Japan UX Services Market Size, Share & Trends Analysis Report By Enterprise Type (Large Enterprises, and SMEs), By Service Type (UX Design, UX Research, UX Audit, UX Training, and UX Strategy & Consulting), and Forecast, 2023 - 2032

The Japan UX Services Market size is expected to reach $1.7 Billion by 2030, rising at a market growth of 37.3% CAGR during the forecast period.

The UX services market in Japan has witnessed significant growth and evolution in recent years, driven by the country's emphasis on technological innovation and user-centric design. Japan, known for its advanced technology and meticulous attention to detail, has created a conducive environment for the growth of the UX services market. The Japanese government's initiatives to promote digital transformation and innovation have further fueled the growth of the UX services market. As part of the "Society 5.0" vision, there is a heightened emphasis on leveraging technology for the betterment of society, encouraging businesses to prioritize user-centric design in their digital products and services.

The COVID-19 pandemic has further accelerated the adoption of digital technologies, amplifying the need for exceptional UX design. With lockdowns and social distancing measures in place, consumers turned to online platforms for work, education, and entertainment, making the digital user experience more critical than ever. In response to the pandemic, Japanese businesses rapidly adapted their strategies, fueling the demand for UX services to optimize digital interfaces and ensure a seamless transition to the online realm.

Collaborations between UX service providers and businesses have become instrumental in driving innovation. Design thinking, a human-centric approach to problem-solving, is gaining traction as Japanese companies aim to create products and services that truly resonate with their users. The Japanese industry has seen an increasing demand for UX research, usability testing, and prototyping services to ensure that products meet the specific needs and preferences of the target audience.

Market Trends

Increase in Japanese automotive innovation

Japan has witnessed a significant surge in the automotive industry in recent years, driving a parallel growth in the UX services market. One key driver of the surge in the automotive sector is Japanese automakers' relentless pursuit of innovation. Renowned globally for their commitment to technological advancements, Japanese automotive companies have been at the forefront of integrating cutting-edge features into their vehicles. From electric and hybrid technologies to advanced safety systems and autonomous driving capabilities, these innovations have necessitated a profound emphasis on user experience design.

Moreover, the rising Japanese consumer expectations for seamless, intuitive, and aesthetically pleasing in-car experiences have propelled automotive manufacturers to prioritize UX services. The Japanese industry has witnessed a discernible shift in consumer preferences toward vehicles that offer top-notch performance and deliver an immersive and enjoyable user interface.

Japanese SUV manufacturers focus on intuitive interfaces, voice-activated controls, and connectivity features seamlessly integrating with the driver's digital lifestyle. This convergence of automotive excellence and user-centric design is creating a new paradigm in the Japanese automotive industry, where SUVs are not just vehicles, but holistic experiences tailored to the unique preferences of Japanese consumers.

According to the International Trade Administration, the domestic sales of SUVs in Japan reached 514,000 units in 2019, reflecting a substantial 37% growth over the past three years. This surge in demand indicates a rising trend in Japan's automotive industry, which is directly correlated with the increasing need for UX services. Therefore, Japan's automotive industry is undergoing a transformative shift driven by the relentless pursuit of innovation and heightened consumer expectations. Top of Form

Expansion of UX design in Japan

In recent years, the UX services market in Japan has experienced remarkable growth, driven by a burgeoning demand for seamless and intuitive digital experiences. One key factor contributing to the expansion of UX design in Japan is the country's tech-savvy population and its deep-rooted appreciation for cutting-edge technology. As Japanese consumers increasingly rely on digital platforms for various aspects of their daily lives, businesses must prioritize user experience to remain competitive. Consequently, the demand for specialized UX services has surged, prompting a proliferation of UX design firms and professionals nationwide.

The Japanese business landscape has also witnessed a paradigm shift, with companies recognizing the pivotal role that UX design plays in ensuring the success of their products and services. From mobile applications to websites and software, businesses in Japan are investing heavily in optimizing the user journey to enhance customer satisfaction and loyalty. This heightened emphasis on user-centric design has led to establishing dedicated UX teams within organizations, fostering a culture of innovation and continuous improvement.

