The North America Enterprise Generative AI Market would witness market growth of 37.1% CAGR during the forecast period (2024-2031).
The US market dominated the North America Enterprise Generative AI Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $7,305.3 million by 2031. The Canada market is experiencing a CAGR of 40.1% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 38.9% during (2024 - 2031).

Companies that leverage generative AI are better positioned to innovate and stay ahead of their competitors. From automating creative processes to generating insights for strategic decisions, generative AI is becoming a key enabler of business success. Early adoption of AI-powered tools gives companies a competitive advantage, particularly in industries where speed and innovation are critical. Many enterprises are forming partnerships with AI technology providers, startups, and research organizations to accelerate the adoption of generative AI.
Moreover, by collaborating with experts in the field, businesses can access cutting-edge AI tools and leverage the expertise needed to integrate these technologies into their operations. As the enterprise generative AI market grows, several key trends shape its evolution. Companies are increasingly seeking AI models tailored to their specific needs. Customizing generative AI tools allows enterprises to ensure that the outputs align with their business objectives, industry requirements, and regulatory guidelines. Customized models can also be more efficient, saving time and resources in the long run.
The rapid adoption of generative AI technologies in Canada and Mexico plays a crucial role in expanding the market. Statistics Canada reports that, in the first quarter of 2024, approximately 9.3% of Canadian businesses already used generative AI, with an additional 4.6% planning to adopt it soon. The early adoption of generative AI among Canadian enterprises indicates a growing recognition of its potential to enhance business processes such as content generation, customer support, and data analysis. This early shift positions the Canada as a key player in driving the demand for enterprise generative AI solutions.
Free Valuable Insights: The Enterprise Generative AI Market is Predict to reach USD 27.16 Billion by 2031, at a CAGR of 37.8%
Based on Component, the market is segmented into Software, and Services. Based on Model Type, the market is segmented into Text, Image/Video, Code, and Audio. Based on Application, the market is segmented into Marketing & Sales, Customer Service, Product Development, Supply Chain Management, and Other Application. Based on Vertical, the market is segmented into IT & Telecom, BFSI, Retail & E-commerce, Healthcare, Manufacturing, Media & Entertainment, and Other Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Accenture PLC
- SAS Institute Inc.
- Google LLC
- Salesforce, Inc.
- Microsoft Corporation
- Adobe, Inc.
- OpenAI, LLC
- IBM Corporation
- NVIDIA Corporation
- Intel Corporation
- SAP SE
- Oracle Corporation
North America Enterprise Generative AI Market Report Segmentation
By Component
By Model Type
- Text
- Image/Video
- Code
- Audio
By Application
- Marketing & Sales
- Customer Service
- Product Development
- Supply Chain Management
- Other Application
By Vertical
- IT & Telecom
- BFSI
- Retail & E-commerce
- Healthcare
- Manufacturing
- Media & Entertainment
- Other Vertical
By Country
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Enterprise Generative AI Market, by Component
1.4.2 North America Enterprise Generative AI Market, by Model Type
1.4.3 North America Enterprise Generative AI Market, by Application
1.4.4 North America Enterprise Generative AI Market, by Vertical
1.4.5 North America Enterprise Generative AI Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2023, May – 2024, Aug) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Enterprise Generative AI Market by Component
5.1 North America Software Market by Region
5.2 North America Services Market by Region
Chapter 6. North America Enterprise Generative AI Market by Model Type
6.1 North America Text Market by Country
6.2 North America Image/Video Market by Country
6.3 North America Code Market by Country
6.4 North America Audio Market by Country
Chapter 7. North America Enterprise Generative AI Market by Application
7.1 North America Marketing & Sales Market by Country
7.2 North America Customer Service Market by Country
7.3 North America Product Development Market by Country
7.4 North America Supply Chain Management Market by Country
7.5 North America Other Application Market by Country
Chapter 8. North America Enterprise Generative AI Market by Vertical
8.1 North America IT & Telecom Market by Country
8.2 North America BFSI Market by Country
8.3 North America Retail & E-commerce Market by Country
8.4 North America Healthcare Market by Country
8.5 North America Manufacturing Market by Country
8.6 North America Media & Entertainment Market by Country
8.7 North America Other Vertical Market by Country
Chapter 9. North America Enterprise Generative AI Market by Country
9.1 US Enterprise Generative AI Market
9.1.1 US Enterprise Generative AI Market by Component
9.1.2 US Enterprise Generative AI Market by Model Type
9.1.3 US Enterprise Generative AI Market by Application
9.1.4 US Enterprise Generative AI Market by Vertical
9.2 Canada Enterprise Generative AI Market
9.2.1 Canada Enterprise Generative AI Market by Component
9.2.2 Canada Enterprise Generative AI Market by Model Type
9.2.3 Canada Enterprise Generative AI Market by Application
9.2.4 Canada Enterprise Generative AI Market by Vertical
9.3 Mexico Enterprise Generative AI Market
9.3.1 Mexico Enterprise Generative AI Market by Component
9.3.2 Mexico Enterprise Generative AI Market by Model Type
9.3.3 Mexico Enterprise Generative AI Market by Application
9.3.4 Mexico Enterprise Generative AI Market by Vertical
9.4 Rest of North America Enterprise Generative AI Market
9.4.1 Rest of North America Enterprise Generative AI Market by Component
9.4.2 Rest of North America Enterprise Generative AI Market by Model Type
9.4.3 Rest of North America Enterprise Generative AI Market by Application
9.4.4 Rest of North America Enterprise Generative AI Market by Vertical
Chapter 10. Company Profiles
10.1 Accenture PLC
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Regional Analysis
10.1.4 Research & Development Expenses
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 SAS Institute, Inc.
