Europe Internet of Behaviors Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Small & Medium Enterprises (SMEs) and Large Enterprises), By Industry, By Application, By Country and Growth Forecast, 2023 - 2030

The Europe Internet of Behaviors Market would witness market growth of 22.4% CAGR during the forecast period (2023-2030).

The IoB platform enables each business to get to know its clientele. For instance, IoB connects every smartphone in the program, enabling users to log their errors and receive visual suggestions for enhancing their swings and strokes. Device connectivity expands beyond the Internet of Things (IoT) and creates significant new data. Utilizing the IoB also empowers people to make decisions and improves procedural efficiency. As an illustration, businesses use the Internet of Behaviors to collect crucial data about consumers for brand promotion, application development, and advertising, among other things.

Due to the demand for consumer preference models produced by IoB applications, the expanding trend of e-commerce is also projected to propel the expansion of the market. For instance, to enhance the likelihood that a user would make a purchase, Amazon.com, Inc. predicts what product a user could search for next using user behavior models and presents it in the recommendation section. The rise in the e-commerce industry in the region has enabled increased use of digital solutions.

The market has drawn significant interest from Europe as well. Tourism's economic, employment, social, and environmental ramifications make it a significant industry in the EU. Statistics on tourism are used to monitor the EU's sustainable and regional development programs and tourist policies. In 2021, 56% of EU citizens who were 15 or older are projected to have participated in personal tourism or made at least one trip for personal travel. With 114 million hotel stays or 19% of all hotel nights in the EU, Spain was the most preferred EU destination for foreign visitors in 2021. Italy (106 million nights) came second among EU countries for foreign visitors in 2021, ahead of Croatia, Greece, and France. Over two-thirds of all the nights spent by non-residents in the EU were divided among these five nations.

Additionally, digitalization has become an important part of regional businesses. Artificial intelligence, digital technologies, and automation are heavily used by businesses in Germany. The nation remains Europe's largest consumer market, accounting for 83.2 million people, or over 19 percent of the EU-27 population. The nation has the greatest GDP in all of Europe, as well as one of the biggest total purchasing powers. Ninety-five percent of people with internet access in Germany who are 16 years old or older make online purchases of products and services. In 2022, it's anticipated that e-commerce sales will expand by 12 percent to reach EUR 111 billion. The increasing tourism and digitalization have made brand promotion and digital marketing important enabling tools that foster growth for these sectors. Therefore, IoB usage will see a rapid surge in this region, thereby boosting the development of the market.

The Germany market dominated the Europe Internet of Behaviors Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $117,036.4 million by 2030. The UK market is registering a CAGR of 21.4% during (2023 - 2030). Additionally, The France market would witness a CAGR of 23.3% during (2023 - 2030).

Based on Enterprise Size, the market is segmented into Small & Medium Enterprises (SMEs) and Large Enterprises. Based on Industry, the market is segmented into BFSI, Media & Entertainment, Retail & e-Commerce, Telecom & IT, Power, Healthcare, Manufacturing and Others. Based on Application, the market is segmented into Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

Free Valuable Insights: The Worldwide Internet of Behaviors Market is Projected to reach USD 1818 Billion by 2030, at a CAGR of 22.9%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Aware, Inc., Alteryx, Inc., Vertica Systems (OpenText Corporation), NICE Ltd., NuData Security Inc. (Mastercard, Inc.), Riverbed Technology, Inc. (Thoma Bravo), Coveo Solutions Inc, Cognitive Scale Inc. (Tecnotree Corporation), Capillary Technologies India Limited, and Sweet Analytics Limited.

Scope of the Study

Market Segments Covered in the Report:

By Enterprise Size

• Small & Medium Enterprises (SMEs)
• Large Enterprises

By Industry

• BFSI
• Media & Entertainment
• Retail & e-Commerce
• Telecom & IT
• Power
• Healthcare
• Manufacturing
• Others

By Application

• Advertising Campaign
• Digital Marketing
• Content Delivery
• Brand Promotion
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Aware, Inc.
• Alteryx, Inc.
• Vertica Systems (OpenText Corporation)
• NICE Ltd.
• NuData Security Inc. (Mastercard, Inc.)
• Riverbed Technology, Inc. (Thoma Bravo)
• Coveo Solutions Inc
• Cognitive Scale Inc. (Tecnotree Corporation)
• Capillary Technologies India Limited
• Sweet Analytics Limited

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Internet of Behaviors Market, by Enterprise Size
1.4.2 Europe Internet of Behaviors Market, by Industry
1.4.3 Europe Internet of Behaviors Market, by Application
1.4.4 Europe Internet of Behaviors Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis

Chapter 4. Strategies deployed in Internet of Behaviours Market

Chapter 5. Europe Internet of Behaviors Market by Enterprise Size
5.1 Europe Small & Medium Enterprises (SMEs) Market by Country
5.2 Europe Large Enterprises Market by Country

