The Asia Pacific Social Commerce Market would witness market growth of 29.7% CAGR during the forecast period (2020-2026). Social commerce basically uses social networking websites like Instagram, Facebook, and Twitter to promote, endorse, and sell the products and services offered by them. The success of any social commerce campaigns is measured by the extent to which consumers interact with the marketing strategies of the companies through retweets, likes, and shares.
A large number of social media users is likely to contribute to market growth. Because of an increasing number of social media users, sellers in the Asia Pacific are using social media platforms like Instagram, Twitter, and Facebook to advertise their products. Though the social commerce market growth shows prospective, concern about customer data privacy will pose a challenge to the growth of this industry. Vendors are leveraging technologies such as big data, blockchain, and AI to progress the customer’s buying experience, and will also play a crucial role in elevating the industry’s growth. Though, these technologies are growing yet to be explored well in the social commerce space. As a result, incidences of cyber-attacks and privacy issues may hinder the growth of the market to a certain extent.
Advancement in technology by online platforms, artificial intelligence, virtual reality, blockchain technology, big data, and virtual assistants are transforming the way social media users purchase online. The confusion of privacy issues has increased among the users owing to these changes. The users are concerned about the unauthorized access to their information as many of these sites are not protected against the risk of cyber-attacks. Security concerns are temporary as vendors are joining hands with third-party payment processors to enable a more secure payment environment for the consumers. So, long-term issues that regarding data privacy will be manageable and create opportunities for the growth of the market.
Based on Business Model, the market is segmented into Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Apparel, Personal & Beauty Care, Home Products, Accessories, Food & Beverages and Health Supplements & Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: Social Commerce Market in Asia Pacific is expected to register a CAGR of 29.7% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., PayPal Holdings, Inc. (eBay), Twitter, Inc., Microsoft Corporation (LinkedIn Corporation), Alibaba Group Holdings Limited (Taobao), Sina Corporation, Pinterest, Inc., Etsy, Inc., Reddit, Inc. (Advance Publications, Inc.), and Poshmark, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
By Product Type
- Apparel
- Personal & Beauty Care
- Home Products
- Accessories
- Food & Beverages
- Health Supplements & Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Companies Profiled
- PayPal Holdings, Inc. (eBay)
- Twitter, Inc.
- Microsoft Corporation (LinkedIn Corporation)
- Alibaba Group Holdings Limited (Taobao)
- Sina Corporation
- Pinterest, Inc.
- Etsy, Inc.
- Reddit, Inc. (Advance Publications, Inc.)
- Poshmark, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Social Commerce Market, by Business Model
