North America Digital Agriculture Market Size, Share & Trends Analysis Report By Application, By Technology, By Component, By Country and Growth Forecast, 2024 - 2031

The North America Digital Agriculture Market would witness market growth of 9.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Digital Agriculture Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $8,773.2 Million by 2031. The Canada market is experiencing a CAGR of 11.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 10.5% during (2024 - 2031).

The situation will be exacerbated by climate change, which will alter hydrological cycles, increase the frequency and intensity of flooding and droughts, and render water more unpredictable. The 500 million individuals residing in deltas and the approximately 1 billion individuals residing in monsoonal basins are particularly susceptible. Droughts, which are highly dependent on rainfall variability for subsistence, and flood damages, which are estimated to be around $120 billion annually (exclusive of property damage), are among the constraints faced by the rural poor. Research has shown that precision irrigation systems can significantly reduce water wastage while maintaining or even improving crop yields.

Additionally, soil health monitoring using remote sensing and AI-based predictive modeling helps optimize fertilizer application, reducing excessive use and minimizing environmental degradation. According to a study in Environmental Research Letters, digital soil mapping has led to 20-40% reductions in fertilizer use, cutting down nitrate leaching and greenhouse gas emissions.

Government-backed digital agriculture initiatives, rapid technological advancements, and a strong emphasis on sustainable farming practices are driving North America's rapid growth of the digital agriculture market. The region benefits from the presence of well-known agritech companies, the broad use of cutting-edge technology like IoT and AI in farming operations, and the high penetration of the internet. In the United States, the growing size of farms and the integration of digital tools are accelerating the use of smart farming solutions. According to the U.S. Department of Agriculture (USDA), the average farm size increased to 466 acres in 2024, up from 440 in the 1970s. There were 212,714 farms with 53.1 million irrigated acres, which included 81 million acre-feet of water applied in the United States, according to the 2023 Irrigation and Water Management Survey results published by the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS) in October 2024. 

Free Valuable Insights: The Digital Agriculture Market is Predict to reach USD 38.16 Billion by 2031, at a CAGR of 9.9%

Based on Application, the market is segmented into Precision Farming & Farm Management, Livestock Monitoring, Supply Chain Management, Financial Management, and Other Application. Based on Technology, the market is segmented into IoT, Automation, AI, Drones, and Other Technology. Based on Component, the market is segmented into Hardware, Software, and Service. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Microsoft Corporation
• BASF SE
• Indigo Ag, Inc.
• AGCO Corporation
• Wipro Limited
• Yara International ASA
• Bayer AG
• IBM Corporation
• Trimble, Inc.
• Deere & Company

North America Digital Agriculture Market Report Segmentation

By Application

• Precision Farming & Farm Management
• Livestock Monitoring
• Supply Chain Management
• Financial Management
• Other Application

By Technology

• IoT
• Automation
• AI
• Drones
• Other Technology

By Component

• Hardware
• Software
• Service

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Digital Agriculture Market, by Application
1.4.2 North America Digital Agriculture Market, by Technology
1.4.3 North America Digital Agriculture Market, by Component
1.4.4 North America Digital Agriculture Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2022, Oct – 2025, Feb) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. North America Digital Agriculture Market by Application
5.1 North America Precision Farming & Farm Management Market by Region
5.2 North America Livestock Monitoring Market by Region
5.3 North America Supply Chain Management Market by Region
5.4 North America Financial Management Market by Region
5.5 North America Other Application Market by Region

Chapter 6. North America Digital Agriculture Market by Technology
6.1 North America IoT Market by Country
6.2 North America Automation Market by Country
6.3 North America AI Market by Country
6.4 North America Drones Market by Country
6.5 North America Other Technology Market by Country

Chapter 7. North America Digital Agriculture Market by Component
7.1 North America Hardware Market by Country
7.2 North America Software Market by Country
7.3 North America Service Market by Country

Chapter 8. North America Digital Agriculture Market by Country
8.1 US Digital Agriculture Market
8.1.1 US Digital Agriculture Market by Application
8.1.2 US Digital Agriculture Market by Technology
8.1.3 US Digital Agriculture Market by Component
8.2 Canada Digital Agriculture Market
8.2.1 Canada Digital Agriculture Market by Application
8.2.2 Canada Digital Agriculture Market by Technology
8.2.3 Canada Digital Agriculture Market by Component
8.3 Mexico Digital Agriculture Market
8.3.1 Mexico Digital Agriculture Market by Application
8.3.2 Mexico Digital Agriculture Market by Technology
8.3.3 Mexico Digital Agriculture Market by Component
8.4 Rest of North America Digital Agriculture Market
8.4.1 Rest of North America Digital Agriculture Market by Application
8.4.2 Rest of North America Digital Agriculture Market by Technology
8.4.3 Rest of North America Digital Agriculture Market by Component

