Europe Mezcal Market Size, Share & Trends Analysis Report By Age (Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado), By Distribution Channel (On-Premise, and Off-Premise), By Country and Growth Forecast, 2024 - 2031

The Europe Mezcal Market would witness market growth of 10.3% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 5,536.8 thousand units (Bottle of 750 ml), showcasing a growth of 19.6% (2020-2023).

In the market, Mezcal Reposado holds a distinct position as a slightly aged variety, offering a balance between the purity of unaged and the complexity of longer-aged expressions. Typically aged in oak barrels for several months to a year, Reposado develops a smoother and more nuanced flavor profile, with subtle notes of caramel, vanilla, and wood imparted by the barrel aging process. Therefore, the Germany market consumed 137.22 thousand units (Bottle of 750 ml) by Reposado in the market in 2023.

The Germany market dominated the Europe Mezcal Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $146.2 Million by 2031. The UK market is exhibiting a CAGR of 9.3% during (2024 - 2031). Additionally, The France market would experience a CAGR of 10.9% during (2024 - 2031).

Mezcal's culinary potential extends to the kitchen, where it is a versatile ingredient in savory and sweet dishes. From marinades and sauces to desserts and marinades, mezcal adds a distinctive flavor and complexity to culinary creations, elevating traditional recipes and introducing new dimensions to gastronomic experiences. The growing trend of mezcal-inspired cuisine reflects a broader cultural appreciation for Mexico's culinary heritage and the diverse flavors of its indigenous ingredients.

Technological advancements, such as e-commerce platforms, blockchain technology, and digital marketing tools, facilitate market access and distribution for its producers, particularly smaller and emerging brands. Online marketplaces, direct-to-consumer sales channels, and digital marketing campaigns enable producers to reach a wider audience and engage consumers beyond traditional retail channels.

The EU is known for its rich culinary traditions and cultural diversity, with consumers eager to explore new flavors and experiences worldwide. With its distinctive flavor profile and cultural heritage, it offers an intriguing alternative to traditional spirits, appealing to adventurous drinkers looking to expand their palates and discover new taste sensations. As per Eurostat, the accommodation and food services sector recorded a value-added of €146.4 billion in the EU in 2020. Thus, Europe's growing food & drinking and food service sectors will fuel the demand in the region.

Free Valuable Insights: The Global Mezcal Market will Hit USD 2 Billion by 2031, at a CAGR of 10.5%

Based on Age, the market is segmented into Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado. Based on Distribution Channel, the market is segmented into On-Premise, and Off-Premise. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Diageo plc
• SU CASA MEZCAL
• Mezcal Amaras
• Pernod Ricard S.A.
• Xiaman Spirits GmbH
• Casa Cortes
• Wahaka Mezcal
• Rey Campero
• Bacardi Limited (Ilegal Mezcal)
• Mezcal Vago (Heaven Hill Sales Co.)

Europe Mezcal Market Report Segmentation

By Age (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• Mezcal Jovan
• Mezcal Anejo
• Mezcal Reposado

By Distribution Channel (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• On-Premise
• Off-Premise

By Country (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Mezcal Market, by Age
1.4.2 Europe Mezcal Market, by Distribution Channel
1.4.3 Europe Mezcal Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. Europe Mezcal Market by Age
4.1 Europe Mezcal Jovan Market by Country
4.2 Europe Mezcal Anejo Market by Country
4.3 Europe Mezcal Reposado Market by Country

Chapter 5. Europe Mezcal Market by Distribution Channel
5.1 Europe On-Premise Market by Country
5.2 Europe Off-Premise Market by Country

Chapter 6. Europe Mezcal Market by Country
6.1 Germany Mezcal Market
6.1.1 Germany Mezcal Market by Age
6.1.2 Germany Mezcal Market by Distribution Channel
6.2 UK Mezcal Market
6.2.1 UK Mezcal Market by Age
6.2.2 UK Mezcal Market by Distribution Channel
6.3 France Mezcal Market
6.3.1 France Mezcal Market by Age
6.3.2 France Mezcal Market by Distribution Channel
6.4 Russia Mezcal Market
6.4.1 Russia Mezcal Market by Age
6.4.2 Russia Mezcal Market by Distribution Channel
6.5 Spain Mezcal Market
6.5.1 Spain Mezcal Market by Age
6.5.2 Spain Mezcal Market by Distribution Channel
6.6 Italy Mezcal Market
6.6.1 Italy Mezcal Market by Age
6.6.2 Italy Mezcal Market by Distribution Channel
6.7 Rest of Europe Mezcal Market
6.7.1 Rest of Europe Mezcal Market by Age
6.7.2 Rest of Europe Mezcal Market by Distribution Channel

Chapter 7. Company Profiles
7.1 Diageo plc
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Acquisition and Mergers:
7.1.6 SWOT Analysis
7.2 SU CASA MEZCAL
7.2.1 Company Overview
7.2.2 Recent strategies and developments:
7.2.2.1 Product Launches and Product Expansions:
7.2.2.2 Acquisition and Mergers:
7.3 Mezcal Amaras
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Product Launches and Product Expansions:
7.3.3 SWOT Analysis
7.4 Pernod Ricard S.A.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.4.5 SWOT Analysis
7.5 Xiaman Spirits GmbH
7.5.1 Company Overview
7.6 Casa Cortes
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 Wahaka Mezcal
7.7.1 Company Overview
7.7.2 SWOT Analysis
7.8 Rey Campero
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Bacardi Limited (Ilegal Mezcal)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Acquisition and Mergers:
7.9.3 SWOT Analysis
7.10. Mezcal Vago (Heaven Hill Sales Co.)
7.10.1 Company Overview
7.10.2 SWOT Analysis