1.4.2 Asia Pacific Social Commerce Market, by Product Type
1.4.3 Asia Pacific Social Commerce Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jul – 2020, Oct) Leading Players
Chapter 4. Asia Pacific Social Commerce Market by Business Model
4.1 Asia Pacific Business to Consumer (B2C) Social Commerce Market by Country
4.2 Asia Pacific Business to Business (B2B) Social Commerce Market by Country
4.3 Asia Pacific Consumer to Consumer (C2C) Social Commerce Market by Country
Chapter 5. Asia Pacific Social Commerce Market by Product Type
5.1 Asia Pacific Apparel Social Commerce Market by Country
5.2 Asia Pacific Personal & Beauty Care Social Commerce Market by Country
5.3 Asia Pacific Home Products Social Commerce Market by Country
5.4 Asia Pacific Accessories Social Commerce Market by Country
5.5 Asia Pacific Food & Beverages Social Commerce Market by Country
5.6 Asia Pacific Health Supplements & Others Social Commerce Market by Country
Chapter 6. Asia Pacific Social Commerce Market by Country
6.1 China Social Commerce Market
6.1.1 China Social Commerce Market by Business Model
6.1.2 China Social Commerce Market by Product Type
6.2 Japan Social Commerce Market
6.2.1 Japan Social Commerce Market by Business Model
6.2.2 Japan Social Commerce Market by Product Type
6.3 India Social Commerce Market
6.3.1 India Social Commerce Market by Business Model
6.3.2 India Social Commerce Market by Product Type
6.4 South Korea Social Commerce Market
6.4.1 South Korea Social Commerce Market by Business Model
6.4.2 South Korea Social Commerce Market by Product Type
6.5 Singapore Social Commerce Market
6.5.1 Singapore Social Commerce Market by Business Model
6.5.2 Singapore Social Commerce Market by Product Type
6.6 Malaysia Social Commerce Market
6.6.1 Malaysia Social Commerce Market by Business Model
6.6.2 Malaysia Social Commerce Market by Product Type
6.7 Rest of Asia Pacific Social Commerce Market
6.7.1 Rest of Asia Pacific Social Commerce Market by Business Model
6.7.2 Rest of Asia Pacific Social Commerce Market by Product Type
Chapter 7. Company Profiles
7.1 Facebook, Inc.
7.1.1 Company Overview
7.1.1 Financial Analysis
7.1.2 Regional Analysis
7.1.3 Research & Development Expense
7.1.4 Recent strategies and developments:
7.1.4.1 Acquisition and Mergers:
7.1.4.2 Product Launches and Product Expansions:
7.1.5 SWOT Analysis
7.2 PayPal Holdings, Inc. (eBay)
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Partnerships, Collaborations, and Agreements:
7.2.5.2 Product Launches and Product Expansions:
7.3 Twitter, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 Recent strategies and developments:
7.3.5.1 Product Launches and Product Expansions:
7.3.6 SWOT Analysis
7.4 Microsoft Corporation (LinkedIn Corporation)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.4.5 Recent strategies and developments:
7.4.5.1 Product Launches and Product Expansions:
7.4.6 SWOT Analysis
7.5 Alibaba Group Holdings Limited (Taobao)
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental Analysis
7.5.4 Recent strategies and developments:
7.5.4.1 Partnerships, Collaborations, and Agreements:
7.5.4.2 Product Launches and Product Expansions:
7.6 Sina Corporation
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental Analysis
7.7 Pinterest, Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Research & Development Expense
7.7.5 Recent strategies and developments:
7.7.5.1 Partnerships, Collaborations, and Agreements:
7.7.5.2 Product Launches and Product Expansions:
7.8 Etsy, Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Regional Analysis
7.8.4 Recent strategies and developments:
7.8.4.1 Acquisition and Mergers:
7.8.4.2 Geographical Expansions:
7.9 Reddit, Inc. (Advance Publications, Inc.)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Partnerships, Collaborations, and Agreements:
7.9.2.2 Product Launches and Product Expansions:
7.10. Poshmark, Inc.
7.10.1 Company Overview
7.10.2 Recent strategies and developments:
7.10.2.1 Product Launches and Product Expansions:
TABLE 1 Asia Pacific Social Commerce Market, 2016 - 2019, USD Million
TABLE 2 Asia Pacific Social Commerce Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Social Commerce Market
TABLE 4 Product Launches And Product Expansions– Social Commerce Market
TABLE 5 Geographical Expansions– Social Commerce Market
TABLE 6 Acquisition and Mergers– Social Commerce Market
TABLE 7 Asia Pacific Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 8 Asia Pacific Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 9 Asia Pacific Business to Consumer (B2C) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 10 Asia Pacific Business to Consumer (B2C) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 11 Asia Pacific Business to Business (B2B) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 12 Asia Pacific Business to Business (B2B) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 13 Asia Pacific Consumer to Consumer (C2C) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 14 Asia Pacific Consumer to Consumer (C2C) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 15 Asia Pacific Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 16 Asia Pacific Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 17 Asia Pacific Apparel Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 18 Asia Pacific Apparel Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 19 Asia Pacific Personal & Beauty Care Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 20 Asia Pacific Personal & Beauty Care Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 21 Asia Pacific Home Products Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 22 Asia Pacific Home Products Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 23 Asia Pacific Accessories Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 24 Asia Pacific Accessories Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 25 Asia Pacific Food & Beverages Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 26 Asia Pacific Food & Beverages Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 27 Asia Pacific Health Supplements & Others Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 28 Asia Pacific Health Supplements & Others Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 29 Asia Pacific Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 30 Asia Pacific Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 31 China Social Commerce Market, 2016 - 2019, USD Million
TABLE 32 China Social Commerce Market, 2020 - 2026, USD Million
TABLE 33 China Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 34 China Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 35 China Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 36 China Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 37 Japan Social Commerce Market, 2016 - 2019, USD Million
TABLE 38 Japan Social Commerce Market, 2020 - 2026, USD Million
TABLE 39 Japan Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 40 Japan Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 41 Japan Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 42 Japan Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 43 India Social Commerce Market, 2016 - 2019, USD Million
TABLE 44 India Social Commerce Market, 2020 - 2026, USD Million
TABLE 45 India Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 46 India Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 47 India Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 48 India Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 49 South Korea Social Commerce Market, 2016 - 2019, USD Million
TABLE 50 South Korea Social Commerce Market, 2020 - 2026, USD Million
TABLE 51 South Korea Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 52 South Korea Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 53 South Korea Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 54 South Korea Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 55 Singapore Social Commerce Market, 2016 - 2019, USD Million
TABLE 56 Singapore Social Commerce Market, 2020 - 2026, USD Million
TABLE 57 Singapore Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 58 Singapore Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 59 Singapore Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 60 Singapore Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 61 Malaysia Social Commerce Market, 2016 - 2019, USD Million
TABLE 62 Malaysia Social Commerce Market, 2020 - 2026, USD Million
TABLE 63 Malaysia Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 64 Malaysia Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 65 Malaysia Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 66 Malaysia Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 67 Rest of Asia Pacific Social Commerce Market, 2016 - 2019, USD Million
TABLE 68 Rest of Asia Pacific Social Commerce Market, 2020 - 2026, USD Million
TABLE 69 Rest of Asia Pacific Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 70 Rest of Asia Pacific Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 71 Rest of Asia Pacific Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 72 Rest of Asia Pacific Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 73 key information – Facebook, Inc.
TABLE 74 Key Information – PayPal Holdings, Inc.
TABLE 75 Key Information – Twitter, Inc.
TABLE 76 key information – Microsoft Corporation
TABLE 77 Key Information – Alibaba Group Holdings Limited
TABLE 78 Key information – Sina Corporation
TABLE 79 Key Information – Pinterest, Inc.
TABLE 80 Key Information – Etsy, Inc.
TABLE 81 key information – Reddit, Inc.
TABLE 82 Key Information – Poshmark, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jul – 2020, Oct) Leading Players
FIG 5 Recent strategies and developments: Facebook, Inc.
FIG 6 SWOT Analysis: Facebook, Inc.
FIG 7 Recent strategies and developments: PayPal Holdings, Inc.
FIG 8 SWOT Analysis: Twitter, Inc.
FIG 9 SWOT Analysis: Microsoft Corporation
FIG 10 Recent strategies and developments: Alibaba Group Holdings Limited
FIG 11 Recent strategies and developments: Pinterest, Inc.
FIG 12 Recent strategies and developments: Etsy, Inc.
FIG 13 Recent strategies and developments: Reddit, Inc.