North America Electric Rice Cooker Market Size, Share & Industry Analysis Report By Application (Household and Commercial), By Distribution Channel (Offline and Online), By Product (Standard, Multifunctional, Induction and Other Product), By Country and Growth Forecast, 2025 - 2032

The North America Electric Rice Cooker Market would witness market growth of 9.1% CAGR during the forecast period (2025-2032). In the year 2021, the North America market's volume surged to 2,332.9 Thousand Units, showcasing a growth of 12.8% (2021-2024).

The commercial application segment covers usage of electric rice cookers in non-residential settings — such as restaurants, hotels, catering services, cafeterias, institutional kitchens (schools, hospitals) and other food-service operations. In such settings, the requirements differ from household use: higher capacity, durability, faster throughput, consistency under demanding usage, often larger batch sizes and reliability under continuous use. Thus, the commercial application segment in US market consumed 382.3 Thousand Units in 2024.

The US market dominated the North America Electric Rice Cooker Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $627.4 Million by 2032. The Canada market is experiencing a CAGR of 11% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 10.5% during (2025 - 2032). The US and Canada led the North America Electric Rice Cooker Market by Country with a market share of 73.2% and 14.6% in 2024.

The evolution of the electric rice cooker in North America reflects a journey from niche appliance to mainstream kitchen essential, driven by technological adaptation, cultural diversification, and lifestyle shifts.  Originating from Japanese innovations of the 1950s, electric rice cookers entered North American markets gradually, propelled by immigration, rising multicultural cuisine interest, and growing demand for convenient, automated cooking solutions.  Modern models now feature advanced technologies such as microcomputer controls, multifunctional settings, and smart connectivity, catering to households that value efficiency, health, and compact design.

The market’s growth is supported by trends such as multicultural cuisine adoption, urban living, and smart appliance integration, while manufacturers employ strategies focused on localisation, omnichannel distribution, and health-centric branding.  Competition remains balanced between global brands and niche players, differentiated by design, capacity, and innovation.  Brands increasingly position rice cookers as versatile “healthy meal makers,” appealing to both traditional and modern consumers.  Thus, the North American electric rice cooker market continues to expand steadily, driven by evolving culinary preferences and the pursuit of kitchen convenience.

Application Outlook

Based on Application, the market is segmented into Household and Commercial. With a compound annual growth rate (CAGR) of 10.7% over the projection period, the Household Market, dominate the Canada Electric Rice Cooker Market by Application in 2024 and would be a prominent market until 2032. The Commercial market is expected to witness a CAGR of 11.7% during (2025 - 2032).

Product Outlook

Based on Product, the market is segmented into Standard, Multifunctional, Induction and Other Product. The Standard market segment dominated the US Electric Rice Cooker Market by Product is expected to grow at a CAGR of 7.8 % during the forecast period thereby continuing its dominance until 2032. Also, The Induction market is anticipated to grow as a CAGR of 8.8 % during the forecast period during (2025 - 2032).

Free Valuable Insights: The Electric Rice Cooker Market is Predicted to reach USD 4.07 Billion by 2032, at a CAGR of 9.7%

Country Outlook

The U.S. electric rice cooker market has evolved into a mainstream small kitchen-appliance category, driven by busy lifestyles, growing culinary diversity, and the rising appeal of convenient, health-oriented cooking.  Increasing adoption stems from dual-income households and consumers seeking multifunctional devices capable of preparing various grains and steamed meals.  Trends such as smart connectivity, compact premium designs, and online retail expansion are broadening the appliance’s reach beyond traditional Asian households to professionals and smaller kitchens.  However, competition from multi-cookers and perceptions of limited utility pose challenges.  Overall, brand reputation, innovative features, and strong distribution networks are key differentiators in this mature yet steadily expanding market.