Chapter 9. Company Profiles
9.1 Microsoft Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 SWOT Analysis
9.2 BASF SE
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Product Launches and Product Expansions:
9.2.5.2 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 Indigo Ag, Inc.
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Partnerships, Collaborations, and Agreements:
9.4 AGCO Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental Analysis
9.4.4 Research & Development Expenses
9.4.5 Recent strategies and developments:
9.4.5.1 Product Launches and Product Expansions:
9.4.6 SWOT Analysis
9.5 Wipro Limited
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 SWOT Analysis
9.6 Yara International ASA
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 SWOT Analysis
9.7 Bayer AG
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 IBM Corporation
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional & Segmental Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Partnerships, Collaborations, and Agreements:
9.8.6 SWOT Analysis
9.9 Trimble, Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expenses
9.9.5 Recent strategies and developments:
9.9.5.1 Partnerships, Collaborations, and Agreements:
9.9.5.2 Product Launches and Product Expansions:
9.9.6 SWOT Analysis
9.10. Deere & Company
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expenses
9.10.5 SWOT Analysis

TABLE 1 North America Digital Agriculture Market, 2020 - 2023, USD Million
TABLE 2 North America Digital Agriculture Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Digital Agriculture Market
TABLE 4 Product Launches And Product Expansions– Digital Agriculture Market
TABLE 5 Acquisition and Mergers– Digital Agriculture Market
TABLE 6 North America Digital Agriculture Market by Application, 2020 - 2023, USD Million
TABLE 7 North America Digital Agriculture Market by Application, 2024 - 2031, USD Million
TABLE 8 North America Precision Farming & Farm Management Market by Region, 2020 - 2023, USD Million
TABLE 9 North America Precision Farming & Farm Management Market by Region, 2024 - 2031, USD Million
TABLE 10 North America Livestock Monitoring Market by Region, 2020 - 2023, USD Million
TABLE 11 North America Livestock Monitoring Market by Region, 2024 - 2031, USD Million
TABLE 12 North America Supply Chain Management Market by Region, 2020 - 2023, USD Million
TABLE 13 North America Supply Chain Management Market by Region, 2024 - 2031, USD Million
TABLE 14 North America Financial Management Market by Region, 2020 - 2023, USD Million
TABLE 15 North America Financial Management Market by Region, 2024 - 2031, USD Million
TABLE 16 North America Other Application Market by Region, 2020 - 2023, USD Million
TABLE 17 North America Other Application Market by Region, 2024 - 2031, USD Million
TABLE 18 North America Digital Agriculture Market by Technology, 2020 - 2023, USD Million
TABLE 19 North America Digital Agriculture Market by Technology, 2024 - 2031, USD Million
TABLE 20 North America IoT Market by Country, 2020 - 2023, USD Million
TABLE 21 North America IoT Market by Country, 2024 - 2031, USD Million
TABLE 22 North America Automation Market by Country, 2020 - 2023, USD Million
TABLE 23 North America Automation Market by Country, 2024 - 2031, USD Million
TABLE 24 North America AI Market by Country, 2020 - 2023, USD Million
TABLE 25 North America AI Market by Country, 2024 - 2031, USD Million
TABLE 26 North America Drones Market by Country, 2020 - 2023, USD Million
TABLE 27 North America Drones Market by Country, 2024 - 2031, USD Million
TABLE 28 North America Other Technology Market by Country, 2020 - 2023, USD Million
TABLE 29 North America Other Technology Market by Country, 2024 - 2031, USD Million
TABLE 30 North America Digital Agriculture Market by Component, 2020 - 2023, USD Million
TABLE 31 North America Digital Agriculture Market by Component, 2024 - 2031, USD Million
TABLE 32 North America Hardware Market by Country, 2020 - 2023, USD Million
TABLE 33 North America Hardware Market by Country, 2024 - 2031, USD Million
TABLE 34 North America Software Market by Country, 2020 - 2023, USD Million
TABLE 35 North America Software Market by Country, 2024 - 2031, USD Million
TABLE 36 North America Service Market by Country, 2020 - 2023, USD Million
TABLE 37 North America Service Market by Country, 2024 - 2031, USD Million
TABLE 38 North America Digital Agriculture Market by Country, 2020 - 2023, USD Million
TABLE 39 North America Digital Agriculture Market by Country, 2024 - 2031, USD Million
TABLE 40 US Digital Agriculture Market, 2020 - 2023, USD Million
TABLE 41 US Digital Agriculture Market, 2024 - 2031, USD Million
TABLE 42 US Digital Agriculture Market by Application, 2020 - 2023, USD Million
TABLE 43 US Digital Agriculture Market by Application, 2024 - 2031, USD Million
TABLE 44 US Digital Agriculture Market by Technology, 2020 - 2023, USD Million
TABLE 45 US Digital Agriculture Market by Technology, 2024 - 2031, USD Million
TABLE 46 US Digital Agriculture Market by Component, 2020 - 2023, USD Million
TABLE 47 US Digital Agriculture Market by Component, 2024 - 2031, USD Million
TABLE 48 Canada Digital Agriculture Market, 2020 - 2023, USD Million
TABLE 49 Canada Digital Agriculture Market, 2024 - 2031, USD Million
TABLE 50 Canada Digital Agriculture Market by Application, 2020 - 2023, USD Million
TABLE 51 Canada Digital Agriculture Market by Application, 2024 - 2031, USD Million
TABLE 52 Canada Digital Agriculture Market by Technology, 2020 - 2023, USD Million
TABLE 53 Canada Digital Agriculture Market by Technology, 2024 - 2031, USD Million
TABLE 54 Canada Digital Agriculture Market by Component, 2020 - 2023, USD Million
TABLE 55 Canada Digital Agriculture Market by Component, 2024 - 2031, USD Million
TABLE 56 Mexico Digital Agriculture Market, 2020 - 2023, USD Million
TABLE 57 Mexico Digital Agriculture Market, 2024 - 2031, USD Million
TABLE 58 Mexico Digital Agriculture Market by Application, 2020 - 2023, USD Million
TABLE 59 Mexico Digital Agriculture Market by Application, 2024 - 2031, USD Million
TABLE 60 Mexico Digital Agriculture Market by Technology, 2020 - 2023, USD Million
TABLE 61 Mexico Digital Agriculture Market by Technology, 2024 - 2031, USD Million
TABLE 62 Mexico Digital Agriculture Market by Component, 2020 - 2023, USD Million
TABLE 63 Mexico Digital Agriculture Market by Component, 2024 - 2031, USD Million
TABLE 64 Rest of North America Digital Agriculture Market, 2020 - 2023, USD Million
TABLE 65 Rest of North America Digital Agriculture Market, 2024 - 2031, USD Million
TABLE 66 Rest of North America Digital Agriculture Market by Application, 2020 - 2023, USD Million
TABLE 67 Rest of North America Digital Agriculture Market by Application, 2024 - 2031, USD Million
TABLE 68 Rest of North America Digital Agriculture Market by Technology, 2020 - 2023, USD Million
TABLE 69 Rest of North America Digital Agriculture Market by Technology, 2024 - 2031, USD Million
TABLE 70 Rest of North America Digital Agriculture Market by Component, 2020 - 2023, USD Million
TABLE 71 Rest of North America Digital Agriculture Market by Component, 2024 - 2031, USD Million
TABLE 72 Key Information – Microsoft Corporation
TABLE 73 Key Information – BASF SE
TABLE 74 Key Information – Indigo Ag, Inc.
TABLE 75 Key Information – AGCO Corporation
TABLE 76 Key Information – Wipro Limited
TABLE 77 Key Information – Yara International ASA
TABLE 78 Key Information – Bayer AG
TABLE 79 Key Information – IBM Corporation
TABLE 80 Key Information – Trimble, Inc.
TABLE 81 Key Information – Deere & Company

