The North America AI Dataset Licensing For Advertising And Marketing Market would witness market growth of 26.7% CAGR during the forecast period (2025-2032).
The US market dominated the North America AI Dataset Licensing For Advertising And Marketing Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $683.8 million by 2032. The Canada market is experiencing a CAGR of 28.9% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 27.8% during (2025 - 2032). The US and Canada led the North America AI Dataset Licensing For Advertising And Marketing Market by Country with a market share of 69% and 14.8% in 2024.

The licensing of AI training datasets for advertising and marketing in North America has changed from informal data sourcing to a structured, rights-compliant ecosystem driven by advanced digital infrastructure, regulatory oversight, and new ideas in AI-driven marketing. The U.S. is at the forefront of this change, with formalized data licensing agreements, ethical sourcing, and the use of licensed datasets in larger AI-marketing stacks that help with campaign optimization, creative generation, and predictive modeling. The CCPA and other laws that protect people's privacy have made people more aware of where their data comes from, which has made them prefer licensed, open datasets over unverified ones.
Current trends include a greater focus on governance and provenance, the growth of multimodal and synthetic datasets for creative uses, and the inclusion of licensing in larger AI-marketing platforms. Top players set themselves apart by having clear rules, adding features to the service layer like annotation and metadata enrichment, and integrating vertically across the value chain. The competitive landscape is always changing, with dataset licensors, ad-tech platforms, and marketing agencies all vying for the top spot. The best companies are those that offer high-quality datasets, flexible licensing, compliance assurance, and the ability to integrate with other systems. So, North America is still leading the way in setting up and running the AI dataset-licensing economy for advertising and marketing.
Content Type Outlook
Based on Content Type, the market is segmented into Text, Image, Video, Audio, and Other Content Type. With a compound annual growth rate (CAGR) of 27.8% over the projection period, the Text Market, dominate the Canada AI Dataset Licensing For Advertising And Marketing Market by Content Type in 2024 and would be a prominent market until 2032. The Audio market is expected to witness a CAGR of 30% during (2025 - 2032).
End Use Outlook
Based on End Use, the market is segmented into Retail & eCommerce, Media & Entertainment, BFSI, Travel & Hospitality, and Healthcare & Life Sciences. Among various US AI Dataset Licensing For Advertising And Marketing Market by End Use; The Retail & eCommerce market achieved a market size of USD $39.4 Million in 2024 and is expected to grow at a CAGR of 24.9 % during the forecast period. The BFSI market is predicted to experience a CAGR of 26.2% throughout the forecast period from (2025 - 2032).

Free Valuable Insights: The AI Dataset Licensing For Advertising And Marketing Market is Predicted to reach USD 3.04 Billion by 2032, at a CAGR of 27.3%
Country Outlook
The US is the leader in dataset licensing for advertising and marketing. This is because it has a well-developed digital advertising ecosystem, a strong open-data infrastructure, and AI governance frameworks that are always changing. AI can help you understand your audience, test your creative ideas, and improve your campaigns by using public datasets from places like Data.gov and your own data. Programmatic and cross-device advertising drive market demand, but privacy, compliance, and rights clearance are still very important. Trends include datasets that are ready for marketing and can be used in more than one way, as well as segments that are specific to a region or language. Competition is based on the quality of the datasets, how well they work together, and how they are used ethically. Overall, the U.S. market has a lot of room to grow and good infrastructure, but you have to be careful when dealing with rules and regulations.
List of Key Companies Profiled
- IBM Corporation
- Google LLC
- Microsoft Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Runway AI, Inc.
- Shopify Inc.
- Smartly.io Solutions Oy
- Snap, Inc. (SnapChat)
- Jasper AI, Inc.
