The Latin America, Middle East and Africa Electric Rice Cooker Market would witness market growth of 11.8% CAGR during the forecast period (2025-2032). In the year 2028, the LAMEA market's volume is expected to surge to 1,639.8 Thousand Units, showcasing a growth of 13.3% (2025-2032).
The ‘Others’ category covers product types beyond the standard, multifunctional and induction classifications: this may include smart rice cookers with IoT connectivity, pressure-cooking rice cookers, micro-computer controlled models, or unconventional formats tailored to niche use-cases. These models represent innovation and experimentation in the market. Thus, the Others segment in Brazil market consumed 15.8 Thousand Units in 2024.

The Brazil market dominated the LAMEA Electric Rice Cooker Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $54.1 Million by 2032. The Argentina market is showcasing a CAGR of 12.3% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 10.7% during (2025 - 2032). The Brazil and South Africa led the LAMEA Electric Rice Cooker Market by Country with a market share of 26.2% and 15.1% in 2024.
The market for electric rice cookers in the LAMEA region has grown slowly over time, from a small part of the market to a larger one. This is due to urbanization, rising disposable incomes, and changes in family dynamics. Rice has not always been a staple food in many markets, but the rise of modern cooking appliances, dual-income households, and small living spaces has created a need for kitchen solutions that are easy to use and save energy. Manufacturers have responded with locally adapted models—ranging from cost-effective, small-capacity devices to feature-rich, multifunctional cookers with steaming, programmable, and smart connectivity options. The expansion of retail and e-commerce channels has further facilitated market access, enabling brands to cater to diverse consumer segments across Latin America, the Middle East, and Africa.
To get more business, important players in LAMEA are using strategies like localization, expanding their channels, making their products stand out, building cost-effective supply chains, and raising brand awareness. Global brands and OEM/ODM manufacturers are tailoring rice cookers to local voltage standards, rice types, and cooking preferences while leveraging offline and online distribution networks. The market remains price-sensitive, with intense competition in entry-to-mid segments and emerging premium demand for advanced features. Fragmented distribution and relatively low brand loyalty present opportunities for agile manufacturers, while strategic segmentation and marketing initiatives help brands differentiate offerings, protect margins, and drive adoption in a region where the electric rice cooker market is still in its developmental phase.
Application Outlook
Based on Application, the market is segmented into Household and Commercial. With a compound annual growth rate (CAGR) of 10.4% over the projection period, the Household Market, dominate the UAE Electric Rice Cooker Market by Application in 2024 and would be a prominent market until 2032. The Commercial market is expected to witness a CAGR of 11.6% during (2025 - 2032).
Product Outlook
Based on Product, the market is segmented into Standard, Multifunctional, Induction and Other Product. The Standard market segment dominated the Brazil Electric Rice Cooker Market by Product is expected to grow at a CAGR of 9.8 % during the forecast period thereby continuing its dominance until 2032. Also, The Induction market is anticipated to grow as a CAGR of 11 % during the forecast period during (2025 - 2032).

Free Valuable Insights: The Worldwide Electric Rice Cooker Market is Projected to reach USD 4.07 Billion by 2032, at a CAGR of 9.7%
Country Outlook
The electric rice cooker segment in Brazil is witnessing growing relevance as urban households seek convenient, time-saving kitchen solutions, with rice remaining a staple in daily meals. Rising urbanization, smaller family units, dual-income households, higher disposable incomes, and expanded access through modern retail and e-commerce are driving demand, while economic volatility, regional infrastructure gaps, and entrenched stovetop cooking habits remain constraints. Consumers increasingly prefer multifunction rice cookers and localized features, though entry-level models dominate, with premium options occupying a niche. Competition involves both global and local/imported value brands, where success depends on balancing cost, performance, convenience, after-sales service, and strong distribution networks, particularly online. Brands emphasizing premium pricing without clear added value risk limited adoption.
List of Key Companies Profiled
- TTK Prestige Limited
- Zojirushi Corporation
- Panasonic Holdings Corporation
- Wonderchef Home Appliances Pvt. Ltd.
- Koninklijke Philips N.V.
- Breville Group Limited
- AB Electrolux
- Bajaj Electricals Limited
- Newell Brands Inc.
