LAMEA Fortified Rice Market Size, Share & Industry Analysis Report By End User (Off-trade (Supermarkets & Hypermarkets, Convenience Stores, Online stores, Specialty Stores, and Other Off-trade Type) and On-Trade), By Category (Conventional and Organic), By Nutrient (Iron, Vitamin, Zinc, and Minerals), By Country and Growth Forecast, 2025 - 2032

The Latin America, Middle East and Africa Fortified Rice Market would witness market growth of 8.1% CAGR during the forecast period (2025-2032).

The Brazil market dominated the LAMEA Fortified Rice Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $420.1 million by 2032. The Argentina market is showcasing a CAGR of 8.6% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 6.8% during (2025 - 2032). The Brazil and Saudi Arabia led the LAMEA Fortified Rice Market by Country with a market share of 19.9% and 14.5% in 2024.

Over the past 20 years, the market for fortified rice in Latin America, the Middle East, and Africa (LAMEA) has changed as a calculated reaction to hidden hunger and micronutrient deficiencies. Rice fortification has been incorporated into national nutrition policies, especially in high-consumption areas, under the direction of WHO, FAO, and WFP guidelines. Brazil and other countries adopted voluntary frameworks backed by quality-control systems and consumer awareness campaigns, while Costa Rica and Panama mandated fortification, making Latin America an early leader. Through WFP-supported school feeding programs, Nigeria emerged as a leading example in Africa, generating demand that prompted millers to make investments in extrusion technology. In the meantime, the Middle East is investigating rice fortification to reach low-income and migrant populations by utilizing its infrastructure for flour fortification.

Three main trends are reflected in market development throughout LAMEA: the integration of public procurement, changing regulatory frameworks, and technological advancements. By integrating fortified rice into humanitarian, social protection, and school feeding initiatives, demand has been stabilized, and private sector involvement has increased. Compliance and consumer trust have increased as a result of policy clarity, which is required in some regions of Latin America and is progressively becoming more prevalent in Africa and the Middle East. Fortified rice is now thriving in both institutional and retail markets thanks to improvements in affordability, scalability, and consumer acceptance brought about by advancements in extrusion technology. Fortified rice is moving from donor-driven pilots to sustainable, competitive markets that match long-term business viability with public health goals, thanks to partnerships between governments, OEMs, private millers, and international organizations.

End User Outlook

Based on End User, the market is segmented into Off-trade (Supermarkets & Hypermarkets, Convenience Stores, Online stores, Specialty Stores, and Other Off-trade Type) and On-Trade. With a compound annual growth rate (CAGR) of 8.5% over the projection period, the Off-trade Market, dominate the South Africa Fortified Rice Market by End User in 2024 and would be a prominent market until 2032. The On-Trade market is expected to witness a CAGR of 9.9% during (2025 - 2032).

Nutrient Outlook

Based on Nutrient, the market is segmented into Iron, Vitamin, Zinc, and Minerals. Among various UAE Fortified Rice Market by Nutrient; The Iron market achieved a market size of USD $125 Million in 2024 and is expected to grow at a CAGR of 6.3 % during the forecast period. The Zinc market is predicted to experience a CAGR of 7.4% throughout the forecast period from (2025 - 2032).

Free Valuable Insights: The Worldwide Fortified Rice Market is Projected to reach USD 18.17 Billion by 2032, at a CAGR of 7.2%

Country Outlook

Brazil's fortified rice market has become a regional benchmark due to successful pilots like PATH/GAIN's partnership with Urbano, which demonstrated that fortified rice can compete on store shelves as a popular, "better-for-you" staple. The market is bolstered by record grain production, a robust modern retail network, and millers that can blend large quantities of grain in-line. Additionally, consumers are familiar with functional nutrition. While price sensitivity in low-income segments and making sure fortified rice is organoleptically identical to conventional rice continue to be obstacles, growth opportunities include institutional procurement, private-label expansion, and ready-to-heat formats. Millers, FRK, and premix suppliers, and brands adept at tying the health benefits of micronutrients to narratives are all competitors. Scaling fortified rice within Brazil's dynamic food system will depend on maintaining consumer trust through stringent quality assurance, labeling, and focused partnerships.

