The Latin America, Middle East and Africa Home Fragrance Market would witness market growth of 11.3% CAGR during the forecast period (2023-2030).
Home fragrances are aromatherapy items that cover up the house's offensive odors. These scents help people feel less stressed and tired. Consumers frequently choose flowery, fantasy, fruity, new & clean, and gourmand scents. Home fragrance diffusers come in a wide variety of styles, including reed diffusers, smart diffusers, candles with essential oils, air pockets, and sprays. Additionally, they come in various styles, hues, and varieties, enhancing the appeal of residences. In-home care products, the scent serves as a useful component that masks offensive odors.
The market's expansion is linked to rising interest in ambiance and home furnishings as well as the acceptance of aromatherapy. Additionally, consumers' increased ability to spend discretionary funds increases their desire to purchase various aroma products. The market is being propelled forward by introducing new goods that are visually appealing, can be personalized, and use organic substances such as oils. Consumer hygiene concerns have intensified due to the pandemic, which has impacted the packaging and delivery of home fragrance items. To ease these worries and reassure clients, businesses implement new safety practices, like contactless delivery and improved cleanliness precautions.
The UAE's strategic location, rapidly expanding top-tier airlines, and enhanced transportation infrastructure have all contributed to the nation's rapid growth. The United Arab Emirates is only an eight-hour flight away from two-thirds of the world's population, and international airlines like Emirates and Etihad Airways, which provide world-class international travel, are increasingly important factors in the country's tourist industry's expansion. The United Arab Emirate's economic diversification policy now heavily relies on leisure facilities, which have also helped the nation draw in major global players in the hotel industry. In the meantime, the nation's domestic brands experienced remarkable growth. Hence, the region's market is likely to develop due to the expanding tourism and hospitality industries to fill spaces with calming aromas and add an extra layer of decoration.
The Brazil market dominated the LAMEA Home Fragrance Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $382.1 million by 2030. The Argentina market is poised to grow at a CAGR of 11.9% during (2023 - 2030). Additionally, The UAE market would showcase a CAGR of 11% during (2023 - 2030).
Based on Product, the market is segmented into Sprays, Scented Candles, Essential Oils, Incense Sticks and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Specialty Store, Online, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Home Fragrance Market is Projected to reach USD 19.4 Billion by 2030, at a CAGR of 8.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seda France, Inc., Newell Brands, Inc., Bath & Body Works, NEST Fragrances, S. C. Johnson & Son, Inc., The Estee Lauder Companies, Inc., The Procter and Gamble Company, Reckitt Benckiser Group PLC, Bougie et Senteur and Scentair Technologies, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Product
- Sprays
- Scented Candles
- Essential Oils
- Incense Sticks
- Others
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty Store
- Online
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Seda France, Inc.
- Newell Brands, Inc.
- Bath & Body Works
- NEST Fragrances
- S.C. Johnson & Son, Inc.
- The Estee Lauder Companies, Inc.
- The Procter and Gamble Company
- Reckitt Benckiser Group PLC
- Bougie et Senteur
- Scentair Technologies, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Home Fragrance Market, by Product
1.4.2 LAMEA Home Fragrance Market, by Distribution Channel
1.4.3 LAMEA Home Fragrance Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.2.4 Geographical Expansions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2021, Feb – 2023, Jun) Leading Players
Chapter 4. LAMEA Home Fragrance Market by Product
4.1 LAMEA Sprays Market by Country
4.2 LAMEA Scented Candles Market by Country
4.3 LAMEA Essential Oils Market by Country
4.4 LAMEA Incense Sticks Market by Country
4.5 LAMEA Others Market by Country
Chapter 5. LAMEA Home Fragrance Market by Distribution Channel
5.1 LAMEA Supermarkets & Hypermarkets Market by Country