- Synthesia Limited
North America AI Dataset Licensing For Advertising And Marketing Market Report Segmentation
By Content Type
- Text
- Image
- Video
- Audio
- Other Content Type
By Application
- Ad Creation & Ideation
- Ad Optimization & Testing
- Audience & Campaign Intelligence
- Conversational Advertising
- Brand Monitoring & Sentiment Analytics
- Other Application
By End Use
- Retail & eCommerce
- Media & Entertainment
- BFSI
- Travel & Hospitality
- Healthcare & Life Sciences
By Country
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America AI Dataset Licensing For Advertising And Marketing Market, by Content Type
1.4.2 North America AI Dataset Licensing For Advertising And Marketing Market, by Application
1.4.3 North America AI Dataset Licensing For Advertising And Marketing Market, by End Use
1.4.4 North America AI Dataset Licensing For Advertising And Marketing Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Trends – North America AI Dataset Licensing For Advertising And Marketing Market
Chapter 5. State of Competition – North America AI Dataset Licensing For Advertising And Marketing Market
Chapter 6. Value Chain Analysis of AI Dataset Licensing For Advertising And Marketing Market
Chapter 7. Competition Analysis - Global
7.1 Market Share Analysis, 2024
7.2 Recent Strategies Deployed in AI Dataset Licensing For Advertising And Marketing Market
7.3 Porter Five Forces Analysis
Chapter 8. Product Life Cycle – AI Dataset Licensing For Advertising And Marketing Market
Chapter 9. Market Consolidation – AI Dataset Licensing For Advertising And Marketing Market
Chapter 10. Key Customer Criteria – AI Dataset Licensing For Advertising And Marketing Market
Chapter 11. North America AI Dataset Licensing For Advertising And Marketing Market by Content Type
11.1 North America Text Market by Region
11.2 North America Image Market by Region
11.3 North America Video Market by Region
11.4 North America Audio Market by Region
11.5 North America Other Content Type Market by Region
Chapter 12. North America AI Dataset Licensing For Advertising And Marketing Market by Application
12.1 North America Ad Creation & Ideation Market by Country
12.2 North America Ad Optimization & Testing Market by Country
12.3 North America Audience & Campaign Intelligence Market by Country
12.4 North America Conversational Advertising Market by Country
12.5 North America Brand Monitoring & Sentiment Analytics Market by Country
12.6 North America Other Application Market by Country
Chapter 13. North America AI Dataset Licensing For Advertising And Marketing Market by End Use
13.1 North America Retail & eCommerce Market by Country
13.2 North America Media & Entertainment Market by Country
13.3 North America BFSI Market by Country
13.4 North America Travel & Hospitality Market by Country
13.5 North America Healthcare & Life Sciences Market by Country
Chapter 14. North America AI Dataset Licensing For Advertising And Marketing Market by Country
