The Europe Stevia Beverages Market would witness market growth of 8.0% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Stevia Beverages Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $30,795.6 Thousands by 2031. The UK market is exhibiting a CAGR of 7.1% during (2024 - 2031). Additionally, The France market would experience a CAGR of 8.9% during (2024 - 2031).

The demand for stevia-based beverages has risen due to the increasing health consciousness of consumers worldwide. Individuals are increasingly cognizant of the detrimental consequences of excessive sugar consumption, which has been associated with cardiovascular diseases, metabolic syndrome, and obesity. This awareness has led to a shift in preferences toward functional, sugar-free, and natural ingredient-based beverages. As a result, beverage manufacturers are reformulating their products to incorporate stevia as a primary sweetening agent in a wide range of drink categories, including carbonated soft drinks, fruit juices, flavored water, iced teas, energy drinks, and plant-based milk alternatives. The ability of stevia to maintain the sweetness of traditional beverages without adding calories has made it an essential component in the growing segment of health-focused drinks.
The development of extraction and formulation technologies is another significant factor that is propelling the expansion of the stevia beverages market. In its early stages, stevia faced challenges related to a bitter aftertaste, which limited its application in mainstream beverages. However, with innovations in steviol glycoside extraction, researchers have been able to isolate and purify specific glycosides like Rebaudioside M (Reb M) and Rebaudioside D (Reb D), which offer a cleaner, sugar-like taste without bitterness.
The increasing demand for stevia beverages has been significantly influenced by Spain's expanding hospitality and tourism sector. With an increasing number of international tourists seeking healthy and low-calorie drink options, many hotels, cafés, and restaurants have introduced stevia-based beverages as part of their offerings. Additionally, the demand for low-sugar sangrias, fruit blends, and non-alcoholic beverages has led to a notable increase in stevia-infused drink options in the Spanish market. As Spain continues to promote healthy lifestyle initiatives, the stevia beverages market is expected to expand further in the hospitality sector. Consequently, continued product innovation, wider distribution channels, and growing awareness of stevia’s benefits will further accelerate the European market’s expansion.
Free Valuable Insights: The Global Stevia Beverages Market will Hit USD 426.91 Million by 2031, at a CAGR of 8.5%
Based on Distribution Channel, the market is segmented into Hypermarket & Supermarket, Convenience stores, Ecommerce, Independent retailers, and Other Distribution Channel. Based on Application, the market is segmented into Soft Drinks, RTD Tea & Coffee, RTD Juice, Sports Drinks, and Other Application. Based on Type, the market is segmented into Powder, Liquid, and Other Type. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- PepsiCo, Inc.
- STEAZ
- The Coca Cola Company
- Zevia, LLC
- Nestle S.A.
- AriZona Beverages Company LLC
- Hint Water, Inc.
- Polar Beverages, Inc.
- Green Cola
Europe Stevia Beverages Market Report Segmentation
By Distribution Channel
- Hypermarket & Supermarket
- Convenience stores
- Ecommerce
- Independent retailers
- Other Distribution Channel
By Application
- Soft Drinks
- RTD Tea & Coffee
- RTD Juice
- Sports Drinks
- Other Application
By Type
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
TABLE 1 Europe Stevia Beverages Market, 2020 - 2023, USD Thousands
TABLE 2 Europe Stevia Beverages Market, 2024 - 2031, USD Thousands
TABLE 3 Europe Stevia Beverages Market by Distribution Channel, 2020 - 2023, USD Thousands
TABLE 4 Europe Stevia Beverages Market by Distribution Channel, 2024 - 2031, USD Thousands
TABLE 5 Europe Hypermarket & Supermarket Market by Country, 2020 - 2023, USD Thousands
TABLE 6 Europe Hypermarket & Supermarket Market by Country, 2024 - 2031, USD Thousands
