The Europe Short Video Platforms Market would witness market growth of 9.5% CAGR during the forecast period (2023-2029).
Owning a mobile smartphone is widespread in industrialized nations but is also steadily catching up in emerging economies. As a result, companies who wish to promote on online video platforms purposefully make their advertising more mobile-friendly. As mobile usage increases, advertisers can create strategies to enhance ad load times, boost engagement, and reduce bounce rates without interfering with the video viewing experience. Since newer 5 G-equipped gadgets are being introduced over time, many of them rely on 5G to alter mobile advertising.
The market for video analytics is soon expected to grow significantly. Customers can obtain thorough data on the audience and their viewing patterns due to the providers' modern analytics technologies. The market for short video platforms is experiencing technical developments, such as incorporating drones or artificial intelligence. Companies producing hyper-personalized short videos for relevant content utilize these technologies to build relevant and individualized messaging.
Marketers use AI to determine viewer preferences and provide relevant videos to the intended audience. This will aid marketers in adjusting their video marketing approach and understanding the performance of their films in real-time. Moreover, drone videos contribute to developing more effective experiential advertising for users by providing unforgettable moments. As a result, market participants are utilizing drone footage to increase brand recall and recognition. This also contributes to the creation of genuine client experiences.
In recent years, digital marketing has been one of the most important advertising instruments. In response to the rapid shifts in consumer habits and the digitalization of daily life, businesses worldwide are moving away from conventional forms of advertising and toward more engaging digital platforms. The United Kingdom is a global leader in adopting digital marketing techniques. Although UK marketing expenditures were reduced across several industries during the COVID-19 pandemic, spending on digital advertising has grown in the past decade. This will fuel the expansion of the short video platforms market in Europe.
The Germany market dominated the Europe Short Video Platforms Market by Country in 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $178.4 Million by 2029. The UK market is anticipated to grow at a CAGR of 8.6% during (2023 - 2029). Additionally, The France market would experience a CAGR of 10.3% during (2023 - 2029).
Based on End-use, the market is segmented into Media & Entertainment, Education, Live Commerce and Others. Based on Platforms, the market is segmented into iOS, Android and Others. Based on Type, the market is segmented into Video Posts and Live Video. Based on Application, the market is segmented into Application-based and Website-based. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Worldwide Short Video Platforms Market is Projected to reach USD 2.7 Billion by 2029, at a CAGR of 9.7%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Meta Platforms, Inc., Vimeo.com, Inc., Tencent Holdings Ltd., Snow Co., Ltd. (Naver Corporation), Yixia Technology (Miaopai), Beijing Weiran Network Technology Co., Ltd. (Pear Video), Kuaishou Technology, Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai), Snap, Inc. (SnapChat) and ByteDance Ltd.
Scope of the Study
Market Segments Covered in the Report:
By End-use
- Media & Entertainment
- Education
- Live Commerce
- Others
By Platforms
By Type
By Application
- Application-based
- Website-based
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Meta Platforms, Inc.
- Vimeo.com, Inc.
- Tencent Holdings Ltd.
