North America Car Subscription Market Size, Share & Industry Analysis Report By Propulsion Type (Internal-Combustion Engine (ICE), and Electric Vehicle (EV)), By End User (Private, and Corporate), By Subscription Type (Single Brand (Single-Brand Swap), and Multi Brand), By Service Provider, By Subscription Period, By Country and Growth Forecast, 2025 - 2032

The North America Car Subscription Market would witness market growth of 22.4% CAGR during the forecast period (2025-2032).

The US market dominated the North America Car Subscription Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $4,739 million by 2032. Canada market is experiencing a CAGR of 25.6% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 24.3% during (2025 - 2032). The US and Canada led the North America Car Subscription Market by Country with a market share of 80.2% and 9% in 2024.

The North American car subscription market came about because more people wanted flexibility, dealerships were willing to try new things, and automakers were willing to try other ways of owning a car. Ford's Canvas, Cadillac's Book, Porsche Drive, and Volvo's Care by Volvo were some of the first programs to offer insurance, maintenance, and predictable monthly costs along with vehicle use. Government frameworks that support "Mobility as a Service" made it easier for people to try new things, and city dwellers, especially younger drivers, liked having easy, short-term access. The COVID-19 pandemic made people more interested in private transportation options that didn't require long-term commitments.

Recent trends show that digital-first platforms like Volkswagen's VW Flex make it easy to sign up online and have low barriers to access. Automakers also use subscriptions to get people to stick with their brands, even if they're not ready to buy a car yet. At the same time, BMW, Tesla, and other companies are adding software-based subscriptions that let you pay for features like faster charging and driver assistance. There is a lot of competition, including OEM-backed services, dealer-led regional platforms, and startups. Each of these companies is working to find the right balance between convenience, brand engagement, and customer expectations in a mobility landscape that is changing quickly.

Subscription Type Outlook

Based on Subscription Type, the market is segmented into Single Brand (Single-Brand Swap), and Multi Brand. With a compound annual growth rate (CAGR) of 23.9% over the projection period, the Single Brand (Single-Brand Swap) Market, dominate the Mexico Car Subscription Market by Subscription Type in 2024 and would be a prominent market until 2032. The Multi Brand market is expected to witness a CAGR of 24.8% during (2025 - 2032).

Service Provider Outlook

Based on Service Provider, the market is segmented into OEM/Captives, Mobility Providers, and Technology Companies. The OEM/Captives market segment dominated the US Car Subscription Market by Service Provider is expected to grow at a CAGR of 21.1 % during the forecast period thereby continuing its dominance until 2032. Also, The Technology Companies market is anticipated to grow as a CAGR of 23.1 % during the forecast period during (2025 - 2032).

Subscription Period Outlook

Based on Subscription Period, the market is segmented into 1 to 6 Months, 6 to 12 Months, and More than 12 Months. Among various Canada Car Subscription Market by Subscription Period; The 1 to 6 Months market achieved a market size of USD $50.1 Million in 2024 and is expected to grow at a CAGR of 24.9 % during the forecast period. The More than 12 Months market is predicted to experience a CAGR of 26.6% throughout the forecast period from (2025 - 2032).

Free Valuable Insights: The Car Subscription Market is Predict to reach USD 19.17 Billion by 2032, at a CAGR of 23.1%

Country Outlook

Canada’s car subscription market is shaped by its vast geography, urban concentration, and sustainability focus, with cities like Toronto, Vancouver, and Montreal driving demand due to high ownership costs and congestion. Subscriptions bundle insurance, maintenance, and registration into predictable fees while enabling risk-free EV trials, appealing to both urban commuters and suburban households seeking flexibility. Government incentives for clean transport and a culture accustomed to digital subscriptions support adoption. Automakers like Volvo and Porsche, alongside local startups and rental firms, are piloting tailored models. Competition is growing, with urban areas favoring experimentation while rural regions require adapted solutions, positioning subscriptions as a sustainable, convenient complement to ownership in Canada’s evolving mobility landscape.

