The Asia Pacific Smart Toys Market would witness market growth of 17.3% CAGR during the forecast period (2021-2027).
Sales of toys and games based on popular characters from cartoons, movies, and television shows have increased, contributing to the expansion of the toys and games business. Rapidly evolving consumer preferences and a growing population are two variables that are estimated to increase the demand for these toys. Additionally, adult consumers, as well as youngsters, are anticipated to enhance toy and game sales, particularly in areas such as action figures and accessories. Other factors driving demand for toys and games include the rising popularity of smart toys, rising desire for eco-friendly toys, and widespread adoption of free-to-play gaming.
China is continuously expanding its budget for the education sector of the country. In 2018, the Government of China spent 4% of the total GDP, which is 520 billion USD, of the country on its education sector. Moreover in 2018, the expenditure raised by 8.15% in comparison of 2017. The increasing government budget of various countries on the education sector would facilitate the penetration of the smart toys across this region.
The rising disposable income of consumers across various developing nations of the region is among the major factors accelerating the adoption of the smart toys across the region. In addition, nations like China and India are witnessing an increase in the child population. For instance, according to the Ministry of Health & Family Welfare, in India, 13% of the Indian population was aging between 0-6 years in 2011.
The China market dominated the Asia Pacific Smart Toys Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $2,106.8 million by 2027. The Japan market is estimated to witness a CAGR of 16.4% during (2021 - 2027). Additionally, The India market would experience a CAGR of 17.8% during (2021 - 2027).
Based on Product, the market is segmented into Interactive Games and Robots. Based on Distribution Channel, the market is segmented into Offline and Online. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Smart Toys Market is Projected to reach USD 24.2 Billion by 2027, at a CAGR of 15.4%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include LEGO Group (KIRKBI A/S), Mattel, Inc., Hasbro, Inc., Tomy Company, Ltd., VTech Holdings Limited, Pillar Learning, Geobra BrandstÄtter Stiftung & Co. KG, Sega Sammy Holdings, Inc. (Sega Toys Co., Ltd.), Primo toys, and Konami Holdings Corporation.
Scope of the Study
Market Segments Covered in the Report:
By Product
By Distribution Channel
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- LEGO Group (KIRKBI A/S)
- Mattel, Inc.
- Hasbro, Inc.
- Tomy Company, Ltd.
- VTech Holdings Limited
- Pillar Learning
- Geobra Brandstätter Stiftung & Co. KG
- Sega Sammy Holdings, Inc. (Sega Toys Co., Ltd.)
- Primo toys
- Konami Holdings Corporation
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Smart Toys Market, by Product
1.4.2 Asia Pacific Smart Toys Market, by Distribution Channel
1.4.3 Asia Pacific Smart Toys Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition and scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Asia Pacific Smart Toys Market by Product