TABLE 1 Europe Mezcal Market, 2020 - 2023, USD Million
TABLE 2 Europe Mezcal Market, 2024 - 2031, USD Million
TABLE 3 Europe Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 4 Europe Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 5 Europe Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 6 Europe Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 7 Europe Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 8 Europe Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 9 Europe Mezcal Jovan Market by Country, 2020 - 2023, USD Million
TABLE 10 Europe Mezcal Jovan Market by Country, 2024 - 2031, USD Million
TABLE 11 Europe Mezcal Jovan Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 12 Europe Mezcal Jovan Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 13 Europe Mezcal Anejo Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Mezcal Anejo Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Mezcal Anejo Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 16 Europe Mezcal Anejo Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 17 Europe Mezcal Reposado Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Mezcal Reposado Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Mezcal Reposado Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 20 Europe Mezcal Reposado Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 21 Europe Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 22 Europe Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 23 Europe Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 24 Europe Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 25 Europe On-Premise Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe On-Premise Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe On-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 28 Europe On-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 29 Europe Off-Premise Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Off-Premise Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Off-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 32 Europe Off-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 33 Europe Mezcal Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Mezcal Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Mezcal Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 36 Europe Mezcal Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 37 Germany Mezcal Market, 2020 - 2023, USD Million
TABLE 38 Germany Mezcal Market, 2024 - 2031, USD Million
TABLE 39 Germany Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 40 Germany Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 41 Germany Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 42 Germany Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 43 Germany Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 44 Germany Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 45 Germany Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 46 Germany Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 47 Germany Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 48 Germany Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 49 UK Mezcal Market, 2020 - 2023, USD Million
TABLE 50 UK Mezcal Market, 2024 - 2031, USD Million
TABLE 51 UK Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 52 UK Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 53 UK Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 54 UK Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 55 UK Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 56 UK Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 57 UK Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 58 UK Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 59 UK Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 60 UK Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 61 France Mezcal Market, 2020 - 2023, USD Million
TABLE 62 France Mezcal Market, 2024 - 2031, USD Million
TABLE 63 France Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 64 France Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 65 France Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 66 France Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 67 France Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 68 France Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 69 France Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 70 France Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 71 France Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 72 France Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 73 Russia Mezcal Market, 2020 - 2023, USD Million
TABLE 74 Russia Mezcal Market, 2024 - 2031, USD Million
TABLE 75 Russia Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 76 Russia Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 77 Russia Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 78 Russia Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 79 Russia Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 80 Russia Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 81 Russia Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82 Russia Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83 Russia Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 84 Russia Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 85 Spain Mezcal Market, 2020 - 2023, USD Million
TABLE 86 Spain Mezcal Market, 2024 - 2031, USD Million
TABLE 87 Spain Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 88 Spain Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 89 Spain Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 90 Spain Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 91 Spain Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 92 Spain Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 93 Spain Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 94 Spain Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 95 Spain Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 96 Spain Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 97 Italy Mezcal Market, 2020 - 2023, USD Million
TABLE 98 Italy Mezcal Market, 2024 - 2031, USD Million
TABLE 99 Italy Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 100 Italy Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 101 Italy Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 102 Italy Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 103 Italy Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 104 Italy Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 105 Italy Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 106 Italy Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 107 Italy Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 108 Italy Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 109 Rest of Europe Mezcal Market, 2020 - 2023, USD Million
TABLE 110 Rest of Europe Mezcal Market, 2024 - 2031, USD Million
TABLE 111 Rest of Europe Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 112 Rest of Europe Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 113 Rest of Europe Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 114 Rest of Europe Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 115 Rest of Europe Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 116 Rest of Europe Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 117 Rest of Europe Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 118 Rest of Europe Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 119 Rest of Europe Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 120 Rest of Europe Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 121 Key Information – Diageo plc
TABLE 122 Key Information – SU CASA MEZCAL
TABLE 123 Key Information – Mezcal Amaras
TABLE 124 Key Information – Pernod Ricard S.A.
TABLE 125 Key Information – Xiaman Spirits GmbH
TABLE 126 Key Information – Casa Cortes
TABLE 127 Key Information – Wahaka Mezcal
TABLE 128 Key Information – Rey Campero
TABLE 129 Key Information – Bacardi Limited
TABLE 130 Key Information – Mezcal Vago

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Mezcal Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Mezcal Market
FIG 4 Porter’s Five Forces Analysis - Mezcal Market
FIG 5 Europe Mezcal Market share by Age, 2023
FIG 6 Europe Mezcal Market share by Age, 2031
FIG 7 Europe Mezcal Market by Age, 2020 - 2031, USD Million
FIG 8 Europe Mezcal Market share by Distribution Channel, 2023
FIG 9 Europe Mezcal Market share by Distribution Channel, 2031
FIG 10 Europe Mezcal Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 Europe Mezcal Market share by Country, 2023
FIG 12 Europe Mezcal Market share by Country, 2031
FIG 13 Europe Mezcal Market by Country, 2020 - 2031, USD Million
FIG 14 Swot Analysis: Diageo plc
FIG 15 Swot Analysis: Mezcal Amaras
FIG 16 Swot Analysis: Pernod Ricard S.A.
FIG 17 Swot Analysis: Casa Cortes
FIG 18 Swot Analysis: Wahaka Mezcal
FIG 19 Swot Analysis: Rey Campero
FIG 20 Swot Analysis: Rey Campero
FIG 21 Swot Analysis: Mezcal Vago