LAMEA AI in Tourism Market Size, Share & Trends Analysis Report By Offering (Solution, and Services), By End Use, By Country and Growth Forecast, 2025 - 2032

The Latin America, Middle East and Africa AI in Tourism Market would witness market growth of 28.9% CAGR during the forecast period (2025-2032).

The Brazil market dominated the LAMEA AI in Tourism Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $401.9 million by 2032. The Argentina market is showcasing a CAGR of 29.7% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 27.8% during (2025 - 2032).

AI simplifies this process by acting as a centralized planning tool that integrates all aspects of a trip. For example, AI algorithms can search for the best flights, hotels, and local experiences based on a traveller’s preferences. Some platforms even provide end-to-end planning, including tailored itineraries based on past travel behaviour and preferences. Airports and hotels increasingly adopt AI-based facial recognition technology for check-ins, security screening, and seamless boarding.

This enhances customer convenience and speeds up check-in, reducing waiting times. Biometrics, including fingerprints and iris scanning, are also used to improve security, ensuring that travellers have a more secure and efficient experience. Market is growing at an unprecedented rate as businesses recognize the potential of this technology to drive operational efficiencies, enhance the customer experience, and remain competitive in a rapidly evolving marketplace.

The global tourism industry is transforming digitally, with artificial intelligence (AI) at the forefront of enhancing traveller experiences, optimizing operations, and enabling personalized services. Countries experiencing significant tourism growth increasingly use AI technologies to support and scale their tourism infrastructure. In this context, the UAE, Saudi Arabia, and Brazil present dynamic environments where surging visitor numbers and digital innovation investments are accelerating AI adoption in tourism. In addition, the travel and tourism sector in the UAE contributed nearly AED 167 billion to the GDP in 2022, with international tourist spending reaching AED 117.6 billion. These figures highlight a vibrant tourism economy, prompting government and private sectors to invest in advanced technologies. AI plays a central role in managing high visitor volumes, from intelligent hotel management systems and smart airport services to AI-powered multilingual chatbots for tourist assistance. Given the country’s broader smart city ambitions—especially in Dubai and Abu Dhabi—AI integration in tourism is further supported by robust digital infrastructure, fostering market expansion for AI-based tourism solutions. Hence, rising visitor numbers, strong government initiatives, and increasing investments in AI are collectively driving the expansion of the market across these regions.

Free Valuable Insights: The Worldwide AI in Tourism Market is Projected to reach USD 20.70 Billion by 2032, at a CAGR of 26.3%

Based on Offering, the market is segmented into Solution, and Services. Based on End Use, the market is segmented into Transportation & Mobility Services, Travel Technology Platforms & Solution Providers, Accommodation & Hospitality Providers, and Tourism Experience & Attraction Operators. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

• Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• IBM Corporation
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Microsoft Corporation
• NVIDIA Corporation
• Sabre Corporation
• SAS Institute Inc.
• Snowflake Inc.
• Salesforce, Inc.
• OpenAI, LLC

LAMEA AI in Tourism Market Report Segmentation

By Offering

• Solution
• Services

By End Use

• Transportation & Mobility Services
• Travel Technology Platforms & Solution Providers
• Accommodation & Hospitality Providers
• Tourism Experience & Attraction Operators

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA AI in Tourism Market, by Offering
1.4.2 LAMEA AI in Tourism Market, by End Use
1.4.3 LAMEA AI in Tourism Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in AI in Tourism Market
4.3 Porter Five Forces Analysis

Chapter 5. LAMEA AI in Tourism Market by Offering
5.1 LAMEA Solution Market by Country
5.2 LAMEA Services Market by Country

Chapter 6. LAMEA AI in Tourism Market by End Use
6.1 LAMEA Transportation & Mobility Services Market by Country
6.2 LAMEA Travel Technology Platforms & Solution Providers Market by Country
6.3 LAMEA Accommodation & Hospitality Providers Market by Country
6.4 LAMEA Tourism Experience & Attraction Operators Market by Country

