Europe AI in Tourism Market Size, Share & Trends Analysis Report By Offering (Solution, and Services), By End Use, By Country and Growth Forecast, 2025 - 2032

The Europe AI in Tourism Market would witness market growth of 25.9% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe AI in Tourism Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,239.2 million by 2032. The UK market is exhibiting a CAGR of 24.8% during (2025 - 2032). Additionally, The France market would experience a CAGR of 26.9% during (2025 - 2032).

According to the Our World in Data, the annual corporate investment in artificial intelligence was USD 176.47 billion in 2021. One of the most prominent applications of AI in tourism is the deployment of chatbots and virtual assistants. Travel businesses, including airlines, hotels, and tour operators, utilize AI-powered chatbots to handle customer queries, book reservations and provide personalized recommendations.

These AI-driven chatbots are available 24/7, ensuring that travellers receive timely assistance at any time of day or night. Virtual assistants can also process multiple languages, allowing companies to effectively engage a customer base. AI helps travel agencies and platforms deliver highly personalized recommendations by analyzing customer preferences, historical data, and behavioural patterns.

Europe remains one of the most dynamic regions for global tourism, combining high international visitor volumes with increasing digital transformation across industries. As travellers seek more personalized, efficient, and seamless experiences, the integration of Artificial Intelligence (AI) in tourism is accelerating. In this landscape, Spain’s tourism dominance, the UK’s leadership in adventure travel, and widespread AI adoption across European enterprises are key forces driving the market's growth in the UK and wider Europe. According to Eurostat, Spain alone accounted for 271 million nights spent in tourist accommodations in 2022, making it the EU’s most visited international destination and representing 22.4% of the EU total. This immense footfall highlights the need for advanced systems to manage tourism at scale. Simultaneously, 13.48% of EU enterprises and 41.17% of large enterprises adopted AI technologies in 2024—signalling strong digital readiness. Thus, with soaring tourism numbers, particularly in hotspots like Spain, and a strong uptake of AI among businesses, Europe is witnessing a digital transformation in travel.

Free Valuable Insights: The Global AI in Tourism Market will Hit USD 20.70 Billion by 2032, at a CAGR of 26.3%

Based on Offering, the market is segmented into Solution, and Services. Based on End Use, the market is segmented into Transportation & Mobility Services, Travel Technology Platforms & Solution Providers, Accommodation & Hospitality Providers, and Tourism Experience & Attraction Operators. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• IBM Corporation
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Microsoft Corporation
• NVIDIA Corporation
• Sabre Corporation
• SAS Institute Inc.
• Snowflake Inc.
• Salesforce, Inc.
• OpenAI, LLC

Europe AI in Tourism Market Report Segmentation

By Offering

• Solution
• Services

By End Use

• Transportation & Mobility Services
• Travel Technology Platforms & Solution Providers
• Accommodation & Hospitality Providers
• Tourism Experience & Attraction Operators

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe AI in Tourism Market, by Offering
1.4.2 Europe AI in Tourism Market, by End Use
1.4.3 Europe AI in Tourism Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2024
4.2 Strategies Deployed in AI in Tourism Market
4.3 Porter Five Forces Analysis

Chapter 5. Europe AI in Tourism Market by Offering
5.1 Europe Solution Market by Country
5.2 Europe Services Market by Country

Chapter 6. Europe AI in Tourism Market by End Use
6.1 Europe Transportation & Mobility Services Market by Country
6.2 Europe Travel Technology Platforms & Solution Providers Market by Country
6.3 Europe Accommodation & Hospitality Providers Market by Country
6.4 Europe Tourism Experience & Attraction Operators Market by Country

Chapter 7. Europe AI in Tourism Market by Country
7.1 Germany AI in Tourism Market
7.1.1 Germany AI in Tourism Market by Offering
7.1.2 Germany AI in Tourism Market by End Use
7.2 UK AI in Tourism Market
7.2.1 UK AI in Tourism Market by Offering
7.2.2 UK AI in Tourism Market by End Use
7.3 France AI in Tourism Market
7.3.1 France AI in Tourism Market by Offering
7.3.2 France AI in Tourism Market by End Use
7.4 Russia AI in Tourism Market
7.4.1 Russia AI in Tourism Market by Offering
7.4.2 Russia AI in Tourism Market by End Use
7.5 Spain AI in Tourism Market
7.5.1 Spain AI in Tourism Market by Offering
7.5.2 Spain AI in Tourism Market by End Use
7.6 Italy AI in Tourism Market
7.6.1 Italy AI in Tourism Market by Offering
7.6.2 Italy AI in Tourism Market by End Use
7.7 Rest of Europe AI in Tourism Market
7.7.1 Rest of Europe AI in Tourism Market by Offering
7.7.2 Rest of Europe AI in Tourism Market by End Use

Chapter 8. Company Profiles
8.1 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 IBM Corporation
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional & Segmental Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 Amazon Web Services, Inc. (Amazon.com, Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Recent strategies and developments:
8.3.4.1 Partnerships, Collaborations, and Agreements:
8.3.4.2 Product Launches and Product Expansions:
8.3.5 SWOT Analysis
8.4 Microsoft Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 SWOT Analysis
8.5 NVIDIA Corporation
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 SWOT Analysis
8.6 Sabre Corporation
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 SWOT Analysis
8.7 SAS Institute, Inc.
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Snowflake, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 SWOT Analysis
8.9 Salesforce, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 SWOT Analysis
8.10. OpenAI, L.L.C.
8.10.1 Company Overview
8.10.2 SWOT Analysis

