The Europe Toys and Games Market would witness market growth of 5.5% CAGR during the forecast period (2021-2027).
The rising interest of parents in green toys, growing awareness of the cognitive benefits of building toys, the rapid expansion of mobile-based gaming, and the revival of traditional toys and video games are aspects that are witnessed to escalate the growth of the market. Furthermore, the toys and games market is projected to be fueled by the rising popularity of conventional recreational activities in younger and infant children. Besides, the growing interest of the younger generation towards old-school games at social gatherings is liable to accelerate the expansion of the market. The growing rate of revived retro games is anticipated to fuel the growth of the toys and games market during the forecasting period.
Organizations are vigorously shifting their product offerings by introducing e-stores and retailing products via e-commerce platforms, like Walmart Online, eBay, and Amazon. These online platforms have become an alternative for physical sales and marketing and are also cost-efficient and feasible.
Europe is witnessing an increase in the growth of the toys and games market, owing to the upsurge in the activity toys and accessories segment. This segment comprises action figures, toys, activity toys, and accessories. The factors having a positive impact on the activity toys and accessories segment in this region are the growing disposable incomes, increasing birth rates, declining child mortality rates, and expansion of the middle-class population.
In addition, the manufacturing of eco-friendly toys is one of the prominent factors fueling the growth of the toys and games market in Europe. Parents are now more concerned about several safety and health issues related to raw materials utilized in the manufacturing of toys. This increasing concern of parents and educators has led to accelerating the popularity of eco-friendly toys. Additionally, market vendors are encouraged to offer sustainable products and slowly change their focus on the manufacturing of traditional toys to eco-friendly toys. For example, 4M Industrial Development Limited is manufacturing eco-friendly toys while avoiding the usage of tapes, glue, and screws.
The Germany market dominated the Europe Games and Puzzles Market by Country 2020, thereby, achieving a market value of $2,872.5 million by 2027. The UK market is exhibiting a CAGR of 6.3% during (2021 - 2027). Additionally, The France market is poised to grow at a CAGR of 9% during (2021 - 2027).
Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product Type, the market is segmented into Electronic Games, Outdoor & Sports, Games and Puzzles, Dolls, Preschool Toys and Others. Based on End User, the market is segmented into 0-8 Age, 9-15 Age and 15 Age & above. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Toys and Games Market Size will Hit $469 Billion by 2027, at a CAGR of 6.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Sony Corporation (Sony Interactive Entertainment LLC), VTech Holdings Limited, NetEase, Inc., LEGO Group (KIRKBI A/S), Dream International Limited, Nintendo Co., Ltd., Mattel, Inc., JAKKS Pacific, Inc. and Playmates Toys Limited (Playmates Holdings Ltd.).
Scope of the Study
Market Segments Covered in the Report:
By Distribution Channel
By Product Type
- Electronic Games
- Outdoor & Sports
- Games and Puzzles
- Dolls
- Preschool Toys
- Others
By End User
- 0 - 8 age
- 9 - 15 age
- 15 age & above
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Microsoft Corporation
- Sony Corporation (Sony Interactive Entertainment LLC)
- VTech Holdings Limited
- NetEase, Inc.
- LEGO Group (KIRKBI A/S)
- Dream International Limited
- Nintendo Co., Ltd.
- Mattel, Inc.
- JAKKS Pacific, Inc.
