The North America Extended Reality Market would witness market growth of 28.3% CAGR during the forecast period (2022-2028).
The pandemic created a spike in demand for AR and VR products. As a result, several companies have begun producing these products with cutting-edge technologies and unique functionalities and attributes. For example, some tablets offer dual 3G SIM for surfing and calling needs in a single tab, while others have various CPUs and operating systems (OS), like Android ICS, which is currently progressively being displaced by Android Jellybean.
The characteristics and specifications of the next augmented and virtual realities are projected to undergo a revolution owing to cutting-edge technology and innovation. Additionally, 5G technology is anticipated to offer attractive market expansion opportunities. People are responding to it quite well, and as a result, improvements in tablet technology will undoubtedly generate excitement in the AR and VR industries.
eCommerce and online buying have significantly changed the retail industry. As customers can try things out on their cellphones before buying them, augmented reality technology is bringing products to life. Users of VR headsets can interact with brands in a virtual setting. In addition, users are able to test-drive and put together sturdy goods like furniture and appliances within the VR through immersive storytelling. In the coming years, the market will advance owing to these intriguing possibilities.
A hub for cutting-edge technology is found in this region. The increased use of XR is attributed to industrialization and rising industrial safety consciousness. Among the most advanced XR markets is anticipated to be in the US. The majority of American-based businesses are leading the way in this technology. A strong regional AR ecosystem has been developed due to widespread technological exposure and the accessibility of smart devices. The region also boasts the highest rate of smart gadget adoption, particularly for smart glasses and smartwatches. Due to the substantial influence that smart devices, particularly smartphones, have on the development of the AR industry, the region presents a sizable opportunity. This supports the growth of the regional market.
The US market dominated the North America Extended Reality Market by Country in 2021 and would continue to be a dominant market till 2028; thereby, achieving a market value of $43,426.2 million by 2028. The Canada market is poised to grow at a CAGR of 31.2% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 30% during (2022 - 2028).
Based on Component, the market is segmented into Hardware, Software and Services. Based on Technology, the market is segmented into Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). Based on End User, the market is segmented into Gaming, Aerospace & Defense, Manufacturing & Industrial, Healthcare, Education, Retail, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Extended Reality Market is Predict to reach $161.6 Billion by 2028, at a CAGR of 29.7%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Meta Platforms, Inc. (Facebook), Sony Corporation, Microsoft Corporation, Google LLC (Alphabet Inc.), Accenture PLC, Qualcomm Incorporated (Qualcomm Technologies, Inc.), HTC Corporation, Unity Software, Inc., Adobe, Inc., and SoftServe, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Component
By Technology
- Virtual Reality (VR)
- Augmented Reality (AR)
- Mixed Reality (MR)
By End User
- Gaming
- Aerospace & Defense
- Manufacturing & Industrial
- Healthcare
- Education
- Retail
- Media & Entertainment
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Meta Platforms, Inc. (Facebook)
- Sony Corporation
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Accenture PLC
- Qualcomm Incorporated (Qualcomm Technologies, Inc.)
- HTC Corporation
- Unity Software, Inc.
- Adobe, Inc.
- SoftServe, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Extended Reality Market, by Component
1.4.2 North America Extended Reality Market, by Technology
1.4.3 North America Extended Reality Market, by End User
1.4.4 North America Extended Reality Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2020, Sep – 2023, Feb) Leading Players
Chapter 4. North America Extended Reality Market by Component
4.1 North America Hardware Market by Country
4.2 North America Software Market by Country
4.3 North America Services Market by Country
Chapter 5. North America Extended Reality Market by Technology
5.1 North America Virtual Reality (VR) Market by Country
5.2 North America Augmented Reality (AR) Market by Country
5.3 North America Mixed Reality (MR) Market by Country
Chapter 6. North America Extended Reality Market by End User
6.1 North America Gaming Market by Country
6.2 North America Aerospace & Defense Market by Country
6.3 North America Manufacturing & Industrial Market by Country
6.4 North America Healthcare Market by Country
6.5 North America Education Market by Country
6.6 North America Retail Market by Country
6.7 North America Media & Entertainment Market by Country
6.8 North America Others Market by Country
Chapter 7. North America Extended Reality Market by Country
7.1 US Extended Reality Market
7.1.1 US Extended Reality Market by Component
7.1.2 US Extended Reality Market by Technology
7.1.3 US Extended Reality Market by End User
7.2 Canada Extended Reality Market
7.2.1 Canada Extended Reality Market by Component
7.2.2 Canada Extended Reality Market by Technology
7.2.3 Canada Extended Reality Market by End User
7.3 Mexico Extended Reality Market
7.3.1 Mexico Extended Reality Market by Component
7.3.2 Mexico Extended Reality Market by Technology
7.3.3 Mexico Extended Reality Market by End User
7.4 Rest of North America Extended Reality Market
7.4.1 Rest of North America Extended Reality Market by Component
7.4.2 Rest of North America Extended Reality Market by Technology
7.4.3 Rest of North America Extended Reality Market by End User
Chapter 8. Company Profiles
8.1 Meta Platforms, Inc. (Facebook)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segment and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Sony Corporation
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Microsoft Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.6 SWOT Analysis
