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Global Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Region, Industry Analysis and Forecast, 2020 - 2026

Published Date : 10-Jul-2020

Pages: 180

Formats: PDF

The Global Digital Video Advertising Market size is expected to reach $185.6 billion by 2026, rising at a market growth of 40.5% CAGR during the forecast period. A wider access to information and lowered attention spans has made customers of the present age more informed than ever before. This has also made the competition for grabbing each customer’s time span even more difficult. Amid the competition for the same, video advertising has emerged as an essential technology. However, it is the most underutilized form of engaging with customers as it’s also better than the other mediums. Video ads are an ideal combination of attention-grabbing visuals and a narrative. This combination is the most suitable and preferred one when a brand has to be introduced to the market, or it needs to work on its sales.

Global Digital Video Advertising Market Size

Digital Video Advertising Market Size

Induction of Augmented Reality (AR) technology in digital marketing technologies provides huge growth potential for the digital video advertising market. The reason being, the technology provides viewers with better interpersonal experience. The immersive nature of technology enables marketers to establish deeper connections with audiences to portray a better image of a brand that is essential to driving sales. In turn, the implementation of AR-enabled ads gives advertisers and marketers more cost-effective options relative to conventional print media companies. AR technology-based ads can include marker-based and location-based advertisement that further enables companies to use hyperlocal advertising methods and, as a result, improve sales outcomes.

Technological advancements and changing consumer behaviour have led advertisers to adopt innovative approaches to digital video advertising. There is a growing tendency among individuals to adopt visual media through platforms other than traditional cable and satellite television. Non-conventional platforms, such as desktops, mobile phones, Over the Top (OTT) media platforms and social media applications, allow advertisers to improve their service delivery methodologies by offering new revenue channels to marketers and broadcasters. Furthermore, these digital video contents are designed to run on various platforms and in a variety of formats to ensure full coverage, thereby enabling a higher rate of engagement.

Digital Video Advertising Market Share

Digital Video Advertising Market Share

Based on Type, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

Based on the Analysis presented in the Cardinal matrix, Verizon Communications, Inc. is the major forerunner in the Digital Video Advertising Market. In January, 2019, Verizon Media extended its native advertising partnership with Microsoft. Companies such as RTL Group S.A., Tremor International Ltd., PubMatic, Inc., ZypMedia, Inc., Chocolate, Inc., Publicis Groupe, and Viant Technology, LLC are some of the key innovators in the market.

Free Valuable Insights: Global Digital Video Advertising Market to reach a market size of $185.6 billion by 2026

Digital Video Advertising Market Cardinal Matrix

Digital Video Advertising Market Cardinal Matrix

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Verizon Communications, Inc., Tremor International Ltd., RTL Group S.A. (SpotX, Inc.), Publicis Groupe (Epsilon Data Management, LLC), Advertise.com, Inc., PubMatic, Inc. (Komli Media), Viant Technology, LLC (Time, Inc.), ZypMedia, Inc., JW Player, Inc., and Chocolate, Inc.

Recent Strategies Deployed in Digital Video Advertising Market

» Partnerships, Collaborations, and Agreements:

  • May-2020: Viant partnered with WideOrbit, a media platform connecting ads and audiences everywhere. Following the partnership, marketers can now efficiently buy live TV inventory and track their campaigns through a single platform.
  • Nov-2019: Publicis Groupe collaborated with Nivea, a personal care brand. Following the collaboration, Nivea has selected Publicis Grope as its global advertising partner and named WPP as the brand owner for Beiersdorf’s Eucerin and Hansaplast brands.
  • Nov-2019: SpotX partnered with StackAdapt, a programmatic advertising technology company. The partnership was focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top (OTT) content at scale.
  • Jun-2019: SpotX announced partnership with Mideaocean, a developer and provider of advertising software and computing services. Under the partnership, Mideaocean customers can add online placements into their campaigns when they make linear TV buys. SpotX joined Mideaocean's Connect Partner Platform that enabled buyers to select SpotX to create a combined linear and online campaign.
  • Feb-2019: ZypMedia signed partnership agreement with Telaria, the complete software platform to manage video advertising for premium publishers. The agreement aimed to offer a suite of technology tools designed to help local media companies maximize the value of their over-the-top (OTT) video inventory.
  • Jan-2019: Verizon Media extended its native advertising partnership with Microsoft. This extended partnership enabled marketers to partner with Verizon Media, to gain access to native ad inventory across MSN in over 30 countries.

