The Asia Pacific Toys and Games Market would witness market growth of 7.4% CAGR during the forecast period (2021-2027).
The presence of high-income group customers across the world is expected to propel the growth of the toys and games market. In addition, middle-range toys and games acquired the maximum sale worldwide in the past few years. Additionally, sports and outdoor toys also witnessed a surge in sales. Moreover, the heavy inclination of customers towards cartoons and movies is escalating the purchasing rate of action figures and accessories. Thus, the rollout of new cartoons and movies is accelerating the sales of action figures and accessories, which is also contributing to the growth of the toys and games market.
In Asia-Pacific, the nations are witnessing a significant surge in disposable income due to which, parents are increasingly focusing on their child’s development, in which toys and games are playing an important role. In addition, nations like China have abolished the country’s one-child policy, owing to which there is a rise in the number of the child population that is anticipated to fuel the growth of the toys and games market during the forecasting period.
Additionally, parents and educators prefer to develop child’s skills through educational toys rather than giving them core skills, which is anticipated to offer lucrative opportunities for the toys and games market. Moreover, India and China are the two prominent countries across the region due to which, several vendors are entering the market. Further, the growing number of middle-class groups and an increasing number of retail outlets are some of the factors that are fueling the demand for toys and games. Furthermore, the growing interest of children along with their parents in art-based gadgets, science & technology, and math is having a positive impact on the sales of educational toys and games. Thus, these factors are anticipated to propel the growth of the regional toys and games market in the upcoming years.
The China market dominated the Asia Pacific 9 - 15 age Market by Country 2020, thereby, achieving a market value of $18,265.8 million by 2027. The Japan market is showcasing a CAGR of 6.1% during (2021 - 2027). Additionally, The India market is anticipated to witness a CAGR of 7.4% during (2021 - 2027).
Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product Type, the market is segmented into Electronic Games, Outdoor & Sports, Games and Puzzles, Dolls, Preschool Toys and Others. Based on End User, the market is segmented into 0-8 Age, 9-15 Age and 15 Age & above. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Toys and Games Market is Projected to reach USD 469 Billion by 2027, at a CAGR of 6.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Sony Corporation (Sony Interactive Entertainment LLC), VTech Holdings Limited, NetEase, Inc., LEGO Group (KIRKBI A/S), Dream International Limited, Nintendo Co., Ltd., Mattel, Inc., JAKKS Pacific, Inc. and Playmates Toys Limited (Playmates Holdings Ltd.).
Scope of the Study
Market Segments Covered in the Report:
By Distribution Channel
By Product Type
- Electronic Games
- Outdoor & Sports
- Games and Puzzles
- Dolls
- Preschool Toys
- Others
By End User
- 0 - 8 age
- 9 - 15 age
- 15 age & above
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Microsoft Corporation
- Sony Corporation (Sony Interactive Entertainment LLC)
- VTech Holdings Limited
- NetEase, Inc.
- LEGO Group (KIRKBI A/S)
- Dream International Limited
- Nintendo Co., Ltd.
- Mattel, Inc.
- JAKKS Pacific, Inc.