Cultural nuances significantly shape UX design in Japan. "omotenashi," or hospitality, is deeply ingrained in Japanese culture. This cultural ethos emphasizes anticipating and fulfilling the needs of others, and it has a direct influence on how UX designers approach their work. Japanese UX design often incorporates simplicity, clarity, and attentiveness to user needs, aligning seamlessly with the cultural emphasis on hospitality.

Additionally, industry associations and events centered around UX design have gained prominence, fostering knowledge exchange and networking opportunities within the Japanese UX community. Hence, Japan's thriving UX services market reflects the nation's tech-driven consumer landscape and the evolving business mindset that prioritizes user experience. 

Competition Analysis

Japan's UX services market is dynamic and competitive, reflecting the country's commitment to technological innovation and design excellence. One prominent player in the Japanese UX services market is User Local Inc. Known for its expertise in user research and usability testing, User Local has established itself as a go-to partner for businesses aiming to optimize their digital products. The company's services encompass a thorough understanding of the Japanese user mindset, ensuring that products are tailored to local preferences and cultural nuances.

Another key contributor to the Japanese UX landscape is Goodpatch Inc. This design agency specializes in creating seamless and aesthetically pleasing user interfaces. With a focus on user-centric design thinking, Goodpatch collaborates closely with clients to deliver visually appealing and functional solutions. The company's commitment to simplicity and elegance aligns with Japanese design principles, making it a preferred choice for those seeking a sophisticated UX.

Hakuhodo DY Holdings Inc. is a major player that extends its influence beyond UX into broader marketing and communication services. Hakuhodo DY Holdings integrates UX design into comprehensive strategies through its subsidiaries, recognizing the importance of a cohesive user experience in the overall brand journey. This holistic approach positions the company as a strategic partner for businesses seeking to align their UX efforts with broader marketing objectives.

Focusing on UX research, JIEM Design Co., Ltd. plays a crucial role in understanding user behavior and preferences. The company employs a variety of research methodologies to gather insights, enabling clients to make informed decisions about their digital products. JIEM Design's emphasis on empirical data and analysis resonates well with the meticulous nature of Japanese business practices.

Pasona Tech, Inc. is notable for its diverse services, encompassing UX design, software development, and digital marketing. The company's multidisciplinary approach allows it to offer end-to-end solutions, addressing various aspects of the user experience journey. Pasona Tech's versatility makes it a valuable partner for businesses with complex UX requirements.

Additionally, Tokyo-based AQ, Inc. focuses on creating innovative and engaging user experiences. The company leverages cutting-edge technologies, such as augmented reality (AR) and virtual reality (VR), to enhance UX to captivate and delight users. AQ's exploration of emerging technologies aligns with Japan's reputation as a tech-forward nation. Collectively, these companies contribute to elevating the user experience standards in Japan. As businesses continue to prioritize digital transformation and customer satisfaction, the demand for innovative and culturally attuned UX services is likely to propel the growth of these companies in the Japanese industry.

List of Key Companies Profiled

• Ipsos SA
• UX studio Zártkörűen Működő Részvénytársaság
• Nielsen Norman Group
• Appnovation Technologies Inc.
• AnswerLab LLC
• Bold Insight, Inc.
• McKinsey & Company
• Accenture PLC
• Pricewaterhousecoopers LLP (PwC)
• IBM Corporation

Japan UX Services Market Report Segmentation

By Enterprise Type

• Large Enterprises
• SMEs

By Service Type

• UX Design
• UX Research
• UX Audit
• UX Training
• UX Strategy & Consulting

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Japan UX Services Market, by Enterprise Type
1.4.2 Japan UX Services Market, by Service Type
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Opportunities
2.2.3 Market Restraints
2.2.4 Market Challenges
2.2.1 Market Trends
2.3 Porter Five Forces Analysis