TABLE 7 Europe Convenience stores Market by Country, 2020 - 2023, USD Thousands
TABLE 8 Europe Convenience stores Market by Country, 2024 - 2031, USD Thousands
TABLE 9 Europe Ecommerce Market by Country, 2020 - 2023, USD Thousands
TABLE 10 Europe Ecommerce Market by Country, 2024 - 2031, USD Thousands
TABLE 11 Europe Independent retailers Market by Country, 2020 - 2023, USD Thousands
TABLE 12 Europe Independent retailers Market by Country, 2024 - 2031, USD Thousands
TABLE 13 Europe Other Distribution Channel Market by Country, 2020 - 2023, USD Thousands
TABLE 14 Europe Other Distribution Channel Market by Country, 2024 - 2031, USD Thousands
TABLE 15 Europe Stevia Beverages Market by Application, 2020 - 2023, USD Thousands
TABLE 16 Europe Stevia Beverages Market by Application, 2024 - 2031, USD Thousands
TABLE 17 Europe Soft Drinks Market by Country, 2020 - 2023, USD Thousands
TABLE 18 Europe Soft Drinks Market by Country, 2024 - 2031, USD Thousands
TABLE 19 Europe RTD Tea & Coffee Market by Country, 2020 - 2023, USD Thousands
TABLE 20 Europe RTD Tea & Coffee Market by Country, 2024 - 2031, USD Thousands
TABLE 21 Europe RTD Juice Market by Country, 2020 - 2023, USD Thousands
TABLE 22 Europe RTD Juice Market by Country, 2024 - 2031, USD Thousands
TABLE 23 Europe Sports Drinks Market by Country, 2020 - 2023, USD Thousands
TABLE 24 Europe Sports Drinks Market by Country, 2024 - 2031, USD Thousands
TABLE 25 Europe Other Application Market by Country, 2020 - 2023, USD Thousands
TABLE 26 Europe Other Application Market by Country, 2024 - 2031, USD Thousands
TABLE 27 Europe Stevia Beverages Market by Type, 2020 - 2023, USD Thousands
TABLE 28 Europe Stevia Beverages Market by Type, 2024 - 2031, USD Thousands
TABLE 29 Europe Powder Market by Country, 2020 - 2023, USD Thousands
TABLE 30 Europe Powder Market by Country, 2024 - 2031, USD Thousands
TABLE 31 Europe Liquid Market by Country, 2020 - 2023, USD Thousands
TABLE 32 Europe Liquid Market by Country, 2024 - 2031, USD Thousands
TABLE 33 Europe Other Type Market by Country, 2020 - 2023, USD Thousands
TABLE 34 Europe Other Type Market by Country, 2024 - 2031, USD Thousands
TABLE 35 Europe Stevia Beverages Market by Country, 2020 - 2023, USD Thousands
TABLE 36 Europe Stevia Beverages Market by Country, 2024 - 2031, USD Thousands
TABLE 37 Germany Stevia Beverages Market, 2020 - 2023, USD Thousands
TABLE 38 Germany Stevia Beverages Market, 2024 - 2031, USD Thousands
TABLE 39 Germany Stevia Beverages Market by Distribution Channel, 2020 - 2023, USD Thousands
TABLE 40 Germany Stevia Beverages Market by Distribution Channel, 2024 - 2031, USD Thousands
TABLE 41 Germany Stevia Beverages Market by Application, 2020 - 2023, USD Thousands
TABLE 42 Germany Stevia Beverages Market by Application, 2024 - 2031, USD Thousands
TABLE 43 Germany Stevia Beverages Market by Type, 2020 - 2023, USD Thousands
TABLE 44 Germany Stevia Beverages Market by Type, 2024 - 2031, USD Thousands
TABLE 45 UK Stevia Beverages Market, 2020 - 2023, USD Thousands
TABLE 46 UK Stevia Beverages Market, 2024 - 2031, USD Thousands
TABLE 47 UK Stevia Beverages Market by Distribution Channel, 2020 - 2023, USD Thousands
TABLE 48 UK Stevia Beverages Market by Distribution Channel, 2024 - 2031, USD Thousands
TABLE 49 UK Stevia Beverages Market by Application, 2020 - 2023, USD Thousands
TABLE 50 UK Stevia Beverages Market by Application, 2024 - 2031, USD Thousands
TABLE 51 UK Stevia Beverages Market by Type, 2020 - 2023, USD Thousands
TABLE 52 UK Stevia Beverages Market by Type, 2024 - 2031, USD Thousands
TABLE 53 France Stevia Beverages Market, 2020 - 2023, USD Thousands
TABLE 54 France Stevia Beverages Market, 2024 - 2031, USD Thousands
TABLE 55 France Stevia Beverages Market by Distribution Channel, 2020 - 2023, USD Thousands
TABLE 56 France Stevia Beverages Market by Distribution Channel, 2024 - 2031, USD Thousands
TABLE 57 France Stevia Beverages Market by Application, 2020 - 2023, USD Thousands
TABLE 58 France Stevia Beverages Market by Application, 2024 - 2031, USD Thousands
TABLE 59 France Stevia Beverages Market by Type, 2020 - 2023, USD Thousands
TABLE 60 France Stevia Beverages Market by Type, 2024 - 2031, USD Thousands
