Asia Pacific Menstrual Health Apps Market Size, Share & Industry Analysis Report By Platform (Android and iOS), By Application (Period Cycle Tracking, Fertility & Ovulation Management, and Menstrual Health Management), By Country and Growth Forecast, 2025 - 2032

The Asia Pacific Menstrual Health Apps Market would witness market growth of 20.8% CAGR during the forecast period (2025-2032).

The China market dominated the Asia Pacific Menstrual Health Apps Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $459.6 million by 2032. The Japan market is registering a CAGR of 19.9% during (2025 - 2032). Additionally, The India market would showcase a CAGR of 21.4% during (2025 - 2032).

The Asia Pacific region has witnessed a significant transformation in the adoption of menstrual health applications over the past decade. Initially, awareness and discussions around menstrual health were limited due to cultural taboos and lack of education. However, with the proliferation of smartphones and increased internet penetration, especially in countries like China, India, and Japan, there has been a surge in the use of digital health solutions, including menstrual health apps.

Government initiatives and public health campaigns have played a pivotal role in promoting women's health and encouraging the use of digital tools. For instance, various health departments across the region have launched programs to educate women about reproductive health, emphasizing the importance of tracking menstrual cycles for early detection of health issues. These efforts have been instrumental in breaking down societal barriers and fostering a more open dialogue about menstrual health.

China’s menstrual health app market is rapidly evolving, reflecting a larger transformation within the country’s digital health ecosystem. Increasing urbanization, a growing middle class, and progressive shifts in societal attitudes toward women’s health are fueling the popularity of apps that provide menstrual tracking and reproductive wellness services. Menstruation, once a sensitive or even taboo topic, is now being openly discussed across digital platforms, leading to heightened interest in tools that support health literacy and self-monitoring. Particularly among younger women, there is a demand for intuitive, tech-enabled solutions that align with their lifestyle and offer autonomy in managing health needs.

In Japan, the menstrual health apps market is maturing into a highly refined segment of digital healthcare. The country’s deep-rooted appreciation for technology, cleanliness, and efficiency has created fertile ground for well-designed apps that enable women to discreetly and accurately track their reproductive health. Societal focus on wellness, longevity, and preventive health makes menstrual tracking not just a reproductive tool but a gateway into understanding broader health patterns. While menstruation is still discussed with some discretion, the younger generation is actively adopting digital tools that bring convenience and autonomy to personal health management.

South Korea’s menstrual health apps market is positioned at the intersection of advanced technology and evolving health consciousness. The country’s population is highly connected, with widespread adoption of smartphones, wearables, and digital health tools. In urban areas especially, women are embracing mobile apps to manage their menstrual health discreetly and effectively. There’s growing societal awareness around both physical and mental health, and menstrual tracking is increasingly being viewed not just as a reproductive need, but as a broader wellness practice. Therefore, Asia Pacific is the fastest-growing region, fuelled by digital expansion, youth demographics, and rising health awareness, making it a hotspot for scalable and inclusive app solutions.

Free Valuable Insights: The Global Menstrual Health Apps Market is Predict to reach USD 6.90 Billion by 2032, at a CAGR of 19.9%

Based on Platform, the market is segmented into Android and iOS. Based on Application, the market is segmented into Period Cycle Tracking, Fertility & Ovulation Management, and Menstrual Health Management. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

• Flo Health Inc.
• Maven Clinic Co.
• Willow Blossom Holdco Limited (ELVIE)
• NaturalCycles Nordic AB
• Glow, Inc.
• BioWink GmbH (Clue)
• Awesome Health Inc. (Ava App)
• Feminina Group, Inc. (Gennev)
• Joii Limited
• Fitbit, Inc. (Google LLC)

Asia Pacific Menstrual Health Apps Market Report Segmentation

By Platform

• Android
• iOS

By Application

• Period Cycle Tracking
• Fertility & Ovulation Management
• Menstrual Health Management

By Country

• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Menstrual Health Apps Market, by Platform
1.4.2 Asia Pacific Menstrual Health Apps Market, by Application
1.4.3 Asia Pacific Menstrual Health Apps Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Recent Strategies Deployed in Menstrual Health Apps Market

