The North America E-liquid Market would witness market growth of 13.1% CAGR during the forecast period (2024-2031).
The US market dominated the North America E-liquid Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,393 million by 2031. The Canada market is experiencing a CAGR of 15.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.6% during (2024 - 2031).

This market has experienced a significant evolution over the past decade, driven by the surge in the popularity of electronic cigarettes (e-cigarettes) and vaping devices. This, also known as vape juice, are liquids used in vaping devices to create the vapor that users inhale. These liquids typically combine propylene glycol (PG), vegetable glycerin (VG), nicotine, and flavorings.
These are primarily designed for use in e-cigarettes and other vaping devices, serving as the main source of vapor in these devices. The most significant application of this is in personal vaping devices such as e-cigarettes, mods, and pod systems. Vaping has emerged as a popular alternative to traditional smoking, especially among smokers looking for a less harmful method of nicotine consumption.
In the United States, a major factor propelling the growth of this market is the increasing health consciousness among consumers and the growing desire for smoking alternatives. Traditional cigarette smoking is strongly linked to serious health risks, such as lung cancer, heart disease, and respiratory issues. As these health concerns become more widely known, many smokers are actively seeking alternatives that are perceived to be less harmful. In Mexico, the growing popularity of vaping among younger generations is a significant driver for this market. Young Mexicans, particularly those in urban areas, are increasingly adopting vaping as an alternative to smoking traditional cigarettes. This demographic is often drawn to vaping not only because of its potential as a smoking cessation tool but also due to the social and cultural trends surrounding it. Thus, due to the above factors, the market is growing.
Free Valuable Insights: The E-liquid Market is Predict to reach USD 5.3 Billion by 2031, at a CAGR of 13.7%
Based on Type, the market is segmented into Bottled and Pre-Filled. Based on Distribution Channel, the market is segmented into Online and Retail Store (Convenience Stores, Specialty Stores, Tobacconist, Drug Stores, and News Stands). Based on Flavor Type, the market is segmented into Tobacco, Fruits & Nuts, Menthol, Dessert, Chocolate, and Other Flavor Type. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Black Note, Inc.
- Breazy, Inc.
- Vaporesso
- Air Factory E-liquids LLC
- Nicopure Labs LLC
- Juul Labs, Inc.
- FlavourArt S.r.l.
- KangerTech-Shenzhen Kanger Technology Co., Ltd
North America E-liquid Market Report Segmentation
By Type
By Distribution Channel
- Online
- Retail Store
- Convenience Stores
- Specialty Stores
- Tobacconist
- Drug Stores
- News Stands
By Flavor Type
- Tobacco
- Fruits & Nuts
- Menthol
- Dessert
- Chocolate
- Other Flavor Type
By Country
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America E-liquid Market, by Type
1.4.2 North America E-liquid Market, by Distribution Channel
1.4.3 North America E-liquid Market, by Flavor Type
1.4.4 North America E-liquid Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. North America E-liquid Market by Type
4.1 North America Bottled Market by Region
4.2 North America Pre-Filled Market by Region
Chapter 5. North America E-liquid Market by Distribution Channel
5.1 North America Online Market by Country
5.2 North America Retail Store Market by Country
5.3 North America E-liquid Market by Retail Store Type
5.3.1 North America Convenience Stores Market by Country
5.3.2 North America Specialty Stores Market by Country
5.3.3 North America Tobacconist Market by Country
5.3.4 North America Drug Stores Market by Country
5.3.5 North America News Stands Market by Country
Chapter 6. North America E-liquid Market by Flavor Type
6.1 North America Tobacco Market by Country
6.2 North America Fruits & Nuts Market by Country
6.3 North America Menthol Market by Country
6.4 North America Dessert Market by Country
6.5 North America Chocolate Market by Country
6.6 North America Other Flavor Type Market by Country
Chapter 7. North America E-liquid Market by Country
7.1 US E-liquid Market
7.1.1 US E-liquid Market by Type
7.1.2 US E-liquid Market by Distribution Channel
7.1.2.1 US E-liquid Market by Retail Store Type
7.1.3 US E-liquid Market by Flavor Type
7.2 Canada E-liquid Market
7.2.1 Canada E-liquid Market by Type
7.2.2 Canada E-liquid Market by Distribution Channel
7.2.2.1 Canada E-liquid Market by Retail Store Type
7.2.3 Canada E-liquid Market by Flavor Type
7.3 Mexico E-liquid Market
7.3.1 Mexico E-liquid Market by Type
7.3.2 Mexico E-liquid Market by Distribution Channel
7.3.2.1 Mexico E-liquid Market by Retail Store Type
7.3.3 Mexico E-liquid Market by Flavor Type
7.4 Rest of North America E-liquid Market
7.4.1 Rest of North America E-liquid Market by Type
7.4.2 Rest of North America E-liquid Market by Distribution Channel
7.4.2.1 Rest of North America E-liquid Market by Retail Store Type
7.4.3 Rest of North America E-liquid Market by Flavor Type
Chapter 8. Company Profiles
8.1 Black Note, Inc.
8.1.1 Company Overview
8.2 Breazy, Inc.
8.2.1 Company Overview
8.3 Vaporesso
8.3.1 Company Overview
8.4 Air Factory E-liquids LLC
8.4.1 Company Overview
8.5 Shenzhen Kanger Technology Co., Ltd.
8.5.1 Company Overview
8.6 Juul Labs, Inc.
8.6.1 Company Overview
8.7 Nicopure Labs LLC (Halo Cigs)
8.7.1 Company Overview
8.8 FlavourArt S.r.l.
8.8.1 Company Overview
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America E-liquid Market, by Type
