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North America Artificial Intelligence in Sports Market Size, Share & Industry Analysis Report By Offering (Solution and Services), By Sports Type (Team Sports, Esports, and Individual), By Technology (Gen AI and Other AI), By Country and Growth Forecast, 2025 - 2032

Published Date : 08-Jul-2025

Pages: 157

Report Format: PDF + Excel

The North America Artificial Intelligence in Sports Market would witness market growth of 20.0% CAGR during the forecast period (2025-2032).

The US market dominated the North America Artificial Intelligence in Sports Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $8,494 million by 2032. The Canada market is experiencing a CAGR of 22.5% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 21.6% during (2025 - 2032).

North America Artificial Intelligence in Sports Market

AI also adds value in media production and content generation. Using natural language processing (NLP) and computer vision, AI can automatically generate match summaries, post-game reports, and player profiles. Broadcasters use AI tools to identify compelling highlights in real time and push them across digital channels, keeping fans engaged beyond the live event. These innovations enhance storytelling and reduce production costs while maintaining high-quality output.

In the context of sports betting and fantasy leagues, AI is playing a pivotal role by analyzing massive datasets to produce accurate predictions. These systems assess player form, game context, historical matchups, and even weather patterns to forecast outcomes. For fantasy league players, AI-driven platforms suggest roster changes, assess injury risks, and simulate game scenarios, bringing a competitive edge to amateur analysts. The increased accuracy and automation elevate the gaming experience, attracting a broader audience and driving monetization opportunities.

Canada’s AI-in-sports market is emerging steadily, driven by an intersection of academic research, institutional support, and evolving demand from professional and amateur sports organizations. While not as commercially advanced as the United States, Canada offers a robust foundation built on its strong university system, growing tech sector, and a deep-rooted national passion for sports like hockey and soccer. Several AI startups and university-affiliated research groups have begun offering performance analysis solutions, focusing on injury prediction, real-time player tracking, and video analytics. Mexico’s AI-in-sports market is in the early stages of development, gradually gaining momentum through expanding broadcast capabilities, digital sports ventures, and rising interest in fan engagement technologies. Football (soccer) dominates the Mexican sports landscape, and clubs within Liga MX are beginning to adopt AI-powered tools for tactical analysis, injury prevention, and match preparation. While adoption at the club level remains uneven, the growing use of computer vision and real-time data feeds is slowly transforming how coaches and analysts approach training and in-game decisions.

In the broader North American region outside the United States, Canada, and Mexico—which includes Caribbean nations and parts of Central America—AI adoption in sports is at an exploratory stage, driven primarily by localized innovation, educational initiatives, and the rising influence of digital media. While these markets lack the scale or financial muscle of their larger neighbors, they are increasingly adopting mobile-first and cloud-based AI solutions tailored to local needs.

Free Valuable Insights: The Artificial Intelligence in Sports Market is Predict to reach USD 34.41 Billion by 2032, at a CAGR of 20.8%

Based on Offering, the market is segmented into Solution and Services. Based on Sports Type, the market is segmented into Team Sports, Esports, and Individual. Based on Technology, the market is segmented into Gen AI and Other AI. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

  • IBM Corporation
  • Microsoft Corporation
  • Trumedia Networks, Inc.
  • Google LLC (Alphabet Inc.)
  • SAP SE
  • Stats Perform Group
  • SAS Institute Inc.
  • Oracle Corporation
  • Sportradar Group AG
  • Catapult Group International Ltd.

North America Artificial Intelligence in Sports Market Report Segmentation

By Offering

  • Solution
  • Services

By Sports Type

  • Team Sports
  • Esports
  • Individual

By Technology

  • Gen AI
  • Other AI

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Artificial Intelligence in Sports Market, by Offering
1.4.2 North America Artificial Intelligence in Sports Market, by Sports Type
1.4.3 North America Artificial Intelligence in Sports Market, by Technology
1.4.4 North America Artificial Intelligence in Sports Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2024
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2021, Feb – 2024, Nov) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Artificial Intelligence in Sports Market
5.1 Inbound Logistics
5.2 Operations
5.3 Outbound Logistics
5.4 Marketing and Sales
5.5 Services

Chapter 6. Key Costumer Criteria - Artificial Intelligence in Sports Market
Chapter 7. North America Artificial Intelligence in Sports Market by Offering
7.1 North America Solution Market by Country
7.2 North America Services Market by Country