3.1 Asia Pacific Interactive Games Market by Country
3.2 Asia Pacific Robots Market by Country
Chapter 4. Asia Pacific Smart Toys Market by Distribution Channel
4.1 Asia Pacific Offline Market by Country
4.2 Asia Pacific Online Market by Country
Chapter 5. Asia Pacific Smart Toys Market by Country
5.1 China Smart Toys Market
5.1.1 China Smart Toys Market by Product
5.1.2 China Smart Toys Market by Distribution Channel
5.2 Japan Smart Toys Market
5.2.1 Japan Smart Toys Market by Product
5.2.2 Japan Smart Toys Market by Distribution Channel
5.3 India Smart Toys Market
5.3.1 India Smart Toys Market by Product
5.3.2 India Smart Toys Market by Distribution Channel
5.4 South Korea Smart Toys Market
5.4.1 South Korea Smart Toys Market by Product
5.4.2 South Korea Smart Toys Market by Distribution Channel
5.5 Singapore Smart Toys Market
5.5.1 Singapore Smart Toys Market by Product
5.5.2 Singapore Smart Toys Market by Distribution Channel
5.6 Malaysia Smart Toys Market
5.6.1 Malaysia Smart Toys Market by Product
5.6.2 Malaysia Smart Toys Market by Distribution Channel
5.7 Rest of Asia Pacific Smart Toys Market
5.7.1 Rest of Asia Pacific Smart Toys Market by Product
5.7.2 Rest of Asia Pacific Smart Toys Market by Distribution Channel
Chapter 6. Company Profiles
6.1 LEGO Group (KIRKBI A/S)
6.1.1 Company Overview
6.1.2 Financial Analysis
6.1.3 Research & Development Expenses
6.1.4 Recent strategies and developments:
6.1.4.1 Partnerships, Collaborations, and Agreements:
6.1.4.2 Geographical Expansions:
6.2 Mattel, Inc.
6.2.1 Company Overview
6.2.2 Financial Analysis
6.2.3 Segmental and Regional Analysis
6.2.4 Research & Development Expenses
6.3 Hasbro, Inc.
6.3.1 Company Overview
6.3.2 Financial Analysis
6.3.3 Segmental and Regional Analysis
6.4 Tomy Company, Ltd.
6.4.1 Company Overview
6.4.2 Financial Analysis
6.4.3 Segmental and Regional Analysis
6.5 VTech Holdings Limited
6.5.1 Company Overview
6.5.2 Financial Analysis
6.5.3 Segmental and Regional Analysis
6.5.4 Research & Development Expenses
6.5.5 Recent strategies and developments:
6.5.5.1 Product Launches and Product Expansions:
6.6 Pillar Learning
6.6.1 Company Overview
6.7 Geobra Brandstätter Stiftung & Co. KG
6.7.1 Company Overview
6.8 Sega Sammy Holdings, Inc. (Sega Toys Co., Ltd.)
6.8.1 Company Overview
6.8.2 Financial Analysis
6.8.3 Segmental and Regional Analysis
6.8.4 Research & Development Expenses
6.9 Primo Toys
6.9.1 Company Overview
6.10. Konami Holdings Corporation
6.10.1 Company Overview
6.10.2 Financial Analysis
6.10.3 Segmental and Regional Analysis
6.10.4 Research & Development Expenses
TABLE 1 Asia Pacific Smart Toys Market, 2017 - 2020, USD Million
TABLE 2 Asia Pacific Smart Toys Market, 2021 - 2027, USD Million
TABLE 3 Asia Pacific Smart Toys Market by Product, 2017 - 2020, USD Million
TABLE 4 Asia Pacific Smart Toys Market by Product, 2021 - 2027, USD Million
TABLE 5 Asia Pacific Interactive Games Market by Country, 2017 - 2020, USD Million
TABLE 6 Asia Pacific Interactive Games Market by Country, 2021 - 2027, USD Million
TABLE 7 Asia Pacific Robots Market by Country, 2017 - 2020, USD Million
TABLE 8 Asia Pacific Robots Market by Country, 2021 - 2027, USD Million
TABLE 9 Asia Pacific Smart Toys Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 10 Asia Pacific Smart Toys Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 11 Asia Pacific Offline Market by Country, 2017 - 2020, USD Million
TABLE 12 Asia Pacific Offline Market by Country, 2021 - 2027, USD Million
TABLE 13 Asia Pacific Online Market by Country, 2017 - 2020, USD Million
TABLE 14 Asia Pacific Online Market by Country, 2021 - 2027, USD Million
TABLE 15 Asia Pacific Smart Toys Market by Country, 2017 - 2020, USD Million
TABLE 16 Asia Pacific Smart Toys Market by Country, 2021 - 2027, USD Million
TABLE 17 China Smart Toys Market, 2017 - 2020, USD Million
TABLE 18 China Smart Toys Market, 2021 - 2027, USD Million
TABLE 19 China Smart Toys Market by Product, 2017 - 2020, USD Million
TABLE 20 China Smart Toys Market by Product, 2021 - 2027, USD Million
TABLE 21 China Smart Toys Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 22 China Smart Toys Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 23 Japan Smart Toys Market, 2017 - 2020, USD Million
TABLE 24 Japan Smart Toys Market, 2021 - 2027, USD Million
TABLE 25 Japan Smart Toys Market by Product, 2017 - 2020, USD Million
TABLE 26 Japan Smart Toys Market by Product, 2021 - 2027, USD Million
TABLE 27 Japan Smart Toys Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 28 Japan Smart Toys Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 29 India Smart Toys Market, 2017 - 2020, USD Million
TABLE 30 India Smart Toys Market, 2021 - 2027, USD Million
TABLE 31 India Smart Toys Market by Product, 2017 - 2020, USD Million
TABLE 32 India Smart Toys Market by Product, 2021 - 2027, USD Million
TABLE 33 India Smart Toys Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 34 India Smart Toys Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 35 South Korea Smart Toys Market, 2017 - 2020, USD Million
TABLE 36 South Korea Smart Toys Market, 2021 - 2027, USD Million
TABLE 37 South Korea Smart Toys Market by Product, 2017 - 2020, USD Million
TABLE 38 South Korea Smart Toys Market by Product, 2021 - 2027, USD Million
TABLE 39 South Korea Smart Toys Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 40 South Korea Smart Toys Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 41 Singapore Smart Toys Market, 2017 - 2020, USD Million
TABLE 42 Singapore Smart Toys Market, 2021 - 2027, USD Million
TABLE 43 Singapore Smart Toys Market by Product, 2017 - 2020, USD Million
TABLE 44 Singapore Smart Toys Market by Product, 2021 - 2027, USD Million
TABLE 45 Singapore Smart Toys Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 46 Singapore Smart Toys Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 47 Malaysia Smart Toys Market, 2017 - 2020, USD Million
TABLE 48 Malaysia Smart Toys Market, 2021 - 2027, USD Million
TABLE 49 Malaysia Smart Toys Market by Product, 2017 - 2020, USD Million
TABLE 50 Malaysia Smart Toys Market by Product, 2021 - 2027, USD Million
TABLE 51 Malaysia Smart Toys Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 52 Malaysia Smart Toys Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 53 Rest of Asia Pacific Smart Toys Market, 2017 - 2020, USD Million
TABLE 54 Rest of Asia Pacific Smart Toys Market, 2021 - 2027, USD Million
TABLE 55 Rest of Asia Pacific Smart Toys Market by Product, 2017 - 2020, USD Million
TABLE 56 Rest of Asia Pacific Smart Toys Market by Product, 2021 - 2027, USD Million
TABLE 57 Rest of Asia Pacific Smart Toys Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 58 Rest of Asia Pacific Smart Toys Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 59 key information – LEGO Group
TABLE 60 key information – Mattel, Inc.
TABLE 61 key information – Hasbro, Inc.
TABLE 62 key information – Tomy Company, Ltd.
TABLE 63 key information – VTech Holdings Limited
TABLE 64 Key Information – Pillar Learning
TABLE 65 key information – Geobra Brandstätter Stiftung & Co. KG
TABLE 66 Key Information – Sega Sammy Holdings, Inc.
TABLE 67 key information – Primo toys
TABLE 68 Key information – Konami Holdings Corporation
List of Figures
FIG 1 Methodology for the research