1.4.2 North America E-liquid Market, by Distribution Channel
1.4.3 North America E-liquid Market, by Flavor Type
1.4.4 North America E-liquid Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. North America E-liquid Market by Type
4.1 North America Bottled Market by Region
4.2 North America Pre-Filled Market by Region
Chapter 5. North America E-liquid Market by Distribution Channel
5.1 North America Online Market by Country
5.2 North America Retail Store Market by Country
5.3 North America E-liquid Market by Retail Store Type
5.3.1 North America Convenience Stores Market by Country
5.3.2 North America Specialty Stores Market by Country
5.3.3 North America Tobacconist Market by Country
5.3.4 North America Drug Stores Market by Country
5.3.5 North America News Stands Market by Country
Chapter 6. North America E-liquid Market by Flavor Type
6.1 North America Tobacco Market by Country
6.2 North America Fruits & Nuts Market by Country
6.3 North America Menthol Market by Country
6.4 North America Dessert Market by Country
6.5 North America Chocolate Market by Country
6.6 North America Other Flavor Type Market by Country
Chapter 7. North America E-liquid Market by Country
7.1 US E-liquid Market
7.1.1 US E-liquid Market by Type
7.1.2 US E-liquid Market by Distribution Channel
7.1.2.1 US E-liquid Market by Retail Store Type
7.1.3 US E-liquid Market by Flavor Type
7.2 Canada E-liquid Market
7.2.1 Canada E-liquid Market by Type
7.2.2 Canada E-liquid Market by Distribution Channel
7.2.2.1 Canada E-liquid Market by Retail Store Type
7.2.3 Canada E-liquid Market by Flavor Type
7.3 Mexico E-liquid Market
7.3.1 Mexico E-liquid Market by Type
7.3.2 Mexico E-liquid Market by Distribution Channel
7.3.2.1 Mexico E-liquid Market by Retail Store Type
7.3.3 Mexico E-liquid Market by Flavor Type
7.4 Rest of North America E-liquid Market
7.4.1 Rest of North America E-liquid Market by Type
7.4.2 Rest of North America E-liquid Market by Distribution Channel
7.4.2.1 Rest of North America E-liquid Market by Retail Store Type
7.4.3 Rest of North America E-liquid Market by Flavor Type
Chapter 8. Company Profiles
8.1 Black Note, Inc.
8.1.1 Company Overview
8.2 Breazy, Inc.
8.2.1 Company Overview
8.3 Vaporesso
8.3.1 Company Overview
8.4 Air Factory E-liquids LLC
8.4.1 Company Overview
8.5 Shenzhen Kanger Technology Co., Ltd.
8.5.1 Company Overview
8.6 Juul Labs, Inc.
8.6.1 Company Overview
8.7 Nicopure Labs LLC (Halo Cigs)
8.7.1 Company Overview
8.8 FlavourArt S.r.l.
8.8.1 Company Overview
TABLE 1 North America E-liquid Market, 2020 - 2023, USD Million
TABLE 2 North America E-liquid Market, 2024 - 2031, USD Million
TABLE 3 North America E-liquid Market by Type, 2020 - 2023, USD Million
TABLE 4 North America E-liquid Market by Type, 2024 - 2031, USD Million
TABLE 5 North America Bottled Market by Region, 2020 - 2023, USD Million
TABLE 6 North America Bottled Market by Region, 2024 - 2031, USD Million
TABLE 7 North America Pre-Filled Market by Region, 2020 - 2023, USD Million
TABLE 8 North America Pre-Filled Market by Region, 2024 - 2031, USD Million
TABLE 9 North America E-liquid Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 10 North America E-liquid Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 11 North America Online Market by Country, 2020 - 2023, USD Million