List of Key Companies Profiled

• DSM-Firmenich
• BASF SE
• Cargill, Incorporated
• Olam International Limited
• General Mills Inc.
• Bunge Limited
• KRBL Ltd.
• Buhler Group
• LT Foods Limited
• Wilmar International Ltd

LAMEA Fortified Rice Market Report Segmentation

By End User

• Off-trade
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online stores
  • Specialty Stores
  • Other Off-trade Type
• On-Trade

By Category

• Conventional
• Organic

By Nutrient

• Iron
• Vitamin
• Zinc
• Minerals

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Fortified Rice Market, by End User
1.4.2 LAMEA Fortified Rice Market, by Category
1.4.3 LAMEA Fortified Rice Market, by Nutrient
1.4.4 LAMEA Fortified Rice Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.2 Key Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Market Trends - LAMEA Fortified Rice Market
Chapter 5. State of Competition - LAMEA Fortified Rice Market
Chapter 6. Competition Analysis – Global
6.1 Market Share Analysis, 2024
6.2 Porter Five Forces Analysis

Chapter 7. Value Chain Analysis of Fortified Rice Market
Chapter 8. PLC (Product Life Cycle) - Fortified Rice Market
Chapter 9. Market consolidation - Fortified Rice Market
Chapter 10. Key Customer Criteria - Fortified Rice Market
Chapter 11. LAMEA Fortified Rice Market by End User
11.1 LAMEA Off-trade Market by Country
11.2 LAMEA Fortified Rice Market by Off-trade Type
11.2.1 LAMEA Supermarkets & Hypermarkets Market by Country
11.2.2 LAMEA Convenience Stores Market by Country
11.2.3 LAMEA Online stores Market by Country
11.2.4 LAMEA Specialty Stores Market by Country
11.2.5 LAMEA Other Off-trade Type Market by Country
11.3 LAMEA On-Trade Market by Country

Chapter 12. LAMEA Fortified Rice Market by Category
12.1 LAMEA Conventional Market by Country
12.2 LAMEA Organic Market by Country

Chapter 13. LAMEA Fortified Rice Market by Nutrient
13.1 LAMEA Iron Market by Country
13.2 LAMEA Vitamin Market by Country
13.3 LAMEA Zinc Market by Country
13.4 LAMEA Minerals Market by Country

Chapter 14. LAMEA Fortified Rice Market by Country
14.1 Brazil Fortified Rice Market
14.1.1 Brazil Fortified Rice Market by End User
14.1.1.1 Brazil Fortified Rice Market by Off-trade Type
14.1.2 Brazil Fortified Rice Market by Category
14.1.3 Brazil Fortified Rice Market by Nutrient
14.2 Argentina Fortified Rice Market
14.2.1 Argentina Fortified Rice Market by End User
14.2.1.1 Argentina Fortified Rice Market by Off-trade Type
14.2.2 Argentina Fortified Rice Market by Category
14.2.3 Argentina Fortified Rice Market by Nutrient
14.3 UAE Fortified Rice Market
14.3.1 UAE Fortified Rice Market by End User
14.3.1.1 UAE Fortified Rice Market by Off-trade Type
14.3.2 UAE Fortified Rice Market by Category
14.3.3 UAE Fortified Rice Market by Nutrient
14.4 Saudi Arabia Fortified Rice Market
14.4.1 Saudi Arabia Fortified Rice Market by End User
14.4.1.1 Saudi Arabia Fortified Rice Market by Off-trade Type
14.4.2 Saudi Arabia Fortified Rice Market by Category
14.4.3 Saudi Arabia Fortified Rice Market by Nutrient
14.5 South Africa Fortified Rice Market
14.5.1 South Africa Fortified Rice Market by End User
14.5.1.1 South Africa Fortified Rice Market by Off-trade Type
14.5.2 South Africa Fortified Rice Market by Category
14.5.3 South Africa Fortified Rice Market by Nutrient
14.6 Nigeria Fortified Rice Market
14.6.1 Nigeria Fortified Rice Market by End User
14.6.1.1 Nigeria Fortified Rice Market by Off-trade Type
14.6.2 Nigeria Fortified Rice Market by Category
14.6.3 Nigeria Fortified Rice Market by Nutrient
14.7 Rest of LAMEA Fortified Rice Market
14.7.1 Rest of LAMEA Fortified Rice Market by End User
14.7.1.1 Rest of LAMEA Fortified Rice Market by Off-trade Type
14.7.2 Rest of LAMEA Fortified Rice Market by Category
14.7.3 Rest of LAMEA Fortified Rice Market by Nutrient