» Acquisition and Mergers:

  • Jan-2020: Tremor International acquired Unruly from News Corporation. Unruly is a video-ad technology specialist. The acquisition bolstered Tremor’s supply-side platform and expanded its global footprint.
  • Jan-2019: RTL Group is acquiring Yospace, a digital video distribution company. The acquisition provided Yoaspace's server-side dynamic ad insertion (SSDAI) technology to RTL Group, which can substitute the broadcast ads found in a content stream with more relevant, personalized ads.
  • Mar-2018: Verizon Digital Media completed the acquisition of Volicon, a broadcast monitoring, and content archival company. The acquisition improved Verizon’s ability to offer clients a seamless option for repackaging existing broadcast feeds and channels for cloud-based OTT services.

» Product Launches and Product Expansions:

  • Sep-2019: PubMatic extended OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. The publishers can now programmatically monetize inventory in all major addressable channels while benefiting from the transparency and control offered by an independent, open-source solution.
  • Feb-2019: Verizon Media introduced two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad units have been designed for e-commerce advertisers, offering a shoppable experience for product ads, and the Playable ads for game advertisers.

Scope of the Digital Video Advertising Market Analysis

Market Segmentation:

By Type

  • Desktop
  • Mobile

By End User

  • Retail
  • Media & Entertainment
  • Automotive
  • Telecom
  • Financial Services
  • Consumer Goods & Electronics
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • Verizon Communications, Inc.
  • Tremor International Ltd.
  • RTL Group S.A. (SpotX, Inc.)
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Advertise.com, Inc.
  • PubMatic, Inc. (Komli Media)
  • Viant Technology, LLC (Time, Inc.)
  • ZypMedia, Inc.
  • JW Player, Inc.
  • Chocolate, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Digital Video Advertising Market, by Type
1.4.2 Global Digital Video Advertising Market, by End User
1.4.3 Global Digital Video Advertising Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018,Mar – 2020, May) Leading Players

Chapter 4. Global Digital Video Advertising Market by Type
4.1 Global Desktop Digital Video Advertising Market by Region
4.2 Global Mobile Digital Video Advertising Market by Region

Chapter 5. Global Digital Video Advertising Market by End User
5.1 Global Retail Digital Video Advertising Market by Region
5.2 Global Media & Entertainment Digital Video Advertising Market by Region
5.3 Global Automotive Digital Video Advertising Market by Region
5.4 Global Telecom Digital Video Advertising Market by Region
5.5 Global Financial Services Digital Video Advertising Market by Region
5.6 Global Consumer Goods & Electronics Digital Video Advertising Market by Region
5.7 Global Others Digital Video Advertising Market by Region