14.1 US AI Dataset Licensing For Advertising And Marketing Market
14.1.1 US AI Dataset Licensing For Advertising And Marketing Market by Content Type
14.1.2 US AI Dataset Licensing For Advertising And Marketing Market by Application
14.1.3 US AI Dataset Licensing For Advertising And Marketing Market by End Use
14.2 Canada AI Dataset Licensing For Advertising And Marketing Market
14.2.1 Canada AI Dataset Licensing For Advertising And Marketing Market by Content Type
14.2.2 Canada AI Dataset Licensing For Advertising And Marketing Market by Application
14.2.3 Canada AI Dataset Licensing For Advertising And Marketing Market by End Use
14.3 Mexico AI Dataset Licensing For Advertising And Marketing Market
14.3.1 Mexico AI Dataset Licensing For Advertising And Marketing Market by Content Type
14.3.2 Mexico AI Dataset Licensing For Advertising And Marketing Market by Application
14.3.3 Mexico AI Dataset Licensing For Advertising And Marketing Market by End Use
14.4 Rest of North America AI Dataset Licensing For Advertising And Marketing Market
14.4.1 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Content Type
14.4.2 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Application
14.4.3 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by End Use
Chapter 15. Company Profiles
15.1 IBM Corporation
15.1.1 Company Overview
15.1.2 Financial Analysis
15.1.3 Regional & Segmental Analysis
15.1.4 Research & Development Expenses
15.1.5 Recent strategies and developments:
15.1.5.1 Partnerships, Collaborations, and Agreements:
15.1.5.2 Product Launches and Product Expansions:
15.1.5.3 Acquisition and Mergers:
15.1.6 SWOT Analysis
15.2 Google LLC
15.2.1 Company Overview
15.2.2 Financial Analysis
15.2.3 Segmental and Regional Analysis
15.2.4 Research & Development Expenses
15.2.5 Recent strategies and developments:
15.2.5.1 Product Launches and Product Expansions:
15.2.6 SWOT Analysis
15.3 Microsoft Corporation
15.3.1 Company Overview
15.3.2 Financial Analysis
15.3.3 Segmental and Regional Analysis
15.3.4 Research & Development Expenses
15.3.5 Recent strategies and developments:
15.3.5.1 Product Launches and Product Expansions:
15.3.6 SWOT Analysis
15.4 Amazon Web Services, Inc. (Amazon.com, Inc.)
15.4.1 Company Overview
15.4.2 Financial Analysis
15.4.3 Segmental and Regional Analysis
15.4.4 SWOT Analysis
15.5 Runway AI, Inc.
15.5.1 Company Overview
15.5.2 Recent strategies and developments:
15.5.2.1 Partnerships, Collaborations, and Agreements:
15.6 Shopify Inc.
15.6.1 Company Overview
15.6.2 Financial Analysis
15.6.3 Research & Development Expenses
15.7 Smartly.io Solutions Oy
15.7.1 Company Overview
15.7.2 SWOT Analysis
15.8 Snap, Inc. (SnapChat)
15.8.1 Company Overview
15.8.2 Financial Analysis
15.8.3 Regional Analysis
15.8.4 Research & Development Expenses
15.8.5 Recent strategies and developments:
15.8.5.1 Product Launches and Product Expansions:
15.9 Jasper AI, Inc.
15.9.1 Company Overview
15.10. Synthesia Limited
15.10.1 Company Overview
TABLE 1 North America AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2024, USD Million
TABLE 2 North America AI Dataset Licensing For Advertising And Marketing Market, 2025 - 2032, USD Million
TABLE 3 Key Customer Criteria – AI Dataset Licensing For Advertising And Marketing Market
TABLE 4 North America AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2024, USD Million
TABLE 5 North America AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2025 - 2032, USD Million
TABLE 6 North America Text Market by Region, 2021 - 2024, USD Million
TABLE 7 North America Text Market by Region, 2025 - 2032, USD Million
TABLE 8 North America Image Market by Region, 2021 - 2024, USD Million
TABLE 9 North America Image Market by Region, 2025 - 2032, USD Million
TABLE 10 North America Video Market by Region, 2021 - 2024, USD Million
TABLE 11 North America Video Market by Region, 2025 - 2032, USD Million
TABLE 12 North America Audio Market by Region, 2021 - 2024, USD Million
TABLE 13 North America Audio Market by Region, 2025 - 2032, USD Million
TABLE 14 North America Other Content Type Market by Region, 2021 - 2024, USD Million
TABLE 15 North America Other Content Type Market by Region, 2025 - 2032, USD Million
TABLE 16 North America AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2024, USD Million
TABLE 17 North America AI Dataset Licensing For Advertising And Marketing Market by Application, 2025 - 2032, USD Million
TABLE 18 North America Ad Creation & Ideation Market by Country, 2021 - 2024, USD Million
TABLE 19 North America Ad Creation & Ideation Market by Country, 2025 - 2032, USD Million
TABLE 20 North America Ad Optimization & Testing Market by Country, 2021 - 2024, USD Million
TABLE 21 North America Ad Optimization & Testing Market by Country, 2025 - 2032, USD Million
TABLE 22 North America Audience & Campaign Intelligence Market by Country, 2021 - 2024, USD Million
TABLE 23 North America Audience & Campaign Intelligence Market by Country, 2025 - 2032, USD Million
TABLE 24 North America Conversational Advertising Market by Country, 2021 - 2024, USD Million
TABLE 25 North America Conversational Advertising Market by Country, 2025 - 2032, USD Million
TABLE 26 North America Brand Monitoring & Sentiment Analytics Market by Country, 2021 - 2024, USD Million
TABLE 27 North America Brand Monitoring & Sentiment Analytics Market by Country, 2025 - 2032, USD Million
TABLE 28 North America Other Application Market by Country, 2021 - 2024, USD Million
TABLE 29 North America Other Application Market by Country, 2025 - 2032, USD Million
TABLE 30 North America AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2024, USD Million
TABLE 31 North America AI Dataset Licensing For Advertising And Marketing Market by End Use, 2025 - 2032, USD Million
TABLE 32 North America Retail & eCommerce Market by Country, 2021 - 2024, USD Million
TABLE 33 North America Retail & eCommerce Market by Country, 2025 - 2032, USD Million
TABLE 34 North America Media & Entertainment Market by Country, 2021 - 2024, USD Million
TABLE 35 North America Media & Entertainment Market by Country, 2025 - 2032, USD Million
TABLE 36 North America BFSI Market by Country, 2021 - 2024, USD Million
TABLE 37 North America BFSI Market by Country, 2025 - 2032, USD Million
TABLE 38 North America Travel & Hospitality Market by Country, 2021 - 2024, USD Million