List of Key Companies Profiled

• TTK Prestige Limited
• Zojirushi Corporation
• Panasonic Holdings Corporation
• Wonderchef Home Appliances Pvt. Ltd.
• Koninklijke Philips N.V.
• Breville Group Limited
• AB Electrolux
• Bajaj Electricals Limited
• Newell Brands Inc.
• Groupe SEB

North America Electric Rice Cooker Market Report Segmentation

By Application (Volume, Thousand Units, USD Billion, 2021-2032)

• Household
• Commercial

By Distribution Channel (Volume, Thousand Units, USD Billion, 2021-2032)

• Offline
• Online

By Product (Volume, Thousand Units, USD Billion, 2021-2032)

• Standard
• Multifunctional
• Induction
• Other Product

By Country (Volume, Thousand Units, USD Billion, 2021-2032)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Electric Rice Cooker Market, by Application
1.4.2 North America Electric Rice Cooker Market, by Distribution Channel
1.4.3 North America Electric Rice Cooker Market, by Product
1.4.4 North America Electric Rice Cooker Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario 
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Market Trends – North America Electric Rice Cooker Market
Chapter 5. State of Competition – North America Electric Rice Cooker Market
Chapter 6. Value Chain Analysis of Electric Rice Cooker Market
Chapter 7. Product Life Cycle –Electric Rice Cooker Market
Chapter 8. Market Consolidation –Electric Rice Cooker Market
Chapter 9. Key Customer Criteria –Electric Rice Cooker Market
Chapter 10. North America Electric Rice Cooker Market by Application
10.1 North America Household Market by Region
10.2 North America Commercial Market by Region

Chapter 11. North America Electric Rice Cooker Market by Distribution Channel
11.1 North America Offline Market by Country
11.2 North America Online Market by Country

Chapter 12. North America Electric Rice Cooker Market by Product
12.1 North America Standard Market by Country
12.2 North America Multifunctional Market by Country
12.3 North America Induction Market by Country
12.4 North America Other Product Market by Country

Chapter 13. North America Electric Rice Cooker Market by Country
13.1 US Electric Rice Cooker Market
13.1.1 US Electric Rice Cooker Market by Application
13.1.2 US Electric Rice Cooker Market by Distribution Channel
13.1.3 US Electric Rice Cooker Market by Product
13.2 Canada Electric Rice Cooker Market
13.2.1 Canada Electric Rice Cooker Market by Application
13.2.2 Canada Electric Rice Cooker Market by Distribution Channel
13.2.3 Canada Electric Rice Cooker Market by Product
13.3 Mexico Electric Rice Cooker Market
13.3.1 Mexico Electric Rice Cooker Market by Application
13.3.2 Mexico Electric Rice Cooker Market by Distribution Channel
13.3.3 Mexico Electric Rice Cooker Market by Product
13.4 Rest of North America Electric Rice Cooker Market
13.4.1 Rest of North America Electric Rice Cooker Market by Application
13.4.2 Rest of North America Electric Rice Cooker Market by Distribution Channel
13.4.3 Rest of North America Electric Rice Cooker Market by Product

Chapter 14. Company Profiles
14.1 TTK Prestige Limited
14.1.1 Company Overview
14.1.2 Financial Analysis
14.1.3 Regional Analysis
14.1.4 Research & Development Expenses
14.1.5 Recent strategies and developments:
14.1.5.1 Product Launches and Product Expansions:
14.1.6 SWOT Analysis
14.2 Zojirushi Corporation
14.2.1 Company Overview
14.2.2 Financial Analysis
14.2.3 Regional Analysis
14.2.4 Research & Development Expenses
14.2.5 Recent strategies and developments:
14.2.5.1 Partnerships, Collaborations, and Agreements:
14.3 Panasonic Holdings Corporation
14.3.1 Company Overview
14.3.2 Financial Analysis
14.3.3 Segmental and Regional Analysis
14.3.4 Research & Development Expenses
14.3.5 Recent strategies and developments:
14.3.5.1 Product Launches and Product Expansions:
14.3.6 SWOT Analysis
14.4 Wonderchef Home Appliances Pvt. Ltd.
14.4.1 Company Overview
14.5 Koninklijke Philips N.V.
14.5.1 Company Overview
14.5.2 Financial Analysis
14.5.3 Segmental and Regional Analysis
14.5.4 Research & Development Expense
14.5.5 SWOT Analysis
14.6 Breville Group Limited
14.6.1 Company Overview
14.6.2 Financial Analysis
14.6.3 Regional Analysis
14.6.4 SWOT Analysis
14.7 AB Electrolux
14.7.1 Company Overview
14.7.2 Financial Analysis
14.7.3 Segmental and Regional Analysis
14.7.4 Research & Development Expenses
14.7.5 SWOT Analysis
14.8 Bajaj Electricals Limited
14.8.1 Company Overview
14.8.2 Financial Analysis
14.8.3 Segmental Analysis
14.8.4 Research & Development Expenses
14.9 Newell Brands, Inc.
14.9.1 Company Overview
14.9.2 Financial Analysis
14.9.3 Segmental and Regional Analysis
14.9.4 Research & Development Expenses
14.9.5 SWOT Analysis
14.10. Groupe SEB
14.10.1 Company Overview
14.10.2 Financial Analysis
14.10.3 Segmental and Regional Analysis
14.10.4 Research & Development Expenses
14.10.5 SWOT Analysis