Chapter 15. Company Profiles
15.1 DSM-Firmenich
15.1.1 Company Overview
15.1.2 Financial Analysis
15.1.3 Segmental and Regional Analysis
15.1.4 Research & Development Expenses
15.1.5 SWOT Analysis
15.2 BASF SE
15.2.1 Company Overview
15.2.2 Financial Analysis
15.2.3 Segmental and Regional Analysis
15.2.4 Research & Development Expenses
15.2.5 SWOT Analysis
15.3 Cargill, Incorporated
15.3.1 Company Overview
15.3.2 SWOT Analysis
15.4 Olam International Limited
15.4.1 Company Overview
15.4.2 Financial Analysis
15.4.3 Segmental and Regional Analysis
15.5 General Mills, Inc.
15.5.1 Company Overview
15.5.2 Financial Analysis
15.5.3 Segmental and Regional Analysis
15.5.4 Research & Development Expense
15.5.5 SWOT Analysis
15.6 Bunge Limited
15.6.1 Company Overview
15.6.2 Financial Analysis
15.6.3 Segmental and Regional Analysis
15.6.4 Research & Development Expense
15.6.5 SWOT Analysis
15.7 KRBL Ltd.
15.7.1 Company Overview
15.7.2 SWOT Analysis
15.8 Buhler Group
15.8.1 Company Overview
15.8.2 Financial Analysis
15.8.3 Segmental and Regional Analysis
15.8.4 Research & Development Expense
15.9 LT Foods Limited
15.9.1 Company Overview
15.9.2 Financial Analysis
15.9.3 Regional Analysis
15.9.4 Research & Development Expenses
15.0. Wilmar International Ltd.
15.10.1 Company Overview
15.10.2 Financial Analysis
15.10.3 Segmental and Regional Analysis

TABLE 1 LAMEA Fortified Rice Market, 2021 - 2024, USD Million
TABLE 2 LAMEA Fortified Rice Market, 2025 - 2032, USD Million
TABLE 3 Key Customer Criteria - Fortified Rice Market
TABLE 4 LAMEA Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 5 LAMEA Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 6 LAMEA Off-trade Market by Country, 2021 - 2024, USD Million
TABLE 7 LAMEA Off-trade Market by Country, 2025 - 2032, USD Million
TABLE 8 LAMEA Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 9 LAMEA Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 10 LAMEA Supermarkets & Hypermarkets Market by Country, 2021 - 2024, USD Million
TABLE 11 LAMEA Supermarkets & Hypermarkets Market by Country, 2025 - 2032, USD Million
TABLE 12 LAMEA Convenience Stores Market by Country, 2021 - 2024, USD Million
TABLE 13 LAMEA Convenience Stores Market by Country, 2025 - 2032, USD Million
TABLE 14 LAMEA Online stores Market by Country, 2021 - 2024, USD Million
TABLE 15 LAMEA Online stores Market by Country, 2025 - 2032, USD Million
TABLE 16 LAMEA Specialty Stores Market by Country, 2021 - 2024, USD Million
TABLE 17 LAMEA Specialty Stores Market by Country, 2025 - 2032, USD Million
TABLE 18 LAMEA Other Off-trade Type Market by Country, 2021 - 2024, USD Million
TABLE 19 LAMEA Other Off-trade Type Market by Country, 2025 - 2032, USD Million
TABLE 20 LAMEA On-Trade Market by Country, 2021 - 2024, USD Million
TABLE 21 LAMEA On-Trade Market by Country, 2025 - 2032, USD Million
TABLE 22 LAMEA Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 23 LAMEA Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 24 LAMEA Conventional Market by Country, 2021 - 2024, USD Million
TABLE 25 LAMEA Conventional Market by Country, 2025 - 2032, USD Million
TABLE 26 LAMEA Organic Market by Country, 2021 - 2024, USD Million
TABLE 27 LAMEA Organic Market by Country, 2025 - 2032, USD Million
TABLE 28 LAMEA Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 29 LAMEA Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 30 LAMEA Iron Market by Country, 2021 - 2024, USD Million
TABLE 31 LAMEA Iron Market by Country, 2025 - 2032, USD Million
TABLE 32 LAMEA Vitamin Market by Country, 2021 - 2024, USD Million
TABLE 33 LAMEA Vitamin Market by Country, 2025 - 2032, USD Million
TABLE 34 LAMEA Zinc Market by Country, 2021 - 2024, USD Million
TABLE 35 LAMEA Zinc Market by Country, 2025 - 2032, USD Million
TABLE 36 LAMEA Minerals Market by Country, 2021 - 2024, USD Million
TABLE 37 LAMEA Minerals Market by Country, 2025 - 2032, USD Million
TABLE 38 LAMEA Fortified Rice Market by Country, 2021 - 2024, USD Million
TABLE 39 LAMEA Fortified Rice Market by Country, 2025 - 2032, USD Million
TABLE 40 Brazil Fortified Rice Market, 2021 - 2024, USD Million
TABLE 41 Brazil Fortified Rice Market, 2025 - 2032, USD Million
TABLE 42 Brazil Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 43 Brazil Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 44 Brazil Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 45 Brazil Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 46 Brazil Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 47 Brazil Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 48 Brazil Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 49 Brazil Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 50 Argentina Fortified Rice Market, 2021 - 2024, USD Million
TABLE 51 Argentina Fortified Rice Market, 2025 - 2032, USD Million
TABLE 52 Argentina Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 53 Argentina Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 54 Argentina Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 55 Argentina Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 56 Argentina Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 57 Argentina Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 58 Argentina Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 59 Argentina Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 60 UAE Fortified Rice Market, 2021 - 2024, USD Million
TABLE 61 UAE Fortified Rice Market, 2025 - 2032, USD Million
TABLE 62 UAE Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 63 UAE Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 64 UAE Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 65 UAE Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 66 UAE Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 67 UAE Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 68 UAE Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 69 UAE Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 70 Saudi Arabia Fortified Rice Market, 2021 - 2024, USD Million
TABLE 71 Saudi Arabia Fortified Rice Market, 2025 - 2032, USD Million
TABLE 72 Saudi Arabia Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 73 Saudi Arabia Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 74 Saudi Arabia Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 75 Saudi Arabia Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 76 Saudi Arabia Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 77 Saudi Arabia Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 78 Saudi Arabia Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 79 Saudi Arabia Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 80 South Africa Fortified Rice Market, 2021 - 2024, USD Million
TABLE 81 South Africa Fortified Rice Market, 2025 - 2032, USD Million
TABLE 82 South Africa Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 83 South Africa Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 84 South Africa Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 85 South Africa Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 86 South Africa Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 87 South Africa Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 88 South Africa Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 89 South Africa Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 90 Nigeria Fortified Rice Market, 2021 - 2024, USD Million
TABLE 91 Nigeria Fortified Rice Market, 2025 - 2032, USD Million
TABLE 92 Nigeria Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 93 Nigeria Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 94 Nigeria Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 95 Nigeria Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 96 Nigeria Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 97 Nigeria Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 98 Nigeria Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 99 Nigeria Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 100 Rest of LAMEA Fortified Rice Market, 2021 - 2024, USD Million
TABLE 101 Rest of LAMEA Fortified Rice Market, 2025 - 2032, USD Million
TABLE 102 Rest of LAMEA Fortified Rice Market by End User, 2021 - 2024, USD Million
TABLE 103 Rest of LAMEA Fortified Rice Market by End User, 2025 - 2032, USD Million
TABLE 104 Rest of LAMEA Fortified Rice Market by Off-trade Type, 2021 - 2024, USD Million
TABLE 105 Rest of LAMEA Fortified Rice Market by Off-trade Type, 2025 - 2032, USD Million
TABLE 106 Rest of LAMEA Fortified Rice Market by Category, 2021 - 2024, USD Million
TABLE 107 Rest of LAMEA Fortified Rice Market by Category, 2025 - 2032, USD Million
TABLE 108 Rest of LAMEA Fortified Rice Market by Nutrient, 2021 - 2024, USD Million
TABLE 109 Rest of LAMEA Fortified Rice Market by Nutrient, 2025 - 2032, USD Million
TABLE 110 Key Information – dsm-firmenich
TABLE 111 Key Information – BASF SE
TABLE 112 Key Information – Cargill, Incorporated
TABLE 113 key Information – Olam International Limited
TABLE 114 Key Information – General Mills, Inc.
TABLE 115 Key Information – Bunge Limited
TABLE 116 Key Information – KRBL Ltd.
TABLE 117 Key Information – Buhler Group
TABLE 118 Key Information – LT Foods limited
TABLE 119 Key Information – Wilmar International Ltd