TABLE 61 Russia Stevia Beverages Market, 2020 - 2023, USD Thousands
TABLE 62 Russia Stevia Beverages Market, 2024 - 2031, USD Thousands
TABLE 63 Russia Stevia Beverages Market by Distribution Channel, 2020 - 2023, USD Thousands
TABLE 64 Russia Stevia Beverages Market by Distribution Channel, 2024 - 2031, USD Thousands
TABLE 65 Russia Stevia Beverages Market by Application, 2020 - 2023, USD Thousands
TABLE 66 Russia Stevia Beverages Market by Application, 2024 - 2031, USD Thousands
TABLE 67 Russia Stevia Beverages Market by Type, 2020 - 2023, USD Thousands
TABLE 68 Russia Stevia Beverages Market by Type, 2024 - 2031, USD Thousands
TABLE 69 Spain Stevia Beverages Market, 2020 - 2023, USD Thousands
TABLE 70 Spain Stevia Beverages Market, 2024 - 2031, USD Thousands
TABLE 71 Spain Stevia Beverages Market by Distribution Channel, 2020 - 2023, USD Thousands
TABLE 72 Spain Stevia Beverages Market by Distribution Channel, 2024 - 2031, USD Thousands
TABLE 73 Spain Stevia Beverages Market by Application, 2020 - 2023, USD Thousands
TABLE 74 Spain Stevia Beverages Market by Application, 2024 - 2031, USD Thousands
TABLE 75 Spain Stevia Beverages Market by Type, 2020 - 2023, USD Thousands
TABLE 76 Spain Stevia Beverages Market by Type, 2024 - 2031, USD Thousands
TABLE 77 Italy Stevia Beverages Market, 2020 - 2023, USD Thousands
TABLE 78 Italy Stevia Beverages Market, 2024 - 2031, USD Thousands
TABLE 79 Italy Stevia Beverages Market by Distribution Channel, 2020 - 2023, USD Thousands
TABLE 80 Italy Stevia Beverages Market by Distribution Channel, 2024 - 2031, USD Thousands
TABLE 81 Italy Stevia Beverages Market by Application, 2020 - 2023, USD Thousands
TABLE 82 Italy Stevia Beverages Market by Application, 2024 - 2031, USD Thousands
TABLE 83 Italy Stevia Beverages Market by Type, 2020 - 2023, USD Thousands
TABLE 84 Italy Stevia Beverages Market by Type, 2024 - 2031, USD Thousands
TABLE 85 Rest of Europe Stevia Beverages Market, 2020 - 2023, USD Thousands
TABLE 86 Rest of Europe Stevia Beverages Market, 2024 - 2031, USD Thousands
TABLE 87 Rest of Europe Stevia Beverages Market by Distribution Channel, 2020 - 2023, USD Thousands
TABLE 88 Rest of Europe Stevia Beverages Market by Distribution Channel, 2024 - 2031, USD Thousands
TABLE 89 Rest of Europe Stevia Beverages Market by Application, 2020 - 2023, USD Thousands
TABLE 90 Rest of Europe Stevia Beverages Market by Application, 2024 - 2031, USD Thousands
TABLE 91 Rest of Europe Stevia Beverages Market by Type, 2020 - 2023, USD Thousands
TABLE 92 Rest of Europe Stevia Beverages Market by Type, 2024 - 2031, USD Thousands
TABLE 93 key information – PepsiCo, Inc.
TABLE 94 Key Information – Steaz
TABLE 95 Key Information – The Coca Cola Company
TABLE 96 Key Information – Zevia, LLC
TABLE 97 Key Information – Nestle S.A.
TABLE 98 Key Information – AriZona Beverages Company LLC
TABLE 99 key Information – Hint Water, Inc.
TABLE 100 Key Information – Polar Beverages, Inc.
TABLE 101 Key Information – Green Cola
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Stevia Beverages Market, 2020 - 2031, USD Thousands
FIG 3 Key Factors Impacting Stevia Beverages Market
FIG 4 Porter’s Five Forces Analysis – Stevia Beverages Market
FIG 5 Europe Stevia Beverages Market share by Distribution Channel, 2023
FIG 6 Europe Stevia Beverages Market share by Distribution Channel, 2031
FIG 7 Europe Stevia Beverages Market by Distribution Channel, 2020 - 2031, USD Thousands
FIG 8 Europe Stevia Beverages Market share by Application, 2023
FIG 9 Europe Stevia Beverages Market share by Application, 2031
FIG 10 Europe Stevia Beverages Market by Application, 2020 - 2031, USD Thousands
FIG 11 Europe Stevia Beverages Market share by Type, 2023
FIG 12 Europe Stevia Beverages Market share by Type, 2031
FIG 13 Europe Stevia Beverages Market by Type, 2020 - 2031, USD Thousands
FIG 14 Europe Stevia Beverages Market share by Country, 2023
FIG 15 Europe Stevia Beverages Market share by Country, 2031
FIG 16 Europe Stevia Beverages Market by Country, 2020 - 2031, USD Thousands
FIG 17 Swot Analysis: steaz
FIG 18 SWOT Analysis: The Coca Cola Company
FIG 19 SWOT Analysis: Nestle S.A.
FIG 20 SWOT Analysis: AriZona Beverage Company LLC