Chapter 6. Global Digital Video Advertising Market by Region
6.1 North America Digital Video Advertising Market
6.1.1 North America Digital Video Advertising Market by Type
6.1.1.1 North America Desktop Digital Video Advertising Market by Country
6.1.1.2 North America Mobile Digital Video Advertising Market by Country
6.1.2 North America Digital Video Advertising Market by End User
6.1.2.1 North America Retail Digital Video Advertising Market by Country
6.1.2.2 North America Media & Entertainment Digital Video Advertising Market by Country
6.1.2.3 North America Automotive Digital Video Advertising Market by Country
6.1.2.4 North America Telecom Digital Video Advertising Market by Country
6.1.2.5 North America Financial Services Digital Video Advertising Market by Country
6.1.2.6 North America Consumer Goods & Electronics Digital Video Advertising Market by Country
6.1.2.7 North America Others Digital Video Advertising Market by Country
6.1.3 North America Digital Video Advertising Market by Country
6.1.3.1 US Digital Video Advertising Market
6.1.3.1.1 US Digital Video Advertising Market by Type
6.1.3.1.2 US Digital Video Advertising Market by End User
6.1.3.2 Canada Digital Video Advertising Market
6.1.3.2.1 Canada Digital Video Advertising Market by Type
6.1.3.2.2 Canada Digital Video Advertising Market by End User
6.1.3.3 Mexico Digital Video Advertising Market
6.1.3.3.1 Mexico Digital Video Advertising Market by Type
6.1.3.3.2 Mexico Digital Video Advertising Market by End User
6.1.3.4 Rest of North America Digital Video Advertising Market
6.1.3.4.1 Rest of North America Digital Video Advertising Market by Type
6.1.3.4.2 Rest of North America Digital Video Advertising Market by End User
6.2 Europe Digital Video Advertising Market
6.2.1 Europe Digital Video Advertising Market by Type
6.2.1.1 Europe Desktop Digital Video Advertising Market by Country
6.2.1.2 Europe Mobile Digital Video Advertising Market by Country
6.2.2 Europe Digital Video Advertising Market by End User
6.2.2.1 Europe Retail Digital Video Advertising Market by Country
6.2.2.2 Europe Media & Entertainment Digital Video Advertising Market by Country
6.2.2.3 Europe Automotive Digital Video Advertising Market by Country
6.2.2.4 Europe Telecom Digital Video Advertising Market by Country
6.2.2.5 Europe Financial Services Digital Video Advertising Market by Country
6.2.2.6 Europe Consumer Goods & Electronics Digital Video Advertising Market by Country
6.2.2.7 Europe Others Digital Video Advertising Market by Country
6.2.3 Europe Digital Video Advertising Market by Country
6.2.3.1 Germany Digital Video Advertising Market
6.2.3.1.1 Germany Digital Video Advertising Market by Type
6.2.3.1.2 Germany Digital Video Advertising Market by End User
6.2.3.2 UK Digital Video Advertising Market
6.2.3.2.1 UK Digital Video Advertising Market by Type
6.2.3.2.2 UK Digital Video Advertising Market by End User
6.2.3.3 France Digital Video Advertising Market
6.2.3.3.1 France Digital Video Advertising Market by Type
6.2.3.3.2 France Digital Video Advertising Market by End User
6.2.3.4 Russia Digital Video Advertising Market
6.2.3.4.1 Russia Digital Video Advertising Market by Type
6.2.3.4.2 Russia Digital Video Advertising Market by End User
6.2.3.5 Spain Digital Video Advertising Market
6.2.3.5.1 Spain Digital Video Advertising Market by Type
6.2.3.5.2 Spain Digital Video Advertising Market by End User
6.2.3.6 Italy Digital Video Advertising Market
6.2.3.6.1 Italy Digital Video Advertising Market by Type
6.2.3.6.2 Italy Digital Video Advertising Market by End User
6.2.3.7 Rest of Europe Digital Video Advertising Market
6.2.3.7.1 Rest of Europe Digital Video Advertising Market by Type
6.2.3.7.2 Rest of Europe Digital Video Advertising Market by End User
6.3 Asia Pacific Digital Video Advertising Market
6.3.1 Asia Pacific Digital Video Advertising Market by Type
6.3.1.1 Asia Pacific Desktop Digital Video Advertising Market by Country
6.3.1.2 Asia Pacific Mobile Digital Video Advertising Market by Country