List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Fortified Rice Market, 2021 - 2032, USD Million
FIG 3 Key Impacting LAMEA Fortified Rice Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – Fortified Rice Market
FIG 6 Value Chain Analysis of Fortified Rice Market
FIG 7 Key Customer Criteria - Fortified Rice Market
FIG 8 LAMEA Fortified Rice Market share by End User, 2024
FIG 9 LAMEA Fortified Rice Market share by End User, 2032
FIG 10 LAMEA Fortified Rice Market by End User, 2021 - 2032, USD Million
FIG 11 LAMEA Fortified Rice Market share by Category, 2024
FIG 12 LAMEA Fortified Rice Market share by Category, 2032
FIG 13 LAMEA Fortified Rice Market by Category, 2021 - 2032, USD Million
FIG 14 LAMEA Fortified Rice Market share by Nutrient, 2024
FIG 15 LAMEA Fortified Rice Market share by Nutrient, 2032
FIG 16 LAMEA Fortified Rice Market by Nutrient, 2021 - 2032, USD Million
FIG 17 LAMEA Fortified Rice Market share by Country, 2024
FIG 18 LAMEA Fortified Rice Market share by Country, 2032
FIG 19 LAMEA Fortified Rice Market by Country, 2021 - 2032, USD Million
FIG 20 SWOT Analysis: DSM-Firmenich
FIG 21 SWOT Analysis: BASF SE
FIG 22 SWOT Analysis: Cargill, Incorporated
FIG 23 Swot Analysis: General Mills, Inc.
FIG 24 SWOT Analysis: Bunge Limited
FIG 25 Swot Analysis: KRBL Ltd.