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North America Clean Label Ingredients Market Size, Share & Industry Trends Analysis Report By Distribution Channel (B2B, and B2C), By Application, By Type, By Country and Growth Forecast, 2023 - 2030

Published Date : 31-Oct-2023

Pages: 159

Formats: PDF

The North America Clean Label Ingredients Market would witness market growth of 6.0% CAGR during the forecast period (2023-2030).

Food manufacturers are seeking natural alternatives to synthetic preservatives to extend the shelf life of their products. Ingredients like rosemary extract, tocopherols, and citric acid are gaining popularity. Brands that provide transparency in sourcing and production processes are gaining trust. This has led to increased demand for traceable supply chains. With the popularity of plant-based diets, plant-based clean label ingredients, such as plant-derived proteins and plant-based colorants, are in high demand. Consumers are looking for healthier options in snack foods and convenience products.

This has led to a surge in clean label snacks, such as organic chips and healthier versions of traditional snacks. Clean label ingredients are increasingly used in the beverage industry, with natural flavourings, colorants, and sweeteners becoming more common. Various organizations and certifications, such as the Non-GMO Project and the Clean Label Project, have emerged to verify and label products that meet clean label criteria. These certifications can help consumers make informed choices.

The rise of plant-based diets is contributing to the growth of clean label ingredients as consumers seek plant-based proteins, colorants, and flavourings. Snack foods and convenience products are increasingly targeted for clean label reformulations as consumers sought healthier on-the-go options. The clean label ingredients market is experiencing robust growth due to these factors, and it is expected to continue evolving as consumer preferences and regulations continue to shape the industry.

The Mexican regulatory agency, the Federal Commission for the Protection against Sanitary Risk (COFEPRIS), has been working to improve food labeling regulations. Clean label requirements, such as the use of recognizable ingredient names and the elimination of misleading claims, are being enforced to enhance transparency. In addition, Mexico's National Crusade against Hunger and the Strategy for the Prevention and Control of Overweight, Obesity, and Diabetes have been launched to promote healthier eating habits and discourage the use of artificial additives and excessive preservatives. These government-driven initiatives indirectly encourage the use of clean label ingredients by food manufacturers, as they aim to improve public health and nutrition. Therefore, the region presents lucrative growth prospects for the expansion of the market in the coming years.

The US market dominated the North America Clean Label Ingredients Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $16,011.3 million by 2030. The Canada market is experiencing a CAGR of 8.4% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 7.4% during (2023 - 2030).

Based on Distribution Channel, the market is segmented into B2B, and B2C. Based on Application, the market is segmented into Food (Bakery, Confectionery, Cereals & Snacks, Processed Food, and Others), Pet Food, Dairy, Non-Dairy, & Fermented Beverages, and Others. Based on Type, the market is segmented into Natural Flavors, Flour, Starch & Sweeteners, Fruit & Vegetable Ingredients, Natural Colors, Malt, and Others. Based on Form, the market is segmented into Powder, Liquid, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

Free Valuable Insights: The Clean Label Ingredients Market is Predict to reach $76.8 Billion by 2030, at a CAGR of 6.4%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Archer Daniels Midland Company, Koninklijke DSM N.V., Frutarom (International Flavors & Fragrances, Inc.), Kerry Group plc, Tate & Lyle PLC, Corbion N.V., Cargill, Incorporated, DuPont de Nemours, Inc., Sensient Technologies Corporation, Ingredion Incorporated

Scope of the Study

Market Segments Covered in the Report:

By Distribution Channel

  • B2B
  • B2C

By Application

  • Food
    • Bakery
    • Confectionery
    • Cereals & Snacks
    • Processed Food
    • Others
  • Pet Food
  • Dairy, Non-Dairy, & Fermented Beverages
  • Others

By Type

  • Natural Flavors
  • Flour
  • Starch & Sweeteners
  • Fruit & Vegetable Ingredients
  • Natural Colors
  • Malt
  • Others

By Form

  • Powder
  • Liquid
  • Others

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Key Market Players

List of Companies Profiled in the Report:

  • Archer Daniels Midland Company
  • Koninklijke DSM N.V.
  • Frutarom (International Flavors & Fragrances, Inc.)
  • Kerry Group plc
  • Tate & Lyle PLC
  • Corbion N.V.
  • Cargill, Incorporated
  • DuPont de Nemours, Inc.
  • Sensient Technologies Corporation
  • Ingredion Incorporated
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Clean Label Ingredients Market, by Distribution Channel
1.4.2 North America Clean Label Ingredients Market, by Application
1.4.3 North America Clean Label Ingredients Market, by Type
1.4.4 North America Clean Label Ingredients Market, by Form
1.4.5 North America Clean Label Ingredients Market, by Country
1.5 Methodology for the research

Chapter 2. Market At a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints

Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Mergers & Acquisition: 2020, Nov – 2023, May) Leading Players
4.4 Porter Five Forces Analysis

Chapter 5. North America Clean Label Ingredients Market by Distribution Channel
5.1 North America B2B Market by Region
5.2 North America B2C Market by Region

Chapter 6. North America Clean Label Ingredients Market by Application
6.1 North America Food Market by Country
6.2 North America Clean Label Ingredients Market by Food Type
6.2.1 North America Bakery Market by Country
6.2.2 North America Confectionery Market by Country
6.2.3 North America Cereals & Snacks Market by Country
6.2.4 North America Processed Food Market by Country
6.2.5 North America Others Market by Country
6.3 North America Pet Food Market by Country
6.4 North America Dairy, Non-Dairy, & Fermented Beverages Market by Country
6.5 North America Others Market by Country

Chapter 7. North America Clean Label Ingredients Market by Type
7.1 North America Natural Flavors Market by Country
7.2 North America Flour Market by Country
7.3 North America Starch & Sweeteners Market by Country
7.4 North America Fruit & Vegetable Ingredients Market by Country
7.5 North America Natural Colors Market by Country
7.6 North America Malt Market by Country
7.7 North America Others Market by Country

Chapter 8. North America Clean Label Ingredients Market by Form
8.1 North America Powder Market by Country
8.2 North America Liquid Market by Country
8.3 North America Others Market by Country

Chapter 9. North America Clean Label Ingredients Market by Country
9.1 US Clean Label Ingredients Market
9.1.1 US Clean Label Ingredients Market by Distribution Channel
9.1.2 US Clean Label Ingredients Market by Application
9.1.2.1 US Clean Label Ingredients Market by Food Type
9.1.3 US Clean Label Ingredients Market by Type
9.1.4 US Clean Label Ingredients Market by Form
9.2 Canada Clean Label Ingredients Market
9.2.1 Canada Clean Label Ingredients Market by Distribution Channel
9.2.2 Canada Clean Label Ingredients Market by Application
9.2.2.1 Canada Clean Label Ingredients Market by Food Type
9.2.3 Canada Clean Label Ingredients Market by Type
9.2.4 Canada Clean Label Ingredients Market by Form
9.3 Mexico Clean Label Ingredients Market
9.3.1 Mexico Clean Label Ingredients Market by Distribution Channel
9.3.2 Mexico Clean Label Ingredients Market by Application
9.3.2.1 Mexico Clean Label Ingredients Market by Food Type
9.3.3 Mexico Clean Label Ingredients Market by Type
9.3.4 Mexico Clean Label Ingredients Market by Form
9.4 Rest of North America Clean Label Ingredients Market
9.4.1 Rest of North America Clean Label Ingredients Market by Distribution Channel
9.4.2 Rest of North America Clean Label Ingredients Market by Application
9.4.2.1 Rest of North America Clean Label Ingredients Market by Food Type
9.4.3 Rest of North America Clean Label Ingredients Market by Type
9.4.4 Rest of North America Clean Label Ingredients Market by Form