Chapter 6. Europe Internet of Behaviors Market by Industry
6.1 Europe BFSI Market by Country
6.2 Europe Media & Entertainment Market by Country
6.3 Europe Retail & e-Commerce Market by Country
6.4 Europe Telecom & IT Market by Country
6.5 Europe Power Market by Country
6.6 Europe Healthcare Market by Country
6.7 Europe Manufacturing Market by Country
6.8 Europe Others Market by Country

Chapter 7. Europe Internet of Behaviors Market by Application
7.1 Europe Advertising Campaign Market by Country
7.2 Europe Digital Marketing Market by Country
7.3 Europe Content Delivery Market by Country
7.4 Europe Brand Promotion Market by Country
7.5 Europe Others Market by Country

Chapter 8. Europe Internet of Behaviors Market by Country
8.1 Germany Internet of Behaviors Market
8.1.1 Germany Internet of Behaviors Market by Enterprise Size
8.1.2 Germany Internet of Behaviors Market by Industry
8.1.3 Germany Internet of Behaviors Market by Application
8.2 UK Internet of Behaviors Market
8.2.1 UK Internet of Behaviors Market by Enterprise Size
8.2.2 UK Internet of Behaviors Market by Industry
8.2.3 UK Internet of Behaviors Market by Application
8.3 France Internet of Behaviors Market
8.3.1 France Internet of Behaviors Market by Enterprise Size
8.3.2 France Internet of Behaviors Market by Industry
8.3.3 France Internet of Behaviors Market by Application
8.4 Russia Internet of Behaviors Market
8.4.1 Russia Internet of Behaviors Market by Enterprise Size
8.4.2 Russia Internet of Behaviors Market by Industry
8.4.3 Russia Internet of Behaviors Market by Application
8.5 Spain Internet of Behaviors Market
8.5.1 Spain Internet of Behaviors Market by Enterprise Size
8.5.2 pain Internet of Behaviors Market by Industry
8.5.3 Spain Internet of Behaviors Market by Application
8.6 Italy Internet of Behaviors Market
8.6.1 Italy Internet of Behaviors Market by Enterprise Size
8.6.2 Italy Internet of Behaviors Market by Industry
8.6.3 Italy Internet of Behaviors Market by Application
8.7 Rest of Europe Internet of Behaviors Market
8.7.1 Rest of Europe Internet of Behaviors Market by Enterprise Size
8.7.2 Rest of Europe Internet of Behaviors Market by Industry
8.7.3 Rest of Europe Internet of Behaviors Market by Application

Chapter 9. Company Profiles
9.1 Coveo Solutions Inc
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Research & Development Expenses
9.1.4 Recent strategies and developments:
9.1.4.1 Product Launches and Product Expansions:
9.1.4.2 Acquisition and Mergers:
9.1.5 SWOT Analysis
9.2 Cognitive Scale Inc. (Tecnotree Corporation)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 Capillary Technologies India Limited
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Recent strategies and developments:
9.3.3.1 Product Launches and Product Expansions:
9.3.3.2 Acquisition and Mergers:
9.3.4 SWOT Analysis
9.4 Sweet Analytics Limited
9.4.1 Company Overview
9.4.2 SWOT Analysis
9.5 OpenText Corporation (Vertica)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Product Type and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Aware, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Product Launches and Product Expansions:
9.6.6 SWOT Analysis
9.7 Alteryx, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Acquisition and Mergers:
9.7.6 SWOT Analysis
9.8 NICE Ltd.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 SWOT Analysis
9.8.6 SWOT Analysis: NICE Ltd.
9.9 NuData Security Inc. (Mastercard, Inc.)
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional Analysis
9.9.4 SWOT Analysis
9.9.5 SWOT Analysis: NuData Security Inc.
9.10. Riverbed Technology, Inc. (Thoma Bravo)
9.10.1 Company Overview
9.10.2 SWOT Analysis
9.10.3 SWOT Analysis: Riverbed Technology, Inc.
Chapter 10. Winning Imperatives for Europe Internet of Behavior Market