TABLE 1 Europe AI in Tourism Market, 2021 - 2024, USD Million
TABLE 2 Europe AI in Tourism Market, 2025 - 2032, USD Million
TABLE 3 Europe AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 4 Europe AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 5 Europe Solution Market by Country, 2021 - 2024, USD Million
TABLE 6 Europe Solution Market by Country, 2025 - 2032, USD Million
TABLE 7 Europe Services Market by Country, 2021 - 2024, USD Million
TABLE 8 Europe Services Market by Country, 2025 - 2032, USD Million
TABLE 9 Europe AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 10 Europe AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 11 Europe Transportation & Mobility Services Market by Country, 2021 - 2024, USD Million
TABLE 12 Europe Transportation & Mobility Services Market by Country, 2025 - 2032, USD Million
TABLE 13 Europe Travel Technology Platforms & Solution Providers Market by Country, 2021 - 2024, USD Million
TABLE 14 Europe Travel Technology Platforms & Solution Providers Market by Country, 2025 - 2032, USD Million
TABLE 15 Europe Accommodation & Hospitality Providers Market by Country, 2021 - 2024, USD Million
TABLE 16 Europe Accommodation & Hospitality Providers Market by Country, 2025 - 2032, USD Million
TABLE 17 Europe Tourism Experience & Attraction Operators Market by Country, 2021 - 2024, USD Million
TABLE 18 Europe Tourism Experience & Attraction Operators Market by Country, 2025 - 2032, USD Million
TABLE 19 Europe AI in Tourism Market by Country, 2021 - 2024, USD Million
TABLE 20 Europe AI in Tourism Market by Country, 2025 - 2032, USD Million
TABLE 21 Germany AI in Tourism Market, 2021 - 2024, USD Million
TABLE 22 Germany AI in Tourism Market, 2025 - 2032, USD Million
TABLE 23 Germany AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 24 Germany AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 25 Germany AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 26 Germany AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 27 UK AI in Tourism Market, 2021 - 2024, USD Million
TABLE 28 UK AI in Tourism Market, 2025 - 2032, USD Million
TABLE 29 UK AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 30 UK AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 31 UK AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 32 UK AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 33 France AI in Tourism Market, 2021 - 2024, USD Million
TABLE 34 France AI in Tourism Market, 2025 - 2032, USD Million
TABLE 35 France AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 36 France AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 37 France AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 38 France AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 39 Russia AI in Tourism Market, 2021 - 2024, USD Million
TABLE 40 Russia AI in Tourism Market, 2025 - 2032, USD Million
TABLE 41 Russia AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 42 Russia AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 43 Russia AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 44 Russia AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 45 Spain AI in Tourism Market, 2021 - 2024, USD Million
TABLE 46 Spain AI in Tourism Market, 2025 - 2032, USD Million
TABLE 47 Spain AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 48 Spain AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 49 Spain AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 50 Spain AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 51 Italy AI in Tourism Market, 2021 - 2024, USD Million
TABLE 52 Italy AI in Tourism Market, 2025 - 2032, USD Million
TABLE 53 Italy AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 54 Italy AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 55 Italy AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 56 Italy AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 57 Rest of Europe AI in Tourism Market, 2021 - 2024, USD Million
TABLE 58 Rest of Europe AI in Tourism Market, 2025 - 2032, USD Million
TABLE 59 Rest of Europe AI in Tourism Market by Offering, 2021 - 2024, USD Million
TABLE 60 Rest of Europe AI in Tourism Market by Offering, 2025 - 2032, USD Million
TABLE 61 Rest of Europe AI in Tourism Market by End Use, 2021 - 2024, USD Million
TABLE 62 Rest of Europe AI in Tourism Market by End Use, 2025 - 2032, USD Million
TABLE 63 Key Information – Huawei Technologies Co., Ltd.
TABLE 64 Key Information – IBM Corporation
TABLE 65 Key Information – Amazon Web Services, Inc.
TABLE 66 Key Information – Microsoft Corporation
TABLE 67 Key Information – NVIDIA Corporation
TABLE 68 Key Information – Sabre Corporation
TABLE 69 Key Information – SAS Institute, Inc.
TABLE 70 Key Information – Snowflake, Inc.
TABLE 71 Key Information – Salesforce, Inc.
TABLE 72 Key Information – OpenAI, L.L.C.

List of Figures
FIG 1 Methodology for the research
FIG 2 Europe AI in Tourism Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting AI in Tourism Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter’s Five Forces Analysis – AI in Tourism Market
FIG 6 Europe AI in Tourism Market share by Offering, 2024
FIG 7 Europe AI in Tourism Market share by Offering, 2032
FIG 8 Europe AI in Tourism Market by Offering, 2021 - 2032, USD Million
FIG 9 Europe AI in Tourism Market share by End Use, 2024
FIG 10 Europe AI in Tourism Market share by End Use, 2032
FIG 11 Europe AI in Tourism Market by End Use, 2021 - 2032, USD Million
FIG 12 Europe AI in Tourism Market share by Country, 2024
FIG 13 Europe AI in Tourism Market share by Country, 2032
FIG 14 Europe AI in Tourism Market by Country, 2021 - 2032, USD Million
FIG 15 SWOT Analysis: Huawei Technologies Co., Ltd.
FIG 16 Recent strategies and developments: IBM Corporation
FIG 17 SWOT Analysis: IBM Corporation
FIG 18 Recent strategies and developments: Amazon Web Services, Inc.
FIG 19 SWOT Analysis: Amazon Web Services, Inc.
FIG 20 SWOT Analysis: Microsoft Corporation
FIG 21 SWOT Analysis: NVIDIA Corporation
FIG 22 SWOT Analysis: Sabre Corporation
FIG 23 SWOT Analysis: SAS INSTITUTE, INC.
FIG 24 SWOT ANALYSIS: Snowflake, Inc
FIG 25 SWOT Analysis: Salesforce, Inc.
FIG 26 SWOT Analysis: OpenAI, L.L.C.