TABLE 39 North America Travel & Hospitality Market by Country, 2025 - 2032, USD Million
TABLE 40 North America Healthcare & Life Sciences Market by Country, 2021 - 2024, USD Million
TABLE 41 North America Healthcare & Life Sciences Market by Country, 2025 - 2032, USD Million
TABLE 42 North America AI Dataset Licensing For Advertising And Marketing Market by Country, 2021 - 2024, USD Million
TABLE 43 North America AI Dataset Licensing For Advertising And Marketing Market by Country, 2025 - 2032, USD Million
TABLE 44 US AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2024, USD Million
TABLE 45 US AI Dataset Licensing For Advertising And Marketing Market, 2025 - 2032, USD Million
TABLE 46 US AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2024, USD Million
TABLE 47 US AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2025 - 2032, USD Million
TABLE 48 US AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2024, USD Million
TABLE 49 US AI Dataset Licensing For Advertising And Marketing Market by Application, 2025 - 2032, USD Million
TABLE 50 US AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2024, USD Million
TABLE 51 US AI Dataset Licensing For Advertising And Marketing Market by End Use, 2025 - 2032, USD Million
TABLE 52 Canada AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2024, USD Million
TABLE 53 Canada AI Dataset Licensing For Advertising And Marketing Market, 2025 - 2032, USD Million
TABLE 54 Canada AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2024, USD Million
TABLE 55 Canada AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2025 - 2032, USD Million
TABLE 56 Canada AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2024, USD Million
TABLE 57 Canada AI Dataset Licensing For Advertising And Marketing Market by Application, 2025 - 2032, USD Million
TABLE 58 Canada AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2024, USD Million
TABLE 59 Canada AI Dataset Licensing For Advertising And Marketing Market by End Use, 2025 - 2032, USD Million
TABLE 60 Mexico AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2024, USD Million
TABLE 61 Mexico AI Dataset Licensing For Advertising And Marketing Market, 2025 - 2032, USD Million
TABLE 62 Mexico AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2024, USD Million
TABLE 63 Mexico AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2025 - 2032, USD Million
TABLE 64 Mexico AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2024, USD Million
TABLE 65 Mexico AI Dataset Licensing For Advertising And Marketing Market by Application, 2025 - 2032, USD Million
TABLE 66 Mexico AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2024, USD Million
TABLE 67 Mexico AI Dataset Licensing For Advertising And Marketing Market by End Use, 2025 - 2032, USD Million
TABLE 68 Rest of North America AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2024, USD Million
TABLE 69 Rest of North America AI Dataset Licensing For Advertising And Marketing Market, 2025 - 2032, USD Million
TABLE 70 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2024, USD Million
TABLE 71 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2025 - 2032, USD Million
TABLE 72 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2024, USD Million
TABLE 73 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by Application, 2025 - 2032, USD Million
TABLE 74 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2024, USD Million
TABLE 75 Rest of North America AI Dataset Licensing For Advertising And Marketing Market by End Use, 2025 - 2032, USD Million
TABLE 76 Key Information – IBM Corporation
TABLE 77 Key Information – Google LLC
TABLE 78 Key Information – Microsoft Corporation
TABLE 79 Key Information – Amazon Web Services, Inc.
TABLE 80 Key Information – Runway AI, Inc.
TABLE 81 Key Information – Shopify Inc.
TABLE 82 Key Information – Smartly.io Solutions Oy
TABLE 83 Key Information – Snap, Inc.
TABLE 84 Key Information – Jasper AI, Inc.
TABLE 85 Key Information – Synthesia Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 North America AI Dataset Licensing For Advertising And Marketing Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting north America Global AI Dataset Licensing For Advertising And Marketing Market
FIG 4 Value Chain Analysis of AI Dataset Licensing For Advertising And Marketing Market
FIG 5 Market Share Analysis, 2024
FIG 6 Porter’s Five Forces Analysis – AI Dataset Licensing For Advertising And Marketing Market
FIG 7 Product Life Cycle – AI Dataset Licensing For Advertising And Marketing Market
FIG 8 Market Consolidation – AI Dataset Licensing For Advertising And Marketing Market
FIG 9 Key Customer Criteria – AI Dataset Licensing For Advertising And Marketing Market
FIG 10 North America AI Dataset Licensing For Advertising And Marketing Market share by Content Type, 2024
FIG 11 North America AI Dataset Licensing For Advertising And Marketing Market share by Content Type, 2032
FIG 12 North America AI Dataset Licensing For Advertising And Marketing Market by Content Type, 2021 - 2032, USD Million
FIG 13 North America AI Dataset Licensing For Advertising And Marketing Market share by Application, 2024
FIG 14 North America AI Dataset Licensing For Advertising And Marketing Market share by Application, 2032
FIG 15 North America AI Dataset Licensing For Advertising And Marketing Market by Application, 2021 - 2032, USD Million
FIG 16 North America AI Dataset Licensing For Advertising And Marketing Market share by End Use, 2024
FIG 17 North America AI Dataset Licensing For Advertising And Marketing Market share by End Use, 2032
FIG 18 North America AI Dataset Licensing For Advertising And Marketing Market by End Use, 2021 - 2032, USD Million
FIG 19 North America AI Dataset Licensing For Advertising And Marketing Market share by Country, 2024
FIG 20 North America AI Dataset Licensing For Advertising And Marketing Market share by Country, 2032
FIG 21 North America AI Dataset Licensing For Advertising And Marketing Market by Country, 2021 - 2032, USD Million
FIG 22 Recent strategies and developments: IBM Corporation
FIG 23 SWOT Analysis: IBM Corporation
FIG 24 SWOT Analysis: Google LLC
FIG 25 SWOT Analysis: Microsoft Corporation
FIG 26 SWOT Analysis: Amazon Web Services, Inc.
FIG 27 SWOT Analysis: Smartly.io Solutions Oy