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Europe Consumer IAM Market Size, Share & Industry Trends Analysis Report By component, By Deployment Type, By Enterprise size, By end user, By Country, Historical Data and Growth Forecast, 2021 - 2027

Published Date : 28-Feb-2022

Pages: 117

Formats: PDF

The Europe Consumer IAM Market would witness market growth of 14.1% CAGR during the forecast period (2021-2027).

Customer identity and access management (IAM) assist a business in managing and protecting customer profile data, identification, and access control to services and applications. The benefits of a customer IAM solution include seamless customer experiences, strong security, privacy, and performance & scalability. Over the projection period of 2021 to 2028, the fast increase in security breaches and cyber-attacks is likely to have an impact on the growth of the consumer identity and access management (IAM) market. The consumer identity and access management (IAM) industry is expected to increase in response to the rising demand for a seamless customer experience. Furthermore, identity theft and fraud, as well as financial institutions' increased investment in IT infrastructure to protect consumer data, are expected to boost market development.

Due to security and regulatory compliance issues in nations like Germany, Italy, Spain, and others, Europe is expected to develop dramatically. In this area, the market for identity and access management systems is driven by the regulations of the General Data Protection Regulation (GDPR) from across the European Union. The need for IAM solutions to comply with rules in this region is increasing as the number of small and medium-sized businesses grows. The rising popularity of BYOD and mobility trends has boosted demand for end-user device authentication, propelling the market forward. IAM solutions are in high demand in the European market because they help connect security policies and standards with business drivers.

The Germany market dominated the Europe Consumer IAM Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $1253.3 million by 2027. The UK market is expected to witness a CAGR of 13.3% during (2021 - 2027). Additionally, The France market is expected to witness a CAGR of 15% during (2021 - 2027).

Based on component, the market is segmented into Solution (Identity Verification & Authentication, Access Management & Authorization, Behaviour Analytics, and Others) and Services. Based on Deployment Type, the market is segmented into cloud and on premises. Based on enterprise size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on end user, the market is segmented into BFSI, Public Sector & Utilities, IT & Telecom, Healthcare, Transportation & Logistics, Retail & e-commerce, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

Free Valuable Insights: The Global Consumer IAM Market Size will Hit $19 Billion by 2027, at a CAGR of 15%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Okta, Inc., Ping Identity Holding Corp. (Vista Equity Partners), ForgeRock, Inc., LoginRadius, Inc., IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, SAP SE, Broadcom, Inc., and Akamai Technologies, Inc.

Scope of the Study

Market Segments Covered in the Report:

By Component

  • Solution
    • Identity Verification & Authentication
    • Access Management & Authorization
    • Behaviour Analytics
    • Others
  • Services

By Deployment Type

  • Cloud
  • On Premises

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises

By End User

  • BFSI
  • Public Sector & Utilities
  • IT & Telecom, Healthcare
  • Transportation & Logistics
  • Retail & e-commerce
  • Others

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

  • Okta, Inc.
  • Ping Identity Holding Corp. (Vista Equity Partners)
  • ForgeRock, Inc.
  • LoginRadius, Inc.
  • IBM Corporation
  • Salesforce.com, Inc.
  • Microsoft Corporation
  • SAP SE
  • Broadcom, Inc.
  • Akamai Technologies, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Consumer IAM Market, by Component
1.4.2 Europe Consumer IAM Market, by Deployment Type
1.4.3 Europe Consumer IAM Market, by Enterprise Size
1.4.4 Europe Consumer IAM Market, by End User
1.4.5 Europe Consumer IAM Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisitions and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2019, Aug – 2021, Dec) Leading Players

Chapter 4. Europe Consumer IAM Market by Component
4.1 Europe Solution Market by Country
4.2 Europe Consumer IAM Market by Solution Type
4.2.1 Europe Identity Verification & Authentication Market by Country
4.2.2 Europe Access Management & Authorization Market by Country
4.2.3 Europe Behaviour Analytics Market by Country
4.2.4 Europe Others Market by Country
4.3 Europe Services Market by Country

Chapter 5. Europe Consumer IAM Market by Deployment Type
5.1 Europe Cloud Market by Country
5.2 Europe On-premise Market by Country