Chapter 8. North America Artificial Intelligence in Sports Market by Sports Type
8.1 North America Team Sports Market by Country
8.2 North America Esports Market by Country
8.3 North America Individual Market by Country

Chapter 9. North America Artificial Intelligence in Sports Market by Technology
9.1 North America Gen AI Market by Country
9.2 North America Other AI Market by Country

Chapter 10. North America Artificial Intelligence in Sports Market by Country
10.1 US Artificial Intelligence in Sports Market
10.1.1 US Artificial Intelligence in Sports Market by Offering
10.1.2 US Artificial Intelligence in Sports Market by Sports Type
10.1.3 US Artificial Intelligence in Sports Market by Technology
10.2 Canada Artificial Intelligence in Sports Market
10.2.1 Canada Artificial Intelligence in Sports Market by Offering
10.2.2 Canada Artificial Intelligence in Sports Market by Sports Type
10.2.3 Canada Artificial Intelligence in Sports Market by Technology
10.3 Mexico Artificial Intelligence in Sports Market
10.3.1 Mexico Artificial Intelligence in Sports Market by Offering
10.3.2 Mexico Artificial Intelligence in Sports Market by Sports Type
10.3.3 Mexico Artificial Intelligence in Sports Market by Technology
10.4 Rest of North America Artificial Intelligence in Sports Market
10.4.1 Rest of North America Artificial Intelligence in Sports Market by Offering
10.4.2 Rest of North America Artificial Intelligence in Sports Market by Sports Type
10.4.3 Rest of North America Artificial Intelligence in Sports Market by Technology

Chapter 11. Company Profiles
11.1 IBM Corporation
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional & Segmental Analysis
11.1.4 Research & Development Expenses
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.6 SWOT Analysis
11.2 Microsoft Corporation
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Acquisition and Mergers:
11.2.6 SWOT Analysis
11.3 Trumedia Networks, Inc.
11.3.1 Company Overview
11.4 Google LLC (Alphabet Inc.)
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.6 SWOT Analysis
11.5 SAP SE
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.6 SWOT Analysis
11.6 Stats Perform Group
11.6.1 Company Overview
11.6.2 Recent strategies and developments:
11.6.2.1 Partnerships, Collaborations, and Agreements:
11.6.2.2 Product Launches and Product Expansions:
11.7 SAS Institute, Inc.
11.7.1 Company Overview
11.7.2 Recent strategies and developments:
11.7.2.1 Acquisition and Mergers:
11.7.3 SWOT Analysis
11.8 Oracle Corporation
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 SWOT Analysis
11.9 Sportradar Group AG
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Regional Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.10. Catapult Group International Limited
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Recent strategies and developments:
11.10.4.1 Partnerships, Collaborations, and Agreements:
11.10.4.2 Product Launches and Product Expansions:
TABLE 1 North America Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 2 North America Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Artificial Intelligence in Sports Market
TABLE 4 Product Launches And Product Expansions– Artificial Intelligence in Sports Market
TABLE 5 Acquisition and Mergers– Artificial Intelligence in Sports Market
TABLE 6 Key Costumer Criteria - Artificial Intelligence in Sports Market
TABLE 7 North America Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 8 North America Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 9 North America Solution Market by Country, 2021 - 2024, USD Million
TABLE 10 North America Solution Market by Country, 2025 - 2032, USD Million
TABLE 11 North America Services Market by Country, 2021 - 2024, USD Million
TABLE 12 North America Services Market by Country, 2025 - 2032, USD Million
TABLE 13 Use Case 1: -Powered Sports Analytics Platform – Real-Time Decision Support for Teams
TABLE 14 Use Case 2: AI Consulting and Managed Services in Sports – Custom Deployment and DataOps
TABLE 15 North America Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 16 North America Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 17 North America Team Sports Market by Country, 2021 - 2024, USD Million
TABLE 18 North America Team Sports Market by Country, 2025 - 2032, USD Million
TABLE 19 North America Esports Market by Country, 2021 - 2024, USD Million
TABLE 20 North America Esports Market by Country, 2025 - 2032, USD Million
TABLE 21 North America Individual Market by Country, 2021 - 2024, USD Million
TABLE 22 North America Individual Market by Country, 2025 - 2032, USD Million
TABLE 23 Use Case 1: AI in Team Sports – Tactical Optimization and Performance Engineering
TABLE 24 Use Case 2: AI in eSports – Real-Time Game Telemetry, Player Coaching & Audience Personalization
TABLE 25 Use Case 3: AI in Individual Sports – Performance Analytics and Personalized Coaching
TABLE 26 North America Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 27 North America Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 28 North America Gen AI Market by Country, 2021 - 2024, USD Million
TABLE 29 North America Gen AI Market by Country, 2025 - 2032, USD Million
TABLE 30 North America Other AI Market by Country, 2021 - 2024, USD Million
TABLE 31 North America Other AI Market by Country, 2025 - 2032, USD Million
TABLE 32 Use Case 1: Generative AI in Sports – Content Creation, Simulation & Engagement
TABLE 33 Use Case 2: Traditional AI in Sports – Predictive Analytics, Computer Vision & Optimization
TABLE 34 North America Artificial Intelligence in Sports Market by Country, 2021 - 2024, USD Million
TABLE 35 North America Artificial Intelligence in Sports Market by Country, 2025 - 2032, USD Million
TABLE 36 US Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 37 US Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 38 US Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 39 US Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 40 US Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 41 US Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 42 US Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 43 US Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 44 Canada Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 45 Canada Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 46 Canada Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 47 Canada Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 48 Canada Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 49 Canada Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 50 Canada Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 51 Canada Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 52 Mexico Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 53 Mexico Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 54 Mexico Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 55 Mexico Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 56 Mexico Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 57 Mexico Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 58 Mexico Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 59 Mexico Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 60 Rest of North America Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
TABLE 61 Rest of North America Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
TABLE 62 Rest of North America Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
TABLE 63 Rest of North America Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
TABLE 64 Rest of North America Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
TABLE 65 Rest of North America Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
TABLE 66 Rest of North America Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
TABLE 67 Rest of North America Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
TABLE 68 Key Information – IBM Corporation
TABLE 69 Key Information – Microsoft Corporation
TABLE 70 Key Information – Trumedia Networks, Inc.
TABLE 71 Key Information – Google LLC
TABLE 72 Key Information – SAP SE
TABLE 73 Key Information – Stats Perform Group
TABLE 74 Key Information – SAS Institute, Inc.
TABLE 75 Key Information – Oracle Corporation
TABLE 76 Key information – Sportradar Group AG
TABLE 77 Key Information – Catapult Group International Limited