List of Key Companies Profiled

• Volvo Group
• Mercedes-Benz Group AG
• BMW AG
• Hyundai Motor Company
• Volkswagen AG
• Sixt SE
• The Hertz Corporation
• FINN GmbH
• Ayvens
• Cazoo

North America Car Subscription Market Report Segmentation

By Propulsion Type

• Internal-Combustion Engine (ICE)
• Electric Vehicle (EV)

By End User

• Private
• Corporate

By Subscription Type

• Single Brand (Single-Brand Swap)
• Multi Brand

By Service Provider

• OEM/Captives
• Mobility Providers
• Technology Companies

By Subscription Period

• 1 to 6 Months
• 6 to 12 Months
• More than 12 Months

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Car Subscription Market, by Propulsion Type
1.4.2 North America Car Subscription Market, by End User
1.4.3 North America Car Subscription Market, by Subscription Type
1.4.4 North America Car Subscription Market, by Service Provider
1.4.5 North America Car Subscription Market, by Subscription Period
1.4.6 North America Car Subscription Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Market Trends – Car Subscription Market
Chapter 5. State of Competition – Car Subscription Market
Chapter 6. Product Life Cycle – Car Subscription Market
Chapter 7. Market Consolidation – Car Subscription Market
Chapter 8. Competition Analysis – Global
8.1 Market Share Analysis, 2024
8.2 Recent Strategies Deployed in Car Subscription Market
8.3 Porter Five Forces Analysis

Chapter 9. Value Chain Analysis of Car Subscription Market
9.1 Vehicle Manufacturing & OEMs
9.2 Fleet Acquisition & Financing
9.3 Platform Operators & Technology Providers
9.4 Insurance & Risk Management
9.5 Maintenance & Service Providers
9.6 Logistics, Delivery & Vehicle Handover
9.7 Customer Subscription Experience
9.8 Resale, Remarketing & Fleet Recycling

Chapter 10. Key Customer Criteria – Car Subscription Market
Chapter 11. North America Car Subscription Market by Propulsion Type
11.1 North America Internal-Combustion Engine (ICE) Market by Region
11.2 North America Electric Vehicle (EV) Market by Region

Chapter 12. North America Car Subscription Market by End User
12.1 North America Private Market by Region
12.2 North America Corporate Market by Region

Chapter 13. North America Car Subscription Market by Subscription Type
13.1 North America Single Brand (Single-Brand Swap) Market by Country
13.2 North America Multi Brand Market by Country

Chapter 14. North America Car Subscription Market by Service Provider
14.1 North America OEM/Captives Market by Country
14.2 North America Mobility Providers Market by Country
14.3 North America Technology Companies Market by Country

Chapter 15. North America Car Subscription Market by Subscription Period
15.1 North America 1 to 6 Months Market by Country
15.2 North America 6 to 12 Months Market by Country
15.3 North America More than 12 Months Market by Country

Chapter 16. North America Car Subscription Market by Country
16.1 US Car Subscription Market
16.1.1 US Car Subscription Market by Propulsion Type
16.1.2 US Car Subscription Market by End User
16.1.3 US Car Subscription Market by Subscription Type
16.1.4 US Car Subscription Market by Service Provider
16.1.5 US Car Subscription Market by Subscription Period
16.2 Canada Car Subscription Market
16.2.1 Canada Car Subscription Market by Propulsion Type
16.2.2 Canada Car Subscription Market by End User
16.2.3 Canada Car Subscription Market by Subscription Type
16.2.4 Canada Car Subscription Market by Service Provider
16.2.5 Canada Car Subscription Market by Subscription Period
16.3 Mexico Car Subscription Market
16.3.1 Mexico Car Subscription Market by Propulsion Type
16.3.2 Mexico Car Subscription Market by End User
16.3.3 Mexico Car Subscription Market by Subscription Type
16.3.4 Mexico Car Subscription Market by Service Provider
16.3.5 Mexico Car Subscription Market by Subscription Period
16.4 Rest of North America Car Subscription Market
16.4.1 Rest of North America Car Subscription Market by Propulsion Type
16.4.2 Rest of North America Car Subscription Market by End User
16.4.3 Rest of North America Car Subscription Market by Subscription Type
16.4.4 Rest of North America Car Subscription Market by Service Provider
16.4.5 Rest of North America Car Subscription Market by Subscription Period

