The Europe Data Monetization Market would witness market growth of 23.9% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Data Monetization Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,009.4 million by 2031. The UK market is exhibiting a CAGR of 22.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 24.9% during (2024 - 2031).

This wealth of information, when harnessed effectively, unlocks opportunities for revenue generation, competitive differentiation, and innovation. The market is not limited to tech giants or data-centric firms; companies in sectors like retail, healthcare, finance, manufacturing, and telecommunications are all finding ways to capitalize on their data assets.
The applications of data monetization are diverse and span multiple industries, reflecting the versatility of data as a resource. One of the most prominent applications is in personalized marketing. Companies use customer data—such as purchase history, browsing behaviour, and preferences—to deliver targeted advertisements, tailored product recommendations, and customized promotions.
The European market is experiencing robust growth, driven by increasing industrial production, rising adoption of AI technologies, and significant investments in artificial intelligence (AI). As industries generate vast amounts of operational, transactional, and consumer data, businesses leverage data analytics, AI, and cloud-based solutions to convert raw data into valuable insights and revenue streams. The growing digital transformation across European enterprises further fuels the demand for these monetization strategies. The rise in industrial production across the EU is a major factor contributing to the growth of the market. Industrial production increased by 8% in 2021 and maintained its upward trajectory with a 5% rise in 2022. In nominal terms, the value of sold production surged by 19% from €5,209 billion in 2021 to €6,179 billion in 2022. This expansion is generating massive volumes of operational and supply chain data. Manufacturers are increasingly adopting predictive analytics, AI-powered optimization, and IoT-driven automation to enhance efficiency and reduce costs. By monetizing industrial data, companies can create new revenue models, improve production planning, and drive innovation in smart manufacturing. In conclusion, the steady rise in industrial production, increasing AI adoption, and significant AI investments are propelling the growth of the market in Europe.
Free Valuable Insights: The Global Data Monetization Market will Hit USD 17.12 Billion by 2031, at a CAGR of 24.4%
Based on Organization Size, the market is segmented into Large Enterprises, and SMEs. Based on Method, the market is segmented into Analytics-enabled Platform as a Service, Embedded Analytics, Insight as a Service, and Data as a Service. Based on Vertical, the market is segmented into BFSI, Telecommunications & IT, Manufacturing, E-commerce & Retail, Energy & Utilities, Healthcare, and Other Vertical. Based on Component, the market is segmented into Tools, Implementation & Integration, Services, Consulting, Supporting & Maintenance, and Research & Development. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Accenture PLC
- Cisco Systems, Inc.
- Salesforce, Inc.
- IBM Corporation
- Infosys Limited
- SAP SE
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Siemens AG
Europe Data Monetization Market Report Segmentation
By Organization Size
By Method
- Analytics-enabled Platform as a Service
- Embedded Analytics
- Insight as a Service
- Data as a Service
By Vertical
- BFSI
- Telecommunications & IT
- Manufacturing
- E-commerce & Retail
- Energy & Utilities
- Healthcare
- Other Vertical
By Component
- Tools
- Implementation & Integration
- Services
- Consulting
- Supporting & Maintenance
- Research & Development
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
TABLE 1 Europe Data Monetization Market, 2020 - 2023, USD Million
TABLE 2 Europe Data Monetization Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Data Monetization Market
TABLE 4 Product Launches And Product Expansions– Data Monetization Market
TABLE 5 Acquisition and Mergers– Data Monetization Market
TABLE 6 Europe Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 7 Europe Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 8 Europe Large Enterprises Market by Country, 2020 - 2023, USD Million
TABLE 9 Europe Large Enterprises Market by Country, 2024 - 2031, USD Million
TABLE 10 Europe SMEs Market by Country, 2020 - 2023, USD Million
TABLE 11 Europe SMEs Market by Country, 2024 - 2031, USD Million
TABLE 12 Europe Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 13 Europe Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 14 Europe Analytics-enabled Platform as a Service Market by Country, 2020 - 2023, USD Million
