Europe Optical Brighteners Market Size, Share & Trends Analysis Report By Application (Detergents & Soaps, Paper, Fabrics, Synthetics & Plastics, and Other Application), By End-use, By Country and Growth Forecast, 2025 - 2032

The Europe Optical Brighteners Market would witness market growth of 4.8% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe Optical Brighteners Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $116.8 million by 2032. The UK market is exhibiting a CAGR of 4% during (2025 - 2032). Additionally, The France market would experience a CAGR of 5.8% during (2025 - 2032).

With its ever-growing demand for visually appealing garments, the textile industry has driven the extensive use of OBAs. They are used in laundry detergents and fabric softeners to enhance the whiteness and brightness of fabrics. These brighteners are widely used in the paper industry to enhance the brightness of paper products, such as printing papers, tissue papers, and packaging materials.

They help improve the visual appeal of paper products by reducing the yellowish tint of the material and making it appear cleaner and more vibrant. This is especially important in producing high-quality paper for printing and packaging, where brightness is crucial. The detergent industry is another major application area for these brighteners. OBAs are commonly incorporated into laundry detergents, fabric softeners, and other cleaning products to help fabrics maintain their whiteness and brightness after washing.

The European detergents industry, accounting for about 4.2% of the total chemical sector’s production value and valued at €41.2 billion in 2020, underpins a substantial market for these brighteners. Detergents—both consumer and professional—rely on these brighteners to make fabrics appear cleaner and brighter after washing. The widespread manufacturing network with around 700 European facilities ensures consistent and growing demand for these brighteners. Furthermore, the flourishing cosmetics and personal care markets in France, Italy, the UK, and Spain further fuel the need for these brighteners. In the UK, where approximately 6.3 million tonnes of plastic are consumed annually, and plastic exports generate £10.5 billion, the plastic industry plays a central role in economic activity. The fact that plastic packaging alone accounts for 34% of plastic consumption underscores the immense demand for high-quality, visually attractive materials—an area where optical brighteners are essential. They are widely used in plastic packaging to improve whiteness and brightness, making products more appealing to consumers. In summary, the growth of the detergents and cosmetics industries across Europe and the expansion of the plastics sector in the UK are key drivers propelling the market.

Free Valuable Insights: The Global Optical Brighteners Market will Hit USD 2.44 Billion by 2032, at a CAGR of 5.3%

Based on Application, the market is segmented into Detergents & Soaps, Paper, Fabrics, Synthetics & Plastics, and Other Application. Based on End-use, the market is segmented into Consumer Products, Textiles & Apparel, Packaging, Security & Safety, and Other End-use. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• BASF SE
• Huntsman International LLC
• Archroma Management GmbH
• Milliken & Company
• 3V Sigma S.p.A.
• Clariant AG
• Eastman Chemical Company
• Teh Fong Min International CO.LTD.
• Shandong Raytop Chemical Co., Ltd.
• Mayzo Inc.

Europe Optical Brighteners Market Report Segmentation

By Application

• Detergents & Soaps
• Paper
• Fabrics
• Synthetics & Plastics
• Other Application

By End-Use

• Consumer Products
• Textiles & Apparel
• Packaging
• Security & Safety
• Other End-use

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Optical Brighteners Market, by Application
1.4.2 Europe Optical Brighteners Market, by End-Use
1.4.3 Europe Optical Brighteners Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Europe Optical Brighteners Market by Application
4.1 Europe Detergents & Soaps Market by Country
4.2 Europe Paper Market by Country
4.3 Europe Fabrics Market by Country
4.4 Europe Synthetics & Plastics Market by Country
4.5 Europe Other Application Market by Country

Chapter 5. Europe Optical Brighteners Market by End-use
5.1 Europe Consumer Products Market by Country
5.2 Europe Textiles & Apparel Market by Country
5.3 Europe Packaging Market by Country
5.4 Europe Security & Safety Market by Country
5.5 Europe Other End-use Market by Country

Chapter 6. Europe Optical Brighteners Market by Country
6.1 Germany Optical Brighteners Market
6.1.1 Germany Optical Brighteners Market by Application
6.1.2 Germany Optical Brighteners Market by End-use
6.2 UK Optical Brighteners Market
6.2.1 UK Optical Brighteners Market by Application
6.2.2 UK Optical Brighteners Market by End-use
6.3 France Optical Brighteners Market
6.3.1 France Optical Brighteners Market by Application
6.3.2 France Optical Brighteners Market by End-use
6.4 Russia Optical Brighteners Market
6.4.1 Russia Optical Brighteners Market by Application
6.4.2 Russia Optical Brighteners Market by End-use
6.5 Spain Optical Brighteners Market
6.5.1 Spain Optical Brighteners Market by Application
6.5.2 Spain Optical Brighteners Market by End-use
6.6 Italy Optical Brighteners Market
6.6.1 Italy Optical Brighteners Market by Application
6.6.2 Italy Optical Brighteners Market by End-use
6.7 Rest of Europe Optical Brighteners Market
6.7.1 Rest of Europe Optical Brighteners Market by Application
6.7.2 Rest of Europe Optical Brighteners Market by End-use