8.4 Google LLC (Alphabet Inc.)
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Accenture PLC
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 SWOT Analysis
8.6 Qualcomm Incorporated (Qualcomm Technologies, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.5.2 Product Launches and Product Expansions:
8.7 HTC Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Unity Software, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations, and Agreements:
8.8.5.2 Acquisition and Mergers:
8.9 Adobe, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.9.5 Recent strategies and developments:
8.9.5.1 Partnerships, Collaborations, and Agreements:
8.10. SoftServe, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
TABLE 1 North America Extended Reality Market, 2018 - 2021, USD Million
TABLE 2 North America Extended Reality Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Extended Reality Market
TABLE 4 Product Launches And Product Expansions– Extended Reality Market
TABLE 5 Acquisition and Mergers– Extended Reality Market
TABLE 6 North America Extended Reality Market by Component, 2018 - 2021, USD Million
TABLE 7 North America Extended Reality Market by Component, 2022 - 2028, USD Million
TABLE 8 North America Hardware Market by Country, 2018 - 2021, USD Million
TABLE 9 North America Hardware Market by Country, 2022 - 2028, USD Million
TABLE 10 North America Software Market by Country, 2018 - 2021, USD Million
TABLE 11 North America Software Market by Country, 2022 - 2028, USD Million
TABLE 12 North America Services Market by Country, 2018 - 2021, USD Million
TABLE 13 North America Services Market by Country, 2022 - 2028, USD Million
TABLE 14 North America Extended Reality Market by Technology, 2018 - 2021, USD Million
TABLE 15 North America Extended Reality Market by Technology, 2022 - 2028, USD Million
TABLE 16 North America Virtual Reality (VR) Market by Country, 2018 - 2021, USD Million
TABLE 17 North America Virtual Reality (VR) Market by Country, 2022 - 2028, USD Million
TABLE 18 North America Augmented Reality (AR) Market by Country, 2018 - 2021, USD Million
TABLE 19 North America Augmented Reality (AR) Market by Country, 2022 - 2028, USD Million
TABLE 20 North America Mixed Reality (MR) Market by Country, 2018 - 2021, USD Million
TABLE 21 North America Mixed Reality (MR) Market by Country, 2022 - 2028, USD Million
TABLE 22 North America Extended Reality Market by End User, 2018 - 2021, USD Million
TABLE 23 North America Extended Reality Market by End User, 2022 - 2028, USD Million
TABLE 24 North America Gaming Market by Country, 2018 - 2021, USD Million
TABLE 25 North America Gaming Market by Country, 2022 - 2028, USD Million
TABLE 26 North America Aerospace & Defense Market by Country, 2018 - 2021, USD Million
TABLE 27 North America Aerospace & Defense Market by Country, 2022 - 2028, USD Million
TABLE 28 North America Manufacturing & Industrial Market by Country, 2018 - 2021, USD Million
TABLE 29 North America Manufacturing & Industrial Market by Country, 2022 - 2028, USD Million
TABLE 30 North America Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 31 North America Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 32 North America Education Market by Country, 2018 - 2021, USD Million
TABLE 33 North America Education Market by Country, 2022 - 2028, USD Million
TABLE 34 North America Retail Market by Country, 2018 - 2021, USD Million
TABLE 35 North America Retail Market by Country, 2022 - 2028, USD Million
TABLE 36 North America Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 37 North America Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 38 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 39 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 40 North America Extended Reality Market by Country, 2018 - 2021, USD Million