- Playmates Toys Limited (Playmates Holdings Ltd.)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Toys and Games Market, by Distribution Channel
1.4.2 Europe Toys and Games Market, by Product Type
1.4.3 Europe Toys and Games Market, by End User
1.4.4 Europe Toys and Games Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun – 2021, Aug) Leading Players
Chapter 4. Europe Toys and Games Market by Distribution Channel
4.1 Europe Offline Market by Country
4.2 Europe Online Market by Country
Chapter 5. Europe Toys and Games Market by Product Type
5.1 Europe Electronic Games Market by Country
5.2 Europe Outdoor & Sports Market by Country
5.3 Europe Games and Puzzles Market by Country
5.4 Europe Dolls Market by Country
5.5 Europe Preschool Toys Market by Country
5.6 Europe Other Product Type Market by Country
Chapter 6. Europe Toys and Games Market by End User
6.1 Europe 0 - 8 age Market by Country
6.2 Europe 9 - 15 age Market by Country
6.3 Europe 15 age & above Market by Country
Chapter 7. Europe Toys and Games Market by Country
7.1 Germany Toys and Games Market
7.1.1 Germany Toys and Games Market by Distribution Channel
7.1.2 Germany Toys and Games Market by Product Type
7.1.3 Germany Toys and Games Market by End User
7.2 UK Toys and Games Market
7.2.1 UK Toys and Games Market by Distribution Channel
7.2.2 UK Toys and Games Market by Product Type
7.2.3 UK Toys and Games Market by End User
7.3 France Toys and Games Market
7.3.1 France Toys and Games Market by Distribution Channel
7.3.2 France Toys and Games Market by Product Type
7.3.3 France Toys and Games Market by End User
7.4 Russia Toys and Games Market
7.4.1 Russia Toys and Games Market by Distribution Channel
7.4.2 Russia Toys and Games Market by Product Type
7.4.3 Russia Toys and Games Market by End User
7.5 Spain Toys and Games Market
7.5.1 Spain Toys and Games Market by Distribution Channel
7.5.2 Spain Toys and Games Market by Product Type
7.5.3 Spain Toys and Games Market by End User
7.6 Italy Toys and Games Market
7.6.1 Italy Toys and Games Market by Distribution Channel
7.6.2 Italy Toys and Games Market by Product Type
7.6.3 Italy Toys and Games Market by End User
7.7 Rest of Europe Toys and Games Market
7.7.1 Rest of Europe Toys and Games Market by Distribution Channel
7.7.2 Rest of Europe Toys and Games Market by Product Type
7.7.3 Rest of Europe Toys and Games Market by End User
Chapter 8. Company Profiles
8.1 Microsoft Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.1 Recent strategies and developments:
8.1.1.1 Partnerships, Collaborations, and Agreements:
8.1.1.2 Acquisitions and Mergers:
8.1.2 SWOT Analysis
8.2 Sony Corporation (Sony Interactive Entertainment LLC)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisitions and Mergers:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 VTech Holdings Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Launches:
8.4 NetEase, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisitions and Mergers:
8.5 LEGO Group (KIRKBI A/S)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Research & Development Expenses
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.6 Dream International Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.7 Nintendo Co., Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Mattel, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations and Agreements:
8.9 JAKKS Pacific, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.10. Playmates Toys Limited (Playmates Holdings Ltd.)
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
TABLE 1 Europe Toys and Games Market, 2017 - 2020, USD Million
TABLE 2 Europe Toys and Games Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Toys and Games Market
TABLE 4 Product Launches And Product Expansions– Toys and Games Market
TABLE 5 Acquisition and Mergers– Toys and Games Market
TABLE 6 Europe Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 7 Europe Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 8 Europe Offline Market by Country, 2017 - 2020, USD Million
TABLE 9 Europe Offline Market by Country, 2021 - 2027, USD Million
TABLE 10 Europe Online Market by Country, 2017 - 2020, USD Million
TABLE 11 Europe Online Market by Country, 2021 - 2027, USD Million
TABLE 12 Europe Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 13 Europe Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 14 Europe Electronic Games Market by Country, 2017 - 2020, USD Million
TABLE 15 Europe Electronic Games Market by Country, 2021 - 2027, USD Million
TABLE 16 Europe Outdoor & Sports Market by Country, 2017 - 2020, USD Million
TABLE 17 Europe Outdoor & Sports Market by Country, 2021 - 2027, USD Million
TABLE 18 Europe Games and Puzzles Market by Country, 2017 - 2020, USD Million
TABLE 19 Europe Games and Puzzles Market by Country, 2021 - 2027, USD Million
TABLE 20 Europe Dolls Market by Country, 2017 - 2020, USD Million
TABLE 21 Europe Dolls Market by Country, 2021 - 2027, USD Million
TABLE 22 Europe Preschool Toys Market by Country, 2017 - 2020, USD Million
TABLE 23 Europe Preschool Toys Market by Country, 2021 - 2027, USD Million
TABLE 24 Europe Other Product Type Market by Country, 2017 - 2020, USD Million
TABLE 25 Europe Other Product Type Market by Country, 2021 - 2027, USD Million