Chapter 7. LAMEA AI in Tourism Market by Country
7.1 Brazil AI in Tourism Market
7.1.1 Brazil AI in Tourism Market by Offering
7.1.2 Brazil AI in Tourism Market by End Use
7.2 Argentina AI in Tourism Market
7.2.1 Argentina AI in Tourism Market by Offering
7.2.2 Argentina AI in Tourism Market by End Use
7.3 UAE AI in Tourism Market
7.3.1 UAE AI in Tourism Market by Offering
7.3.2 UAE AI in Tourism Market by End Use
7.4 Saudi Arabia AI in Tourism Market
7.4.1 Saudi Arabia AI in Tourism Market by Offering
7.4.2 Saudi Arabia AI in Tourism Market by End Use
7.5 South Africa AI in Tourism Market
7.5.1 South Africa AI in Tourism Market by Offering
7.5.2 South Africa AI in Tourism Market by End Use
7.6 Nigeria AI in Tourism Market
7.6.1 Nigeria AI in Tourism Market by Offering
7.6.2 Nigeria AI in Tourism Market by End Use
7.7 Rest of LAMEA AI in Tourism Market
7.7.1 Rest of LAMEA AI in Tourism Market by Offering
7.7.2 Rest of LAMEA AI in Tourism Market by End Use

Chapter 8. Company Profiles
8.1 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 IBM Corporation
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional & Segmental Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 Amazon Web Services, Inc. (Amazon.com, Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Recent strategies and developments:
8.3.4.1 Partnerships, Collaborations, and Agreements:
8.3.4.2 Product Launches and Product Expansions:
8.3.5 SWOT Analysis
8.4 Microsoft Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 SWOT Analysis
8.5 NVIDIA Corporation
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 SWOT Analysis
8.6 Sabre Corporation
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 SWOT Analysis
8.7 SAS Institute, Inc.
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Snowflake, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 SWOT Analysis
8.9 Salesforce, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 SWOT Analysis
8.10. OpenAI, L.L.C.
8.10.1 Company Overview
8.10.1 SWOT Analysis