6.3.2 Asia Pacific Digital Video Advertising Market by End User
6.3.2.1 Asia Pacific Retail Digital Video Advertising Market by Country
6.3.2.2 Asia Pacific Media & Entertainment Digital Video Advertising Market by Country
6.3.2.3 Asia Pacific Automotive Digital Video Advertising Market by Country
6.3.2.4 Asia Pacific Telecom Digital Video Advertising Market by Country
6.3.2.5 Asia Pacific Financial Services Digital Video Advertising Market by Country
6.3.2.6 Asia Pacific Consumer Goods & Electronics Digital Video Advertising Market by Country
6.3.2.7 Asia Pacific Others Digital Video Advertising Market by Country
6.3.3 Asia Pacific Digital Video Advertising Market by Country
6.3.3.1 China Digital Video Advertising Market
6.3.3.1.1 China Digital Video Advertising Market by Type
6.3.3.1.2 China Digital Video Advertising Market by End User
6.3.3.2 Japan Digital Video Advertising Market
6.3.3.2.1 Japan Digital Video Advertising Market by Type
6.3.3.2.2 Japan Digital Video Advertising Market by End User
6.3.3.3 India Digital Video Advertising Market
6.3.3.3.1 India Digital Video Advertising Market by Type
6.3.3.3.2 India Digital Video Advertising Market by End User
6.3.3.4 South Korea Digital Video Advertising Market
6.3.3.4.1 South Korea Digital Video Advertising Market by Type
6.3.3.4.2 South Korea Digital Video Advertising Market by End User
6.3.3.5 Singapore Digital Video Advertising Market
6.3.3.5.1 Singapore Digital Video Advertising Market by Type
6.3.3.5.2 Singapore Digital Video Advertising Market by End User
6.3.3.6 Malaysia Digital Video Advertising Market
6.3.3.6.1 Malaysia Digital Video Advertising Market by Type
6.3.3.6.2 Malaysia Digital Video Advertising Market by End User
6.3.3.7 Rest of Asia Pacific Digital Video Advertising Market
6.3.3.7.1 Rest of Asia Pacific Digital Video Advertising Market by Type
6.3.3.7.2 Rest of Asia Pacific Digital Video Advertising Market by End User
6.4 LAMEA Digital Video Advertising Market
6.4.1 LAMEA Digital Video Advertising Market by Type
6.4.1.1 LAMEA Desktop Digital Video Advertising Market by Country
6.4.1.2 LAMEA Mobile Digital Video Advertising Market by Country
6.4.2 LAMEA Digital Video Advertising Market by End User
6.4.2.1 LAMEA Retail Digital Video Advertising Market by Country
6.4.2.2 LAMEA Media & Entertainment Digital Video Advertising Market by Country
6.4.2.3 LAMEA Automotive Digital Video Advertising Market by Country
6.4.2.4 LAMEA Telecom Digital Video Advertising Market by Country
6.4.2.5 LAMEA Financial Services Digital Video Advertising Market by Country
6.4.2.6 LAMEA Consumer Goods & Electronics Digital Video Advertising Market by Country
6.4.2.7 LAMEA Others Digital Video Advertising Market by Country
6.4.3 LAMEA Digital Video Advertising Market by Country
6.4.3.1 Brazil Digital Video Advertising Market
6.4.3.1.1 Brazil Digital Video Advertising Market by Type
6.4.3.1.2 Brazil Digital Video Advertising Market by End User
6.4.3.2 Argentina Digital Video Advertising Market
6.4.3.2.1 Argentina Digital Video Advertising Market by Type
6.4.3.2.2 Argentina Digital Video Advertising Market by End User
6.4.3.3 UAE Digital Video Advertising Market
6.4.3.3.1 UAE Digital Video Advertising Market by Type
6.4.3.3.2 UAE Digital Video Advertising Market by End User
6.4.3.4 Saudi Arabia Digital Video Advertising Market
6.4.3.4.1 Saudi Arabia Digital Video Advertising Market by Type
6.4.3.4.2 Saudi Arabia Digital Video Advertising Market by End User
6.4.3.5 South Africa Digital Video Advertising Market
6.4.3.5.1 South Africa Digital Video Advertising Market by Type
6.4.3.5.2 South Africa Digital Video Advertising Market by End User
6.4.3.6 Nigeria Digital Video Advertising Market
6.4.3.6.1 Nigeria Digital Video Advertising Market by Type
6.4.3.6.2 Nigeria Digital Video Advertising Market by End User
6.4.3.7 Rest of LAMEA Digital Video Advertising Market
6.4.3.7.1 Rest of LAMEA Digital Video Advertising Market by Type
6.4.3.7.2 Rest of LAMEA Digital Video Advertising Market by End User

