The Latin America, Middle East and Africa Customer Engagement Solutions Market would witness market growth of 14.4% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Customer Engagement Solutions Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,120.8 million by 2031. The Argentina market is showcasing a CAGR of 15.9% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 13.4% during (2024 - 2031).

The rapid expansion of e-commerce and digital payments has significantly increased the demand for interactive and responsive customer engagement solutions. According to UNCTAD, global e-commerce sales reached $26.7 trillion, accounting for 30% of global GDP, highlighting the shift towards online transactions.
The COVID-19 pandemic further accelerated the shift toward digital retail, with UNCTAD reporting that online retail's share in total sales increased from 16% to 19% in 2020. In order to satisfy consumers' increasing expectations, businesses must expand their investments in sophisticated solutions as online purchasing continues to dominate.
The LAMEA region is emerging as a key market for these solutions, with countries investing in digital transformation, omnichannel experiences, and automation-driven customer interactions. The United Arab Emirates (UAE) is emerging as a fintech leader in the Middle East, with its banking, financial services, and insurance (BFSI) sector increasingly relying on AI-driven solutions. Brazil’s travel and hospitality sector is experiencing a digital revolution, with AI-powered solutions becoming essential for enhancing traveler experiences. As the region’s most visited country, Brazil’s tourism industry embraces virtual concierges, multilingual AI chatbots, and predictive booking technologies to provide seamless services. South Africa’s media and entertainment industry is undergoing a digital shift, with AI-driven solutions becoming central to content distribution, viewer engagement, and interactive media experiences. Hence, as the region embraces AI-driven innovation, LAMEA is set to become a key player in the next phase of intelligent, data-driven, and immersive customer engagement experiences.
Free Valuable Insights: The Worldwide Customer Engagement Solutions Market is Projected to reach USD 52.48 Billion by 2031, at a CAGR of 11.4%
Based on Deployment Type, the market is segmented into Mobile Apps and Web-based. Based on Component, the market is segmented into Omnichannel, Reporting & Analytics, Chatbots, Workforce Optimization, and Other Component. Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Industry, the market is segmented into IT & Telecom, BFSI, Retail & Consumer, Travel & Hospitality, Healthcare, Media & Entertainment, and Other Industry. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- IBM Corporation
- SAP SE
- Microsoft Corporation
- Avaya, Inc. (Avaya Holdings Corp.)
- Oracle Corporation
- Salesforce, Inc.
- NICE Ltd.
- Pegasystems, Inc.
- Open Text Corporation
- Zoho Corporation Pvt. Ltd.
LAMEA Customer Engagement Solutions Market Report Segmentation
By Deployment Type
By Component
- Omnichannel
- Reporting & Analytics
- Chatbots
- Workforce Optimization
- Other Component
By Enterprise Size
- Large Enterprise
- Small & Medium Enterprise
By Industry
- IT & Telecom
- BFSI
- Retail & Consumer
- Travel & Hospitality
- Healthcare
- Media & Entertainment
- Other Industry
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
TABLE 1 LAMEA Customer Engagement Solutions Market, 2020 - 2023, USD Million
TABLE 2 LAMEA Customer Engagement Solutions Market, 2024 - 2031, USD Million
TABLE 3 LAMEA Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
TABLE 4 LAMEA Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
TABLE 5 LAMEA Mobile Apps Market by Country, 2020 - 2023, USD Million
TABLE 6 LAMEA Mobile Apps Market by Country, 2024 - 2031, USD Million
TABLE 7 LAMEA Web-based Market by Country, 2020 - 2023, USD Million
TABLE 8 LAMEA Web-based Market by Country, 2024 - 2031, USD Million
TABLE 9 LAMEA Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
TABLE 10 LAMEA Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
TABLE 11 LAMEA Omnichannel Market by Country, 2020 - 2023, USD Million
TABLE 12 LAMEA Omnichannel Market by Country, 2024 - 2031, USD Million
TABLE 13 LAMEA Reporting & Analytics Market by Country, 2020 - 2023, USD Million
TABLE 14 LAMEA Reporting & Analytics Market by Country, 2024 - 2031, USD Million
TABLE 15 LAMEA Chatbots Market by Country, 2020 - 2023, USD Million
TABLE 16 LAMEA Chatbots Market by Country, 2024 - 2031, USD Million
TABLE 17 LAMEA Workforce Optimization Market by Country, 2020 - 2023, USD Million
TABLE 18 LAMEA Workforce Optimization Market by Country, 2024 - 2031, USD Million
