LAMEA Super Apps Market Size, Share & Industry Trends Analysis Report By End-user (Businesses and Consumers), By Platform (Android, iOS and Others), By Device (Smartphone, Tablets and Others), By Application, By Country and Growth Forecast, 2022 - 2028

The Latin America, Middle East and Africa Super Apps Market would witness market growth of 29.8% CAGR during the forecast period (2022-2028).

Businesses can use super apps to provide services to a broader range of customers. More likely, a potential user will discover various services in a super app than in a niche-specific app. With the aid of super apps, it is simple to boost user session duration and client retention. This is because these applications offer more touchpoints for successful client connection and maintaining their engagement. Businesses can easily boost the variety of services they offer and attract more customers with minimal customer acquisition expenses.

When a company develops a complete suite of products & services under one umbrella and offers them in a single app, it enhances its brand recognition and credibility. When constructing a Super App, a business invests in future growth and greatly reduces costs. Branding a specific service and integrating it into an existing solution is much simpler than developing multiple apps and branding them under a single umbrella.

The UAE leads the Gulf Cooperation Council (GCC) in eCommerce sales, with a record $3.9 billion in sales in 2020, accounting for 10% of all retail sales. The market in the UAE grew by 53% in 2020. Cross-border eCommerce is growing popular among Middle Eastern online customers. Due to their confidence in gateway security, internet buyers in the UAE made 58% of their transactions from foreign merchants. The sale of cosmetics and personal care items has increased dramatically in the Middle East and North Africa (MENA). One of the markets for cosmetics and personal care products that have grown the quickest over the past six years is the MENA region. These creates more growth prospects for regional market participants.

The Brazil market dominated the LAMEA Super Apps Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $4,658.8 Million by 2028. The Argentina market is experiencing a CAGR of 30.5% during (2022 - 2028). Additionally, The UAE market would display a CAGR of 29.5% during (2022 - 2028).

Based on End-user, the market is segmented into Businesses and Consumers. Based on Platform, the market is segmented into Android, iOS and Others. Based on Device, the market is segmented into Smartphone, Tablets and Others. Based on Application, the market is segmented into Social Media & Messaging, Financial Services, E-commerce, Transportation & Logistics Services and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

Free Valuable Insights: The Worldwide Super Apps Market is Projected to reach USD 240.7 Billion by 2028, at a CAGR of 26%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PhonePe Private Limited (Flipkart Private Limited) (Walmart, Inc.), One97 Communications Limited (Paytm Payments Services Limited), Kakao Corp., Tata Group (Tata Sons Private Limited), Ant Group (Alipay) (Alibaba Holding), Grab Holdings, Inc., LINE Corporation (Z Holdings Corporation) (SoftBank Group Corp.), Revolut Ltd., GoTo (Citrix Systems, Inc.) and Rappi, Inc.

Scope of the Study

Market Segments Covered in the Report:

By End-user

• Businesses
• Consumers

By Platform

• Android
• iOS
• Others

By Device

• Smartphone
• Tablets
• Others

By Application

• Social Media & Messaging
• Financial Services
• E-commerce
• Transportation & Logistics Services
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• PhonePe Private Limited (Flipkart Private Limited) (Walmart, Inc.)
• One97 Communications Limited (Paytm Payments Services Limited)
• Kakao Corp.
• Tata Group (Tata Sons Private Limited)
• Ant Group (Alipay) (Alibaba Holding)
• Grab Holdings, Inc.
• LINE Corporation (Z Holdings Corporation) (SoftBank Group Corp.)
• Revolut Ltd.
• GoTo (Citrix Systems, Inc.)
• Rappi, Inc.

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Super Apps Market, by End-user
1.4.2 LAMEA Super Apps Market, by Platform
1.4.3 LAMEA Super Apps Market, by Device
1.4.4 LAMEA Super Apps Market, by Application
1.4.5 LAMEA Super Apps Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Strategies Deployed in Super Apps Market

Chapter 4. LAMEA Super Apps Market by End-user
4.1 LAMEA Businesses Market by Country
4.2 LAMEA Consumers Market by Country

Chapter 5. LAMEA Super Apps Market by Platform
5.1 LAMEA Android Market by Country
5.2 LAMEA iOS Market by Country
5.3 LAMEA Others Market by Country

Chapter 6. LAMEA Super Apps Market by Device
6.1 LAMEA Smartphone Market by Country
6.2 LAMEA Tablets Market by Country
6.3 LAMEA Others Market by Country

