North America AI in Tourism Market Size, Share & Trends Analysis Report By Offering (Solution, and Services), By End Use, By Country and Growth Forecast, 2025 - 2032

The North America AI in Tourism Market would witness market growth of 25.5% CAGR during the forecast period (2025-2032).

The US market dominated the North America AI in Tourism Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $4,847.7 million by 2032. The Canada market is experiencing a CAGR of 27.8% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 26.6% during (2025 - 2032).

The tourism industry, one of the most vibrant sectors in the economy, has seen significant transformation over the past few years, largely driven by technological advancements. In 2022, domestic visitor expenditure rose by 20.4%. In 2022, spending by foreign visitors increased by 81.9%. Artificial Intelligence (AI), in particular, has emerged as a game-changer, reshaping how businesses interact with customers, streamline operations, and deliver personalized experiences.

AI in tourism market is revolutionizing various aspects, from customer service to operational efficiencies, providing deeper insights into traveller behaviour and creating smarter destinations. AI’s adoption in the tourism sector can be observed in several applications that have begun to enhance the overall travel experience, improve business operations, and drive economic growth within the industry.

North America’s tourism landscape is undergoing a transformative shift driven by economic resilience, cross-border travel, and increasing reliance on technology. As the region witnesses a surge in domestic and international tourism, AI is central to how the industry operates—enhancing traveller experiences, streamlining operations, and supporting data-driven decision-making. The rising tourism activity in Canada, Mexico, and the United States is fuelling demand for smarter, more efficient systems, thereby significantly propelling the market's growth across the continent. In British Columbia, tourism saw remarkable growth in 2023, with $22.1 billion in revenue, a 12.4% increase from 2022, and $9.7 billion contribution to GDP, up 9.6%. With 16,860 tourism businesses in operation, the sector is expanding and embracing innovation to cater to growing traveller demands. AI is increasingly deployed in Canada to power virtual travel agents, automate customer service, and provide real-time insights into traveller behaviour. As tourism revenue climbs, these businesses' financial capability and incentive to invest in AI-powered tools grow, stimulating significant advancements in the market. In conclusion, growing tourism in Canada, Mexico, and the USA drives AI adoption across the tourism sector—enhancing service delivery, managing visitor volumes, and improving overall travel experiences.

Free Valuable Insights: The AI in Tourism Market is Predict to reach USD 20.70 Billion by 2032, at a CAGR of 26.3%

Based on Offering, the market is segmented into Solution, and Services. Based on End Use, the market is segmented into Transportation & Mobility Services, Travel Technology Platforms & Solution Providers, Accommodation & Hospitality Providers, and Tourism Experience & Attraction Operators. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• IBM Corporation
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Microsoft Corporation
• NVIDIA Corporation
• Sabre Corporation
• SAS Institute Inc.
• Snowflake Inc.
• Salesforce, Inc.
• OpenAI, LLC

North America AI in Tourism Market Report Segmentation

By Offering

• Solution
• Services

By End Use

• Transportation & Mobility Services
• Travel Technology Platforms & Solution Providers
• Accommodation & Hospitality Providers
• Tourism Experience & Attraction Operators

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America AI in Tourism Market, by Offering
1.4.2 North America AI in Tourism Market, by End Use
1.4.3 North America AI in Tourism Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in AI in Tourism Market
4.3 Porter Five Forces Analysis

Chapter 5. North America AI in Tourism Market by Offering
5.1 North America Solution Market by Region
5.2 North America Services Market by Region

Chapter 6. North America AI in Tourism Market by End Use
6.1 North America Transportation & Mobility Services Market by Country
6.2 North America Travel Technology Platforms & Solution Providers Market by Country
6.3 North America Accommodation & Hospitality Providers Market by Country
6.4 North America Tourism Experience & Attraction Operators Market by Country

Chapter 7. North America AI in Tourism Market by Country
7.1 US AI in Tourism Market
7.1.1 US AI in Tourism Market by Offering
7.1.2 US AI in Tourism Market by End Use
7.2 Canada AI in Tourism Market
7.2.1 Canada AI in Tourism Market by Offering
7.2.2 Canada AI in Tourism Market by End Use
7.3 Mexico AI in Tourism Market
7.3.1 Mexico AI in Tourism Market by Offering
7.3.2 Mexico AI in Tourism Market by End Use
7.4 Rest of North America AI in Tourism Market
7.4.1 Rest of North America AI in Tourism Market by Offering
7.4.2 Rest of North America AI in Tourism Market by End Use

Chapter 8. Company Profiles
8.1 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 IBM Corporation
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional & Segmental Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 Amazon Web Services, Inc. (Amazon.com, Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Recent strategies and developments:
8.3.4.1 Partnerships, Collaborations, and Agreements:
8.3.4.2 Product Launches and Product Expansions:
8.3.5 SWOT Analysis
8.4 Microsoft Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 SWOT Analysis
8.5 NVIDIA Corporation
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 SWOT Analysis
8.6 Sabre Corporation
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 SWOT Analysis
8.7 SAS Institute, Inc.
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Snowflake, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 SWOT Analysis
8.9 Salesforce, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 SWOT Analysis
8.10. OpenAI, L.L.C.
8.10.1 Company Overview
8.10.2 SWOT Analysis