5.3 LAMEA Convenience Stores Market by Country
5.4 LAMEA Specialty Store Market by Country
5.5 LAMEA Online Market by Country
5.6 LAMEA Others Market by Country
Chapter 6. LAMEA Home Fragrance Market by Country
6.1 Brazil Home Fragrance Market
6.1.1 Brazil Home Fragrance Market by Product
6.1.2 Brazil Home Fragrance Market by Distribution Channel
6.2 Argentina Home Fragrance Market
6.2.1 Argentina Home Fragrance Market by Product
6.2.2 Argentina Home Fragrance Market by Distribution Channel
6.3 UAE Home Fragrance Market
6.3.1 UAE Home Fragrance Market by Product
6.3.2 UAE Home Fragrance Market by Distribution Channel
6.4 Saudi Arabia Home Fragrance Market
6.4.1 Saudi Arabia Home Fragrance Market by Product
6.4.2 Saudi Arabia Home Fragrance Market by Distribution Channel
6.5 South Africa Home Fragrance Market
6.5.1 South Africa Home Fragrance Market by Product
6.5.2 South Africa Home Fragrance Market by Distribution Channel
6.6 Nigeria Home Fragrance Market
6.6.1 Nigeria Home Fragrance Market by Product
6.6.2 Nigeria Home Fragrance Market by Distribution Channel
6.7 Rest of LAMEA Home Fragrance Market
6.7.1 Rest of LAMEA Home Fragrance Market by Product
6.7.2 Rest of LAMEA Home Fragrance Market by Distribution Channel
Chapter 7. Company Profiles
7.1 Newell Brands, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.1.5.2 Product Launches and Product Expansions:
7.1.5.3 Geographical Expansions:
7.2 The Estee Lauder Companies, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Product Launches and Product Expansions:
7.3 The Procter and Gamble Company
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 Recent strategies and developments:
7.3.5.1 Product Launches and Product Expansions:
7.4 Reckitt Benckiser Group PLC
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.5 S. C. Johnson & Son, Inc.
7.5.1 Company Overview
7.5.2 Recent strategies and developments:
7.5.2.1 Product Launches and Product Expansions:
7.6 Scentair Technologies, Inc.
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Product Launches and Product Expansions:
7.6.2.2 Acquisition and Mergers:
7.7 Bath & Body Works
7.7.1 Company Overview
7.7.2 Recent strategies and developments:
7.7.2.1 Partnerships, Collaborations, and Agreements:
7.7.2.2 Geographical Expansions:
7.8 NEST Fragrances
7.8.1 Company Overview
7.8.2 Recent strategies and developments:
7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 Seda France, Inc.
7.9.1 Company Overview
7.10. Bougie et Senteur
7.10.1 Company Overview
TABLE 1 LAMEA Home Fragrance Market, 2019 - 2022, USD Million
TABLE 2 LAMEA Home Fragrance Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Home Fragrance Market
TABLE 4 Product Launches And Product Expansions– Home Fragrance Market
TABLE 5 Acquisition and Mergers– Home Fragrance Market
TABLE 6 Geographical Expansions– Home Fragrance Market
TABLE 7 LAMEA Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 8 LAMEA Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 9 LAMEA Sprays Market by Country, 2019 - 2022, USD Million
TABLE 10 LAMEA Sprays Market by Country, 2023 - 2030, USD Million
TABLE 11 LAMEA Scented Candles Market by Country, 2019 - 2022, USD Million
TABLE 12 LAMEA Scented Candles Market by Country, 2023 - 2030, USD Million
TABLE 13 LAMEA Essential Oils Market by Country, 2019 - 2022, USD Million
TABLE 14 LAMEA Essential Oils Market by Country, 2023 - 2030, USD Million
TABLE 15 LAMEA Incense Sticks Market by Country, 2019 - 2022, USD Million
TABLE 16 LAMEA Incense Sticks Market by Country, 2023 - 2030, USD Million
TABLE 17 LAMEA Others Market by Country, 2019 - 2022, USD Million
TABLE 18 LAMEA Others Market by Country, 2023 - 2030, USD Million
TABLE 19 LAMEA Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 20 LAMEA Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 21 LAMEA Supermarkets & Hypermarkets Market by Country, 2019 - 2022, USD Million
TABLE 22 LAMEA Supermarkets & Hypermarkets Market by Country, 2023 - 2030, USD Million
TABLE 23 LAMEA Convenience Stores Market by Country, 2019 - 2022, USD Million
TABLE 24 LAMEA Convenience Stores Market by Country, 2023 - 2030, USD Million
TABLE 25 LAMEA Specialty Store Market by Country, 2019 - 2022, USD Million
TABLE 26 LAMEA Specialty Store Market by Country, 2023 - 2030, USD Million
TABLE 27 LAMEA Online Market by Country, 2019 - 2022, USD Million
TABLE 28 LAMEA Online Market by Country, 2023 - 2030, USD Million