TABLE 41 North America Extended Reality Market by Country, 2022 - 2028, USD Million
TABLE 42 US Extended Reality Market, 2018 - 2021, USD Million
TABLE 43 US Extended Reality Market, 2022 - 2028, USD Million
TABLE 44 US Extended Reality Market by Component, 2018 - 2021, USD Million
TABLE 45 US Extended Reality Market by Component, 2022 - 2028, USD Million
TABLE 46 US Extended Reality Market by Technology, 2018 - 2021, USD Million
TABLE 47 US Extended Reality Market by Technology, 2022 - 2028, USD Million
TABLE 48 US Extended Reality Market by End User, 2018 - 2021, USD Million
TABLE 49 US Extended Reality Market by End User, 2022 - 2028, USD Million
TABLE 50 Canada Extended Reality Market, 2018 - 2021, USD Million
TABLE 51 Canada Extended Reality Market, 2022 - 2028, USD Million
TABLE 52 Canada Extended Reality Market by Component, 2018 - 2021, USD Million
TABLE 53 Canada Extended Reality Market by Component, 2022 - 2028, USD Million
TABLE 54 Canada Extended Reality Market by Technology, 2018 - 2021, USD Million
TABLE 55 Canada Extended Reality Market by Technology, 2022 - 2028, USD Million
TABLE 56 Canada Extended Reality Market by End User, 2018 - 2021, USD Million
TABLE 57 Canada Extended Reality Market by End User, 2022 - 2028, USD Million
TABLE 58 Mexico Extended Reality Market, 2018 - 2021, USD Million
TABLE 59 Mexico Extended Reality Market, 2022 - 2028, USD Million
TABLE 60 Mexico Extended Reality Market by Component, 2018 - 2021, USD Million
TABLE 61 Mexico Extended Reality Market by Component, 2022 - 2028, USD Million
TABLE 62 Mexico Extended Reality Market by Technology, 2018 - 2021, USD Million
TABLE 63 Mexico Extended Reality Market by Technology, 2022 - 2028, USD Million
TABLE 64 Mexico Extended Reality Market by End User, 2018 - 2021, USD Million
TABLE 65 Mexico Extended Reality Market by End User, 2022 - 2028, USD Million
TABLE 66 Rest of North America Extended Reality Market, 2018 - 2021, USD Million
TABLE 67 Rest of North America Extended Reality Market, 2022 - 2028, USD Million
TABLE 68 Rest of North America Extended Reality Market by Component, 2018 - 2021, USD Million
TABLE 69 Rest of North America Extended Reality Market by Component, 2022 - 2028, USD Million
TABLE 70 Rest of North America Extended Reality Market by Technology, 2018 - 2021, USD Million
TABLE 71 Rest of North America Extended Reality Market by Technology, 2022 - 2028, USD Million
TABLE 72 Rest of North America Extended Reality Market by End User, 2018 - 2021, USD Million
TABLE 73 Rest of North America Extended Reality Market by End User, 2022 - 2028, USD Million
TABLE 74 Key Information – Meta Platforms, Inc.
TABLE 75 Key Information – Sony Corporation
TABLE 76 key information – Microsoft Corporation
TABLE 77 Key Information – Google LLC
TABLE 78 Key information – Accenture PLC
TABLE 79 Key Information – Qualcomm Incorporated
TABLE 80 Key Information – HTC Corporation
TABLE 81 Key Information – Unity Software, Inc.
TABLE 82 Key Information – Adobe, Inc.
TABLE 83 Key Information – SoftServe, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Market Share Analysis, 2021
FIG 4 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 5 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2020, Sep – 2023, Feb) Leading Players
FIG 6 Recent strategies and developments: Meta Platforms, Inc. (Facebook)
FIG 7 SWOT Analysis: Facebook
FIG 8 Swot analysis: sony corporation
FIG 9 SWOT Analysis: Microsoft Corporation
FIG 10 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 11 Swot analysis: Accenture plC
FIG 12 Recent strategies and developments: Qualcomm, Inc.
FIG 13 Recent strategies and developments: HTC Corporation