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Digital Agriculture Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Digital Agriculture Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Key Strategic Move: (Product Launches and Product Expansions: 2022, Oct – 2025, Feb) Leading Players
FIG 8 Porter’s Five Forces Analysis – Digital Agriculture Market
FIG 9 North America Digital Agriculture Market share by Application, 2023
FIG 10 North America Digital Agriculture Market share by Application, 2031
FIG 11 North America Digital Agriculture Market by Application, 2020 - 2031, USD Million
FIG 12 North America Digital Agriculture Market share by Technology, 2023
FIG 13 North America Digital Agriculture Market share by Technology, 2031
FIG 14 North America Digital Agriculture Market by Technology, 2020 - 2031, USD Million
FIG 15 North America Digital Agriculture Market share by Component, 2023
FIG 16 North America Digital Agriculture Market share by Component, 2031
FIG 17 North America Digital Agriculture Market by Component, 2020 - 2031, USD Million
FIG 18 North America Digital Agriculture Market share by Country, 2023
FIG 19 North America Digital Agriculture Market share by Country, 2031
FIG 20 North America Digital Agriculture Market by Country, 2020 - 2031, USD Million
FIG 21 SWOT Analysis: Microsoft Corporation
FIG 22 Recent strategies and developments: BASF SE
FIG 23 SWOT Analysis: BASF SE
FIG 24 Swot Analysis: AGCO Corporation
FIG 25 SWOT Analysis: Wipro Limited
FIG 26 SWOT Analysis: Yara International ASA
FIG 27 Swot Analysis: Bayer AG
FIG 28 SWOT Analysis: IBM Corporation
FIG 29 Recent strategies and developments: Trimble, Inc.
FIG 30 Swot Analysis: Trimble, Inc.
FIG 31 SWOT Analysis: Deere & Company