TABLE 15 Europe Analytics-enabled Platform as a Service Market by Country, 2024 - 2031, USD Million
TABLE 16 Europe Embedded Analytics Market by Country, 2020 - 2023, USD Million
TABLE 17 Europe Embedded Analytics Market by Country, 2024 - 2031, USD Million
TABLE 18 Europe Insight as a Service Market by Country, 2020 - 2023, USD Million
TABLE 19 Europe Insight as a Service Market by Country, 2024 - 2031, USD Million
TABLE 20 Europe Data as a Service Market by Country, 2020 - 2023, USD Million
TABLE 21 Europe Data as a Service Market by Country, 2024 - 2031, USD Million
TABLE 22 Europe Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 23 Europe Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 24 Europe BFSI Market by Country, 2020 - 2023, USD Million
TABLE 25 Europe BFSI Market by Country, 2024 - 2031, USD Million
TABLE 26 Europe Telecommunications & IT Market by Country, 2020 - 2023, USD Million
TABLE 27 Europe Telecommunications & IT Market by Country, 2024 - 2031, USD Million
TABLE 28 Europe Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 29 Europe Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 30 Europe E-commerce & Retail Market by Country, 2020 - 2023, USD Million
TABLE 31 Europe E-commerce & Retail Market by Country, 2024 - 2031, USD Million
TABLE 32 Europe Energy & Utilities Market by Country, 2020 - 2023, USD Million
TABLE 33 Europe Energy & Utilities Market by Country, 2024 - 2031, USD Million
TABLE 34 Europe Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 35 Europe Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 36 Europe Other Vertical Market by Country, 2020 - 2023, USD Million
TABLE 37 Europe Other Vertical Market by Country, 2024 - 2031, USD Million
TABLE 38 Europe Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 39 Europe Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 40 Europe Tools Market by Country, 2020 - 2023, USD Million
TABLE 41 Europe Tools Market by Country, 2024 - 2031, USD Million
TABLE 42 Europe Implementation & Integration Market by Country, 2020 - 2023, USD Million
TABLE 43 Europe Implementation & Integration Market by Country, 2024 - 2031, USD Million
TABLE 44 Europe Services Market by Country, 2020 - 2023, USD Million
TABLE 45 Europe Services Market by Country, 2024 - 2031, USD Million
TABLE 46 Europe Consulting Market by Country, 2020 - 2023, USD Million
TABLE 47 Europe Consulting Market by Country, 2024 - 2031, USD Million
TABLE 48 Europe Supporting & Maintenance Market by Country, 2020 - 2023, USD Million
TABLE 49 Europe Supporting & Maintenance Market by Country, 2024 - 2031, USD Million
TABLE 50 Europe Research & Development Market by Country, 2020 - 2023, USD Million
TABLE 51 Europe Research & Development Market by Country, 2024 - 2031, USD Million
TABLE 52 Europe Data Monetization Market by Country, 2020 - 2023, USD Million
TABLE 53 Europe Data Monetization Market by Country, 2024 - 2031, USD Million
TABLE 54 Germany Data Monetization Market, 2020 - 2023, USD Million
TABLE 55 Germany Data Monetization Market, 2024 - 2031, USD Million
TABLE 56 Germany Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 57 Germany Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 58 Germany Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 59 Germany Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 60 Germany Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 61 Germany Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 62 Germany Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 63 Germany Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 64 UK Data Monetization Market, 2020 - 2023, USD Million
TABLE 65 UK Data Monetization Market, 2024 - 2031, USD Million
TABLE 66 UK Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 67 UK Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 68 UK Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 69 UK Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 70 UK Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 71 UK Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 72 UK Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 73 UK Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 74 France Data Monetization Market, 2020 - 2023, USD Million
TABLE 75 France Data Monetization Market, 2024 - 2031, USD Million
TABLE 76 France Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 77 France Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 78 France Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 79 France Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 80 France Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 81 France Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 82 France Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 83 France Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 84 Russia Data Monetization Market, 2020 - 2023, USD Million