10.2.1 Company Overview
10.2.2 SWOT Analysis
10.3 Google LLC (Alphabet Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 Salesforce, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Microsoft Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Adobe, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 SWOT Analysis
10.7 OpenAI, L.L.C.
10.7.1 Company Overview
10.7.2 SWOT Analysis
10.8 IBM Corporation
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Regional & Segmental Analysis
10.8.4 Research & Development Expenses
10.8.5 Recent strategies and developments:
10.8.5.1 Partnerships, Collaborations, and Agreements:
10.8.5.2 Product Launches and Product Expansions:
10.8.6 SWOT Analysis
10.9 NVIDIA Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expenses
10.9.5 SWOT Analysis
10.10. Intel Corporation
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Partnerships, Collaborations, and Agreements:
10.10.6 SWOT Analysis
10.11 Oracle Corporation
10.11.1 Company Overview
10.11.2 Financial Analysis
10.11.3 Segmental and Regional Analysis
10.11.4 Research & Development Expense
10.11.5 Recent strategies and developments:
10.11.5.1 Partnerships, Collaborations, and Agreements:
10.11.5.2 Product Launches and Product Expansions:
10.11.6 SWOT Analysis
10.12 SAP SE
10.12.1 Company Overview
10.12.2 Financial Analysis
10.12.3 Regional Analysis
10.12.4 Research & Development Expense
10.12.5 Recent strategies and developments:
10.12.5.1 Partnerships, Collaborations, and Agreements:
10.12.5.2 Product Launches and Product Expansions:
10.12.6 SWOT Analysis
TABLE 1 North America Enterprise Generative AI Market, 2020 - 2023, USD Million
TABLE 2 North America Enterprise Generative AI Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Enterprise Generative AI Market
TABLE 4 Product Launches And Product Expansions– Enterprise Generative AI Market
TABLE 5 Acquisition and Mergers– Enterprise Generative AI Market
TABLE 6 North America Enterprise Generative AI Market by Component, 2020 - 2023, USD Million
TABLE 7 North America Enterprise Generative AI Market by Component, 2024 - 2031, USD Million
TABLE 8 North America Software Market by Region, 2020 - 2023, USD Million
TABLE 9 North America Software Market by Region, 2024 - 2031, USD Million
TABLE 10 North America Services Market by Region, 2020 - 2023, USD Million
TABLE 11 North America Services Market by Region, 2024 - 2031, USD Million
TABLE 12 North America Enterprise Generative AI Market by Model Type, 2020 - 2023, USD Million
TABLE 13 North America Enterprise Generative AI Market by Model Type, 2024 - 2031, USD Million
TABLE 14 North America Text Market by Country, 2020 - 2023, USD Million
TABLE 15 North America Text Market by Country, 2024 - 2031, USD Million
TABLE 16 North America Image/Video Market by Country, 2020 - 2023, USD Million
TABLE 17 North America Image/Video Market by Country, 2024 - 2031, USD Million
TABLE 18 North America Code Market by Country, 2020 - 2023, USD Million
TABLE 19 North America Code Market by Country, 2024 - 2031, USD Million
TABLE 20 North America Audio Market by Country, 2020 - 2023, USD Million
TABLE 21 North America Audio Market by Country, 2024 - 2031, USD Million
TABLE 22 North America Enterprise Generative AI Market by Application, 2020 - 2023, USD Million
TABLE 23 North America Enterprise Generative AI Market by Application, 2024 - 2031, USD Million
TABLE 24 North America Marketing & Sales Market by Country, 2020 - 2023, USD Million
TABLE 25 North America Marketing & Sales Market by Country, 2024 - 2031, USD Million
TABLE 26 North America Customer Service Market by Country, 2020 - 2023, USD Million
TABLE 27 North America Customer Service Market by Country, 2024 - 2031, USD Million
TABLE 28 North America Product Development Market by Country, 2020 - 2023, USD Million
TABLE 29 North America Product Development Market by Country, 2024 - 2031, USD Million
TABLE 30 North America Supply Chain Management Market by Country, 2020 - 2023, USD Million