Chapter 10. Company Profiles
10.1 Archer Daniels Midland Company
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.6 SWOT Analysis
10.2 Koninklijke DSM N.V.
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Acquisition and Mergers:
10.2.6 SWOT Analysis
10.3 International Flavors & Fragrances, Inc. (Frutarom)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 SWOT Analysis
10.4 Kerry Group PLC
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Product Launches and Product Expansions:
10.4.5.2 Acquisition and Mergers:
10.4.6 SWOT Analysis
10.5 Tate & Lyle PLC
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental & Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Acquisition and Mergers:
10.5.6 SWOT Analysis
10.6 Corbion N.V.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Acquisition and Mergers:
10.6.6 SWOT Analysis
10.7 Cargill, Incorporated
10.7.1 Company Overview
10.7.2 SWOT Analysis
10.8 DuPont de Nemours, Inc.
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 SWOT Analysis
10.9 Sensient Technologies Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expenses
10.9.5 Recent strategies and developments:
10.9.5.1 Acquisition and Mergers:
10.9.6 SWOT Analysis
10.10. Ingredion Incorporated
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Partnerships, Collaborations, and Agreements:
10.10.5.2 Acquisition and Mergers:
10.10.6 SWOT Analysis
TABLE 1 North America Clean Label Ingredients Market, 2019 - 2022, USD Million
TABLE 2 North America Clean Label Ingredients Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Clean Label Ingredients Market
TABLE 4 Product Launches And Product Expansions– Clean Label Ingredients Market
TABLE 5 Acquisition and Mergers– Clean Label Ingredients Market
TABLE 6 North America Clean Label Ingredients Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 7 North America Clean Label Ingredients Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 8 North America B2B Market by Region, 2019 - 2022, USD Million
TABLE 9 North America B2B Market by Region, 2023 - 2030, USD Million
TABLE 10 North America B2C Market by Region, 2019 - 2022, USD Million
TABLE 11 North America B2C Market by Region, 2023 - 2030, USD Million
TABLE 12 North America Clean Label Ingredients Market by Application, 2019 - 2022, USD Million
TABLE 13 North America Clean Label Ingredients Market by Application, 2023 - 2030, USD Million
TABLE 14 North America Food Market by Country, 2019 - 2022, USD Million
TABLE 15 North America Food Market by Country, 2023 - 2030, USD Million
TABLE 16 North America Clean Label Ingredients Market by Food Type, 2019 - 2022, USD Million
TABLE 17 North America Clean Label Ingredients Market by Food Type, 2023 - 2030, USD Million
TABLE 18 North America Bakery Market by Country, 2019 - 2022, USD Million
TABLE 19 North America Bakery Market by Country, 2023 - 2030, USD Million
TABLE 20 North America Confectionery Market by Country, 2019 - 2022, USD Million
TABLE 21 North America Confectionery Market by Country, 2023 - 2030, USD Million
TABLE 22 North America Cereals & Snacks Market by Country, 2019 - 2022, USD Million
TABLE 23 North America Cereals & Snacks Market by Country, 2023 - 2030, USD Million
TABLE 24 North America Processed Food Market by Country, 2019 - 2022, USD Million
TABLE 25 North America Processed Food Market by Country, 2023 - 2030, USD Million
TABLE 26 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 27 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 28 North America Pet Food Market by Country, 2019 - 2022, USD Million
TABLE 29 North America Pet Food Market by Country, 2023 - 2030, USD Million
TABLE 30 North America Dairy, Non-Dairy, & Fermented Beverages Market by Country, 2019 - 2022, USD Million
TABLE 31 North America Dairy, Non-Dairy, & Fermented Beverages Market by Country, 2023 - 2030, USD Million
TABLE 32 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 33 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 34 North America Clean Label Ingredients Market by Type, 2019 - 2022, USD Million
TABLE 35 North America Clean Label Ingredients Market by Type, 2023 - 2030, USD Million
TABLE 36 North America Natural Flavors Market by Country, 2019 - 2022, USD Million
TABLE 37 North America Natural Flavors Market by Country, 2023 - 2030, USD Million
TABLE 38 North America Flour Market by Country, 2019 - 2022, USD Million
TABLE 39 North America Flour Market by Country, 2023 - 2030, USD Million
TABLE 40 North America Starch & Sweeteners Market by Country, 2019 - 2022, USD Million
TABLE 41 North America Starch & Sweeteners Market by Country, 2023 - 2030, USD Million
TABLE 42 North America Fruit & Vegetable Ingredients Market by Country, 2019 - 2022, USD Million
TABLE 43 North America Fruit & Vegetable Ingredients Market by Country, 2023 - 2030, USD Million
TABLE 44 North America Natural Colors Market by Country, 2019 - 2022, USD Million
TABLE 45 North America Natural Colors Market by Country, 2023 - 2030, USD Million
TABLE 46 North America Malt Market by Country, 2019 - 2022, USD Million
TABLE 47 North America Malt Market by Country, 2023 - 2030, USD Million
TABLE 48 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 49 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 50 North America Clean Label Ingredients Market by Form, 2019 - 2022, USD Million
