North America Fortified Rice Market Size, Share & Industry Analysis Report By End User (Off-trade (Supermarkets & Hypermarkets, Convenience Stores, Online stores, Specialty Stores, and Other Off-trade Type) and On-Trade), By Category (Conventional and Organic), By Nutrient (Iron, Vitamin, Zinc, and Minerals), By Country and Growth Forecast, 2025 - 2032

The North America Fortified Rice Market would witness market growth of 6.8% CAGR during the forecast period (2025-2032).

The US market dominated the North America Fortified Rice Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,609.7 million by 2032. The Canada market is experiencing a CAGR of 8.6% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 7.7% during (2025 - 2032). The US and Canada led the North America Fortified Rice Market by Country with a market share of 66.1% and 15.1% in 2024.

In North America, the market for fortified rice has shifted. It has evolved from a general retail staple to a focused public health and procurement-driven initiative. Rice's place in institutional and domestic meals has increased due to changing demographics, multicultural food demands, and plant-forward diets. Historically, wheat flour and cereals were used to meet fortification needs. Early acceptance issues were addressed by hot-extrusion technology. This development allowed fortified kernels to retain iron, folate, and zinc while still looking and cooking like regular rice. Schools, healthcare systems, and long-term care facilities were early adopters. They incorporated fortified rice as a convenient way to increase micronutrient intake without changing dietary practices, preparation methods, or taste.

Three trends characterize market growth: digitization for compliance and traceability, premiumization with cooking and sensory parity in retail, and institutionalization through public procurement and healthcare. The ability to meet strict requirements is now more important in competition than branding. Nutrient retention after cooking and cost-effectiveness close to commodity rice levels are key factors. Retail adoption increases in multicultural markets through reasonably priced fortified SKUs. Suppliers with domestic extrusion, accredited lab support, and digital QA systems have an advantage. Overall, fortified rice has grown from minor experiments to a focused part of North America's fortification framework. This framework is now based on dependability, adherence, and health results.

Category Outlook

Based on Category, the market is segmented into Conventional and Organic. With a compound annual growth rate (CAGR) of 7.4% over the projection period, the Conventional Market, dominate the Mexico Fortified Rice Market by Category in 2024 and would be a prominent market until 2032. The Organic market is expected to witness a CAGR of 8.9% during (2025 - 2032).

Nutrient Outlook

Based on Nutrient, the market is segmented into Iron, Vitamin, Zinc, and Minerals. The Iron market segment dominated the Canada Fortified Rice Market by Nutrient is expected to grow at a CAGR of 8 % during the forecast period thereby continuing its dominance until 2032. Also, The Zinc market is anticipated to grow as a CAGR of 9.2 % during the forecast period during (2025 - 2032).

Free Valuable Insights: The Fortified Rice Market is Predict to reach USD 18.17 Billion by 2032, at a CAGR of 7.2%

Country Outlook

The market for fortified rice in the United States is program-driven. It is largely influenced by foreign aid and federal procurement, rather than consumer demand. Fortified rice has been a staple of the USDA's McGovern-Dole Program since the early 2000s. Shipments have increased recently to support school nutrition and feeding programs around the world. It has also been implemented domestically in clinical food-as-medicine programs and school nutrition pilots. This is especially true in multicultural communities and hospital diets aimed at preventing anemia. Strict USDA nutrient requirements contribute to growth, as do advances in extrusion and digital quality assurance technologies. The understanding that fortification is an economical public health measure is also important. Competition focuses on price effectiveness, nutrient stability, and compliance. This highlights a regulated market that prioritizes health outcomes over consumer branding.

List of Key Companies Profiled

• DSM-Firmenich
• BASF SE
• Cargill, Incorporated
• Olam International Limited
• General Mills Inc.
• Bunge Limited
• KRBL Ltd.
• Buhler Group
• LT Foods Limited
• Wilmar International Ltd

North America Fortified Rice Market Report Segmentation

By End User

• Off-trade
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online stores
  • Specialty Stores
  • Other Off-trade Type
• On-Trade

By Category

• Conventional
• Organic

By Nutrient

• Iron
• Vitamin
• Zinc
• Minerals

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Fortified Rice Market, by End User
1.4.2 North America Fortified Rice Market, by Category
1.4.3 North America Fortified Rice Market, by Nutrient
1.4.4 North America Fortified Rice Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.2 Key Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Market Trends – North America Fortified Rice Market
Chapter 5. State of Competition - North America Fortified Rice Market
Chapter 6. Competition Analysis – Global
6.1 Market Share Analysis, 2024
6.2 Porter Five Forces Analysis