TABLE 31 North America Supply Chain Management Market by Country, 2024 - 2031, USD Million
TABLE 32 North America Other Application Market by Country, 2020 - 2023, USD Million
TABLE 33 North America Other Application Market by Country, 2024 - 2031, USD Million
TABLE 34 North America Enterprise Generative AI Market by Vertical, 2020 - 2023, USD Million
TABLE 35 North America Enterprise Generative AI Market by Vertical, 2024 - 2031, USD Million
TABLE 36 North America IT & Telecom Market by Country, 2020 - 2023, USD Million
TABLE 37 North America IT & Telecom Market by Country, 2024 - 2031, USD Million
TABLE 38 North America BFSI Market by Country, 2020 - 2023, USD Million
TABLE 39 North America BFSI Market by Country, 2024 - 2031, USD Million
TABLE 40 North America Retail & E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 41 North America Retail & E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 42 North America Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 43 North America Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 44 North America Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 45 North America Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 46 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 47 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 48 North America Other Vertical Market by Country, 2020 - 2023, USD Million
TABLE 49 North America Other Vertical Market by Country, 2024 - 2031, USD Million
TABLE 50 North America Enterprise Generative AI Market by Country, 2020 - 2023, USD Million
TABLE 51 North America Enterprise Generative AI Market by Country, 2024 - 2031, USD Million
TABLE 52 US Enterprise Generative AI Market, 2020 - 2023, USD Million
TABLE 53 US Enterprise Generative AI Market, 2024 - 2031, USD Million
TABLE 54 US Enterprise Generative AI Market by Component, 2020 - 2023, USD Million
TABLE 55 US Enterprise Generative AI Market by Component, 2024 - 2031, USD Million
TABLE 56 US Enterprise Generative AI Market by Model Type, 2020 - 2023, USD Million
TABLE 57 US Enterprise Generative AI Market by Model Type, 2024 - 2031, USD Million
TABLE 58 US Enterprise Generative AI Market by Application, 2020 - 2023, USD Million
TABLE 59 US Enterprise Generative AI Market by Application, 2024 - 2031, USD Million
TABLE 60 US Enterprise Generative AI Market by Vertical, 2020 - 2023, USD Million
TABLE 61 US Enterprise Generative AI Market by Vertical, 2024 - 2031, USD Million
TABLE 62 Canada Enterprise Generative AI Market, 2020 - 2023, USD Million
TABLE 63 Canada Enterprise Generative AI Market, 2024 - 2031, USD Million
TABLE 64 Canada Enterprise Generative AI Market by Component, 2020 - 2023, USD Million
TABLE 65 Canada Enterprise Generative AI Market by Component, 2024 - 2031, USD Million
TABLE 66 Canada Enterprise Generative AI Market by Model Type, 2020 - 2023, USD Million
TABLE 67 Canada Enterprise Generative AI Market by Model Type, 2024 - 2031, USD Million
TABLE 68 Canada Enterprise Generative AI Market by Application, 2020 - 2023, USD Million
TABLE 69 Canada Enterprise Generative AI Market by Application, 2024 - 2031, USD Million
TABLE 70 Canada Enterprise Generative AI Market by Vertical, 2020 - 2023, USD Million
TABLE 71 Canada Enterprise Generative AI Market by Vertical, 2024 - 2031, USD Million
TABLE 72 Mexico Enterprise Generative AI Market, 2020 - 2023, USD Million
TABLE 73 Mexico Enterprise Generative AI Market, 2024 - 2031, USD Million
TABLE 74 Mexico Enterprise Generative AI Market by Component, 2020 - 2023, USD Million
TABLE 75 Mexico Enterprise Generative AI Market by Component, 2024 - 2031, USD Million
TABLE 76 Mexico Enterprise Generative AI Market by Model Type, 2020 - 2023, USD Million
TABLE 77 Mexico Enterprise Generative AI Market by Model Type, 2024 - 2031, USD Million
TABLE 78 Mexico Enterprise Generative AI Market by Application, 2020 - 2023, USD Million
TABLE 79 Mexico Enterprise Generative AI Market by Application, 2024 - 2031, USD Million
TABLE 80 Mexico Enterprise Generative AI Market by Vertical, 2020 - 2023, USD Million