TABLE 1 LAMEA AI in Tourism Market, 2021 - 2024, USD Million
TABLE 2 LAMEA AI in Tourism Market, 2025 - 2032, USD Million
TABLE 3 LAMEA AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 4 LAMEA AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 5 LAMEA Solution Market by Country, 2021 - 2024, USD Million
TABLE 6 LAMEA Solution Market by Country, 2025 - 2032, USD Million
TABLE 7 LAMEA Services Market by Country, 2021 - 2024, USD Million
TABLE 8 LAMEA Services Market by Country, 2025 - 2032, USD Million
TABLE 9 LAMEA AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 10 LAMEA AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 11 LAMEA Transportation & Mobility Services Market by Country, 2021 - 2024, USD Million
TABLE 12 LAMEA Transportation & Mobility Services Market by Country, 2025 - 2032, USD Million
TABLE 13 LAMEA Travel Technology Platforms & Solution Providers Market by Country, 2021 - 2024, USD Million
TABLE 14 LAMEA Travel Technology Platforms & Solution Providers Market by Country, 2025 - 2032, USD Million
TABLE 15 LAMEA Accommodation & Hospitality Providers Market by Country, 2021 - 2024, USD Million
TABLE 16 LAMEA Accommodation & Hospitality Providers Market by Country, 2025 - 2032, USD Million
TABLE 17 LAMEA Tourism Experience & Attraction Operators Market by Country, 2021 - 2024, USD Million
TABLE 18 LAMEA Tourism Experience & Attraction Operators Market by Country, 2025 - 2032, USD Million
TABLE 19 LAMEA AI in Tourism Market by Country, 2021 - 2024, USD Million
TABLE 20 LAMEA AI in Tourism Market by Country, 2025 - 2032, USD Million
TABLE 21 Brazil AI in Tourism Market, 2021 - 2024, USD Million
TABLE 22 Brazil AI in Tourism Market, 2025 - 2032, USD Million
TABLE 23 Brazil AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 24 Brazil AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 25 Brazil AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 26 Brazil AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 27 Argentina AI in Tourism Market, 2021 - 2024, USD Million
TABLE 28 Argentina AI in Tourism Market, 2025 - 2032, USD Million
TABLE 29 Argentina AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 30 Argentina AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 31 Argentina AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 32 Argentina AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 33 UAE AI in Tourism Market, 2021 - 2024, USD Million
TABLE 34 UAE AI in Tourism Market, 2025 - 2032, USD Million
TABLE 35 UAE AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 36 UAE AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 37 UAE AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 38 UAE AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 39 Saudi Arabia AI in Tourism Market, 2021 - 2024, USD Million
TABLE 40 Saudi Arabia AI in Tourism Market, 2025 - 2032, USD Million
TABLE 41 Saudi Arabia AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 42 Saudi Arabia AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 43 Saudi Arabia AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 44 Saudi Arabia AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 45 South Africa AI in Tourism Market, 2021 - 2024, USD Million
TABLE 46 South Africa AI in Tourism Market, 2025 - 2032, USD Million
TABLE 47 South Africa AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 48 South Africa AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 49 South Africa AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 50 South Africa AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 51 Nigeria AI in Tourism Market, 2021 - 2024, USD Million
TABLE 52 Nigeria AI in Tourism Market, 2025 - 2032, USD Million
TABLE 53 Nigeria AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 54 Nigeria AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 55 Nigeria AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 56 Nigeria AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 57 Rest of LAMEA AI in Tourism Market, 2021 - 2024, USD Million
TABLE 58 Rest of LAMEA AI in Tourism Market, 2025 - 2032, USD Million
TABLE 59 Rest of LAMEA AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 60 Rest of LAMEA AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 61 Rest of LAMEA AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 62 Rest of LAMEA AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 63 Key Information – Huawei Technologies Co., Ltd.
TABLE 64 Key Information – IBM Corporation
TABLE 65 Key Information – Amazon Web Services, Inc.
TABLE 66 Key Information – Microsoft Corporation
TABLE 67 Key Information – NVIDIA Corporation
TABLE 68 Key Information – Sabre Corporation
TABLE 69 Key Information – SAS Institute, Inc.
TABLE 70 Key Information – Snowflake, Inc.
TABLE 71 Key Information – Salesforce, Inc.
TABLE 72 Key Information – OpenAI, L.L.C.

List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA AI in Tourism Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting AI in Tourism Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – AI in Tourism Market
FIG 6 LAMEA AI in Tourism Market share by Offering, 2024
FIG 7 LAMEA AI in Tourism Market share by Offering, 2032
FIG 8 LAMEA AI in Tourism Market by Offering, 2021 - 2032, USD Million
FIG 9 LAMEA AI in Tourism Market share by End Use, 2024
FIG 10 LAMEA AI in Tourism Market share by End Use, 2032
FIG 11 LAMEA AI in Tourism Market by End Use, 2021 - 2032, USD Million
FIG 12 LAMEA AI in Tourism Market share by Country, 2024
FIG 13 LAMEA AI in Tourism Market share by Country, 2032
FIG 14 LAMEA AI in Tourism Market by Country, 2021 - 2032, USD Million
FIG 15 SWOT Analysis: Huawei Technologies Co., Ltd.
FIG 16 Recent strategies and developments: IBM Corporation
FIG 17 SWOT Analysis: IBM Corporation
FIG 18 Recent strategies and developments: Amazon Web Services, Inc.
FIG 19 SWOT Analysis: Amazon Web Services, Inc.
FIG 20 SWOT Analysis: Microsoft Corporation
FIG 21 SWOT Analysis: NVIDIA Corporation
FIG 22 SWOT Analysis: Sabre Corporation
FIG 23 SWOT Analysis: SAS INSTITUTE, INC.
FIG 24 SWOT ANALYSIS: Snowflake, Inc
FIG 25 SWOT Analysis: Salesforce, Inc.
FIG 26 SWOT Analysis: OpenAI, L.L.C.