Chapter 6. Europe Consumer IAM Market by Enterprise Size
6.1 Europe Large Enterprises Market by Country
6.2 Europe Small & Medium Enterprises Market by Country

Chapter 7. Europe Consumer IAM Market by End User
7.1 Europe BFSI Market by Country
7.2 Europe Public Sector & Utilities Market by Country
7.3 Europe IT & Telecom Market by Country
7.4 Europe Healthcare Market by Country
7.5 Europe Transportation & Logistics Market by Country
7.6 Europe Retail & e-commerce Market by Country
7.7 Europe Others Market by Country

Chapter 8. Europe Consumer IAM Market by Country
8.1 Germany Consumer IAM Market
8.1.1 Germany Consumer IAM Market by Component
8.1.1.1 Germany Consumer IAM Market by Solution Type
8.1.2 Germany Consumer IAM Market by Deployment Type
8.1.3 Germany Consumer IAM Market by Enterprise Size
8.1.4 Germany Consumer IAM Market by End User
8.2 UK Consumer IAM Market
8.2.1 UK Consumer IAM Market by Component
8.2.1.1 UK Consumer IAM Market by Solution Type
8.2.2 UK Consumer IAM Market by Deployment Type
8.2.3 UK Consumer IAM Market by Enterprise Size
8.2.4 UK Consumer IAM Market by End User
8.3 France Consumer IAM Market
8.3.1 France Consumer IAM Market by Component
8.3.1.1 France Consumer IAM Market by Solution Type
8.3.2 France Consumer IAM Market by Deployment Type
8.3.3 France Consumer IAM Market by Enterprise Size
8.3.4 France Consumer IAM Market by End User
8.4 Russia Consumer IAM Market
8.4.1 Russia Consumer IAM Market by Component
8.4.1.1 Russia Consumer IAM Market by Solution Type
8.4.2 Russia Consumer IAM Market by Deployment Type
8.4.3 Russia Consumer IAM Market by Enterprise Size
8.4.4 Russia Consumer IAM Market by End User
8.5 Spain Consumer IAM Market
8.5.1 Spain Consumer IAM Market by Component
8.5.1.1 Spain Consumer IAM Market by Solution Type
8.5.2 Spain Consumer IAM Market by Deployment Type
8.5.3 Spain Consumer IAM Market by Enterprise Size
8.5.4 Spain Consumer IAM Market by End User
8.6 Italy Consumer IAM Market
8.6.1 Italy Consumer IAM Market by Component
8.6.1.1 Italy Consumer IAM Market by Solution Type
8.6.2 Italy Consumer IAM Market by Deployment Type
8.6.3 Italy Consumer IAM Market by Enterprise Size
8.6.4 Italy Consumer IAM Market by End User
8.7 Rest of Europe Consumer IAM Market
8.7.1 Rest of Europe Consumer IAM Market by Component
8.7.1.1 Rest of Europe Consumer IAM Market by Solution Type
8.7.2 Rest of Europe Consumer IAM Market by Deployment Type
8.7.3 Rest of Europe Consumer IAM Market by Enterprise Size
8.7.4 Rest of Europe Consumer IAM Market by End User