TABLE 12 North America Online Market by Country, 2024 - 2031, USD Million
TABLE 13 North America Retail Store Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Retail Store Market by Country, 2024 - 2031, USD Million
TABLE 15 North America E-liquid Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 16 North America E-liquid Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 17 North America Convenience Stores Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Convenience Stores Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 20 North America Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 21 North America Tobacconist Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Tobacconist Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Drug Stores Market by Country, 2020 - 2023, USD Million
TABLE 24 North America Drug Stores Market by Country, 2024 - 2031, USD Million
TABLE 25 North America News Stands Market by Country, 2020 - 2023, USD Million
TABLE 26 North America News Stands Market by Country, 2024 - 2031, USD Million
TABLE 27 North America E-liquid Market by Flavor Type, 2020 - 2023, USD Million
TABLE 28 North America E-liquid Market by Flavor Type, 2024 - 2031, USD Million
TABLE 29 North America Tobacco Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Tobacco Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Fruits & Nuts Market by Country, 2020 - 2023, USD Million
TABLE 32 North America Fruits & Nuts Market by Country, 2024 - 2031, USD Million
TABLE 33 North America Menthol Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Menthol Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Dessert Market by Country, 2020 - 2023, USD Million
TABLE 36 North America Dessert Market by Country, 2024 - 2031, USD Million
TABLE 37 North America Chocolate Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Chocolate Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Other Flavor Type Market by Country, 2020 - 2023, USD Million
TABLE 40 North America Other Flavor Type Market by Country, 2024 - 2031, USD Million
TABLE 41 North America E-liquid Market by Country, 2020 - 2023, USD Million
TABLE 42 North America E-liquid Market by Country, 2024 - 2031, USD Million
TABLE 43 US E-liquid Market, 2020 - 2023, USD Million
TABLE 44 US E-liquid Market, 2024 - 2031, USD Million
TABLE 45 US E-liquid Market by Type, 2020 - 2023, USD Million
TABLE 46 US E-liquid Market by Type, 2024 - 2031, USD Million
TABLE 47 US E-liquid Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 48 US E-liquid Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 49 US E-liquid Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 50 US E-liquid Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 51 US E-liquid Market by Flavor Type, 2020 - 2023, USD Million
TABLE 52 US E-liquid Market by Flavor Type, 2024 - 2031, USD Million
TABLE 53 Canada E-liquid Market, 2020 - 2023, USD Million
TABLE 54 Canada E-liquid Market, 2024 - 2031, USD Million
TABLE 55 Canada E-liquid Market by Type, 2020 - 2023, USD Million
TABLE 56 Canada E-liquid Market by Type, 2024 - 2031, USD Million