TABLE 29 LAMEA Others Market by Country, 2019 - 2022, USD Million
TABLE 30 LAMEA Others Market by Country, 2023 - 2030, USD Million
TABLE 31 LAMEA Home Fragrance Market by Country, 2019 - 2022, USD Million
TABLE 32 LAMEA Home Fragrance Market by Country, 2023 - 2030, USD Million
TABLE 33 Brazil Home Fragrance Market, 2019 - 2022, USD Million
TABLE 34 Brazil Home Fragrance Market, 2023 - 2030, USD Million
TABLE 35 Brazil Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 36 Brazil Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 37 Brazil Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 38 Brazil Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 39 Argentina Home Fragrance Market, 2019 - 2022, USD Million
TABLE 40 Argentina Home Fragrance Market, 2023 - 2030, USD Million
TABLE 41 Argentina Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 42 Argentina Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 43 Argentina Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 44 Argentina Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 45 UAE Home Fragrance Market, 2019 - 2022, USD Million
TABLE 46 UAE Home Fragrance Market, 2023 - 2030, USD Million
TABLE 47 UAE Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 48 UAE Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 49 UAE Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 50 UAE Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 51 Saudi Arabia Home Fragrance Market, 2019 - 2022, USD Million
TABLE 52 Saudi Arabia Home Fragrance Market, 2023 - 2030, USD Million
TABLE 53 Saudi Arabia Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 54 Saudi Arabia Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 55 Saudi Arabia Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 56 Saudi Arabia Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 57 South Africa Home Fragrance Market, 2019 - 2022, USD Million
TABLE 58 South Africa Home Fragrance Market, 2023 - 2030, USD Million
TABLE 59 South Africa Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 60 South Africa Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 61 South Africa Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 62 South Africa Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 63 Nigeria Home Fragrance Market, 2019 - 2022, USD Million
TABLE 64 Nigeria Home Fragrance Market, 2023 - 2030, USD Million
TABLE 65 Nigeria Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 66 Nigeria Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 67 Nigeria Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 68 Nigeria Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 69 Rest of LAMEA Home Fragrance Market, 2019 - 2022, USD Million
TABLE 70 Rest of LAMEA Home Fragrance Market, 2023 - 2030, USD Million
TABLE 71 Rest of LAMEA Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 72 Rest of LAMEA Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 73 Rest of LAMEA Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 74 Rest of LAMEA Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 75 Key Information – Newell Brands, Inc.
TABLE 76 Key Information – Estee Lauder Companies, Inc.
TABLE 77 Key Information – The Procter and Gamble Company
TABLE 78 Key information – Reckitt Benckiser Group PLC
TABLE 79 Key Information – S. C. Johnson & Son, Inc.
TABLE 80 Key Information – Scentair Technologies, Inc.
TABLE 81 Key Information – Bath & Body Works
TABLE 82 Key Information – NEST Fragrances
TABLE 83 Key Information – Seda France, Inc.
TABLE 84 Key Information – Bougie et Senteur
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2021, Feb – 2023, Jun) Leading Players
FIG 5 LAMEA Home Fragrance Market share by Product, 2022
FIG 6 LAMEA Home Fragrance Market share by Product, 2030
FIG 7 LAMEA Home Fragrance Market by Product, 2019 - 2030, USD Million
FIG 8 LAMEA Home Fragrance Market share by Distribution Channel, 2022
FIG 9 LAMEA Home Fragrance Market share by Distribution Channel, 2030
FIG 10 LAMEA Home Fragrance Market by Distribution Channel, 2019 - 2030, USD Million
FIG 11 LAMEA Home Fragrance Market share by Country, 2022
FIG 12 LAMEA Home Fragrance Market share by Country, 2030
FIG 13 LAMEA Home Fragrance Market by Country, 2019 - 2030, USD Million
FIG 14 Recent strategies and developments: Newell Brands, Inc.
FIG 15 Recent strategies and developments: Scentair Technologies, Inc.
FIG 16 Recent strategies and developments: Bath & Body Works