Chapter 9. Company Profiles
9.1 Okta, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations and Agreements:
9.1.5.2 Product Launches and Product Expansions:
9.1.5.3 Acquisitions and Mergers:
9.2 Ping Identity Holding Corp. (Vista Equity Partners)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Partnerships, Collaborations and Agreements:
9.2.5.2 Product Launches and Product Expansions:
9.2.5.3 Acquisitions and Mergers:
9.3 ForgeRock, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.4 LoginRadius, Inc.
9.4.1 Company Overview
9.4.2 Recent strategies and developments:
9.4.2.1 Product Launches and Product Expansions:
9.5 IBM Corporation
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional & Segmental Analysis
9.5.4 Research & Development Expenses
9.5.5 Recent strategies and developments:
9.5.5.1 Product Launches and Product Expansions:
9.6 Salesforce.com, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations and Agreements:
9.7 Microsoft Corporation
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expenses
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations and Agreements:
9.7.5.2 Acquisitions and Mergers:
9.8 SAP SE
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expense
9.8.5 Recent strategies and developments:
9.8.5.1 Acquisitions and Mergers:
9.9 Broadcom, Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expense
9.10. Akamai Technologies, Inc.
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Regional Analysis
9.10.4 Research & Development Expense
9.10.5 Recent strategies and developments:
9.10.5.1 Acquisitions and Mergers:
TABLE 1 Europe Consumer IAM Market, 2017 - 2020, USD Million
TABLE 2 Europe Consumer IAM Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Consumer IAM Market
TABLE 4 Product Launches And Product Expansions– Consumer IAM Market
TABLE 5 Acquisitions and Mergers– Consumer IAM Market
TABLE 6 Europe Consumer IAM Market by Component, 2017 - 2020, USD Million
TABLE 7 Europe Consumer IAM Market by Component, 2021 - 2027, USD Million
TABLE 8 Europe Solution Market by Country, 2017 - 2020, USD Million
TABLE 9 Europe Solution Market by Country, 2021 - 2027, USD Million
TABLE 10 Europe Consumer IAM Market by Solution Type, 2017 - 2020, USD Million
TABLE 11 Europe Consumer IAM Market by Solution Type, 2021 - 2027, USD Million
TABLE 12 Europe Identity Verification & Authentication Market by Country, 2017 - 2020, USD Million
TABLE 13 Europe Identity Verification & Authentication Market by Country, 2021 - 2027, USD Million
TABLE 14 Europe Access Management & Authorization Market by Country, 2017 - 2020, USD Million
TABLE 15 Europe Access Management & Authorization Market by Country, 2021 - 2027, USD Million
TABLE 16 Europe Behaviour Analytics Market by Country, 2017 - 2020, USD Million
TABLE 17 Europe Behaviour Analytics Market by Country, 2021 - 2027, USD Million
TABLE 18 Europe Others Market by Country, 2017 - 2020, USD Million
TABLE 19 Europe Others Market by Country, 2021 - 2027, USD Million
TABLE 20 Europe Services Market by Country, 2017 - 2020, USD Million
TABLE 21 Europe Services Market by Country, 2021 - 2027, USD Million
TABLE 22 Europe Consumer IAM Market by Deployment Type, 2017 - 2020, USD Million
TABLE 23 Europe Consumer IAM Market by Deployment Type, 2021 - 2027, USD Million
TABLE 24 Europe Cloud Market by Country, 2017 - 2020, USD Million
TABLE 25 Europe Cloud Market by Country, 2021 - 2027, USD Million
TABLE 26 Europe On-premise Market by Country, 2017 - 2020, USD Million
TABLE 27 Europe On-premise Market by Country, 2021 - 2027, USD Million
TABLE 28 Europe Consumer IAM Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 29 Europe Consumer IAM Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 30 Europe Large Enterprises Market by Country, 2017 - 2020, USD Million
TABLE 31 Europe Large Enterprises Market by Country, 2021 - 2027, USD Million
TABLE 32 Europe Small & Medium Enterprises Market by Country, 2017 - 2020, USD Million
TABLE 33 Europe Small & Medium Enterprises Market by Country, 2021 - 2027, USD Million
TABLE 34 Europe Consumer IAM Market by End User, 2017 - 2020, USD Million
TABLE 35 Europe Consumer IAM Market by End User, 2021 - 2027, USD Million