TABLE 1 North America Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 2 North America Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 3 North America Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 4 North America Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 5 Key Customer Criteria –Electric Rice Cooker Market
TABLE 6 North America Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 7 North America Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 8 North America Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 9 North America Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 10 North America Household Market by Region, 2021 - 2024, USD Million
TABLE 11 North America Household Market by Region, 2025 - 2032, USD Million
TABLE 12 North America Household Market by Region, 2021 - 2024, Thousand Units
TABLE 13 North America Household Market by Region, 2025 - 2032, Thousand Units
TABLE 14 North America Commercial Market by Region, 2021 - 2024, USD Million
TABLE 15 North America Commercial Market by Region, 2025 - 2032, USD Million
TABLE 16 North America Commercial Market by Region, 2021 - 2024, Thousand Units
TABLE 17 North America Commercial Market by Region, 2025 - 2032, Thousand Units
TABLE 18 North America Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 19 North America Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 20 North America Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 21 North America Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 22 North America Offline Market by Country, 2021 - 2024, USD Million
TABLE 23 North America Offline Market by Country, 2025 - 2032, USD Million
TABLE 24 North America Offline Market by Country, 2021 - 2024, Thousand Units
TABLE 25 North America Offline Market by Country, 2025 - 2032, Thousand Units
TABLE 26 North America Online Market by Country, 2021 - 2024, USD Million
TABLE 27 North America Online Market by Country, 2025 - 2032, USD Million
TABLE 28 North America Online Market by Country, 2021 - 2024, Thousand Units
TABLE 29 North America Online Market by Country, 2025 - 2032, Thousand Units
TABLE 30 North America Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 31 North America Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 32 North America Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 33 North America Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 34 North America Standard Market by Country, 2021 - 2024, USD Million
TABLE 35 North America Standard Market by Country, 2025 - 2032, USD Million
TABLE 36 North America Standard Market by Country, 2021 - 2024, Thousand Units
TABLE 37 North America Standard Market by Country, 2025 - 2032, Thousand Units
TABLE 38 North America Multifunctional Market by Country, 2021 - 2024, USD Million
TABLE 39 North America Multifunctional Market by Country, 2025 - 2032, USD Million
TABLE 40 North America Multifunctional Market by Country, 2021 - 2024, Thousand Units
TABLE 41 North America Multifunctional Market by Country, 2025 - 2032, Thousand Units
TABLE 42 North America Induction Market by Country, 2021 - 2024, USD Million
TABLE 43 North America Induction Market by Country, 2025 - 2032, USD Million
TABLE 44 North America Induction Market by Country, 2021 - 2024, Thousand Units
TABLE 45 North America Induction Market by Country, 2025 - 2032, Thousand Units
TABLE 46 North America Other Product Market by Country, 2021 - 2024, USD Million
TABLE 47 North America Other Product Market by Country, 2025 - 2032, USD Million
TABLE 48 North America Other Product Market by Country, 2021 - 2024, Thousand Units
TABLE 49 North America Other Product Market by Country, 2025 - 2032, Thousand Units
TABLE 50 North America Electric Rice Cooker Market by Country, 2021 - 2024, USD Million
TABLE 51 North America Electric Rice Cooker Market by Country, 2025 - 2032, USD Million
TABLE 52 North America Electric Rice Cooker Market by Country, 2021 - 2024, Thousand Units
TABLE 53 North America Electric Rice Cooker Market by Country, 2025 - 2032, Thousand Units
TABLE 54 US Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 55 US Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 56 US Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 57 US Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 58 US Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 59 US Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 60 US Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 61 US Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 62 US Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 63 US Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 64 US Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 65 US Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 66 US Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 67 US Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 68 US Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 69 US Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 70 Canada Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 71 Canada Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 72 Canada Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 73 Canada Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 