- Playmates Toys Limited (Playmates Holdings Ltd.)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Toys and Games Market, by Distribution Channel
1.4.2 Asia Pacific Toys and Games Market, by Product Type
1.4.3 Asia Pacific Toys and Games Market, by End User
1.4.4 Asia Pacific Toys and Games Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun – 2021, Aug) Leading Players
Chapter 4. Asia Pacific Toys and Games Market by Distribution Channel
4.1.1.1 Asia Pacific Offline Market by Country
4.1.1.2 Asia Pacific Online Market by Country
Chapter 5. Asia Pacific Toys and Games Market by Product Type
5.1 Asia Pacific Electronic Games Market by Country
5.2 Asia Pacific Outdoor & Sports Market by Country
5.3 Asia Pacific Games and Puzzles Market by Country
5.4 Asia Pacific Dolls Market by Country
5.5 Asia Pacific Preschool Toys Market by Country
5.6 Asia Pacific Other Product Type Market by Country
Chapter 6. Asia Pacific Toys and Games Market by End User
6.1 Asia Pacific 0 - 8 age Market by Country
6.2 Asia Pacific 9 - 15 age Market by Country
6.3 Asia Pacific 15 age & above Market by Country
Chapter 7. Asia Pacific Toys and Games Market by Country
7.1 China Toys and Games Market
7.1.1 China Toys and Games Market by Distribution Channel
7.1.2 China Toys and Games Market by Product Type
7.1.3 China Toys and Games Market by End User
7.2 Japan Toys and Games Market
7.2.1 Japan Toys and Games Market by Distribution Channel
7.2.2 Japan Toys and Games Market by Product Type
7.2.3 Japan Toys and Games Market by End User
7.3 India Toys and Games Market
7.3.1 India Toys and Games Market by Distribution Channel
7.3.2 India Toys and Games Market by Product Type
7.3.3 India Toys and Games Market by End User
7.4 South Korea Toys and Games Market
7.4.1 South Korea Toys and Games Market by Distribution Channel
7.4.2 South Korea Toys and Games Market by Product Type
7.4.3 South Korea Toys and Games Market by End User
7.5 Singapore Toys and Games Market
7.5.1 Singapore Toys and Games Market by Distribution Channel
7.5.2 Singapore Toys and Games Market by Product Type
7.5.3 Singapore Toys and Games Market by End User
7.6 Malaysia Toys and Games Market
7.6.1 Malaysia Toys and Games Market by Distribution Channel
7.6.2 Malaysia Toys and Games Market by Product Type
7.6.3 Malaysia Toys and Games Market by End User
7.7 Rest of Asia Pacific Toys and Games Market
7.7.1 Rest of Asia Pacific Toys and Games Market by Distribution Channel
7.7.2 Rest of Asia Pacific Toys and Games Market by Product Type
7.7.3 Rest of Asia Pacific Toys and Games Market by End User
Chapter 8. Company Profiles
8.1 Microsoft Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.1 Recent strategies and developments:
8.1.1.1 Partnerships, Collaborations, and Agreements:
8.1.1.2 Acquisitions and Mergers:
8.1.2 SWOT Analysis
8.2 Sony Corporation (Sony Interactive Entertainment LLC)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisitions and Mergers:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 VTech Holdings Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Launches:
8.4 NetEase, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisitions and Mergers:
8.5 LEGO Group (KIRKBI A/S)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Research & Development Expenses
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.6 Dream International Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.7 Nintendo Co., Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Mattel, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations and Agreements:
8.9 JAKKS Pacific, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.10. Playmates Toys Limited (Playmates Holdings Ltd.)
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
TABLE 1 Asia Pacific Toys and Games Market, 2017 - 2020, USD Million
TABLE 2 Asia Pacific Toys and Games Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Toys and Games Market
TABLE 4 Product Launches And Product Expansions– Toys and Games Market
TABLE 5 Acquisition and Mergers– Toys and Games Market
TABLE 6 Asia Pacific Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 7 Asia Pacific Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 8 Asia Pacific Offline Market by Country, 2017 - 2020, USD Million
TABLE 9 Asia Pacific Offline Market by Country, 2021 - 2027, USD Million
TABLE 10 Asia Pacific Online Market by Country, 2017 - 2020, USD Million
TABLE 11 Asia Pacific Online Market by Country, 2021 - 2027, USD Million
TABLE 12 Asia Pacific Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 13 Asia Pacific Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 14 Asia Pacific Electronic Games Market by Country, 2017 - 2020, USD Million
TABLE 15 Asia Pacific Electronic Games Market by Country, 2021 - 2027, USD Million
TABLE 16 Asia Pacific Outdoor & Sports Market by Country, 2017 - 2020, USD Million
TABLE 17 Asia Pacific Outdoor & Sports Market by Country, 2021 - 2027, USD Million
TABLE 18 Asia Pacific Games and Puzzles Market by Country, 2017 - 2020, USD Million
TABLE 19 Asia Pacific Games and Puzzles Market by Country, 2021 - 2027, USD Million
TABLE 20 Asia Pacific Dolls Market by Country, 2017 - 2020, USD Million
TABLE 21 Asia Pacific Dolls Market by Country, 2021 - 2027, USD Million
TABLE 22 Asia Pacific Preschool Toys Market by Country, 2017 - 2020, USD Million
TABLE 23 Asia Pacific Preschool Toys Market by Country, 2021 - 2027, USD Million
TABLE 24 Asia Pacific Other Product Type Market by Country, 2017 - 2020, USD Million