TABLE 51 North America Clean Label Ingredients Market by Form, 2023 - 2030, USD Million
TABLE 52 North America Powder Market by Country, 2019 - 2022, USD Million
TABLE 53 North America Powder Market by Country, 2023 - 2030, USD Million
TABLE 54 North America Liquid Market by Country, 2019 - 2022, USD Million
TABLE 55 North America Liquid Market by Country, 2023 - 2030, USD Million
TABLE 56 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 57 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 58 North America Clean Label Ingredients Market by Country, 2019 - 2022, USD Million
TABLE 59 North America Clean Label Ingredients Market by Country, 2023 - 2030, USD Million
TABLE 60 US Clean Label Ingredients Market, 2019 - 2022, USD Million
TABLE 61 US Clean Label Ingredients Market, 2023 - 2030, USD Million
TABLE 62 US Clean Label Ingredients Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 63 US Clean Label Ingredients Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 64 US Clean Label Ingredients Market by Application, 2019 - 2022, USD Million
TABLE 65 US Clean Label Ingredients Market by Application, 2023 - 2030, USD Million
TABLE 66 US Clean Label Ingredients Market by Food Type, 2019 - 2022, USD Million
TABLE 67 US Clean Label Ingredients Market by Food Type, 2023 - 2030, USD Million
TABLE 68 US Clean Label Ingredients Market by Type, 2019 - 2022, USD Million
TABLE 69 US Clean Label Ingredients Market by Type, 2023 - 2030, USD Million
TABLE 70 US Clean Label Ingredients Market by Form, 2019 - 2022, USD Million
TABLE 71 US Clean Label Ingredients Market by Form, 2023 - 2030, USD Million
TABLE 72 Canada Clean Label Ingredients Market, 2019 - 2022, USD Million
TABLE 73 Canada Clean Label Ingredients Market, 2023 - 2030, USD Million
TABLE 74 Canada Clean Label Ingredients Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 75 Canada Clean Label Ingredients Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 76 Canada Clean Label Ingredients Market by Application, 2019 - 2022, USD Million
TABLE 77 Canada Clean Label Ingredients Market by Application, 2023 - 2030, USD Million
TABLE 78 Canada Clean Label Ingredients Market by Food Type, 2019 - 2022, USD Million
TABLE 79 Canada Clean Label Ingredients Market by Food Type, 2023 - 2030, USD Million
TABLE 80 Canada Clean Label Ingredients Market by Type, 2019 - 2022, USD Million
TABLE 81 Canada Clean Label Ingredients Market by Type, 2023 - 2030, USD Million
TABLE 82 Canada Clean Label Ingredients Market by Form, 2019 - 2022, USD Million
TABLE 83 Canada Clean Label Ingredients Market by Form, 2023 - 2030, USD Million
TABLE 84 Mexico Clean Label Ingredients Market, 2019 - 2022, USD Million
TABLE 85 Mexico Clean Label Ingredients Market, 2023 - 2030, USD Million
TABLE 86 Mexico Clean Label Ingredients Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 87 Mexico Clean Label Ingredients Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 88 Mexico Clean Label Ingredients Market by Application, 2019 - 2022, USD Million
TABLE 89 Mexico Clean Label Ingredients Market by Application, 2023 - 2030, USD Million
TABLE 90 Mexico Clean Label Ingredients Market by Food Type, 2019 - 2022, USD Million
TABLE 91 Mexico Clean Label Ingredients Market by Food Type, 2023 - 2030, USD Million
TABLE 92 Mexico Clean Label Ingredients Market by Type, 2019 - 2022, USD Million
TABLE 93 Mexico Clean Label Ingredients Market by Type, 2023 - 2030, USD Million
TABLE 94 Mexico Clean Label Ingredients Market by Form, 2019 - 2022, USD Million
TABLE 95 Mexico Clean Label Ingredients Market by Form, 2023 - 2030, USD Million
TABLE 96 Rest of North America Clean Label Ingredients Market, 2019 - 2022, USD Million
TABLE 97 Rest of North America Clean Label Ingredients Market, 2023 - 2030, USD Million
TABLE 98 Rest of North America Clean Label Ingredients Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 99 Rest of North America Clean Label Ingredients Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 100 Rest of North America Clean Label Ingredients Market by Application, 2019 - 2022, USD Million
TABLE 101 Rest of North America Clean Label Ingredients Market by Application, 2023 - 2030, USD Million
TABLE 102 Rest of North America Clean Label Ingredients Market by Food Type, 2019 - 2022, USD Million
TABLE 103 Rest of North America Clean Label Ingredients Market by Food Type, 2023 - 2030, USD Million
TABLE 104 Rest of North America Clean Label Ingredients Market by Type, 2019 - 2022, USD Million
TABLE 105 Rest of North America Clean Label Ingredients Market by Type, 2023 - 2030, USD Million
TABLE 106 Rest of North America Clean Label Ingredients Market by Form, 2019 - 2022, USD Million
TABLE 107 Rest of North America Clean Label Ingredients Market by Form, 2023 - 2030, USD Million
TABLE 108 Key Information – Archer Daniels Midland Company
TABLE 109 Key Information – Koninklijke DSM N.V.
TABLE 110 Key Information – International Flavors & Fragrances,
TABLE 111 Key Information – Kerry Group PLC
TABLE 112 Key Information – Tate & Lyle PLC
TABLE 113 Key Information – Corbion N.V.
TABLE 114 Key Information – Cargill, Incorporated
TABLE 115 Key Information –DuPont de Nemours, Inc.
TABLE 116 Key Information – Sensient Technologies Corporation
TABLE 117 Key Information – Ingredion Incorporated