TABLE 85 Russia Data Monetization Market, 2024 - 2031, USD Million
TABLE 86 Russia Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 87 Russia Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 88 Russia Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 89 Russia Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 90 Russia Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 91 Russia Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 92 Russia Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 93 Russia Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 94 Spain Data Monetization Market, 2020 - 2023, USD Million
TABLE 95 Spain Data Monetization Market, 2024 - 2031, USD Million
TABLE 96 Spain Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 97 Spain Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 98 Spain Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 99 Spain Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 100 Spain Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 101 Spain Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 102 Spain Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 103 Spain Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 104 Italy Data Monetization Market, 2020 - 2023, USD Million
TABLE 105 Italy Data Monetization Market, 2024 - 2031, USD Million
TABLE 106 Italy Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 107 Italy Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 108 Italy Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 109 Italy Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 110 Italy Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 111 Italy Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 112 Italy Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 113 Italy Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 114 Rest of Europe Data Monetization Market, 2020 - 2023, USD Million
TABLE 115 Rest of Europe Data Monetization Market, 2024 - 2031, USD Million
TABLE 116 Rest of Europe Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 117 Rest of Europe Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 118 Rest of Europe Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 119 Rest of Europe Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 120 Rest of Europe Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 121 Rest of Europe Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 122 Rest of Europe Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 123 Rest of Europe Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 124 Key Information – Accenture PLC
TABLE 125 Key Information – Cisco Systems, Inc.
TABLE 126 Key Information – Salesforce, Inc.
TABLE 127 Key Information – IBM Corporation
TABLE 128 Key Information – Infosys Limited
TABLE 129 Key Information – SAP SE
TABLE 130 Key Information – Oracle Corporation
TABLE 131 Key Information – Google LLC
TABLE 132 Key Information – Microsoft Corporation
TABLE 133 Key Information – Siemens AG
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Data Monetization Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Data Monetization Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2023, Mar – 2025, Mar) Leading Players
FIG 8 Porter’s Five Forces Analysis – Data Monetization Market
FIG 9 Europe Data Monetization Market share by Organization Size, 2023
FIG 10 Europe Data Monetization Market share by Organization Size, 2031
FIG 11 Europe Data Monetization Market by Organization Size, 2020 - 2031, USD Million
FIG 12 Europe Data Monetization Market share by Method, 2023
FIG 13 Europe Data Monetization Market share by Method, 2031
FIG 14 Europe Data Monetization Market by Method, 2020 - 2031, USD Million
FIG 15 Europe Data Monetization Market share by Vertical, 2023
FIG 16 Europe Data Monetization Market share by Vertical, 2031
FIG 17 Europe Data Monetization Market by Vertical, 2020 - 2031, USD Million
FIG 18 Europe Data Monetization Market share by Component, 2023
FIG 19 Europe Data Monetization Market share by Component, 2031
FIG 20 Europe Data Monetization Market by Component, 2020 - 2031, USD Million
FIG 21 Europe Data Monetization Market share by Country, 2023
FIG 22 Europe Data Monetization Market share by Country, 2031
FIG 23 Europe Data Monetization Market by Country, 2020 - 2031, USD Million
FIG 24 SWOT Analysis: Accenture PLC
FIG 25 Recent strategies and developments: Cisco Systems, Inc.
FIG 26 SWOT Analysis: Cisco Systems, Inc.
FIG 27 Recent strategies and developments: Salesforce, Inc.
FIG 28 SWOT Analysis: Salesforce, Inc.
FIG 29 SWOT Analysis: IBM Corporation
FIG 30 SWOT Analysis: Infosys Limited
FIG 31 SWOT Analysis: SAP SE
FIG 32 SWOT Analysis: Oracle Corporation
FIG 33 SWOT Analysis: Google LLC
FIG 34 Recent strategies and developments: Microsoft Corporation
FIG 35 SWOT Analysis: Microsoft Corporation
FIG 36 SWOT Analysis: Siemens AG