- Groupe SEB
LAMEA Electric Rice Cooker Market Report Segmentation
By Application (Volume, Thousand Units, USD Billion, 2021-2032)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2021-2032)
By Product (Volume, Thousand Units, USD Billion, 2021-2032)
- Standard
- Multifunctional
- Induction
- Other Product
By Country (Volume, Thousand Units, USD Billion, 2021-2032)
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
TABLE 1 LAMEA Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 2 LAMEA Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 3 LAMEA Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 4 LAMEA Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 5 Key Customer Criteria –Electric Rice Cooker Market
TABLE 6 LAMEA Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 7 LAMEA Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 8 LAMEA Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 9 LAMEA Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 10 LAMEA Household Market by Country, 2021 - 2024, USD Million
TABLE 11 LAMEA Household Market by Country, 2025 - 2032, USD Million
TABLE 12 LAMEA Household Market by Country, 2021 - 2024, Thousand Units
TABLE 13 LAMEA Household Market by Country, 2025 - 2032, Thousand Units
TABLE 14 LAMEA Commercial Market by Country, 2021 - 2024, USD Million
TABLE 15 LAMEA Commercial Market by Country, 2025 - 2032, USD Million
TABLE 16 LAMEA Commercial Market by Country, 2021 - 2024, Thousand Units
TABLE 17 LAMEA Commercial Market by Country, 2025 - 2032, Thousand Units
TABLE 18 LAMEA Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 19 LAMEA Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 20 LAMEA Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 21 LAMEA Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 22 LAMEA Offline Market by Country, 2021 - 2024, USD Million
TABLE 23 LAMEA Offline Market by Country, 2025 - 2032, USD Million
TABLE 24 LAMEA Offline Market by Country, 2021 - 2024, Thousand Units
TABLE 25 LAMEA Offline Market by Country, 2025 - 2032, Thousand Units
TABLE 26 LAMEA Online Market by Country, 2021 - 2024, USD Million
TABLE 27 LAMEA Online Market by Country, 2025 - 2032, USD Million
TABLE 28 LAMEA Online Market by Country, 2021 - 2024, Thousand Units
TABLE 29 LAMEA Online Market by Country, 2025 - 2032, Thousand Units
TABLE 30 LAMEA Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 31 LAMEA Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 32 LAMEA Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 33 LAMEA Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 34 LAMEA Standard Market by Country, 2021 - 2024, USD Million
TABLE 35 LAMEA Standard Market by Country, 2025 - 2032, USD Million
TABLE 36 LAMEA Standard Market by Country, 2021 - 2024, Thousand Units
TABLE 37 LAMEA Standard Market by Country, 2025 - 2032, Thousand Units
TABLE 38 LAMEA Multifunctional Market by Country, 2021 - 2024, USD Million
TABLE 39 LAMEA Multifunctional Market by Country, 2025 - 2032, USD Million
TABLE 40 LAMEA Multifunctional Market by Country, 2021 - 2024, Thousand Units
TABLE 41 LAMEA Multifunctional Market by Country, 2025 - 2032, Thousand Units
TABLE 42 LAMEA Induction Market by Country, 2021 - 2024, USD Million
TABLE 43 LAMEA Induction Market by Country, 2025 - 2032, USD Million
TABLE 44 LAMEA Induction Market by Country, 2021 - 2024, Thousand Units
TABLE 45 LAMEA Induction Market by Country, 2025 - 2032, Thousand Units
TABLE 46 LAMEA Other Product Market by Country, 2021 - 2024, USD Million
TABLE 47 LAMEA Other Product Market by Country, 2025 - 2032, USD Million
TABLE 48 LAMEA Other Product Market by Country, 2021 - 2024, Thousand Units
TABLE 49 LAMEA Other Product Market by Country, 2025 - 2032, Thousand Units
TABLE 50 LAMEA Electric Rice Cooker Market by Country, 2021 - 2024, USD Million
TABLE 51 LAMEA Electric Rice Cooker Market by Country, 2025 - 2032, USD Million
TABLE 52 LAMEA Electric Rice Cooker Market by Country, 2021 - 2024, Thousand Units
TABLE 53 LAMEA Electric Rice Cooker Market by Country, 2025 - 2032, Thousand Units
TABLE 54 Brazil Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 55 Brazil Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 56 Brazil Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 57 Brazil Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 58 Brazil Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 59 Brazil Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 60 Brazil Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 61 Brazil Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 62 Brazil Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 63 Brazil Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 64 Brazil Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 65 Brazil Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 66 Brazil Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 67 Brazil Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 68 Brazil Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 69 Brazil Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 70 Argentina Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 71 Argentina Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 72 Argentina Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 73 Argentina Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 74 Argentina Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 75 Argentina Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 76 Argentina Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 77 Argentina Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 78 Argentina Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 79 Argentina Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 80 Argentina Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 81 Argentina Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 82 Argentina Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 83 Argentina Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 84 Argentina Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 85 Argentina Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 86 UAE Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 87 UAE Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 88 UAE Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 89 UAE Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 90 UAE Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 91 UAE Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 92 UAE Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 93 UAE Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 94 UAE Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 95 UAE Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 96 UAE Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 97 UAE Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 98 UAE Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 99 