TABLE 81 Mexico Enterprise Generative AI Market by Vertical, 2024 - 2031, USD Million
TABLE 82 Rest of North America Enterprise Generative AI Market, 2020 - 2023, USD Million
TABLE 83 Rest of North America Enterprise Generative AI Market, 2024 - 2031, USD Million
TABLE 84 Rest of North America Enterprise Generative AI Market by Component, 2020 - 2023, USD Million
TABLE 85 Rest of North America Enterprise Generative AI Market by Component, 2024 - 2031, USD Million
TABLE 86 Rest of North America Enterprise Generative AI Market by Model Type, 2020 - 2023, USD Million
TABLE 87 Rest of North America Enterprise Generative AI Market by Model Type, 2024 - 2031, USD Million
TABLE 88 Rest of North America Enterprise Generative AI Market by Application, 2020 - 2023, USD Million
TABLE 89 Rest of North America Enterprise Generative AI Market by Application, 2024 - 2031, USD Million
TABLE 90 Rest of North America Enterprise Generative AI Market by Vertical, 2020 - 2023, USD Million
TABLE 91 Rest of North America Enterprise Generative AI Market by Vertical, 2024 - 2031, USD Million
TABLE 92 Key Information – Accenture PLC
TABLE 93 Key Information – SAS Institute, Inc.
TABLE 94 Key Information – Google LLC
TABLE 95 Key Information – Salesforce, Inc.
TABLE 96 Key Information – Microsoft Corporation
TABLE 97 Key Information – Adobe, Inc.
TABLE 98 Key Information – OpenAI, L.L.C.
TABLE 99 Key Information – IBM Corporation
TABLE 100 Key Information – NVIDIA Corporation
TABLE 101 Key Information – Intel Corporation
TABLE 102 Key Information – Oracle Corporation
TABLE 103 Key Information – SAP SE
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Enterprise Generative AI Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Enterprise Generative AI Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2023, May – 2024, Aug) Leading Players
FIG 8 Porter’s Five Forces Analysis – Enterprise Generative AI Market
FIG 9 North America Enterprise Generative AI Market share by Component, 2023
FIG 10 North America Enterprise Generative AI Market share by Component, 2031
FIG 11 North America Enterprise Generative AI Market by Component, 2020 - 2031, USD Million
FIG 12 North America Enterprise Generative AI Market share by Model Type, 2023
FIG 13 North America Enterprise Generative AI Market share by Model Type, 2031
FIG 14 North America Enterprise Generative AI Market by Model Type, 2020 - 2031, USD Million
FIG 15 North America Enterprise Generative AI Market share by Application, 2023
FIG 16 North America Enterprise Generative AI Market share by Application, 2031
FIG 17 North America Enterprise Generative AI Market by Application, 2020 - 2031, USD Million
FIG 18 North America Enterprise Generative AI Market share by Vertical, 2023
FIG 19 North America Enterprise Generative AI Market share by Vertical, 2031
FIG 20 North America Enterprise Generative AI Market by Vertical, 2020 - 2031, USD Million
FIG 21 North America Enterprise Generative AI Market share by Country, 2023
FIG 22 North America Enterprise Generative AI Market share by Country, 2031
FIG 23 North America Enterprise Generative AI Market by Country, 2020 - 2031, USD Million
FIG 24 Recent strategies and developments: Accenture PLC
FIG 25 SWOT Analysis: Accenture PLC
FIG 26 SWOT Analysis: SAS INSTITUTE, INC.
FIG 27 Recent strategies and developments: Google LLC
FIG 28 SWOT Analysis: Google LLC
FIG 29 Recent strategies and developments: Salesforce, Inc.
FIG 30 SWOT Analysis: Salesforce, Inc.
FIG 31 Recent strategies and developments: Microsoft Corporation
FIG 32 SWOT Analysis: Microsoft Corporation
FIG 33 SWOT Analysis: Adobe, Inc.
FIG 34 SWOT Analysis: OpenAI, L.L.C.
FIG 35 Recent strategies and developments: IBM Corporation
FIG 36 SWOT Analysis: IBM Corporation
FIG 37 SWOT Analysis: NVIDIA Corporation
FIG 38 SWOT Analysis: Intel corporation
FIG 39 Recent strategies and developments: Oracle Corporation
FIG 40 SWOT Analysis: Oracle Corporation
FIG 41 Recent strategies and developments: SAP SE
FIG 42 SWOT Analysis: SAP SE