TABLE 19 LAMEA Other Component Market by Country, 2020 - 2023, USD Million
TABLE 20 LAMEA Other Component Market by Country, 2024 - 2031, USD Million
TABLE 21 LAMEA Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 22 LAMEA Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 23 LAMEA Large Enterprise Market by Country, 2020 - 2023, USD Million
TABLE 24 LAMEA Large Enterprise Market by Country, 2024 - 2031, USD Million
TABLE 25 LAMEA Small & Medium Enterprise Market by Country, 2020 - 2023, USD Million
TABLE 26 LAMEA Small & Medium Enterprise Market by Country, 2024 - 2031, USD Million
TABLE 27 LAMEA Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
TABLE 28 LAMEA Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
TABLE 29 LAMEA IT & Telecom Market by Country, 2020 - 2023, USD Million
TABLE 30 LAMEA IT & Telecom Market by Country, 2024 - 2031, USD Million
TABLE 31 LAMEA BFSI Market by Country, 2020 - 2023, USD Million
TABLE 32 LAMEA BFSI Market by Country, 2024 - 2031, USD Million
TABLE 33 LAMEA Retail & Consumer Market by Country, 2020 - 2023, USD Million
TABLE 34 LAMEA Retail & Consumer Market by Country, 2024 - 2031, USD Million
TABLE 35 LAMEA Travel & Hospitality Market by Country, 2020 - 2023, USD Million
TABLE 36 LAMEA Travel & Hospitality Market by Country, 2024 - 2031, USD Million
TABLE 37 LAMEA Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 38 LAMEA Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 39 LAMEA Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 40 LAMEA Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 41 LAMEA Other Industry Market by Country, 2020 - 2023, USD Million
TABLE 42 LAMEA Other Industry Market by Country, 2024 - 2031, USD Million
TABLE 43 LAMEA Customer Engagement Solutions Market by Country, 2020 - 2023, USD Million
TABLE 44 LAMEA Customer Engagement Solutions Market by Country, 2024 - 2031, USD Million
TABLE 45 Brazil Customer Engagement Solutions Market, 2020 - 2023, USD Million
TABLE 46 Brazil Customer Engagement Solutions Market, 2024 - 2031, USD Million
TABLE 47 Brazil Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
TABLE 48 Brazil Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
TABLE 49 Brazil Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
TABLE 50 Brazil Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
TABLE 51 Brazil Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 52 Brazil Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 53 Brazil Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
TABLE 54 Brazil Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
TABLE 55 Argentina Customer Engagement Solutions Market, 2020 - 2023, USD Million
TABLE 56 Argentina Customer Engagement Solutions Market, 2024 - 2031, USD Million
TABLE 57 Argentina Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
TABLE 58 Argentina Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
TABLE 59 Argentina Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
TABLE 60 Argentina Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
TABLE 61 Argentina Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 62 Argentina Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 63 Argentina Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
TABLE 64 Argentina Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
TABLE 65 UAE Customer Engagement Solutions Market, 2020 - 2023, USD Million
TABLE 66 UAE Customer Engagement Solutions Market, 2024 - 2031, USD Million
TABLE 67 UAE Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
TABLE 68 UAE Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
TABLE 69 UAE Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
TABLE 70 UAE Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
TABLE 71 UAE Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 72 UAE Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 73 UAE Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
TABLE 74 UAE Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
TABLE 75 Saudi Arabia Customer Engagement Solutions Market, 2020 - 2023, USD Million
TABLE 76 Saudi Arabia Customer Engagement Solutions Market, 2024 - 2031, USD Million
TABLE 77 Saudi Arabia Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
TABLE 78 Saudi Arabia Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
TABLE 79 Saudi Arabia Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
TABLE 80 Saudi Arabia Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
TABLE 81 Saudi Arabia Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 82 Saudi Arabia Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 83 Saudi Arabia Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
TABLE 84 Saudi Arabia Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