74 Canada Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 75 Canada Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 76 Canada Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 77 Canada Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 78 Canada Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 79 Canada Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 80 Canada Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 81 Canada Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 82 Canada Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 83 Canada Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 84 Canada Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 85 Canada Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 86 Mexico Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 87 Mexico Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 88 Mexico Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 89 Mexico Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 90 Mexico Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 91 Mexico Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 92 Mexico Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 93 Mexico Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 94 Mexico Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 95 Mexico Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 96 Mexico Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 97 Mexico Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 98 Mexico Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 99 Mexico Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 100 Mexico Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 101 Mexico Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 102 Rest of North America Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 103 Rest of North America Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 104 Rest of North America Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 105 Rest of North America Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 106 Rest of North America Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 107 Rest of North America Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 108 Rest of North America Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 109 Rest of North America Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 110 Rest of North America Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 111 Rest of North America Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 112 Rest of North America Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 113 Rest of North America Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 114 Rest of North America Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 115 Rest of North America Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 116 Rest of North America Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 117 Rest of North America Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 118 Key Information – TTK Prestige Limited
TABLE 119 Key Information – Zojirushi Corporation
TABLE 120 Key Information – Panasonic Holdings Corporation
TABLE 121 Key information – Wonderchef Home Appliances Pvt. Ltd.
TABLE 122 Key Information – Koninklijke Philips N.V.
TABLE 123 Key Information – Breville Group Limited
TABLE 124 Key Information – AB Electrolux
TABLE 125 Key Information – Bajaj Electricals Limited
TABLE 126 Key Information – Newell Brands, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Electric Rice Cooker Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting North America Electric Rice Cooker Market
FIG 4 Porter’s Five Forces Analysis – Electric Rice Cooker Market
FIG 5 Value Chain Analysis of Electric Rice Cooker Market
FIG 6 Product Life Cycle –Electric Rice Cooker Market
FIG 7 Market Consolidation –Electric Rice Cooker Market
FIG 8 Key Customer Criteria – Electric Rice Cooker Market
FIG 9 North America Electric Rice Cooker Market share by Application, 2024
FIG 10 North America Electric Rice Cooker Market share by Application, 2032
FIG 11 North America Electric Rice Cooker Market by Application, 2021 - 2032, USD Million
FIG 12 North America Electric Rice Cooker Market Share by Distribution Channel, 2024
FIG 13 North America Electric Rice Cooker Market Share by Distribution Channel, 2032
FIG 14 North America Electric Rice Cooker Market by Distribution Channel, 2021- 2032, USD Million
FIG 15 North America Electric Rice Cooker Market Share by Product, 2024
FIG 16 North America Electric Rice Cooker Market Share by Product, 2032
FIG 17 North America Electric Rice Cooker Market by Product, 2021 - 2032, USD Million
FIG 18 North America Electric Rice Cooker Market Share by Country, 2024
FIG 19 North America Electric Rice Cooker Market Share by Country, 2032
FIG 20 North America Electric Rice Cooker Market by Country, 2021- 2032, USD Million
FIG 21 SWOT Analysis: TTK Prestige Limited
FIG 22 SWOT Analysis: Panasonic Holdings Corporation
FIG 23 SWOT Analysis: Koninklijke Philips N.V.
FIG 24 SWOT Analysis: Breville Group Limited
FIG 25 SWOT Analysis: AB Electrolux
FIG 26 SWOT Analysis: Newell Brands, Inc.
FIG 27 SWOT Analysis: Groupe SEB