 53 Use Case - 6 Transactional Trigger-Based Health Ads in Ticketing & Wallet Apps
TABLE 54 Use Case - 7 In-App Parenting Tools Promoting Pediatric Wellness Products
TABLE 55 North America In-app Advertising Market by Country, 2021 - 2024, USD Million
TABLE 56 North America In-app Advertising Market by Country, 2025 - 2032, USD Million
TABLE 57 US In-app Advertising Market, 2021 - 2024, USD Million
TABLE 58 US In-app Advertising Market, 2025 - 2032, USD Million
TABLE 59 US In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 60 US In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 61 US In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 62 US In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 63 US In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 64 US In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 65 Canada In-app Advertising Market, 2021 - 2024, USD Million
TABLE 66 Canada In-app Advertising Market, 2025 - 2032, USD Million
TABLE 67 Canada In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 68 Canada In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 69 Canada In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 70 Canada In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 71 Canada In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 72 Canada In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 73 Mexico In-app Advertising Market, 2021 - 2024, USD Million
TABLE 74 Mexico In-app Advertising Market, 2025 - 2032, USD Million
TABLE 75 Mexico In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 76 Mexico In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 77 Mexico In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 78 Mexico In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 79 Mexico In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 80 Mexico In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 81 Rest of North America In-app Advertising Market, 2021 - 2024, USD Million
TABLE 82 Rest of North America In-app Advertising Market, 2025 - 2032, USD Million
TABLE 83 Rest of North America In-app Advertising Market by Type, 2021 - 2024, USD Million
TABLE 84 Rest of North America In-app Advertising Market by Type, 2025 - 2032, USD Million
TABLE 85 Rest of North America In-app Advertising Market by Platform, 2021 - 2024, USD Million
TABLE 86 Rest of North America In-app Advertising Market by Platform, 2025 - 2032, USD Million
TABLE 87 Rest of North America In-app Advertising Market by Application, 2021 - 2024, USD Million
TABLE 88 Rest of North America In-app Advertising Market by Application, 2025 - 2032, USD Million
TABLE 89 Key Information – Google LLC
TABLE 90 Key Information – Unity Software, Inc.
TABLE 91 Key Information – Meta Platforms, Inc.
TABLE 92 Key Information – Apple, Inc.
TABLE 93 Key Information – InMobi Pte. Ltd.
TABLE 94 key information – PubMatic, Inc.
TABLE 95 key information – Verizon Communications, Inc.
TABLE 96 Key Information – Microsoft Corporation
TABLE 97 Key Information – X Corp.
TABLE 98 Key Information – AppLovin Corporation
List of Figures
FIG 1 Methodology for the research
FIG 2 North America In-app Advertising Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting In-app Advertising Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – In-app Advertising Market
FIG 6 Value Chain Analysis of In-app Advertising Market
FIG 7 Key Costumer Criteria: In-app Advertising Market
FIG 8 North America In-app Advertising Market share by Type, 2024
FIG 9 North America In-app Advertising Market share by Type, 2032
FIG 10 North America In-app Advertising Market by Type, 2021 - 2032, USD Million
FIG 11 North America In-app Advertising Market share by Platform, 2024
FIG 12 North America In-app Advertising Market share by Platform, 2032
FIG 13 North America In-app Advertising Market by Platform, 2021 - 2032, USD Million
FIG 14 North America In-app Advertising Market share by Application, 2024
FIG 15 North America In-app Advertising Market share by Application, 2032
FIG 16 North America In-app Advertising Market by Application, 2021 - 2032, USD Million
FIG 17 North America In-app Advertising Market share by Country, 2024
FIG 18 North America In-app Advertising Market share by Country, 2032
FIG 19 North America In-app Advertising Market by Country, 2021 - 2032, USD Million
FIG 20 SWOT Analysis: Google LLC
FIG 21 Recent strategies and developments: Unity Software Inc.
FIG 22 SWOT Analysis: Meta Platforms, Inc.
FIG 23 SWOT Analysis: Apple, Inc.
FIG 24 SWOT Analysis: Verizon Communications, Inc.
FIG 25 SWOT Analysis: Microsoft Corporation