TABLE 26 Europe Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 27 Europe Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 28 Europe 0 - 8 age Market by Country, 2017 - 2020, USD Million
TABLE 29 Europe 0 - 8 age Market by Country, 2021 - 2027, USD Million
TABLE 30 Europe 9 - 15 age Market by Country, 2017 - 2020, USD Million
TABLE 31 Europe 9 - 15 age Market by Country, 2021 - 2027, USD Million
TABLE 32 Europe 15 age & above Market by Country, 2017 - 2020, USD Million
TABLE 33 Europe 15 age & above Market by Country, 2021 - 2027, USD Million
TABLE 34 Europe Toys and Games Market by Country, 2017 - 2020, USD Million
TABLE 35 Europe Toys and Games Market by Country, 2021 - 2027, USD Million
TABLE 36 Germany Toys and Games Market, 2017 - 2020, USD Million
TABLE 37 Germany Toys and Games Market, 2021 - 2027, USD Million
TABLE 38 Germany Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 39 Germany Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 40 Germany Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 41 Germany Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 42 Germany Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 43 Germany Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 44 UK Toys and Games Market, 2017 - 2020, USD Million
TABLE 45 UK Toys and Games Market, 2021 - 2027, USD Million
TABLE 46 UK Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 47 UK Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 48 UK Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 49 UK Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 50 UK Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 51 UK Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 52 France Toys and Games Market, 2017 - 2020, USD Million
TABLE 53 France Toys and Games Market, 2021 - 2027, USD Million
TABLE 54 France Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 55 France Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 56 France Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 57 France Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 58 France Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 59 France Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 60 Russia Toys and Games Market, 2017 - 2020, USD Million
TABLE 61 Russia Toys and Games Market, 2021 - 2027, USD Million
TABLE 62 Russia Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 63 Russia Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 64 Russia Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 65 Russia Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 66 Russia Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 67 Russia Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 68 Spain Toys and Games Market, 2017 - 2020, USD Million
TABLE 69 Spain Toys and Games Market, 2021 - 2027, USD Million
TABLE 70 Spain Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 71 Spain Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 72 Spain Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 73 Spain Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 74 Spain Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 75 Spain Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 76 Italy Toys and Games Market, 2017 - 2020, USD Million
TABLE 77 Italy Toys and Games Market, 2021 - 2027, USD Million
TABLE 78 Italy Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 79 Italy Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 80 Italy Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 81 Italy Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 82 Italy Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 83 Italy Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 84 Rest of Europe Toys and Games Market, 2017 - 2020, USD Million
TABLE 85 Rest of Europe Toys and Games Market, 2021 - 2027, USD Million
TABLE 86 Rest of Europe Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 87 Rest of Europe Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 88 Rest of Europe Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 89 Rest of Europe Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 90 Rest of Europe Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 91 Rest of Europe Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 92 key information – Microsoft Corporation
TABLE 93 Key Information – Sony Corporation
TABLE 94 key information – VTech Holdings Limited
TABLE 95 key information – NetEase, Inc.
TABLE 96 key information – LEGO Group
TABLE 97 key information – Dream International Limited
TABLE 98 key information – Nintendo Co., Ltd.
TABLE 99 key information – Mattel, Inc.
TABLE 100 key information – JAKKS Pacific, Inc.
TABLE 101 key information – Playmates Toys Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2017, Jun – 2021, Aug) Leading Players
FIG 5 Recent strategies and developments: Microsoft Corporation
FIG 6 SWOT Analysis: Microsoft Corporation
FIG 7 Recent strategies and developments: Sony Corporation
FIG 8 Swot analysis: sony corporation
FIG 9 Recent strategies and developments: VTech Holdings Limited
FIG 10 Recent strategies and developments: NetEase, Inc.
FIG 11 Recent strategies and developments: Nintendo Co., Ltd.