Chapter 7. Value Chain Analysis of Fortified Rice Market
Chapter 8. PLC (Product Life Cycle) - Fortified Rice Market
Chapter 9. Market consolidation - Fortified Rice Market
Chapter 10. Key Customer Criteria - Fortified Rice Market
Chapter 11. North America Fortified Rice Market by End User
11.1 North America Off-trade Market by Region
11.2 North America Fortified Rice Market by Off-trade Type
11.2.1 North America Supermarkets & Hypermarkets Market by Country
11.2.2 North America Convenience Stores Market by Country
11.2.3 North America Online stores Market by Country
11.2.4 North America Specialty Stores Market by Country
11.2.5 North America Other Off-trade Type Market by Country
11.3 North America On-Trade Market by Region

Chapter 12. North America Fortified Rice Market by Category
12.1 North America Conventional Market by Country
12.2 North America Organic Market by Country

Chapter 13. North America Fortified Rice Market by Nutrient
13.1 North America Iron Market by Country
13.2 North America Vitamin Market by Country
13.3 North America Zinc Market by Country
13.4 North America Minerals Market by Country

Chapter 14. North America Fortified Rice Market by Country
14.1 US Fortified Rice Market
14.1.1 US Fortified Rice Market by End User
14.1.1.1 US Fortified Rice Market by Off-trade Type
14.1.2 US Fortified Rice Market by Category
14.1.3 US Fortified Rice Market by Nutrient
14.2 Canada Fortified Rice Market
14.2.1 Canada Fortified Rice Market by End User
14.2.1.1 Canada Fortified Rice Market by Off-trade Type
14.2.2 Canada Fortified Rice Market by Category
14.2.3 Canada Fortified Rice Market by Nutrient
14.3 Mexico Fortified Rice Market
14.3.1 Mexico Fortified Rice Market by End User
14.3.1.1 Mexico Fortified Rice Market by Off-trade Type
14.3.2 Mexico Fortified Rice Market by Category
14.3.3 Mexico Fortified Rice Market by Nutrient
14.4 Rest of North America Fortified Rice Market
14.4.1 Rest of North America Fortified Rice Market by End User
14.4.1.1 Rest of North America Fortified Rice Market by Off-trade Type
14.4.2 Rest of North America Fortified Rice Market by Category
14.4.3 Rest of North America Fortified Rice Market by Nutrient

Chapter 15. Company Profiles
15.1 DSM-Firmenich
15.1.1 Company Overview
15.1.2 Financial Analysis
15.1.3 Segmental and Regional Analysis
15.1.4 Research & Development Expenses
15.1.5 SWOT Analysis
15.2 BASF SE
15.2.1 Company Overview
15.2.2 Financial Analysis
15.2.3 Segmental and Regional Analysis
15.2.4 Research & Development Expenses
15.2.5 SWOT Analysis
15.3 Cargill, Incorporated
15.3.1 Company Overview
15.3.2 SWOT Analysis
15.4 Olam International Limited
15.4.1 Company Overview
15.4.2 Financial Analysis
15.4.3 Segmental and Regional Analysis
15.5 General Mills, Inc.
15.5.1 Company Overview
15.5.2 Financial Analysis
15.5.3 Segmental and Regional Analysis
15.5.4 Research & Development Expense
15.5.5 SWOT Analysis
15.6 Bunge Limited
15.6.1 Company Overview
15.6.2 Financial Analysis
15.6.3 Segmental and Regional Analysis
15.6.4 Research & Development Expense
15.6.5 SWOT Analysis
15.7 KRBL Ltd.
15.7.1 Company Overview
15.7.2 SWOT Analysis
15.8 Buhler Group
15.8.1 Company Overview
15.8.2 Financial Analysis
15.8.3 Segmental and Regional Analysis
15.8.4 Research & Development Expense
15.9 LT Foods Limited
15.9.1 Company Overview
15.9.2 Financial Analysis
15.9.3 Regional Analysis
15.9.4 Research & Development Expenses
15.0. Wilmar International Ltd.
15.10.1 Company Overview
15.10.2 Financial Analysis
15.10.3 Segmental and Regional Analysis