Chapter 17. Company Profiles
17.1 Volvo Group
17.1.1 Company Overview
17.1.2 Financial Analysis
17.1.3 Segmental and Regional Analysis
17.1.4 Research & Development Expense
17.1.5 SWOT Analysis
17.2 Mercedes-Benz Group AG
17.2.1 Company Overview
17.2.2 Financial Analysis
17.2.3 Segmental and Regional Analysis
17.2.4 Research & Development Expense
17.2.5 SWOT Analysis
17.3 BMW AG
17.3.1 Company Overview
17.3.2 Financial Analysis
17.3.3 Segmental and Regional Analysis
17.3.4 Research & Development Expenses
17.3.5 SWOT Analysis
17.4 Hyundai Motor Company
17.4.1 Company Overview
17.4.2 Financial Analysis
17.4.3 Segmental and Regional Analysis
17.4.4 Research & Development Expense
17.4.5 Recent strategies and developments:
17.4.5.1 Partnerships, Collaborations, and Agreements:
17.4.5.2 Product Launches and Product Expansions:
17.4.6 SWOT Analysis
17.5 Volkswagen AG
17.5.1 Company Overview
17.5.2 Financial Analysis
17.5.3 Segmental and Regional Analysis
17.5.4 Research & Development Expense
17.5.5 Recent strategies and developments:
17.5.5.1 Partnerships, Collaborations, and Agreements:
17.5.5.2 Product Launches and Product Expansions:
17.5.6 SWOT Analysis
17.6 Sixt SE
17.6.1 Company Overview
17.6.2 Financial Analysis
17.6.3 Segmental and Regional Analysis
17.6.4 Recent strategies and developments:
17.6.4.1 Product Launches and Product Expansions:
17.7 The Hertz Corporation
17.7.1 Company Overview
17.7.2 Financial Analysis
17.7.3 Segmental and Regional Analysis
17.8 FINN GmbH
17.8.1 Company Overview
17.9 Ayvens
17.9.1 Company Overview
17.10. Cazoo
17.10.1 Company Overview
17.10.2 Recent strategies and developments:
17.10.2.1 Product Launches and Product Expansions:
17.10.2.2 Acquisition and Mergers:

TABLE 1 North America Car Subscription Market, 2021 - 2024, USD Million
TABLE 2 North America Car Subscription Market, 2025 - 2032, USD Million
TABLE 3 Key Customer Criteria – Car Subscription Market
TABLE 4 North America Car Subscription Market by Propulsion Type, 2021 - 2024, USD Million
TABLE 5 North America Car Subscription Market by Propulsion Type, 2025 - 2032, USD Million
TABLE 6 North America Internal-Combustion Engine (ICE) Market by Region, 2021 - 2024, USD Million
TABLE 7 North America Internal-Combustion Engine (ICE) Market by Region, 2025 - 2032, USD Million
TABLE 8 North America Electric Vehicle (EV) Market by Region, 2021 - 2024, USD Million
TABLE 9 North America Electric Vehicle (EV) Market by Region, 2025 - 2032, USD Million
TABLE 10 North America Car Subscription Market by End User, 2021 - 2024, USD Million
TABLE 11 North America Car Subscription Market by End User, 2025 - 2032, USD Million
TABLE 12 North America Private Market by Region, 2021 - 2024, USD Million
TABLE 13 North America Private Market by Region, 2025 - 2032, USD Million
TABLE 14 North America Corporate Market by Region, 2021 - 2024, USD Million
TABLE 15 North America Corporate Market by Region, 2025 - 2032, USD Million
TABLE 16 North America Car Subscription Market by Subscription Type, 2021 - 2024, USD Million
TABLE 17 North America Car Subscription Market by Subscription Type, 2025 - 2032, USD Million
TABLE 18 North America Single Brand (Single-Brand Swap) Market by Country, 2021 - 2024, USD Million
TABLE 19 North America Single Brand (Single-Brand Swap) Market by Country, 2025 - 2032, USD Million
TABLE 20 North America Multi Brand Market by Country, 2021 - 2024, USD Million
TABLE 21 North America Multi Brand Market by Country, 2025 - 2032, USD Million
TABLE 22 North America Car Subscription Market by Service Provider, 2021 - 2024, USD Million
TABLE 23 North America Car Subscription Market by Service Provider, 2025 - 2032, USD Million
TABLE 24 North America OEM/Captives Market by Country, 2021 - 2024, USD Million
TABLE 25 North America OEM/Captives Market by Country, 2025 - 2032, USD Million
TABLE 26 North America Mobility Providers Market by Country, 2021 - 2024, USD Million
TABLE 27 North America Mobility Providers Market by Country, 2025 - 2032, USD Million
TABLE 28 North America Technology Companies Market by Country, 2021 - 2024, USD Million
TABLE 29 North America Technology Companies Market by Country, 2025 - 2032, USD Million
TABLE 30 North America Car Subscription Market by Subscription Period, 2021 - 2024, USD Million
TABLE 31 North America Car Subscription Market by Subscription Period, 2025 - 2032, USD Million
TABLE 32 North America 1 to 6 Months Market by Country, 2021 - 2024, USD Million
TABLE 33 North America 1 to 6 Months Market by Country, 2025 - 2032, USD Million
TABLE 34 North America 6 to 12 Months Market by Country, 2021 - 2024, USD Million
TABLE 35 North America 6 to 12 Months Market by Country, 2025 - 2032, USD Million
TABLE 36 North America More than 12 Months Market by Country, 2021 - 2024, USD Million
TABLE 37 North America More than 12 Months Market by Country, 2025 - 2032, USD Million
TABLE 38 North America Car Subscription Market by Country, 2021 - 2024, USD Million
TABLE 39 North America Car Subscription Market by Country, 2025 - 2032, USD Million
TABLE 40 US Car Subscription Market, 2021 - 2024, USD Million
TABLE 41 US Car Subscription Market, 2025 - 2032, USD Million
TABLE 42 US Car Subscription Market by Propulsion Type, 2021 - 2024, USD Million
TABLE 43 US Car Subscription Market by Propulsion Type, 2025 - 2032, USD Million
TABLE 44 US Car Subscription Market by End User, 2021 - 2024, USD Million
TABLE 45 US Car Subscription Market by End User, 2025 - 2032, USD Million
TABLE 46 US Car Subscription Market by Subscription Type, 2021 - 2024, USD Million
TABLE 47 US Car Subscription Market by Subscription Type, 2025 - 2032, USD Million
TABLE 48 US Car Subscription Market by Service Provider, 2021 - 2024, USD Million
TABLE 49 US Car Subscription Market by Service Provider, 2025 - 2032, USD Million
TABLE 50 US Car Subscription Market by Subscription Period, 2021 - 2024, USD Million
TABLE 51 US Car Subscription Market by Subscription Period, 2025 - 2032, USD Million
TABLE 52 Canada Car Subscription Market, 2021 - 2024, USD Million
TABLE 53 Canada Car Subscription Market, 2025 - 2032, USD Million
TABLE 54 Canada Car Subscription Market by Propulsion Type, 2021 - 2024, USD Million
TABLE 55 Canada Car Subscription Market by Propulsion Type, 2025 - 2032, USD Million
TABLE 56 Canada Car Subscription Market by End User, 2021 - 2024, USD Million
TABLE 57 Canada Car Subscription Market by End User, 2025 - 2032, USD Million
TABLE 58 Canada Car Subscription Market by Subscription Type, 2021 - 2024, USD Million
TABLE 59 Canada Car Subscription Market by Subscription Type, 2025 - 2032, USD Million
TABLE 60 Canada Car Subscription Market by Service Provider, 2021 - 2024, USD Million
TABLE 61 Canada Car Subscription Market by Service Provider, 2025 - 2032, USD Million
TABLE 62 Canada Car Subscription Market by Subscription Period, 2021 - 2024, USD Million
TABLE 63 Canada Car Subscription Market by Subscription Period, 2025 - 2032, USD Million
TABLE 64 Mexico Car Subscription Market, 2021 - 2024, USD Million
TABLE 65 Mexico Car Subscription Market, 2025 - 2032, USD Million
TABLE 66 Mexico Car Subscription Market by Propulsion Type, 2021 - 2024, USD Million
TABLE 67 Mexico Car Subscription Market by Propulsion Type, 2025 - 2032, USD Million
TABLE 68 Mexico Car Subscription Market by End User, 2021 - 2024, USD Million
TABLE 69 Mexico Car Subscription Market by End User, 2025 - 2032, USD Million
TABLE 70 Mexico Car Subscription Market by Subscription Type, 2021 - 2024, USD Million
TABLE 71 Mexico Car Subscription Market by Subscription Type, 2025 - 2032, USD Million
TABLE 72 Mexico Car Subscription Market by Service Provider, 2021 - 2024, USD Million
TABLE 73 Mexico Car Subscription Market by Service Provider, 2025 - 2032, USD Million
TABLE 74 Mexico Car Subscription Market by Subscription Period, 2021 - 2024, USD Million
TABLE 75 Mexico Car Subscription Market by Subscription Period, 2025 - 2032, USD Million
TABLE 76 Rest of North America Car Subscription Market, 2021 - 2024, USD Million
TABLE 77 Rest of North America Car Subscription Market, 2025 - 2032, USD Million
TABLE 78 Rest of North America Car Subscription Market by Propulsion Type, 2021 - 2024, USD Million
TABLE 79 Rest of North America Car Subscription Market by Propulsion Type, 2025 - 2032, USD Million
TABLE 80 Rest of North America Car Subscription Market by End User, 2021 - 2024, USD Million
TABLE 81 Rest of North America Car Subscription Market by End User, 2025 - 2032, USD Million
TABLE 82 Rest of North America Car Subscription Market by Subscription Type, 2021 - 2024, USD Million
TABLE 83 Rest of North America Car Subscription Market by Subscription Type, 2025 - 2032, USD Million
TABLE 84 Rest of North America Car Subscription Market by Service Provider, 2021 - 2024, USD Million
TABLE 85 Rest of North America Car Subscription Market by Service Provider, 2025 - 2032, USD Million
TABLE 86 Rest of North America Car Subscription Market by Subscription Period, 2021 - 2024, USD Million
TABLE 87 Rest of North America Car Subscription Market by Subscription Period, 2025 - 2032, USD Million
TABLE 88 key Information – Volvo Group
TABLE 89 key information – Mercedes-Benz Group AG
TABLE 90 key information – BMW AG
TABLE 91 key Information – Hyundai Motor Company
TABLE 92 key Information – Volkswagen AG
TABLE 93 Key Information – Sixt SE
TABLE 94 Key Information – The Hertz Corporation
TABLE 95 Key Information – FINN GmbH
TABLE 96 Key Information – Ayvens
TABLE 97 Key Information – Cazoo