Chapter 7. Company Profiles
7.1 BASF SE
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 SWOT Analysis
7.2 Huntsman International LLC
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segment and Regional Analysis
7.2.4 Research & Development Expense
7.2.5 SWOT Analysis
7.3 Archroma Management GmbH
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Product Launches and Product Expansions:
7.4 Milliken & Company
7.4.1 Company Overview
7.5 3V Sigma S.p.A.
7.5.1 Company Overview
7.6 Clariant AG
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental and Regional Analysis
7.6.4 Research & Development Expenses
7.6.1 SWOT Analysis
7.7 Eastman Chemical Company
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Segmental and Regional Analysis
7.7.4 Research & Development Expense
7.7.5 SWOT Analysis
7.8 Teh Fong Min International Co., Ltd.
7.8.1 Company Overview
7.9 Shandong Raytop Chemical Co., Ltd.
7.9.1 Company Overview
7.10. Mayzo Inc.
7.10.1 Company Overview

TABLE 1 Europe Optical Brighteners Market, 2021 - 2024, USD Million
TABLE 2 Europe Optical Brighteners Market, 2025 - 2032, USD Million
TABLE 3 Europe Optical Brighteners Market by Application, 2021 - 2024, USD Million
TABLE 4 Europe Optical Brighteners Market by Application, 2025 - 2032, USD Million
TABLE 5 Europe Detergents & Soaps Market by Country, 2021 - 2024, USD Million
TABLE 6 Europe Detergents & Soaps Market by Country, 2025 - 2032, USD Million
TABLE 7 Europe Paper Market by Country, 2021 - 2024, USD Million
TABLE 8 Europe Paper Market by Country, 2025 - 2032, USD Million
TABLE 9 Europe Fabrics Market by Country, 2021 - 2024, USD Million
TABLE 10 Europe Fabrics Market by Country, 2025 - 2032, USD Million
TABLE 11 Europe Synthetics & Plastics Market by Country, 2021 - 2024, USD Million
TABLE 12 Europe Synthetics & Plastics Market by Country, 2025 - 2032, USD Million
TABLE 13 Europe Other Application Market by Country, 2021 - 2024, USD Million
TABLE 14 Europe Other Application Market by Country, 2025 - 2032, USD Million
TABLE 15 Europe Optical Brighteners Market by End-use, 2021 - 2024, USD Million
TABLE 16 Europe Optical Brighteners Market by End-use, 2025 - 2032, USD Million
TABLE 17 Europe Consumer Products Market by Country, 2021 - 2024, USD Million
TABLE 18 Europe Consumer Products Market by Country, 2025 - 2032, USD Million
TABLE 19 Europe Textiles & Apparel Market by Country, 2021 - 2024, USD Million
TABLE 20 Europe Textiles & Apparel Market by Country, 2025 - 2032, USD Million
TABLE 21 Europe Packaging Market by Country, 2021 - 2024, USD Million
TABLE 22 Europe Packaging Market by Country, 2025 - 2032, USD Million
TABLE 23 Europe Security & Safety Market by Country, 2021 - 2024, USD Million
TABLE 24 Europe Security & Safety Market by Country, 2025 - 2032, USD Million
TABLE 25 Europe Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 26 Europe Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 27 Europe Optical Brighteners Market by Country, 2021 - 2024, USD Million
TABLE 28 Europe Optical Brighteners Market by Country, 2025 - 2032, USD Million
TABLE 29 Germany Optical Brighteners Market, 2021 - 2024, USD Million
TABLE 30 Germany Optical Brighteners Market, 2025 - 2032, USD Million
TABLE 31 Germany Optical Brighteners Market by Application, 2021 - 2024, USD Million
TABLE 32 Germany Optical Brighteners Market by Application, 2025 - 2032, USD Million
TABLE 33 Germany Optical Brighteners Market by End-use, 2021 - 2024, USD Million
TABLE 34 Germany Optical Brighteners Market by End-use, 2025 - 2032, USD Million
TABLE 35 UK Optical Brighteners Market, 2021 - 2024, USD Million
TABLE 36 UK Optical Brighteners Market, 2025 - 2032, USD Million
TABLE 37 UK Optical Brighteners Market by Application, 2021 - 2024, USD Million
TABLE 38 UK Optical Brighteners Market by Application, 2025 - 2032, USD Million
TABLE 39 UK Optical Brighteners Market by End-use, 2021 - 2024, USD Million