Chapter 7. Company Profiles
7.1 Verizon Communications, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental Analysis
7.1.4 Recent strategies and developments:
7.1.4.1 Partnerships, Collaborations, and Agreements:
7.1.4.2 Acquisition and Mergers:
7.1.4.3 Product Launches and Product Expansions:
7.2 Tremor International Ltd.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Acquisition and Mergers:
7.3 RTL Group S.A. (SpotX, Inc.)
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Recent strategies and developments:
7.3.4.1 Partnerships, Collaborations, and Agreements:
7.3.4.2 Acquisition and Mergers:
7.4 Publicis Groupe (Epsilon Data Management, LLC)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.5 Advertise.com, Inc.
7.5.1 Company Overview
7.6 PubMatic, Inc. (Komli Media)
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Partnerships, Collaborations, and Agreements:
7.6.2.2 Product Launches and Product Expansions:
7.7 Viant Technology, LLC (Time, Inc.)
7.7.1 Company Overview
7.7.2 Recent strategies and developments:
7.7.2.1 Partnerships, Collaborations, and Agreements:
7.8 ZypMedia, Inc.
7.8.1 Company Overview
7.8.2 Recent strategies and developments:
7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 JW Player, Inc.
7.9.1 Company Overview
7.1 Chocolate, Inc.
7.10.1 Company overview
7.10.2 Recent strategies and developments:
7.10.2.1 Product Launches and Product Expansions:
TABLE 1 Global Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 2 Global Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Digital Video Advertising Market
TABLE 4 Product Launches And Product Expansions– Digital Video Advertising Market
TABLE 5 Mergers & Acquisitions – Digital Video Advertising Market
TABLE 6 Global Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 7 Global Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 8 Global Desktop Digital Video Advertising Market by Region, 2016 - 2019, USD Million
TABLE 9 Global Desktop Digital Video Advertising Market by Region, 2020 - 2026, USD Million
TABLE 10 Global Mobile Digital Video Advertising Market by Region, 2016 - 2019, USD Million
TABLE 11 Global Mobile Digital Video Advertising Market by Region, 2020 - 2026, USD Million
TABLE 12 Global Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 13 Global Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 14 Global Retail Digital Video Advertising Market by Region, 2016 - 2019, USD Million
TABLE 15 Global Retail Digital Video Advertising Market by Region, 2020 - 2026, USD Million
TABLE 16 Global Media & Entertainment Digital Video Advertising Market by Region, 2016 - 2019, USD Million
TABLE 17 Global Media & Entertainment Digital Video Advertising Market by Region, 2020 - 2026, USD Million
TABLE 18 Global Automotive Digital Video Advertising Market by Region, 2016 - 2019, USD Million
TABLE 19 Global Automotive Digital Video Advertising Market by Region, 2020 - 2026, USD Million
TABLE 20 Global Telecom Digital Video Advertising Market by Region, 2016 - 2019, USD Million
TABLE 21 Global Telecom Digital Video Advertising Market by Region, 2020 - 2026, USD Million
TABLE 22 Global Financial Services Digital Video Advertising Market by Region, 2016 - 2019, USD Million
TABLE 23 Global Financial Services Digital Video Advertising Market by Region, 2020 - 2026, USD Million
TABLE 24 Global Consumer Goods & Electronics Digital Video Advertising Market by Region, 2016 - 2019, USD Million
TABLE 25 Global Consumer Goods & Electronics Digital Video Advertising Market by Region, 2020 - 2026, USD Million
TABLE 26 Global Others Digital Video Advertising Market by Region, 2016 - 2019, USD Million
TABLE 27 Global Others Digital Video Advertising Market by Region, 2020 - 2026, USD Million
TABLE 28 Global Digital Video Advertising Market by Region, 2016 - 2019, USD Million
TABLE 29 Global Digital Video Advertising Market by Region, 2020 - 2026, USD Million
TABLE 30 North America Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 31 North America Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 32 North America Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 33 North America Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 34 North America Desktop Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 35 North America Desktop Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 36 North America Mobile Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 37 North America Mobile Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 38 North America Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 39 North America Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 40 North America Retail Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 41 North America Retail Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 42 North America Media & Entertainment Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 43 North America Media & Entertainment Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 44 North America Automotive Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 45 North America Automotive Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 46 North America Telecom Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 47 North America Telecom Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 48 North America Financial Services Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 49 North America Financial Services Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 50 North America Consumer Goods & Electronics Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 51 North America Consumer Goods & Electronics Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 52 North America Others Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 53 North America Others Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 54 North America Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 55 North America Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 56 US Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 57 US Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 58 US Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 59 US Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 60 US Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 61 US Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 62 Canada Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 63 Canada Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 64 Canada Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 65 Canada Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 66 Canada Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 67 Canada Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 68 Mexico Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 69 Mexico Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 70 Mexico Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 71 Mexico Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 72 Mexico Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 73 Mexico Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 74 Rest of North America Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 75 Rest of North America Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 76 Rest of North America Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 77 Rest of North America Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 78 Rest of North America Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 79 Rest of North America Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 