Europe Menstrual Health Apps Market Size, Share & Industry Analysis Report By Platform (Android and iOS), By Application (Period Cycle Tracking, Fertility & Ovulation Management, and Menstrual Health Management), By Country and Growth Forecast, 2025 - 2032

The Europe Menstrual Health Apps Market would witness market growth of 19.5% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe Menstrual Health Apps Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $340.9 million by 2032. The UK market is exhibiting a CAGR of 18.2% during (2025 - 2032). Additionally, The France market would experience a CAGR of 20.3% during (2025 - 2032).

The Europe Menstrual Health Apps Market has witnessed significant growth over the past decade, driven by increasing awareness of women's health, technological advancements, and a shift towards digital health solutions. Initially, menstrual health tracking was limited to basic calendar methods or rudimentary applications. However, with the proliferation of smartphones and increased internet penetration, there has been a surge in the adoption of digital health tools, including menstrual health apps.

Early applications primarily focused on tracking menstrual cycles, offering users a digital alternative to traditional methods. As technology evolved, these apps incorporated features such as ovulation prediction, symptom tracking, and personalized health insights. The integration of artificial intelligence and machine learning has further enhanced the capabilities of these applications, allowing for more accurate predictions and personalized user experiences.

Germany's menstrual health apps market is experiencing significant growth, driven by a tech-savvy population and a strong emphasis on personal health management. The country's advanced digital infrastructure and widespread smartphone usage have facilitated the adoption of health-related applications, including those focused on menstrual tracking. German users are increasingly seeking comprehensive solutions that offer not only cycle tracking but also insights into hormonal changes, mood fluctuations, and overall well-being.

France's menstrual health apps market is witnessing steady growth, propelled by a combination of technological advancements and a cultural emphasis on personal well-being. The French population's increasing comfort with digital health tools has led to the widespread adoption of applications that assist women in managing their menstrual health. These apps are becoming integral to women's health routines, offering functionalities that extend beyond basic cycle tracking.

In the United Kingdom, the menstrual health apps market is evolving rapidly, influenced by increasing awareness of women's health issues and the proliferation of digital health technologies. The UK's diverse population and high smartphone penetration have created a conducive environment for the adoption of menstrual tracking applications. Women across various age groups are utilizing these apps to monitor their cycles, manage symptoms, and gain insights into their reproductive health. Hence, Europe offers a mature, regulation-driven market where trust, data security, and holistic wellness integration drive adoption, with strong potential for culturally adapted solutions.

Free Valuable Insights: The Global Menstrual Health Apps Market will Hit USD 6.90 Billion by 2032, at a CAGR of 19.9%

Based on Platform, the market is segmented into Android and iOS. Based on Application, the market is segmented into Period Cycle Tracking, Fertility & Ovulation Management, and Menstrual Health Management. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Flo Health Inc.
• Maven Clinic Co.
• Willow Blossom Holdco Limited (ELVIE)
• NaturalCycles Nordic AB
• Glow, Inc.
• BioWink GmbH (Clue)
• Awesome Health Inc. (Ava App)
• Feminina Group, Inc. (Gennev)
• Joii Limited
• Fitbit, Inc. (Google LLC)

Europe Menstrual Health Apps Market Report Segmentation

By Platform

• Android
• iOS

By Application

• Period Cycle Tracking
• Fertility & Ovulation Management
• Menstrual Health Management

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Menstrual Health Apps Market, by Platform
1.4.2 Europe Menstrual Health Apps Market, by Application
1.4.3 Europe Menstrual Health Apps Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Recent Strategies Deployed in Menstrual Health Apps Market

Chapter 5. Value Chain Analysis of Menstrual Health Apps Market
5.1 Research & Development (R&D)
5.2 Software Development & UX/UI Design
5.3 Data Integration & Privacy Compliance
5.4 Marketing & User Acquisition
5.5 Distribution & Platform Management
5.6 Customer Support & Community Engagement
5.7 Monetization & Revenue Management
5.8 Feedback Loop & Continuous Improvement

Chapter 6. Key Costumer Criteria - Menstrual Health Apps Market

Chapter 7. Europe Menstrual Health Apps Market by Platform
7.1 Europe Android Market by Country
7.2 Europe iOS Market by Country

Chapter 8. Europe Menstrual Health Apps Market by Application
8.1 Europe Period Cycle Tracking Market by Country
8.2 Europe Fertility & Ovulation Management Market by Country
8.3 Europe Menstrual Health Management Market by Country

Chapter 9. Europe Menstrual Health Apps Market by Country
9.1 Germany Menstrual Health Apps Market
9.1.1 Germany Menstrual Health Apps Market by Platform
9.1.2 Germany Menstrual Health Apps Market by Application
9.2 UK Menstrual Health Apps Market
9.2.1 UK Menstrual Health Apps Market by Platform
9.2.2 UK Menstrual Health Apps Market by Application
9.3 France Menstrual Health Apps Market
9.3.1 France Menstrual Health Apps Market by Platform
9.3.2 France Menstrual Health Apps Market by Application
9.4 Russia Menstrual Health Apps Market
9.4.1 Russia Menstrual Health Apps Market by Platform
9.4.2 Russia Menstrual Health Apps Market by Application
9.5 Spain Menstrual Health Apps Market
9.5.1 Spain Menstrual Health Apps Market by Platform
9.5.2 Spain Menstrual Health Apps Market by Application
9.6 Italy Menstrual Health Apps Market
9.6.1 Italy Menstrual Health Apps Market by Platform
9.6.2 Italy Menstrual Health Apps Market by Application
9.7 Rest of Europe Menstrual Health Apps Market
9.7.1 Rest of Europe Menstrual Health Apps Market by Platform
9.7.2 Rest of Europe Menstrual Health Apps Market by Application