Chapter 3. Japan UX Services Market
3.1 Japan UX Services Market, By Enterprise Type
3.2 Japan UX Services Market, By Service Type

Chapter 4. Company Profiles – Global Leaders
4.1 Ipsos SA
4.1.1 Company Overview
4.1.2 Financial Analysis
4.1.3 Segmental Analysis
4.1.4 Research & Development Expenses
4.1.5 Recent strategies and developments:
4.1.5.1 Acquisition and Mergers:
4.1.5.2 Geographical Expansions:
4.1.6 SWOT Analysis
4.2 UX studio Zártkörűen Működő Részvénytársaság
4.2.1 Company Overview
4.3 Appnovation Technologies Inc.
4.3.1 Company Overview
4.4 Bold Insight, Inc.
4.4.1 Company Overview
4.5 McKinsey & Company
4.5.1 Company Overview
4.6 Accenture PLC
4.6.1 Company Overview
4.6.2 Financial Analysis
4.6.3 Segmental Analysis
4.6.4 Research & Development Expenses
4.6.5 Recent strategies and developments:
4.6.5.1 Acquisition and Mergers:
4.6.6 SWOT Analysis
4.7 Pricewaterhousecoopers LLP (PwC)
4.7.1 Company Overview
4.7.2 Financial Analysis
4.7.3 Segmental and Regional Analysis
4.7.4 Recent strategies and developments:
4.7.4.1 Acquisition and Mergers:
4.7.5 SWOT Analysis
4.8 IBM Corporation
4.8.1 Company Overview
4.8.2 Financial Analysis
4.8.3 Regional & Segmental Analysis
4.8.4 Research & Development Expenses
4.8.5 Recent strategies and developments:
4.8.5.1 Product Launches and Product Expansions:
4.8.6 SWOT Analysis

TABLE 1 Japan UX Services Market, 2019 - 2022, USD Million
TABLE 2 Japan UX Services Market, 2023 - 2030, USD Million
TABLE 3 Japan UX Services Market, By Enterprise Type, 2019 - 2022, USD Million
TABLE 4 Japan UX Services Market, By Enterprise Type, 2023 - 2030, USD Million
TABLE 5 Japan UX Services Market, By Service Type, 2019 - 2022, USD Million
TABLE 6 Japan UX Services Market, By Service Type, 2023 - 2030, USD Million
TABLE 7 Key Information – Ipsos SA
TABLE 8 Key Information – UX studio Zártkörűen Működő Részvénytársaság
TABLE 9 Key Information – Appnovation Technologies Inc.
TABLE 10 Key Information – Bold Insight, Inc.
TABLE 11 Key Information – McKinsey & Company
TABLE 12 Key Information – Accenture PLC
TABLE 13 Key Information – Pricewaterhousecoopers LLP
TABLE 14 Key Information – IBM Corporation

List of Figures
FIG 1 Methodology for the research
FIG 2 Japan UX Services Market, 2019 - 2022, USD Million
FIG 3 Key Factors Impacting UX Services Market
FIG 4 Porter’s Five Forces Analysis – UX Services Market
FIG 5 Japan UX Services Market Share, By Enterprise Type, 2022
FIG 6 Japan UX Services Market Share, By Enterprise Type, 2030
FIG 7 Japan UX Services Market, By Enterprise Type, 2019 - 2030, USD Million
FIG 8 Japan UX Services Market Share, By Service Type, 2022
FIG 9 Japan UX Services Market Share, By Service Type, 2030
FIG 10 Japan UX Services Market, By Service Type, 2019 - 2030, USD Million
FIG 11 Recent strategies and developments: Ipsos SA
FIG 12 SWOT Analysis: Ipsos SA
FIG 13 SWOT Analysis: Accenture PLC
FIG 14 SWOT Analysis: Pricewaterhousecoopers LLP (PwC)
FIG 15 SWOT Analysis: IBM Corporation