80 Europe Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 81 Europe Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 82 Europe Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 83 Europe Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 84 Europe Desktop Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 85 Europe Desktop Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 86 Europe Mobile Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 87 Europe Mobile Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 88 Europe Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 89 Europe Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 90 Europe Retail Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 91 Europe Retail Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 92 Europe Media & Entertainment Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 93 Europe Media & Entertainment Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 94 Europe Automotive Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 95 Europe Automotive Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 96 Europe Telecom Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 97 Europe Telecom Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 98 Europe Financial Services Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 99 Europe Financial Services Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 100 Europe Consumer Goods & Electronics Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 101 Europe Consumer Goods & Electronics Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 102 Europe Others Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 103 Europe Others Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 104 Europe Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 105 Europe Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 106 Germany Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 107 Germany Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 108 Germany Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 109 Germany Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 110 Germany Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 111 Germany Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 112 UK Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 113 UK Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 114 UK Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 115 UK Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 116 UK Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 117 UK Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 118 France Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 119 France Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 120 France Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 121 France Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 122 France Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 123 France Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 124 Russia Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 125 Russia Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 126 Russia Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 127 Russia Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 128 Russia Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 129 Russia Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 130 Spain Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 131 Spain Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 132 Spain Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 133 Spain Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 134 Spain Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 135 Spain Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 136 Italy Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 137 Italy Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 138 Italy Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 139 Italy Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 140 Italy Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 141 Italy Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 142 Rest of Europe Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 143 Rest of Europe Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 144 Rest of Europe Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 145 Rest of Europe Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 146 Rest of Europe Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 147 Rest of Europe Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 148 Asia Pacific Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 149 Asia Pacific Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 150 Asia Pacific Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 151 Asia Pacific Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 152 Asia Pacific Desktop Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 153 Asia Pacific Desktop Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 154 Asia Pacific Mobile Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 155 Asia Pacific Mobile Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 156 Asia Pacific Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 157 Asia Pacific Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 158 Asia Pacific Retail Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 159 Asia Pacific Retail Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 160 Asia Pacific Media & Entertainment Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 161 Asia Pacific Media & Entertainment Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 162 Asia Pacific Automotive Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 163 Asia Pacific Automotive Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 164 Asia Pacific Telecom Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 165 Asia Pacific Telecom Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 166 Asia Pacific Financial Services Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 167 Asia Pacific Financial Services Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 168 Asia Pacific Consumer Goods & Electronics Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 169 Asia Pacific Consumer Goods & Electronics Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 170 Asia Pacific Others Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 171 Asia Pacific Others Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 172 Asia Pacific Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 173 Asia Pacific Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 174 China Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 175 China Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 176 China Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 177 China Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 178 China Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 179 China Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 180 Japan Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 181 Japan Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 182 Japan Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 183 Japan Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 184 Japan Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 185 Japan Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 186 India Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 187 India Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 188 India Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 189 India Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 190 India Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 191 India Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 192 South Korea Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 193 South Korea Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 194 South Korea Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 195 South Korea Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 196 South Korea Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 197 South Korea Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 198 Singapore Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 199 Singapore Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 200 Singapore Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 201 Singapore Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 202 Singapore Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 203 Singapore Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 204 Malaysia Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 205 Malaysia Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 206 Malaysia Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 207 Malaysia Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 208 Malaysia Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 209 Malaysia Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 210 Rest of Asia Pacific Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 211 Rest of Asia Pacific Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 212 Rest of Asia Pacific Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 213 Rest of Asia Pacific Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 214 Rest of Asia Pacific Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 215 Rest of Asia Pacific Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 216 LAMEA Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 217 LAMEA Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 218 LAMEA Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 219 LAMEA Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 220 LAMEA Desktop Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 221 LAMEA Desktop Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 222 LAMEA Mobile Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 223 LAMEA Mobile Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 224 LAMEA Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 225 LAMEA Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 226 LAMEA Retail Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 227 LAMEA Retail Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 228 LAMEA Media & Entertainment Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 229 LAMEA Media & Entertainment Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 230 LAMEA Automotive Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 231 LAMEA Automotive Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 232 LAMEA Telecom Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 233 LAMEA Telecom Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 234 LAMEA Financial Services Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 235 LAMEA Financial Services Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 236 LAMEA Consumer Goods & Electronics Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 237 LAMEA Consumer Goods & Electronics Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 238 LAMEA Others Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 239 LAMEA Others Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 240 LAMEA Digital Video Advertising Market by Country, 2016 - 2019, USD Million
TABLE 241 LAMEA Digital Video Advertising Market by Country, 2020 - 2026, USD Million
TABLE 242 Brazil Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 243 Brazil Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 244 Brazil Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 245 Brazil Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 246 Brazil Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 247 Brazil Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 248 Argentina Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 249 Argentina Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 250 Argentina Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 251 Argentina Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 252 Argentina Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 253 Argentina Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 254 UAE Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 255 UAE Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 256 UAE Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 257 UAE Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 258 UAE Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 259 UAE Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 260 Saudi Arabia Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 261 Saudi Arabia Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 262 Saudi Arabia Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 263 Saudi Arabia Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 264 Saudi Arabia Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 265 Saudi Arabia Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 266 South Africa Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 267 South Africa Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 268 South Africa Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 269 South Africa Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 270 South Africa Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 271 South Africa Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 272 Nigeria Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 273 Nigeria Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 274 Nigeria Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 275 Nigeria Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 276 Nigeria Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 277 Nigeria Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 278 Rest of LAMEA Digital Video Advertising Market, 2016 - 2019, USD Million
TABLE 279 Rest of LAMEA Digital Video Advertising Market, 2020 - 2026, USD Million
TABLE 280 Rest of LAMEA Digital Video Advertising Market by Type, 2016 - 2019, USD Million
TABLE 281 Rest of LAMEA Digital Video Advertising Market by Type, 2020 - 2026, USD Million
TABLE 282 Rest of LAMEA Digital Video Advertising Market by End User, 2016 - 2019, USD Million
TABLE 283 Rest of LAMEA Digital Video Advertising Market by End User, 2020 - 2026, USD Million
TABLE 284 key information – Verizon Communications, Inc.
TABLE 285 Key Information – Tremor International Ltd.
TABLE 286 Key Information – RTL Group S.A.
TABLE 287 key information – Publicis Groupe
TABLE 288 Key information –Advertise.com, Inc.
TABLE 289 key information – PubMatic, Inc.
TABLE 290 Key Information –Viant Technology, LLC
TABLE 291 Key Information – ZypMedia, Inc.
TABLE 292 Key Information – JW Player, Inc.
TABLE 293 Key Information – Chocolate, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018,Mar – 2020, May) Leading Players
FIG 5 Recent strategies and developments: Verizon Communications, Inc.
FIG 6 Recent strategies and developments: RTL Group S.A.
FIG 7 Recent strategies and developments: PubMatic, Inc.

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