TABLE 1 North America Fortified Rice Market, 2021 - 2024, USD Million
TABLE 2 North America Fortified Rice Market, 2025 - 2032, USD Million
TABLE 3 Key Customer Criteria - Fortified Rice Market
TABLE 4 North America Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 5 North America Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 6 North America Off-trade Market by Region, 2021 - 2024, USD Million
TABLE 7 North America Off-trade Market by Region, 2025 - 2032, USD Million
TABLE 8 North America Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 9 North America Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 10 North America Supermarkets & Hypermarkets Market by Country, 2021 - 2024, USD Million
TABLE 11 North America Supermarkets & Hypermarkets Market by Country, 2025 - 2032, USD Million
TABLE 12 North America Convenience Stores Market by Country, 2021 - 2024, USD Million
TABLE 13 North America Convenience Stores Market by Country, 2025 - 2032, USD Million
TABLE 14 North America Online stores Market by Country, 2021 - 2024, USD Million
TABLE 15 North America Online stores Market by Country, 2025 - 2032, USD Million
TABLE 16 North America Specialty Stores Market by Country, 2021 - 2024, USD Million
TABLE 17 North America Specialty Stores Market by Country, 2025 - 2032, USD Million
TABLE 18 North America Other Off-trade Type Market by Country, 2021 - 2024, USD Million
TABLE 19 North America Other Off-trade Type Market by Country, 2025 - 2032, USD Million
TABLE 20 North America On-Trade Market by Region, 2021 - 2024, USD Million
TABLE 21 North America On-Trade Market by Region, 2025 - 2032, USD Million
TABLE 22 North America Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 23 North America Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 24 North America Conventional Market by Country, 2021 - 2024, USD Million
TABLE 25 North America Conventional Market by Country, 2025 - 2032, USD Million
TABLE 26 North America Organic Market by Country, 2021 - 2024, USD Million
TABLE 27 North America Organic Market by Country, 2025 - 2032, USD Million
TABLE 28 North America Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 29 North America Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 30 North America Iron Market by Country, 2021 - 2024, USD Million
TABLE 31 North America Iron Market by Country, 2025 - 2032, USD Million
TABLE 32 North America Vitamin Market by Country, 2021 - 2024, USD Million
TABLE 33 North America Vitamin Market by Country, 2025 - 2032, USD Million
TABLE 34 North America Zinc Market by Country, 2021 - 2024, USD Million
TABLE 35 North America Zinc Market by Country, 2025 - 2032, USD Million
TABLE 36 North America Minerals Market by Country, 2021 - 2024, USD Million
TABLE 37 North America Minerals Market by Country, 2025 - 2032, USD Million
TABLE 38 North America Fortified Rice Market by Country, 2021 - 2024, USD Million
TABLE 39 North America Fortified Rice Market by Country, 2025 - 2032, USD Million
TABLE 40 US Fortified Rice Market, 2021 - 2024, USD Million
TABLE 41 US Fortified Rice Market, 2025 - 2032, USD Million
TABLE 42 US Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 43 US Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 44 US Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 45 US Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 46 US Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 47 US Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 48 US Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 49 US Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 50 Canada Fortified Rice Market, 2021 - 2024, USD Million
TABLE 51 Canada Fortified Rice Market, 2025 - 2032, USD Million
TABLE 52 Canada Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 53 Canada Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 54 Canada Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 55 Canada Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 56 Canada Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 57 Canada Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 58 Canada Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 59 Canada Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 60 Mexico Fortified Rice Market, 2021 - 2024, USD Million
TABLE 61 Mexico Fortified Rice Market, 2025 - 2032, USD Million
TABLE 62 Mexico Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 63 Mexico Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 64 Mexico Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 65 Mexico Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 66 Mexico Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 67 Mexico Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 68 Mexico Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 69 Mexico Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 70 Rest of North America Fortified Rice Market, 2021 - 2024, USD Million
TABLE 71 Rest of North America Fortified Rice Market, 2025 - 2032, USD Million
TABLE 72 Rest of North America Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 73 Rest of North America Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 74 Rest of North America Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 75 Rest of North America Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 76 Rest of North America Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 77 Rest of North America Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 78 Rest of North America Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 79 Rest of North America Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 80 Key Information – dsm-firmenich
TABLE 81 Key Information – BASF SE
TABLE 82 Key Information – Cargill, Incorporated
TABLE 83 key Information – Olam International Limited
TABLE 84 Key Information – General Mills, Inc.
TABLE 85 Key Information – Bunge Limited
TABLE 86 Key Information – KRBL Ltd.
TABLE 87 Key Information – Buhler Group
TABLE 88 Key Information – LT Foods limited
TABLE 89 Key Information – Wilmar International Ltd

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Fortified Rice Market, 2021 - 2032, USD Million
FIG 3 Key Impacting Fortified Rice Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – Fortified Rice Market
FIG 6 Value Chain Analysis of Fortified Rice Market
FIG 7 Key Customer Criteria - Fortified Rice Market
FIG 8 North America Fortified Rice Market share by End User, 2024
FIG 9 North America Fortified Rice Market share by End User, 2032
FIG 10 North America Fortified Rice Market by End User, 2021 - 2032, USD Million
FIG 11 North America Fortified Rice Market share by Category, 2024
FIG 12 North America Fortified Rice Market share by Category, 2032
FIG 13 North America Fortified Rice Market by Category, 2021 - 2032, USD Million
FIG 14 North America Fortified Rice Market share by Nutrient, 2024
FIG 15 North America Fortified Rice Market share by Nutrient, 2032
FIG 16 North America Fortified Rice Market by Nutrient, 2021 - 2032, USD Million
FIG 17 North America Fortified Rice Market share by Country, 2024
FIG 18 North America Fortified Rice Market share by Country, 2032
FIG 19 North America Fortified Rice Market by Country, 2021 - 2032, USD Million
FIG 20 SWOT Analysis: DSM-Firmenich
FIG 21 SWOT Analysis: BASF SE
FIG 22 SWOT Analysis: Cargill, Incorporated
FIG 23 Swot Analysis: General Mills, Inc.
FIG 24 SWOT Analysis: Bunge Limited
FIG 25 Swot Analysis: KRBL Ltd.