TABLE 40 UK Optical Brighteners Market by End-use, 2025 - 2032, USD Million
TABLE 41 France Optical Brighteners Market, 2021 - 2024, USD Million
TABLE 42 France Optical Brighteners Market, 2025 - 2032, USD Million
TABLE 43 France Optical Brighteners Market by Application, 2021 - 2024, USD Million
TABLE 44 France Optical Brighteners Market by Application, 2025 - 2032, USD Million
TABLE 45 France Optical Brighteners Market by End-use, 2021 - 2024, USD Million
TABLE 46 France Optical Brighteners Market by End-use, 2025 - 2032, USD Million
TABLE 47 Russia Optical Brighteners Market, 2021 - 2024, USD Million
TABLE 48 Russia Optical Brighteners Market, 2025 - 2032, USD Million
TABLE 49 Russia Optical Brighteners Market by Application, 2021 - 2024, USD Million
TABLE 50 Russia Optical Brighteners Market by Application, 2025 - 2032, USD Million
TABLE 51 Russia Optical Brighteners Market by End-use, 2021 - 2024, USD Million
TABLE 52 Russia Optical Brighteners Market by End-use, 2025 - 2032, USD Million
TABLE 53 Spain Optical Brighteners Market, 2021 - 2024, USD Million
TABLE 54 Spain Optical Brighteners Market, 2025 - 2032, USD Million
TABLE 55 Spain Optical Brighteners Market by Application, 2021 - 2024, USD Million
TABLE 56 Spain Optical Brighteners Market by Application, 2025 - 2032, USD Million
TABLE 57 Spain Optical Brighteners Market by End-use, 2021 - 2024, USD Million
TABLE 58 Spain Optical Brighteners Market by End-use, 2025 - 2032, USD Million
TABLE 59 Italy Optical Brighteners Market, 2021 - 2024, USD Million
TABLE 60 Italy Optical Brighteners Market, 2025 - 2032, USD Million
TABLE 61 Italy Optical Brighteners Market by Application, 2021 - 2024, USD Million
TABLE 62 Italy Optical Brighteners Market by Application, 2025 - 2032, USD Million
TABLE 63 Italy Optical Brighteners Market by End-use, 2021 - 2024, USD Million
TABLE 64 Italy Optical Brighteners Market by End-use, 2025 - 2032, USD Million
TABLE 65 Rest of Europe Optical Brighteners Market, 2021 - 2024, USD Million
TABLE 66 Rest of Europe Optical Brighteners Market, 2025 - 2032, USD Million
TABLE 67 Rest of Europe Optical Brighteners Market by Application, 2021 - 2024, USD Million
TABLE 68 Rest of Europe Optical Brighteners Market by Application, 2025 - 2032, USD Million
TABLE 69 Rest of Europe Optical Brighteners Market by End-use, 2021 - 2024, USD Million
TABLE 70 Rest of Europe Optical Brighteners Market by End-use, 2025 - 2032, USD Million
TABLE 71 Key Information – BASF SE
TABLE 72 key Information – Huntsman International LLC
TABLE 73 key Information – Archroma Management GmbH
TABLE 74 key Information – Milliken & Company
TABLE 75 key Information – 3V Sigma S.p.A.
TABLE 76 Key Information – Clariant AG
TABLE 77 Key Information – Eastman Chemical Company
TABLE 78 key Information – Teh Fong Min International Co., Ltd.
TABLE 79 Key Information – Shandong Raytop Chemical Co., Ltd.
TABLE 80 Key Information – Mayzo Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Optical Brighteners Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Optical Brighteners Market
FIG 4 Porter’s Five Forces Analysis – Optical Brighteners Market
FIG 5 Europe Optical Brighteners Market share by Application, 2024
FIG 6 Europe Optical Brighteners Market share by Application, 2032
FIG 7 Europe Optical Brighteners Market by Application, 2021 - 2032, USD Million
FIG 8 Europe Optical Brighteners Market share by End-use, 2024
FIG 9 Europe Optical Brighteners Market share by End-use, 2032
FIG 10 Europe Optical Brighteners Market by End-use, 2021 - 2032, USD Million
FIG 11 Europe Optical Brighteners Market share by Country, 2024
FIG 12 Europe Optical Brighteners Market share by Country, 2032
FIG 13 Europe Optical Brighteners Market by Country, 2021 - 2032, USD Million
FIG 14 SWOT Analysis: BASF SE
FIG 15 SWOT Analysis: Huntsman International LLC
FIG 16 SWOT Analysis: Clariant AG
FIG 17 SWOT Analysis: Eastman Chemical Company