TABLE 1 North America AI in Tourism Market, 2021 - 2024, USD Million
TABLE 2 North America AI in Tourism Market, 2025 - 2032, USD Million
TABLE 3 North America AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 4 North America AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 5 North America Solution Market by Region, 2021 - 2024, USD Million
TABLE 6 North America Solution Market by Region, 2025 - 2032, USD Million
TABLE 7 North America Services Market by Region, 2021 - 2024, USD Million
TABLE 8 North America Services Market by Region, 2025 - 2032, USD Million
TABLE 9 North America AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 10 North America AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 11 North America Transportation & Mobility Services Market by Country, 2021 - 2024, USD Million
TABLE 12 North America Transportation & Mobility Services Market by Country, 2025 - 2032, USD Million
TABLE 13 North America Travel Technology Platforms & Solution Providers Market by Country, 2021 - 2024, USD Million
TABLE 14 North America Travel Technology Platforms & Solution Providers Market by Country, 2025 - 2032, USD Million
TABLE 15 North America Accommodation & Hospitality Providers Market by Country, 2021 - 2024, USD Million
TABLE 16 North America Accommodation & Hospitality Providers Market by Country, 2025 - 2032, USD Million
TABLE 17 North America Tourism Experience & Attraction Operators Market by Country, 2021 - 2024, USD Million
TABLE 18 North America Tourism Experience & Attraction Operators Market by Country, 2025 - 2032, USD Million
TABLE 19 North America AI in Tourism Market by Country, 2021 - 2024, USD Million
TABLE 20 North America AI in Tourism Market by Country, 2025 - 2032, USD Million
TABLE 21 US AI in Tourism Market, 2021 - 2024, USD Million
TABLE 22 US AI in Tourism Market, 2025 - 2032, USD Million
TABLE 23 US AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 24 US AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 25 US AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 26 US AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 27 Canada AI in Tourism Market, 2021 - 2024, USD Million
TABLE 28 Canada AI in Tourism Market, 2025 - 2032, USD Million
TABLE 29 Canada AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 30 Canada AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 31 Canada AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 32 Canada AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 33 Mexico AI in Tourism Market, 2021 - 2024, USD Million
TABLE 34 Mexico AI in Tourism Market, 2025 - 2032, USD Million
TABLE 35 Mexico AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 36 Mexico AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 37 Mexico AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 38 Mexico AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 39 Rest of North America AI in Tourism Market, 2021 - 2024, USD Million
TABLE 40 Rest of North America AI in Tourism Market, 2025 - 2032, USD Million
TABLE 41 Rest of North America AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 42 Rest of North America AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 43 Rest of North America AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 44 Rest of North America AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 45 Key Information – Huawei Technologies Co., Ltd.
TABLE 46 Key Information – IBM Corporation
TABLE 47 Key Information – Amazon Web Services, Inc.
TABLE 48 Key Information – Microsoft Corporation
TABLE 49 Key Information – NVIDIA Corporation
TABLE 50 Key Information – Sabre Corporation
TABLE 51 Key Information – SAS Institute, Inc.
TABLE 52 Key Information – Snowflake, Inc.
TABLE 53 Key Information – Salesforce, Inc.
TABLE 54 Key Information – OpenAI, L.L.C.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America AI in Tourism Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting AI in Tourism Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – AI in Tourism Market
FIG 6 North America AI in Tourism Market share by Offering, 2024
FIG 7 North America AI in Tourism Market share by Offering, 2032
FIG 8 North America AI in Tourism Market by Offering, 2021 - 2032, USD Million
FIG 9 North America AI in Tourism Market share by End Use, 2024
FIG 10 North America AI in Tourism Market share by End Use, 2032
FIG 11 North America AI in Tourism Market by End Use, 2021 - 2032, USD Million
FIG 12 North America AI in Tourism Market share by Country, 2024
FIG 13 North America AI in Tourism Market share by Country, 2032
FIG 14 North America AI in Tourism Market by Country, 2021 - 2032, USD Million
FIG 15 SWOT Analysis: Huawei Technologies Co., Ltd.
FIG 16 Recent strategies and developments: IBM Corporation
FIG 17 SWOT Analysis: IBM Corporation
FIG 18 Recent strategies and developments: Amazon Web Services, Inc.
FIG 19 SWOT Analysis: Amazon Web Services, Inc.
FIG 20 SWOT Analysis: Microsoft Corporation
FIG 21 SWOT Analysis: NVIDIA Corporation
FIG 22 SWOT Analysis: Sabre Corporation
FIG 23 SWOT Analysis: SAS INSTITUTE, INC.
FIG 24 SWOT ANALYSIS: Snowflake, Inc
FIG 25 SWOT Analysis: Salesforce, Inc.
FIG 26 SWOT Analysis: OpenAI, L.L.C.