- Snow Co., Ltd. (Naver Corporation)
- Yixia Technology (Miaopai)
- Beijing Weiran Network Technology Co., Ltd. (Pear Video)
- Kuaishou Technology
- Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai)
- Snap, Inc. (SnapChat)
- ByteDance Ltd.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Short Video Platforms Market, by End-use
1.4.2 Europe Short Video Platforms Market, by Platforms
1.4.3 Europe Short Video Platforms Market, by Type
1.4.4 Europe Short Video Platforms Market, by Application
1.4.5 Europe Short Video Platforms Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
Chapter 4. Europe Short Video Platforms Market by End-use
4.1 Europe Media & Entertainment Market by Country
4.2 Europe Education Market by Country
4.3 Europe Live Commerce Market by Country
4.4 Europe Others Market by Country
Chapter 5. Europe Short Video Platforms Market by Platforms
5.1 Europe iOS Market by Country
5.2 Europe Android Market by Country
5.3 Europe Others Market by Country
Chapter 6. Europe Short Video Platforms Market by Type
6.1 Europe Video Posts Market by Country
6.2 Europe Live Video Market by Country
Chapter 7. Europe Short Video Platforms Market by Application
7.1 Europe Application-based Market by Country
7.2 Europe Website-based Market by Country
Chapter 8. Europe Short Video Platforms Market by Country
8.1 Germany Short Video Platforms Market
8.1.1 Germany Short Video Platforms Market by End-use
8.1.2 Germany Short Video Platforms Market by Platforms
8.1.3 Germany Short Video Platforms Market by Type
8.1.4 Germany Short Video Platforms Market by Application
8.2 UK Short Video Platforms Market
8.2.1 UK Short Video Platforms Market by End-use
8.2.2 UK Short Video Platforms Market by Platforms
8.2.3 UK Short Video Platforms Market by Type
8.2.4 UK Short Video Platforms Market by Application
8.3 France Short Video Platforms Market
8.3.1 France Short Video Platforms Market by End-use
8.3.2 France Short Video Platforms Market by Platforms
8.3.3 France Short Video Platforms Market by Type
8.3.4 France Short Video Platforms Market by Application
8.4 Russia Short Video Platforms Market
8.4.1 Russia Short Video Platforms Market by End-use
8.4.2 Russia Short Video Platforms Market by Platforms
8.4.3 Russia Short Video Platforms Market by Type
8.4.4 Russia Short Video Platforms Market by Application
8.5 Spain Short Video Platforms Market
8.5.1 Spain Short Video Platforms Market by End-use
8.5.2 Spain Short Video Platforms Market by Platforms
8.5.3 Spain Short Video Platforms Market by Type
8.5.4 Spain Short Video Platforms Market by Application
8.6 Italy Short Video Platforms Market
8.6.1 Italy Short Video Platforms Market by End-use
8.6.2 Italy Short Video Platforms Market by Platforms
8.6.3 Italy Short Video Platforms Market by Type
8.6.4 Italy Short Video Platforms Market by Application
8.7 Rest of Europe Short Video Platforms Market
8.7.1 Rest of Europe Short Video Platforms Market by End-use
8.7.2 Rest of Europe Short Video Platforms Market by Platforms
8.7.3 Rest of Europe Short Video Platforms Market by Type
8.7.4 Rest of Europe Short Video Platforms Market by Application
Chapter 9. Company Profiles
9.1 Meta Platforms, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segment and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 Vimeo.com, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Product Launches and Product Expansions:
9.2.5.2 Acquisition and Mergers:
9.3 Snap, Inc. (SnapChat)
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.5.3 Acquisition and Mergers:
9.4 Tencent Holdings Ltd.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 Recent strategies and developments:
9.4.5.1 Partnerships, Collaborations, and Agreements:
9.4.5.2 Product Launches and Product Expansions:
9.5 Kuaishou Technology
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Product Launches and Product Expansions:
9.6 Snow Co., Ltd. (Naver Corporation)
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expenses
9.7 ByteDance Ltd.
9.7.1 Company Overview
9.7.2 Recent strategies and developments:
9.7.2.1 Partnerships, Collaborations, and Agreements:
9.7.2.2 Product Launches and Product Expansions:
9.7.2.3 Acquisition and Mergers:
9.8 Yixia Technology (Miaopai)
9.8.1 Company Overview
9.9 Beijing Weiran Network Technology Co., Ltd. (Pear Video)
9.9.1 Company Overview
9.10. Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai)
9.10.1 Company Overview
TABLE 1 Europe Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 2 Europe Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Short Video Platforms Market
TABLE 4 Product Launches And Product Expansions– Short Video Platforms Market
TABLE 5 Acquisition and Mergers– Short Video Platforms Market
TABLE 6 Europe Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 7 Europe Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 8 Europe Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 9 Europe Media & Entertainment Market by Country, 2023 - 2029, USD Million
TABLE 10 Europe Education Market by Country, 2019 - 2022, USD Million
TABLE 11 Europe Education Market by Country, 2023 - 2029, USD Million
TABLE 12 Europe Live Commerce Market by Country, 2019 - 2022, USD Million
TABLE 13 Europe Live Commerce Market by Country, 2023 - 2029, USD Million
TABLE 14 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 15 Europe Others Market by Country, 2023 - 2029, USD Million
TABLE 16 Europe Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 17 Europe Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 18 Europe iOS Market by Country, 2019 - 2022, USD Million
TABLE 19 Europe iOS Market by Country, 2023 - 2029, USD Million
TABLE 20 Europe Android Market by Country, 2019 - 2022, USD Million
TABLE 21 Europe Android Market by Country, 2023 - 2029, USD Million
TABLE 22 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 23 Europe Others Market by Country, 2023 - 2029, USD Million
TABLE 24 Europe Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 25 Europe Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 26 Europe Video Posts Market by Country, 2019 - 2022, USD Million
TABLE 27 Europe Video Posts Market by Country, 2023 - 2029, USD Million
TABLE 28 Europe Live Video Market by Country, 2019 - 2022, USD Million
TABLE 29 Europe Live Video Market by Country, 2023 - 2029, USD Million
TABLE 30 Europe Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 31 Europe Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 32 Europe Application-based Market by Country, 2019 - 2022, USD Million
TABLE 33 Europe Application-based Market by Country, 2023 - 2029, USD Million
TABLE 34 Europe Website-based Market by Country, 2019 - 2022, USD Million
TABLE 35 Europe Website-based Market by Country, 2023 - 2029, USD Million
TABLE 36 Europe Short Video Platforms Market by Country, 2019 - 2022, USD Million
TABLE 37 Europe Short Video Platforms Market by Country, 2023 - 2029, USD Million
TABLE 38 Germany Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 39 Germany Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 40 Germany Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 41 Germany Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 42 Germany Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 43 Germany Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 44 Germany Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 45 Germany Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 46 Germany Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 47 Germany Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 48 UK Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 49 UK Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 50 UK Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 51 UK Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 52 UK Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 53 UK Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 54 UK Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 55 UK Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 56 UK Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 57 UK Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 58 France Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 59 France Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 60 France Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 61 France Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 62 France Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 63 France Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 64 France Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 65 France Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 66 France Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 67 France Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 68 Russia Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 69 Russia Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 70 Russia Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 71 Russia Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 72 Russia Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 73 Russia Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 74 Russia Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 75 Russia Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 76 Russia Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 77 Russia Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 78 Spain Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 79 Spain Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 80 Spain Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 81 Spain Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 82 Spain Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 83 Spain Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 84 Spain Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 85 Spain Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 86 Spain Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 87 Spain Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 88 Italy Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 89 Italy Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 90 Italy Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 91 Italy Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 92 Italy Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 93 Italy Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 94 Italy Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 95 Italy Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 96 Italy Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 97 Italy Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 98 Rest of Europe Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 99 Rest of Europe Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 100 Rest of Europe Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 101 Rest of Europe Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 102 Rest of Europe Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 103 Rest of Europe Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 104 Rest of Europe Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 105 Rest of Europe Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 106 Rest of Europe Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 107 Rest of Europe Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 108 Key Information – Meta Platforms, Inc.
TABLE 109 Key Information – Vimeo.com, iNC.
TABLE 110 Key Information – Snap, Inc.
TABLE 111 Key Information – Tencent Holdings Ltd.
TABLE 112 Key Information – Kuaishou Technology
TABLE 113 Key Information – Snow Co., Ltd.
TABLE 114 Key Information – ByteDance Ltd.
TABLE 115 Key Information – Yixia Technology
TABLE 116 Key Information – Beijing Weiran Network Technology Co., Ltd.
TABLE 117 Key Information – Shenzhen Big Head Brothers Technology Co., Ltd.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 4 SWOT Analysis: Facebook
FIG 5 Recent strategies and developments: Vimeo.com, Inc.
FIG 6 Recent strategies and developments: Snap Inc.
FIG 7 Recent strategies and developments: ByteDance Ltd.