TABLE 36 Europe BFSI Market by Country, 2017 - 2020, USD Million
TABLE 37 Europe BFSI Market by Country, 2021 - 2027, USD Million
TABLE 38 Europe Public Sector & Utilities Market by Country, 2017 - 2020, USD Million
TABLE 39 Europe Public Sector & Utilities Market by Country, 2021 - 2027, USD Million
TABLE 40 Europe IT & Telecom Market by Country, 2017 - 2020, USD Million
TABLE 41 Europe IT & Telecom Market by Country, 2021 - 2027, USD Million
TABLE 42 Europe Healthcare Market by Country, 2017 - 2020, USD Million
TABLE 43 Europe Healthcare Market by Country, 2021 - 2027, USD Million
TABLE 44 Europe Transportation & Logistics Market by Country, 2017 - 2020, USD Million
TABLE 45 Europe Transportation & Logistics Market by Country, 2021 - 2027, USD Million
TABLE 46 Europe Retail & e-commerce Market by Country, 2017 - 2020, USD Million
TABLE 47 Europe Retail & e-commerce Market by Country, 2021 - 2027, USD Million
TABLE 48 Europe Others Market by Country, 2017 - 2020, USD Million
TABLE 49 Europe Others Market by Country, 2021 - 2027, USD Million
TABLE 50 Europe Consumer IAM Market by Country, 2017 - 2020, USD Million
TABLE 51 Europe Consumer IAM Market by Country, 2021 - 2027, USD Million
TABLE 52 Germany Consumer IAM Market, 2017 - 2020, USD Million
TABLE 53 Germany Consumer IAM Market, 2021 - 2027, USD Million
TABLE 54 Germany Consumer IAM Market by Component, 2017 - 2020, USD Million
TABLE 55 Germany Consumer IAM Market by Component, 2021 - 2027, USD Million
TABLE 56 Germany Consumer IAM Market by Solution Type, 2017 - 2020, USD Million
TABLE 57 Germany Consumer IAM Market by Solution Type, 2021 - 2027, USD Million
TABLE 58 Germany Consumer IAM Market by Deployment Type, 2017 - 2020, USD Million
TABLE 59 Germany Consumer IAM Market by Deployment Type, 2021 - 2027, USD Million
TABLE 60 Germany Consumer IAM Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 61 Germany Consumer IAM Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 62 Germany Consumer IAM Market by End User, 2017 - 2020, USD Million
TABLE 63 Germany Consumer IAM Market by End User, 2021 - 2027, USD Million
TABLE 64 UK Consumer IAM Market, 2017 - 2020, USD Million
TABLE 65 UK Consumer IAM Market, 2021 - 2027, USD Million
TABLE 66 UK Consumer IAM Market by Component, 2017 - 2020, USD Million
TABLE 67 UK Consumer IAM Market by Component, 2021 - 2027, USD Million
TABLE 68 UK Consumer IAM Market by Solution Type, 2017 - 2020, USD Million
TABLE 69 UK Consumer IAM Market by Solution Type, 2021 - 2027, USD Million
TABLE 70 UK Consumer IAM Market by Deployment Type, 2017 - 2020, USD Million
TABLE 71 UK Consumer IAM Market by Deployment Type, 2021 - 2027, USD Million
TABLE 72 UK Consumer IAM Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 73 UK Consumer IAM Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 74 UK Consumer IAM Market by End User, 2017 - 2020, USD Million
TABLE 75 UK Consumer IAM Market by End User, 2021 - 2027, USD Million
TABLE 76 France Consumer IAM Market, 2017 - 2020, USD Million
TABLE 77 France Consumer IAM Market, 2021 - 2027, USD Million
TABLE 78 France Consumer IAM Market by Component, 2017 - 2020, USD Million
TABLE 79 France Consumer IAM Market by Component, 2021 - 2027, USD Million
TABLE 80 France Consumer IAM Market by Solution Type, 2017 - 2020, USD Million
TABLE 81 France Consumer IAM Market by Solution Type, 2021 - 2027, USD Million
TABLE 82 France Consumer IAM Market by Deployment Type, 2017 - 2020, USD Million
TABLE 83 France Consumer IAM Market by Deployment Type, 2021 - 2027, USD Million
TABLE 84 France Consumer IAM Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 85 France Consumer IAM Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 86 France Consumer IAM Market by End User, 2017 - 2020, USD Million
TABLE 87 France Consumer IAM Market by End User, 2021 - 2027, USD Million
TABLE 88 Russia Consumer IAM Market, 2017 - 2020, USD Million
TABLE 89 Russia Consumer IAM Market, 2021 - 2027, USD Million
TABLE 90 Russia Consumer IAM Market by Component, 2017 - 2020, USD Million
TABLE 91 Russia Consumer IAM Market by Component, 2021 - 2027, USD Million