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Artificial Intelligence in Sports Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Artificial Intelligence in Sports Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2024
FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2021, feb – 2024, nov) Leading Players
FIG 8 Porter’s Five Forces Analysis – Artificial Intelligence in Sports Market
FIG 9 Value Chain Analysis of Artificial Intelligence in Sports Market
FIG 10 Key Costumer Criteria - Artificial Intelligence in Sports Market
FIG 11 North America Artificial Intelligence in Sports Market by Offering, 2024
FIG 12 North America Artificial Intelligence in Sports Market by Offering, 2032
FIG 13 North America Artificial Intelligence in Sports Market by Offering, 2021 - 2032, USD Million
FIG 14 North America Artificial Intelligence in Sports Market share by Sports Type, 2024
FIG 15 North America Artificial Intelligence in Sports Market share by Sports Type, 2032
FIG 16 North America Artificial Intelligence in Sports Market by Sports Type, 2021 - 2032, USD Million
FIG 17 North America Artificial Intelligence in Sports Market share by Technology, 2024
FIG 18 North America Artificial Intelligence in Sports Market share by Technology, 2032
FIG 19 North America Artificial Intelligence in Sports Market by Technology, 2021 - 2032, USD Million
FIG 20 North America Artificial Intelligence in Sports Market share by Country, 2024
FIG 21 North America Artificial Intelligence in Sports Market share by Country, 2032
FIG 22 North America Artificial Intelligence in Sports Market by Country, 2021 - 2032, USD Million
FIG 23 SWOT Analysis: IBM Corporation
FIG 24 Recent strategies and developments: Microsoft Corporation
FIG 25 SWOT Analysis: Microsoft Corporation
FIG 26 SWOT Analysis: Google LLC
FIG 27 SWOT Analysis: SAP SE
FIG 28 Recent strategies and developments: Stats Perform Group
FIG 29 SWOT Analysis: SAS INSTITUTE, INC.
FIG 30 SWOT Analysis: Oracle Corporation
FIG 31 Recent strategies and developments: Catapult Group International Ltd.

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