Chapter 10. Company Profiles
10.1 Flo Health Inc.
10.1.1 Company Overview
10.1.2 Recent strategies and developments:
10.1.2.1 Partnerships, Collaborations, and Agreements:
10.1.2.2 Product Launches and Product Expansions:
10.2 Maven Clinic Co.
10.2.1 Company Overview
10.3 Willow Blossom Holdco Limited (ELVIE)
10.3.1 Company Overview
10.3.2 Recent strategies and developments:
10.3.2.1 Product Launches and Product Expansions:
10.4 NaturalCycles Nordic AB
10.4.1 Company Overview
10.5 Glow, Inc.
10.5.1 Company Overview
10.6 BioWink GmbH (Clue)
10.6.1 Company Overview
10.6.2 Recent strategies and developments:
10.6.2.1 Partnerships, Collaborations, and Agreements:
10.6.2.2 Product Launches and Product Expansions:
10.7 Awesome Health Inc. (Ava App)
10.7.1 Company Overview
10.8 Feminina Group, Inc. (Gennev)
10.8.1 Company Overview
10.9 Joii Limited
10.9.1 Company Overview
10.10. Fitbit, Inc. (Google LLC)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses

TABLE 1 Europe Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 2 Europe Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 3 Key Costumer Criteria - Menstrual Health Apps Market
TABLE 4 Europe Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 5 Europe Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 6 Europe Android Market by Country, 2021 - 2024, USD Million
TABLE 7 Europe Android Market by Country, 2025 - 2032, USD Million
TABLE 8 Europe iOS Market by Country, 2021 - 2024, USD Million
TABLE 9 Europe iOS Market by Country, 2025 - 2032, USD Million
TABLE 10 Use Case – 1 Android-Based Personalized Cycle Management for Emerging Markets
TABLE 11 Use Case - 2 Hormonal Wellness & Lifestyle Integration via Apple HealthKit
TABLE 12 Europe Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 13 Europe Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 14 Europe Period Cycle Tracking Market by Country, 2021 - 2024, USD Million
TABLE 15 Europe Period Cycle Tracking Market by Country, 2025 - 2032, USD Million
TABLE 16 Europe Fertility & Ovulation Management Market by Country, 2021 - 2024, USD Million
TABLE 17 Europe Fertility & Ovulation Management Market by Country, 2025 - 2032, USD Million
TABLE 18 Europe Menstrual Health Management Market by Country, 2021 - 2024, USD Million
TABLE 19 Europe Menstrual Health Management Market by Country, 2025 - 2032, USD Million
TABLE 20 Use Case - 1 Predictive Period Cycle Tracking for Adolescent Health Education
TABLE 21 Use Case - 2 AI-Based Fertility & Ovulation Management for Couples Trying to Conceive
TABLE 22 Use Case - 3 Menstrual Health Management for Endometriosis & PCOS Patients
TABLE 23 Europe Menstrual Health Apps Market by Country, 2021 - 2024, USD Million
TABLE 24 Europe Menstrual Health Apps Market by Country, 2025 - 2032, USD Million
TABLE 25 Germany Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 26 Germany Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 27 Germany Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 28 Germany Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 29 Germany Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 30 Germany Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 31 UK Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 32 UK Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 33 UK Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 34 UK Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 35 UK Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 36 UK Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 37 France Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 38 France Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 39 France Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 40 France Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 41 France Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 42 France Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 43 Russia Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 44 Russia Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 45 Russia Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 46 Russia Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 47 Russia Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 48 Russia Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 49 Spain Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 50 Spain Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 51 Spain Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 52 Spain Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 53 Spain Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 54 Spain Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 55 Italy Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 56 Italy Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 57 Italy Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 58 Italy Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 59 Italy Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 60 Italy Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 61 Rest of Europe Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 62 Rest of Europe Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 63 Rest of Europe Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 64 Rest of Europe Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 65 Rest of Europe Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 66 Rest of Europe Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 67 Key Information – Flo Health Inc.
TABLE 68 Key Information – Maven Clinic Co.
TABLE 69 Key Information – Willow Blossom Holdco Limited
TABLE 70 Key Information – NaturalCycles Nordic AB
TABLE 71 Key Information – Glow, Inc.
TABLE 72 Key Information – BioWink GmbH
TABLE 73 Key Information – Awesome Health Inc.
TABLE 74 Key Information – Feminina Group, Inc.
TABLE 75 Key Information – Joii Limited
TABLE 76 Key Information – Fitbit, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Menstrual Health Apps Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Menstrual Health Apps Market
FIG 4 PORTER’S FIVE FORCES ANALYSIS – ARTIFICIAL INTELLIGENCE IN SPORTS MARKET
FIG 5 Value Chain Analysis - Menstrual Health Apps Market
FIG 6 Key Costumer Criteria - Menstrual Health Apps Market
FIG 7 Europe Menstrual Health Apps Market share by Platform, 2024
FIG 8 Europe Menstrual Health Apps Market share by Platform, 2032
FIG 9 Europe Menstrual Health Apps Market by Platform, 2021 - 2032, USD Million
FIG 10 Europe Menstrual Health Apps Market share by Application, 2024
FIG 11 Europe Menstrual Health Apps Market share by Application, 2032
FIG 12 Europe Menstrual Health Apps Market by Application, 2021 - 2032, USD Million
FIG 13 Europe Menstrual Health Apps Market share by Country, 2024
FIG 14 Europe Menstrual Health Apps Market share by Country, 2032
FIG 15 Europe Menstrual Health Apps Market by Country, 2021 - 2032, USD Million
FIG 16 Recent strategies and developments: Flo Health Inc.
FIG 17 Recent strategies and developments: BioWink GmbH