TABLE 57 Canada E-liquid Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 58 Canada E-liquid Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 59 Canada E-liquid Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 60 Canada E-liquid Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 61 Canada E-liquid Market by Flavor Type, 2020 - 2023, USD Million
TABLE 62 Canada E-liquid Market by Flavor Type, 2024 - 2031, USD Million
TABLE 63 Mexico E-liquid Market, 2020 - 2023, USD Million
TABLE 64 Mexico E-liquid Market, 2024 - 2031, USD Million
TABLE 65 Mexico E-liquid Market by Type, 2020 - 2023, USD Million
TABLE 66 Mexico E-liquid Market by Type, 2024 - 2031, USD Million
TABLE 67 Mexico E-liquid Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 68 Mexico E-liquid Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 69 Mexico E-liquid Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 70 Mexico E-liquid Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 71 Mexico E-liquid Market by Flavor Type, 2020 - 2023, USD Million
TABLE 72 Mexico E-liquid Market by Flavor Type, 2024 - 2031, USD Million
TABLE 73 Rest of North America E-liquid Market, 2020 - 2023, USD Million
TABLE 74 Rest of North America E-liquid Market, 2024 - 2031, USD Million
TABLE 75 Rest of North America E-liquid Market by Type, 2020 - 2023, USD Million
TABLE 76 Rest of North America E-liquid Market by Type, 2024 - 2031, USD Million
TABLE 77 Rest of North America E-liquid Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 78 Rest of North America E-liquid Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 79 Rest of North America E-liquid Market by Retail Store Type, 2020 - 2023, USD Million
TABLE 80 Rest of North America E-liquid Market by Retail Store Type, 2024 - 2031, USD Million
TABLE 81 Rest of North America E-liquid Market by Flavor Type, 2020 - 2023, USD Million
TABLE 82 Rest of North America E-liquid Market by Flavor Type, 2024 - 2031, USD Million
TABLE 83 Key Information – Black Note, Inc.
TABLE 84 Key Information – Breazy, Inc.
TABLE 85 Key Information – Vaporesso
TABLE 86 Key Information – Air Factory E-liquids LLC
TABLE 87 Key Information – Shenzhen Kanger Technology Co., Ltd.
TABLE 88 Key Information – Juul Labs, Inc.
TABLE 89 Key Information – Nicopure Labs LLC
TABLE 90 Key Information – FlavourArt S.r.l.
List of Figures
FIG 1 Methodology for the research
FIG 2 North America E-liquid Market, 2020 – 2031, USD Million
FIG 3 Key Factors Impacting E-liquid Market
FIG 4 Porter’s Five Forces Analysis – E-Liquid Market
FIG 5 North America E-liquid Market share by Type, 2023
FIG 6 North America E-liquid Market share by Type, 2031
FIG 7 North America E-liquid Market by Type, 2020 - 2031, USD Million
FIG 8 North America E-liquid Market share by Distribution Channel, 2023
FIG 9 North America E-liquid Market share by Distribution Channel, 2031
FIG 10 North America E-liquid Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 North America E-liquid Market share by Flavor Type, 2023
FIG 12 North America E-liquid Market share by Flavor Type, 2031
FIG 13 North America E-liquid Market by Flavor Type, 2020 - 2031, USD Million
FIG 14 North America E-liquid Market share by Country, 2023
FIG 15 North America E-liquid Market share by Country, 2031
FIG 16 North America E-liquid Market by Country, 2020 - 2031, USD Million