Chapter 5. Value Chain Analysis of Menstrual Health Apps Market
5.1 Research & Development (R&D)
5.2 Software Development & UX/UI Design
5.3 Data Integration & Privacy Compliance
5.4 Marketing & User Acquisition
5.5 Distribution & Platform Management
5.6 Customer Support & Community Engagement
5.7 Monetization & Revenue Management
5.8 Feedback Loop & Continuous Improvement

Chapter 6. Key Costumer Criteria - Menstrual Health Apps Market

Chapter 7. Asia Pacific Menstrual Health Apps Market by Platform
7.1 Asia Pacific Android Market by Country
7.2 Asia Pacific iOS Market by Country

Chapter 8. Asia Pacific Menstrual Health Apps Market by Application
8.1 Asia Pacific Period Cycle Tracking Market by Country
8.2 Asia Pacific Fertility & Ovulation Management Market by Country
8.3 Asia Pacific Menstrual Health Management Market by Country

Chapter 9. Asia Pacific Menstrual Health Apps Market by Country
9.1 China Menstrual Health Apps Market
9.1.1 China Menstrual Health Apps Market by Platform
9.1.2 China Menstrual Health Apps Market by Application
9.2 Japan Menstrual Health Apps Market
9.2.1 Japan Menstrual Health Apps Market by Platform
9.2.2 Japan Menstrual Health Apps Market by Application
9.3 India Menstrual Health Apps Market
9.3.1 India Menstrual Health Apps Market by Platform
9.3.2 India Menstrual Health Apps Market by Application
9.4 South Korea Menstrual Health Apps Market
9.4.1 South Korea Menstrual Health Apps Market by Platform
9.4.2 South Korea Menstrual Health Apps Market by Application
9.5 Australia Menstrual Health Apps Market
9.5.1 Australia Menstrual Health Apps Market by Platform
9.5.2 Australia Menstrual Health Apps Market by Application
9.6 Malaysia Menstrual Health Apps Market
9.6.1 Malaysia Menstrual Health Apps Market by Platform
9.6.2 Malaysia Menstrual Health Apps Market by Application
9.7 Rest of Asia Pacific Menstrual Health Apps Market
9.7.1 Rest of Asia Pacific Menstrual Health Apps Market by Platform
9.7.2 Rest of Asia Pacific Menstrual Health Apps Market by Application

Chapter 10. Company Profiles
10.1 Flo Health Inc.
10.1.1 Company Overview
10.1.2 Recent strategies and developments:
10.1.2.1 Partnerships, Collaborations, and Agreements:
10.1.2.2 Product Launches and Product Expansions:
10.2 Maven Clinic Co.
10.2.1 Company Overview
10.3 Willow Blossom Holdco Limited (ELVIE)
10.3.1 Company Overview
10.3.2 Recent strategies and developments:
10.3.2.1 Product Launches and Product Expansions:
10.4 NaturalCycles Nordic AB
10.4.1 Company Overview
10.5 Glow, Inc.
10.5.1 Company Overview
10.6 BioWink GmbH (Clue)
10.6.1 Company Overview
10.6.2 Recent strategies and developments:
10.6.2.1 Partnerships, Collaborations, and Agreements:
10.6.2.2 Product Launches and Product Expansions:
10.7 Awesome Health Inc. (Ava App)
10.7.1 Company Overview
10.8 Feminina Group, Inc. (Gennev)
10.8.1 Company Overview
10.9 Joii Limited
10.9.1 Company Overview
10.10. Fitbit, Inc. (Google LLC)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses

TABLE 1 Asia Pacific Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 2 Asia Pacific Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 3 Key Costumer Criteria - Menstrual Health Apps Market
TABLE 4 Asia Pacific Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 5 Asia Pacific Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 6 Asia Pacific Android Market by Country, 2021 - 2024, USD Million
TABLE 7 Asia Pacific Android Market by Country, 2025 - 2032, USD Million
TABLE 8 Asia Pacific iOS Market by Country, 2021 - 2024, USD Million
TABLE 9 Asia Pacific iOS Market by Country, 2025 - 2032, USD Million
TABLE 10 Use Case – 1 Android-Based Personalized Cycle Management for Emerging Markets
TABLE 11 Use Case - 2 Hormonal Wellness & Lifestyle Integration via Apple HealthKit
TABLE 12 Asia Pacific Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 13 Asia Pacific Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 14 Asia Pacific Period Cycle Tracking Market by Country, 2021 - 2024, USD Million
TABLE 15 Asia Pacific Period Cycle Tracking Market by Country, 2025 - 2032, USD Million
TABLE 16 Asia Pacific Fertility & Ovulation Management Market by Country, 2021 - 2024, USD Million
TABLE 17 Asia Pacific Fertility & Ovulation Management Market by Country, 2025 - 2032, USD Million
TABLE 18 Asia Pacific Menstrual Health Management Market by Country, 2021 - 2024, USD Million
TABLE 19 Asia Pacific Menstrual Health Management Market by Country, 2025 - 2032, USD Million
TABLE 20 Use Case - 1 Predictive Period Cycle Tracking for Adolescent Health Education
TABLE 21 Use Case - 2 AI-Based Fertility & Ovulation Management for Couples Trying to Conceive
TABLE 22 Use Case - 3 Menstrual Health Management for Endometriosis & PCOS Patients
TABLE 23 Asia Pacific Menstrual Health Apps Market by Country, 2021 - 2024, USD Million
TABLE 24 Asia Pacific Menstrual Health Apps Market by Country, 2025 - 2032, USD Million
TABLE 25 China Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 26 China Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 27 China Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 28 China Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 29 China Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 30 China Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 31 Japan Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 32 Japan Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 33 Japan Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 34 Japan Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 35 Japan Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 36 Japan Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 37 India Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 38 India Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 39 India Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 40 India Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 41 India Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 42 India Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 43 South Korea Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 44 South Korea Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 45 South Korea Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 46 South Korea Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 47 South Korea Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 48 South Korea Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 49 Australia Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 50 Australia Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 51 Australia Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 52 Australia Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 53 Australia Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 54 Australia Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 55 Malaysia Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 56 Malaysia Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 57 Malaysia Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 58 Malaysia Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 59 Malaysia Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 60 Malaysia Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 61 Rest of Asia Pacific Menstrual Health Apps Market, 2021 - 2024, USD Million
TABLE 62 Rest of Asia Pacific Menstrual Health Apps Market, 2025 - 2032, USD Million
TABLE 63 Rest of Asia Pacific Menstrual Health Apps Market by Platform, 2021 - 2024, USD Million
TABLE 64 Rest of Asia Pacific Menstrual Health Apps Market by Platform, 2025 - 2032, USD Million
TABLE 65 Rest of Asia Pacific Menstrual Health Apps Market by Application, 2021 - 2024, USD Million
TABLE 66 Rest of Asia Pacific Menstrual Health Apps Market by Application, 2025 - 2032, USD Million
TABLE 67 Key Information – Flo Health Inc.
TABLE 68 Key Information – Maven Clinic Co.
TABLE 69 Key Information – Willow Blossom Holdco Limited
TABLE 70 Key Information – NaturalCycles Nordic AB
TABLE 71 Key Information – Glow, Inc.
TABLE 72 Key Information – BioWink GmbH
TABLE 73 Key Information – Awesome Health Inc.
TABLE 74 Key Information – Feminina Group, Inc.
TABLE 75 Key Information – Joii Limited
TABLE 76 Key Information – Fitbit, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Menstrual Health Apps Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Menstrual Health Apps Market
FIG 4 PORTER’S FIVE FORCES ANALYSIS – ARTIFICIAL INTELLIGENCE IN SPORTS MARKET
FIG 5 Value Chain Analysis - Menstrual Health Apps Market
FIG 6 Key Costumer Criteria - Menstrual Health Apps Market
FIG 7 Asia Pacific Menstrual Health Apps Market share by Platform, 2024
FIG 8 Asia Pacific Menstrual Health Apps Market share by Platform, 2032
FIG 9 Asia Pacific Menstrual Health Apps Market by Platform, 2021 - 2032, USD Million
FIG 10 Asia Pacific Menstrual Health Apps Market share by Application, 2024
FIG 11 Asia Pacific Menstrual Health Apps Market share by Application, 2032
FIG 12 Asia Pacific Menstrual Health Apps Market by Application, 2021 - 2032, USD Million
FIG 13 Asia Pacific Menstrual Health Apps Market share by Country, 2024
FIG 14 Asia Pacific Menstrual Health Apps Market share by Country, 2032
FIG 15 Asia Pacific Menstrual Health Apps Market by Country, 2021 - 2032, USD Million
FIG 16 Recent strategies and developments: Flo Health Inc.
FIG 17 Recent strategies and developments: BioWink GmbH