TABLE 85 South Africa Customer Engagement Solutions Market, 2020 - 2023, USD Million
TABLE 86 South Africa Customer Engagement Solutions Market, 2024 - 2031, USD Million
TABLE 87 South Africa Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
TABLE 88 South Africa Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
TABLE 89 South Africa Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
TABLE 90 South Africa Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
TABLE 91 South Africa Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 92 South Africa Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 93 South Africa Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
TABLE 94 South Africa Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
TABLE 95 Nigeria Customer Engagement Solutions Market, 2020 - 2023, USD Million
TABLE 96 Nigeria Customer Engagement Solutions Market, 2024 - 2031, USD Million
TABLE 97 Nigeria Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
TABLE 98 Nigeria Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
TABLE 99 Nigeria Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
TABLE 100 Nigeria Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
TABLE 101 Nigeria Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 102 Nigeria Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 103 Nigeria Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
TABLE 104 Nigeria Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
TABLE 105 Rest of LAMEA Customer Engagement Solutions Market, 2020 - 2023, USD Million
TABLE 106 Rest of LAMEA Customer Engagement Solutions Market, 2024 - 2031, USD Million
TABLE 107 Rest of LAMEA Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
TABLE 108 Rest of LAMEA Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
TABLE 109 Rest of LAMEA Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
TABLE 110 Rest of LAMEA Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
TABLE 111 Rest of LAMEA Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 112 Rest of LAMEA Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 113 Rest of LAMEA Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
TABLE 114 Rest of LAMEA Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
TABLE 115 Key Information – IBM Corporation
TABLE 116 Key Information – SAP SE
TABLE 117 Key Information – Microsoft Corporation
TABLE 118 Key Information – Avaya, Inc.
TABLE 119 Key Information – Oracle Corporation
TABLE 120 Key Information – Salesforce, Inc.
TABLE 121 Key Information – NICE Ltd.
TABLE 122 Key Information – Pegasystems Inc.
TABLE 123 Key Information – Open Text Corporation
TABLE 124 Key Information – Zoho Corporation Pvt. Ltd.
List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Customer Engagement Solutions Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Customer Engagement Solutions Market
FIG 4 Market Share Analysis, 2023
FIG 5 Porter’s Five Forces Analysis –Customer Engagement Solutions Market
FIG 6 LAMEA Customer Engagement Solutions Market share by Deployment Type, 2023
FIG 7 LAMEA Customer Engagement Solutions Market share by Deployment Type, 2031
FIG 8 LAMEA Customer Engagement Solutions Market by Deployment Type, 2020 - 2031, USD Million
FIG 9 LAMEA Customer Engagement Solutions Market share by Component, 2023
FIG 10 LAMEA Customer Engagement Solutions Market share by Component, 2031
FIG 11 LAMEA Customer Engagement Solutions Market by Component, 2020 - 2031, USD Million
FIG 12 LAMEA Customer Engagement Solutions Market share by Enterprise Size, 2023
FIG 13 LAMEA Customer Engagement Solutions Market share by Enterprise Size, 2031
FIG 14 LAMEA Customer Engagement Solutions Market by Enterprise Size, 2020 - 2031, USD Million
FIG 15 LAMEA Customer Engagement Solutions Market share by Industry, 2023
FIG 16 LAMEA Customer Engagement Solutions Market share by Industry, 2031
FIG 17 LAMEA Customer Engagement Solutions Market by Industry, 2020 - 2031, USD Million
FIG 18 LAMEA Customer Engagement Solutions Market share by Country, 2023
FIG 19 LAMEA Customer Engagement Solutions Market share by Country, 2031
FIG 20 LAMEA Customer Engagement Solutions Market by Country, 2020 - 2031, USD Million
FIG 21 Recent strategies and developments: IBM Corporation
FIG 22 Swot Analysis: IBM Corporation
FIG 23 SWOT Analysis: SAP SE
FIG 24 SWOT Analysis: Microsoft Corporation
FIG 25 Recent strategies and developments: Avaya, Inc.
FIG 26 Swot Analysis: Avaya, Inc.
FIG 27 SWOT Analysis: Oracle Corporation
FIG 28 SWOT Analysis: Salesforce, Inc.
FIG 29 SWOT Analysis: NICE Ltd.
FIG 30 SWOT Analysis: Pegasystems, Inc.
FIG 31 SWOT analysis: Open Text Corporation
FIG 32 SWOT Analysis: Zoho Corporation Pvt. Ltd.