Chapter 7. LAMEA Super Apps Market by Application
7.1 LAMEA Social Media & Messaging Market by Country
7.2 LAMEA Financial Services Market by Country
7.3 LAMEA E-commerce Market by Country
7.4 LAMEA Transportation & Logistics Services Market by Country
7.5 LAMEA Others Market by Country

Chapter 8. LAMEA Super Apps Market by Country
8.1 Brazil Super Apps Market
8.1.1 Brazil Super Apps Market by End-user
8.1.2 Brazil Super Apps Market by Platform
8.1.3 Brazil Super Apps Market by Device
8.1.4 Brazil Super Apps Market by Application
8.2 Argentina Super Apps Market
8.2.1 Argentina Super Apps Market by End-user
8.2.2 Argentina Super Apps Market by Platform
8.2.3 Argentina Super Apps Market by Device
8.2.4 Argentina Super Apps Market by Application
8.3 UAE Super Apps Market
8.3.1 UAE Super Apps Market by End-user
8.3.2 UAE Super Apps Market by Platform
8.3.3 UAE Super Apps Market by Device
8.3.4 UAE Super Apps Market by Application
8.4 Saudi Arabia Super Apps Market
8.4.1 Saudi Arabia Super Apps Market by End-user
8.4.2 Saudi Arabia Super Apps Market by Platform
8.4.3 Saudi Arabia Super Apps Market by Device
8.4.4 Saudi Arabia Super Apps Market by Application
8.5 South Africa Super Apps Market
8.5.1 South Africa Super Apps Market by End-user
8.5.2 South Africa Super Apps Market by Platform
8.5.3 South Africa Super Apps Market by Device
8.5.4 South Africa Super Apps Market by Application
8.6 Nigeria Super Apps Market
8.6.1 Nigeria Super Apps Market by End-user
8.6.2 Nigeria Super Apps Market by Platform
8.6.3 Nigeria Super Apps Market by Device
8.6.4 Nigeria Super Apps Market by Application
8.7 Rest of LAMEA Super Apps Market
8.7.1 Rest of LAMEA Super Apps Market by End-user
8.7.2 Rest of LAMEA Super Apps Market by Platform
8.7.3 Rest of LAMEA Super Apps Market by Device
8.7.4 Rest of LAMEA Super Apps Market by Application

Chapter 9. Company Profiles
9.1 PhonePe Private Limited (Flipkart Private Limited) (Walmart, Inc.)
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Recent strategies and developments:
9.1.4.1 Acquisition and Mergers:
9.2 One97 Communications Limited (Paytm Payments Services Limited)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Recent strategies and developments:
9.2.3.1 Partnerships, Collaborations, and Agreements:
9.3 Kakao Corp.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.4 Tata Group (Tata Sons Private Limited)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.5 Ant Group (Alipay) (Alibaba Holding)
9.5.1 Company Overview
9.6 Grab Holdings, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.7 LINE Corporation (Z Holdings Corporation) (SoftBank Group Corp.)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental Analysis
9.8 Revolut Ltd.
9.8.1 Company Overview
9.8.2 Recent strategies and developments:
9.8.2.1 Partnerships, Collaborations, and Agreements:
9.8.2.2 Geographical Expansions:
9.9 GoTo (Citrix Systems, Inc.)
9.9.1 Company Overview
9.10. Rappi, Inc.
9.10.1 Company Overview