UAE Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 100 UAE Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 101 UAE Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 102 Saudi Arabia Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 103 Saudi Arabia Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 104 Saudi Arabia Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 105 Saudi Arabia Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 106 Saudi Arabia Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 107 Saudi Arabia Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 108 Saudi Arabia Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 109 Saudi Arabia Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 110 Saudi Arabia Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 111 Saudi Arabia Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 112 Saudi Arabia Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 113 Saudi Arabia Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 114 Saudi Arabia Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 115 Saudi Arabia Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 116 Saudi Arabia Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 117 Saudi Arabia Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 118 South Africa Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 119 South Africa Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 120 South Africa Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 121 South Africa Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 122 South Africa Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 123 South Africa Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 124 South Africa Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 125 South Africa Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 126 South Africa Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 127 South Africa Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 128 South Africa Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 129 South Africa Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 130 South Africa Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 131 South Africa Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 132 South Africa Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 133 South Africa Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 134 Nigeria Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 135 Nigeria Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 136 Nigeria Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 137 Nigeria Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 138 Nigeria Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 139 Nigeria Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 140 Nigeria Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 141 Nigeria Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 142 Nigeria Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 143 Nigeria Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 144 Nigeria Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 145 Nigeria Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 146 Nigeria Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 147 Nigeria Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 148 Nigeria Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 149 Nigeria Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 150 Rest of LAMEA Electric Rice Cooker Market, 2021 - 2024, USD Million
TABLE 151 Rest of LAMEA Electric Rice Cooker Market, 2025 - 2032, USD Million
TABLE 152 Rest of LAMEA Electric Rice Cooker Market, 2021 - 2024, Thousand Units
TABLE 153 Rest of LAMEA Electric Rice Cooker Market, 2025 - 2032, Thousand Units
TABLE 154 Rest of LAMEA Electric Rice Cooker Market by Application, 2021 - 2024, USD Million
TABLE 155 Rest of LAMEA Electric Rice Cooker Market by Application, 2025 - 2032, USD Million
TABLE 156 Rest of LAMEA Electric Rice Cooker Market by Application, 2021 - 2024, Thousand Units
TABLE 157 Rest of LAMEA Electric Rice Cooker Market by Application, 2025 - 2032, Thousand Units
TABLE 158 Rest of LAMEA Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 159 Rest of LAMEA Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 160 Rest of LAMEA Electric Rice Cooker Market by Distribution Channel, 2021 - 2024, Thousand Units
TABLE 161 Rest of LAMEA Electric Rice Cooker Market by Distribution Channel, 2025 - 2032, Thousand Units
TABLE 162 Rest of LAMEA Electric Rice Cooker Market by Product, 2021 - 2024, USD Million
TABLE 163 Rest of LAMEA Electric Rice Cooker Market by Product, 2025 - 2032, USD Million
TABLE 164 Rest of LAMEA Electric Rice Cooker Market by Product, 2021 - 2024, Thousand Units
TABLE 165 Rest of LAMEA Electric Rice Cooker Market by Product, 2025 - 2032, Thousand Units
TABLE 166 Key Information – TTK Prestige Limited
TABLE 167 Key Information – Zojirushi Corporation
TABLE 168 Key Information – Panasonic Holdings Corporation
TABLE 169 Key information – Wonderchef Home Appliances Pvt. Ltd.
TABLE 170 Key Information – Koninklijke Philips N.V.
TABLE 171 Key Information – Breville Group Limited
TABLE 172 Key Information – AB Electrolux
TABLE 173 Key Information – Bajaj Electricals Limited
TABLE 174 Key Information – Newell Brands, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Electric Rice Cooker Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting LAMEA Electric Rice Cooker Market
FIG 4 Porter’s Five Forces Analysis – Electric Rice Cooker Market
FIG 5 Value Chain Analysis of Electric Rice Cooker Market
FIG 6 Product Life Cycle –Electric Rice Cooker Market
FIG 7 Market Consolidation –Electric Rice Cooker Market
FIG 8 Key Customer Criteria – Electric Rice Cooker Market
FIG 9 LAMEA Electric Rice Cooker Market Share by Application, 2024
FIG 10 LAMEA Electric Rice Cooker Market Share by Application, 2032
FIG 11 LAMEA Electric Rice Cooker Market by Application, 2021 - 2032, USD Million
FIG 12 LAMEA Electric Rice Cooker Market Share by Distribution Channel, 2024
FIG 13 LAMEA Electric Rice Cooker Market Share by Distribution Channel, 2032
FIG 14 LAMEA Electric Rice Cooker Market by Distribution Channel, 2021 - 2032, USD Million
FIG 15 LAMEA Electric Rice Cooker Market Share by Product, 2024
FIG 16 LAMEA ELECTRIC Rice Cooker Market Share by Product, 2032
FIG 17 LAMEA Electric Rice Cooker Market by Product, 2021 - 2032, USD Million
FIG 18 LAMEA Electric Rice Cooker Market Share by Country, 2024
FIG 19 LAMEA Electric Rice Cooker Market Share by Country, 2032
FIG 20 LAMEA Electric Rice Cooker Market by Country, 2021 - 2032, USD Million
FIG 21 SWOT Analysis: TTK Prestige Limited
FIG 22 SWOT Analysis: Panasonic Holdings Corporation
FIG 23 SWOT Analysis: Koninklijke Philips N.V.
FIG 24 SWOT Analysis: Breville Group Limited
FIG 25 SWOT Analysis: AB Electrolux
FIG 26 SWOT Analysis: Newell Brands, Inc.
FIG 27 SWOT Analysis: Groupe SEB