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Clean Label Ingredients Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Clean Label Ingredients Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 6 Key Strategic Move: (Mergers & Acquisition: 2020, Nov – 2023, May) Leading Players
FIG 7 Porter’s Five Forces Analysis – Clean Label Ingredients Market
FIG 8 North America Clean Label Ingredients Market Share by Distribution Channel, 2022
FIG 9 North America Clean Label Ingredients Market Share by Distribution Channel, 2030
FIG 10 North America Clean Label Ingredients Market by Distribution Channel, 2019 - 2030, USD Million
FIG 11 North America Clean Label Ingredients Market Share by Application, 2022
FIG 12 North America Clean Label Ingredients Market Share by Application, 2030
FIG 13 North America Clean Label Ingredients Market by Application, 2019 - 2030, USD Million
FIG 14 North America Clean Label Ingredients Market Share by Type, 2022
FIG 15 North America Clean Label Ingredients Market Share by Type, 2030
FIG 16 North America Clean Label Ingredients Market by Type, 2019 - 2030, USD Million
FIG 17 North America Clean Label Ingredients Market Share by Form, 2022
FIG 18 North America Clean Label Ingredients Market Share by Form, 2030
FIG 19 North America Clean Label Ingredients Market by Form, 2019 - 2030, USD Million
FIG 20 North America Clean Label Ingredients Market Share by Country, 2022
FIG 21 North America Clean Label Ingredients Market Share by Country, 2030
FIG 22 North America Clean Label Ingredients Market by Country, 2019 - 2030, USD Million
FIG 23 SWOT Analysis: Archer Daniels Midland Company
FIG 24 SWOT Analysis: Koninklijke DSM N.V
FIG 25 SWOT Analysis: International Flavors & Fragrances,
FIG 26 Recent strategies and developments: Kerry Group plc
FIG 27 Swot Analysis: Kerry Group plc
FIG 28 SWOT Analysis: Tate & Lyle PLC
FIG 29 Recent strategies and developments: Corbion N.V.
FIG 30 SWOT Analysis: Corbion N.V.
FIG 31 SWOT Analysis: Cargill, Incorporated
FIG 32 Swot Analysis: DuPont de Nemours, Inc.
FIG 33 SWOT Analysis: Sensient Technologies Corporation
FIG 34 Recent strategies and developments: Ingredion Incorporated
FIG 35 Swot Analysis: Ingredion Incorporated

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