TABLE 25 Asia Pacific Other Product Type Market by Country, 2021 - 2027, USD Million
TABLE 26 Asia Pacific Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 27 Asia Pacific Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 28 Asia Pacific 0 - 8 age Market by Country, 2017 - 2020, USD Million
TABLE 29 Asia Pacific 0 - 8 age Market by Country, 2021 - 2027, USD Million
TABLE 30 Asia Pacific 9 - 15 age Market by Country, 2017 - 2020, USD Million
TABLE 31 Asia Pacific 9 - 15 age Market by Country, 2021 - 2027, USD Million
TABLE 32 Asia Pacific 15 age & above Market by Country, 2017 - 2020, USD Million
TABLE 33 Asia Pacific 15 age & above Market by Country, 2021 - 2027, USD Million
TABLE 34 Asia Pacific Toys and Games Market by Country, 2017 - 2020, USD Million
TABLE 35 Asia Pacific Toys and Games Market by Country, 2021 - 2027, USD Million
TABLE 36 China Toys and Games Market, 2017 - 2020, USD Million
TABLE 37 China Toys and Games Market, 2021 - 2027, USD Million
TABLE 38 China Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 39 China Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 40 China Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 41 China Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 42 China Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 43 China Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 44 Japan Toys and Games Market, 2017 - 2020, USD Million
TABLE 45 Japan Toys and Games Market, 2021 - 2027, USD Million
TABLE 46 Japan Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 47 Japan Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 48 Japan Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 49 Japan Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 50 Japan Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 51 Japan Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 52 India Toys and Games Market, 2017 - 2020, USD Million
TABLE 53 India Toys and Games Market, 2021 - 2027, USD Million
TABLE 54 India Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 55 India Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 56 India Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 57 India Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 58 India Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 59 India Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 60 South Korea Toys and Games Market, 2017 - 2020, USD Million
TABLE 61 South Korea Toys and Games Market, 2021 - 2027, USD Million
TABLE 62 South Korea Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 63 South Korea Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 64 South Korea Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 65 South Korea Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 66 South Korea Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 67 South Korea Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 68 Singapore Toys and Games Market, 2017 - 2020, USD Million
TABLE 69 Singapore Toys and Games Market, 2021 - 2027, USD Million
TABLE 70 Singapore Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 71 Singapore Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 72 Singapore Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 73 Singapore Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 74 Singapore Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 75 Singapore Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 76 Malaysia Toys and Games Market, 2017 - 2020, USD Million
TABLE 77 Malaysia Toys and Games Market, 2021 - 2027, USD Million
TABLE 78 Malaysia Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 79 Malaysia Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 80 Malaysia Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 81 Malaysia Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 82 Malaysia Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 83 Malaysia Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 84 Rest of Asia Pacific Toys and Games Market, 2017 - 2020, USD Million
TABLE 85 Rest of Asia Pacific Toys and Games Market, 2021 - 2027, USD Million
TABLE 86 Rest of Asia Pacific Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 87 Rest of Asia Pacific Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 88 Rest of Asia Pacific Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 89 Rest of Asia Pacific Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 90 Rest of Asia Pacific Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 91 Rest of Asia Pacific Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 92 key information – Microsoft Corporation
TABLE 93 Key Information – Sony Corporation
TABLE 94 key information – VTech Holdings Limited
TABLE 95 key information – NetEase, Inc.
TABLE 96 key information – LEGO Group
TABLE 97 key information – Dream International Limited
TABLE 98 key information – Nintendo Co., Ltd.
TABLE 99 key information – Mattel, Inc.
TABLE 100 key information – JAKKS Pacific, Inc.
TABLE 101 key information – Playmates Toys Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2017, Jun – 2021, Aug) Leading Players
FIG 5 Recent strategies and developments: Microsoft Corporation
FIG 6 SWOT Analysis: Microsoft Corporation
FIG 7 Recent strategies and developments: Sony Corporation
FIG 8 Swot analysis: sony corporation
FIG 9 Recent strategies and developments: VTech Holdings Limited
FIG 10 Recent strategies and developments: NetEase, Inc.
FIG 11 Recent strategies and developments: Nintendo Co., Ltd.