TABLE 1 LAMEA Super Apps Market, 2018 - 2021, USD Million
TABLE 2 LAMEA Super Apps Market, 2022 - 2028, USD Million
TABLE 3 LAMEA Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 4 LAMEA Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 5 LAMEA Businesses Market by Country, 2018 - 2021, USD Million
TABLE 6 LAMEA Businesses Market by Country, 2022 - 2028, USD Million
TABLE 7 LAMEA Consumers Market by Country, 2018 - 2021, USD Million
TABLE 8 LAMEA Consumers Market by Country, 2022 - 2028, USD Million
TABLE 9 LAMEA Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 10 LAMEA Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 11 LAMEA Android Market by Country, 2018 - 2021, USD Million
TABLE 12 LAMEA Android Market by Country, 2022 - 2028, USD Million
TABLE 13 LAMEA iOS Market by Country, 2018 - 2021, USD Million
TABLE 14 LAMEA iOS Market by Country, 2022 - 2028, USD Million
TABLE 15 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 16 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 17 LAMEA Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 18 LAMEA Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 19 LAMEA Smartphone Market by Country, 2018 - 2021, USD Million
TABLE 20 LAMEA Smartphone Market by Country, 2022 - 2028, USD Million
TABLE 21 LAMEA Tablets Market by Country, 2018 - 2021, USD Million
TABLE 22 LAMEA Tablets Market by Country, 2022 - 2028, USD Million
TABLE 23 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 24 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 25 LAMEA Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 26 LAMEA Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 27 LAMEA Social Media & Messaging Market by Country, 2018 - 2021, USD Million
TABLE 28 LAMEA Social Media & Messaging Market by Country, 2022 - 2028, USD Million
TABLE 29 LAMEA Financial Services Market by Country, 2018 - 2021, USD Million
TABLE 30 LAMEA Financial Services Market by Country, 2022 - 2028, USD Million
TABLE 31 LAMEA E-commerce Market by Country, 2018 - 2021, USD Million
TABLE 32 LAMEA E-commerce Market by Country, 2022 - 2028, USD Million
TABLE 33 LAMEA Transportation & Logistics Services Market by Country, 2018 - 2021, USD Million
TABLE 34 LAMEA Transportation & Logistics Services Market by Country, 2022 - 2028, USD Million
TABLE 35 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 36 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 37 LAMEA Super Apps Market by Country, 2018 - 2021, USD Million
TABLE 38 LAMEA Super Apps Market by Country, 2022 - 2028, USD Million
TABLE 39 Brazil Super Apps Market, 2018 - 2021, USD Million
TABLE 40 Brazil Super Apps Market, 2022 - 2028, USD Million
TABLE 41 Brazil Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 42 Brazil Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 43 Brazil Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 44 Brazil Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 45 Brazil Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 46 Brazil Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 47 Brazil Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 48 Brazil Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 49 Argentina Super Apps Market, 2018 - 2021, USD Million
TABLE 50 Argentina Super Apps Market, 2022 - 2028, USD Million
TABLE 51 Argentina Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 52 Argentina Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 53 Argentina Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 54 Argentina Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 55 Argentina Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 56 Argentina Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 57 Argentina Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 58 Argentina Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 59 UAE Super Apps Market, 2018 - 2021, USD Million
TABLE 60 UAE Super Apps Market, 2022 - 2028, USD Million
TABLE 61 UAE Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 62 UAE Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 63 UAE Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 64 UAE Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 65 UAE Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 66 UAE Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 67 UAE Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 68 UAE Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 69 Saudi Arabia Super Apps Market, 2018 - 2021, USD Million
TABLE 70 Saudi Arabia Super Apps Market, 2022 - 2028, USD Million
TABLE 71 Saudi Arabia Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 72 Saudi Arabia Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 73 Saudi Arabia Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 74 Saudi Arabia Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 75 Saudi Arabia Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 76 Saudi Arabia Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 77 Saudi Arabia Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 78 Saudi Arabia Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 79 South Africa Super Apps Market, 2018 - 2021, USD Million
TABLE 80 South Africa Super Apps Market, 2022 - 2028, USD Million
TABLE 81 South Africa Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 82 South Africa Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 83 South Africa Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 84 South Africa Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 85 South Africa Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 86 South Africa Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 87 South Africa Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 88 South Africa Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 89 Nigeria Super Apps Market, 2018 - 2021, USD Million
TABLE 90 Nigeria Super Apps Market, 2022 - 2028, USD Million
TABLE 91 Nigeria Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 92 Nigeria Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 93 Nigeria Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 94 Nigeria Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 95 Nigeria Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 96 Nigeria Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 97 Nigeria Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 98 Nigeria Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 99 Rest of LAMEA Super Apps Market, 2018 - 2021, USD Million
TABLE 100 Rest of LAMEA Super Apps Market, 2022 - 2028, USD Million
TABLE 101 Rest of LAMEA Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 102 Rest of LAMEA Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 103 Rest of LAMEA Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 104 Rest of LAMEA Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 105 Rest of LAMEA Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 106 Rest of LAMEA Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 107 Rest of LAMEA Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 108 Rest of LAMEA Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 109 Key Information – phonepe private limited
TABLE 110 Key Information – One97 Communications Limited
TABLE 111 Key Information – Kakao Corp.
TABLE 112 Key Information – TaTa Group
TABLE 113 Key Information – Ant Group
TABLE 114 Key Information – Grab Holdings, Inc.
TABLE 115 Key Information – line corporation
TABLE 116 Key Information – Revolut Ltd.
TABLE 117 Key Information – GoTo
TABLE 118 Key Information – rappi, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Recent strategies and developments: Revolut Ltd.