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Car Subscription Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting – Car Subscription Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – Car Subscription Market
FIG 6 Value Chain Analysis of Car Subscription Market
FIG 7 Key Customer Criteria – Car Subscription Market
FIG 8 North America Car Subscription Market Share by Propulsion Type, 2024
FIG 9 North America Car Subscription Market Share by Propulsion Type, 2032
FIG 10 North America Car Subscription Market by Propulsion Type, 2021 - 2032, USD Million
FIG 11 North America Car Subscription Market Share by End User, 2024
FIG 12 North America Car Subscription Market Share by End User, 2032
FIG 13 North America Car Subscription Market by End User, 2021 - 2032, USD Million
FIG 14 North America Car Subscription Market Share by Subscription Type, 2024
FIG 15 North America Car Subscription Market Share by Subscription Type, 2032
FIG 16 North America Car Subscription Market by Subscription Type, 2021 - 2032, USD Million
FIG 17 North America Car Subscription Market Share by Service Provider, 2024
FIG 18 North America Car Subscription Market Share by Service Provider, 2032
FIG 19 North America Car Subscription Market by Service Provider, 2021 - 2032, USD Million
FIG 20 North America Car Subscription Market Share by Subscription Period, 2024
FIG 21 North America Car Subscription Market Share by Subscription Period, 2032
FIG 22 North America Car Subscription Market by Subscription Period, 2021 - 2032, USD Million
FIG 23 North America Car Subscription Market Share by Country, 2024
FIG 24 North America Car Subscription Market Share by Country, 2032
FIG 25 North America Car Subscription Market by Country, 2021 - 2032, USD Million
FIG 26 Swot Analysis: Volvo Group
FIG 27 SWOT Analysis: Mercedes-Benz Group AG
FIG 28 SWOT Analysis: BMW AG
FIG 29 Recent strategies and developments: Hyundai Motor Company
FIG 30 Swot Analysis: Hyundai Motor Company
FIG 31 Recent strategies and developments: Volkswagen AG
FIG 32 SWOT Analysis: Volkswagen AG
FIG 33 Recent strategies and developments: Cazoo