TABLE 1 Europe Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 2 Europe Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 3 Europe Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 4 Europe Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 5 Europe Small & Medium Enterprises (SMEs) Market by Country, 2019 - 2022, USD Million
TABLE 6 Europe Small & Medium Enterprises (SMEs) Market by Country, 2023 - 2030, USD Million
TABLE 7 Europe Large Enterprises Market by Country, 2019 - 2022, USD Million
TABLE 8 Europe Large Enterprises Market by Country, 2023 - 2030, USD Million
TABLE 9 Europe Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 10 Europe Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 11 Europe BFSI Market by Country, 2019 - 2022, USD Million
TABLE 12 Europe BFSI Market by Country, 2023 - 2030, USD Million
TABLE 13 Europe Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 14 Europe Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 15 Europe Retail & e-Commerce Market by Country, 2019 - 2022, USD Million
TABLE 16 Europe Retail & e-Commerce Market by Country, 2023 - 2030, USD Million
TABLE 17 Europe Telecom & IT Market by Country, 2019 - 2022, USD Million
TABLE 18 Europe Telecom & IT Market by Country, 2023 - 2030, USD Million
TABLE 19 Europe Power Market by Country, 2019 - 2022, USD Million
TABLE 20 Europe Power Market by Country, 2023 - 2030, USD Million
TABLE 21 Europe Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 22 Europe Healthcare Market by Country, 2023 - 2030, USD Million
TABLE 23 Europe Manufacturing Market by Country, 2019 - 2022, USD Million
TABLE 24 Europe Manufacturing Market by Country, 2023 - 2030, USD Million
TABLE 25 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 26 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 27 Europe Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 28 Europe Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 29 Europe Advertising Campaign Market by Country, 2019 - 2022, USD Million
TABLE 30 Europe Advertising Campaign Market by Country, 2023 - 2030, USD Million
TABLE 31 Europe Digital Marketing Market by Country, 2019 - 2022, USD Million
TABLE 32 Europe Digital Marketing Market by Country, 2023 - 2030, USD Million
TABLE 33 Europe Content Delivery Market by Country, 2019 - 2022, USD Million
TABLE 34 Europe Content Delivery Market by Country, 2023 - 2030, USD Million
TABLE 35 Europe Brand Promotion Market by Country, 2019 - 2022, USD Million
TABLE 36 Europe Brand Promotion Market by Country, 2023 - 2030, USD Million
TABLE 37 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 38 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 39 Europe Internet of Behaviors Market by Country, 2019 - 2022, USD Million
TABLE 40 Europe Internet of Behaviors Market by Country, 2023 - 2030, USD Million
TABLE 41 Germany Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 42 Germany Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 43 Germany Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 44 Germany Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 45 Germany Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 46 Germany Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 47 Germany Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 48 Germany Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 49 UK Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 50 UK Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 51 UK Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 52 UK Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 53 UK Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 54 UK Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 55 UK Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 56 UK Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 57 France Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 58 France Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 59 France Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 60 France Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 61 France Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 62 France Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 63 France Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 64 France Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 65 Russia Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 66 Russia Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 67 Russia Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 68 Russia Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 69 Russia Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 70 Russia Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 71 Russia Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 72 Russia Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 73 Spain Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 74 Spain Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 75 Spain Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 76 Spain Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 77 Spain Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 78 Spain Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 79 Spain Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 80 Spain Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 81 Italy Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 82 Italy Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 83 Italy Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 84 Italy Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 85 Italy Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 86 Italy Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 87 Italy Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 88 Italy Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 89 Rest of Europe Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 90 Rest of Europe Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 91 Rest of Europe Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 92 Rest of Europe Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 93 Rest of Europe Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 94 Rest of Europe Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 95 Rest of Europe Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 96 Rest of Europe Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 97 Key Information – Coveo Solutions Inc
TABLE 98 Key Information – Cognitive Scale Inc.
TABLE 99 Key Information – Capillary Technologies India Limited
TABLE 100 Key Information – Sweet Analytics Limited
TABLE 101 Key Information – OpenText Corporation
TABLE 102 Key Information – Aware, Inc.
TABLE 103 Key Information – Alteryx, Inc.
TABLE 104 Key Information – NICE Ltd.
TABLE 105 Key Information – NuData Security Inc.
TABLE 106 Key Information – Riverbed Technology, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Internet of Behaviors Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Internet of Behaviors Market
FIG 4 Porter’s Five Forces Analysis – Internet of Behaviors Market
FIG 5 Europe Internet of Behaviors Market share by Enterprise Size, 2022
FIG 6 Europe Internet of Behaviors Market share by Enterprise Size, 2030
FIG 7 Europe Internet of Behaviors Market by Enterprise Size, 2019 - 2030, USD Million
FIG 8 Europe Internet of Behaviors Market share by Industry, 2022
FIG 9 Europe Internet of Behaviors Market share by Industry, 2030
FIG 10 Europe Internet of Behaviors Market by Industry, 2019 - 2030, USD Million
FIG 11 Europe Internet of Behaviors Market share by Application, 2022
FIG 12 Europe Internet of Behaviors Market share by Application, 2030
FIG 13 Europe Internet of Behaviors Market by Application, 2019 - 2030, USD Million
FIG 14 Europe Internet of Behaviors Market share by Country, 2022
FIG 15 Europe Internet of Behaviors Market share by Country, 2030
FIG 16 Europe Internet of Behaviors Market by Country, 2019 - 2030, USD Million
FIG 17 SWOT Analysis: Coveo Solutions Inc
FIG 18 SWOT Analysis: Cognitive Scale Inc.
FIG 19 SWOT Analysis: Capillary Technologies India Limited
FIG 20 SWOT Analysis: Sweet Analytics Limited
FIG 21 SWOT Analysis: OpenText Corporation
FIG 22 SWOT Analysis: Aware, Inc.
FIG 23 SWOT Analysis: Alteryx, Inc.