TABLE 92 Russia Consumer IAM Market by Solution Type, 2017 - 2020, USD Million
TABLE 93 Russia Consumer IAM Market by Solution Type, 2021 - 2027, USD Million
TABLE 94 Russia Consumer IAM Market by Deployment Type, 2017 - 2020, USD Million
TABLE 95 Russia Consumer IAM Market by Deployment Type, 2021 - 2027, USD Million
TABLE 96 Russia Consumer IAM Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 97 Russia Consumer IAM Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 98 Russia Consumer IAM Market by End User, 2017 - 2020, USD Million
TABLE 99 Russia Consumer IAM Market by End User, 2021 - 2027, USD Million
TABLE 100 Spain Consumer IAM Market, 2017 - 2020, USD Million
TABLE 101 Spain Consumer IAM Market, 2021 - 2027, USD Million
TABLE 102 Spain Consumer IAM Market by Component, 2017 - 2020, USD Million
TABLE 103 Spain Consumer IAM Market by Component, 2021 - 2027, USD Million
TABLE 104 Spain Consumer IAM Market by Solution Type, 2017 - 2020, USD Million
TABLE 105 Spain Consumer IAM Market by Solution Type, 2021 - 2027, USD Million
TABLE 106 Spain Consumer IAM Market by Deployment Type, 2017 - 2020, USD Million
TABLE 107 Spain Consumer IAM Market by Deployment Type, 2021 - 2027, USD Million
TABLE 108 Spain Consumer IAM Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 109 Spain Consumer IAM Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 110 Spain Consumer IAM Market by End User, 2017 - 2020, USD Million
TABLE 111 Spain Consumer IAM Market by End User, 2021 - 2027, USD Million
TABLE 112 Italy Consumer IAM Market, 2017 - 2020, USD Million
TABLE 113 Italy Consumer IAM Market, 2021 - 2027, USD Million
TABLE 114 Italy Consumer IAM Market by Component, 2017 - 2020, USD Million
TABLE 115 Italy Consumer IAM Market by Component, 2021 - 2027, USD Million
TABLE 116 Italy Consumer IAM Market by Solution Type, 2017 - 2020, USD Million
TABLE 117 Italy Consumer IAM Market by Solution Type, 2021 - 2027, USD Million
TABLE 118 Italy Consumer IAM Market by Deployment Type, 2017 - 2020, USD Million
TABLE 119 Italy Consumer IAM Market by Deployment Type, 2021 - 2027, USD Million
TABLE 120 Italy Consumer IAM Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 121 Italy Consumer IAM Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 122 Italy Consumer IAM Market by End User, 2017 - 2020, USD Million
TABLE 123 Italy Consumer IAM Market by End User, 2021 - 2027, USD Million
TABLE 124 Rest of Europe Consumer IAM Market, 2017 - 2020, USD Million
TABLE 125 Rest of Europe Consumer IAM Market, 2021 - 2027, USD Million
TABLE 126 Rest of Europe Consumer IAM Market by Component, 2017 - 2020, USD Million
TABLE 127 Rest of Europe Consumer IAM Market by Component, 2021 - 2027, USD Million
TABLE 128 Rest of Europe Consumer IAM Market by Solution Type, 2017 - 2020, USD Million
TABLE 129 Rest of Europe Consumer IAM Market by Solution Type, 2021 - 2027, USD Million
TABLE 130 Rest of Europe Consumer IAM Market by Deployment Type, 2017 - 2020, USD Million
TABLE 131 Rest of Europe Consumer IAM Market by Deployment Type, 2021 - 2027, USD Million
TABLE 132 Rest of Europe Consumer IAM Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 133 Rest of Europe Consumer IAM Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 134 Rest of Europe Consumer IAM Market by End User, 2017 - 2020, USD Million
TABLE 135 Rest of Europe Consumer IAM Market by End User, 2021 - 2027, USD Million
TABLE 136 Key information – Okta, Inc.
TABLE 137 Key information – PING IDENTITY HOLDING CORP
TABLE 138 Key information – ForgeRock, Inc.
TABLE 139 Key information – LoginRadius, Inc.
TABLE 140 Key information – IBM Corporation
TABLE 141 Key Information –Salesforce.com, Inc.
TABLE 142 key information – Microsoft Corporation
TABLE 143 Key Information – SAP SE
TABLE 144 Key Information – Broadcom, Inc.
TABLE 145 Key Information – Akamai Technologies, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2019, Aug – 2021, dec) Leading Players
FIG 5 Recent Strategies and developments: Okta, Inc.
FIG 6 Recent Strategies and developments: Ping Identity Holding Corp.
FIG 7 Recent Strategies and developments: Microsoft Corporation

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