Asia Pacific Internet of Behaviors Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Small & Medium Enterprises (SMEs) and Large Enterprises), By Industry, By Application, By Country and Growth Forecast, 2023 - 2030

The Asia Pacific Internet of Behaviors Market would witness market growth of 23.5% CAGR during the forecast period (2023-2030).

By tracking search histories, browser cookies, location information, and other data, e-commerce platforms also employ IoB in smartphones and other devices to create precise user behavior models. Additionally, businesses develop connections between every linked device to build a fluid model across every customer's device. Additionally, the market is anticipated to increase due to the trend toward digitalization in several sectors, including telecom & IT, healthcare, and BFSI, among others.

For instance, utilizing user data models, retailers are adopting IoB to manage inventory and organize products in storefronts from best-selling to worst-selling. Due to the diverse client demands, IoB is also anticipated to benefit small and medium-sized businesses. In addition, the market is anticipated to be driven by the growing number of IoT devices, which aid in collecting massive amounts of data needed to create behavioral models.

Due to the presence of a sizable consumer population, South Asia Pacific is anticipated to become the most advantageous market for the Internet of Behavior. This will present possibilities for behavioral analytics businesses to gain an understanding of consumer behavior and plan their marketing/sales campaigns accordingly. In the near future, market expansion is anticipated to be aided by rising government initiatives for cloud investments in IoB and smart cities. The adoption of high-speed network technology, greater interest in the industry by foreign businesses, and rising demand from developing nations like India, Indonesia, and Australia are all anticipated to contribute to the market's rise.

Similarly, the Philippines is creating a thorough manufacturing road plan to reverse nearly 50 years of steady deindustrialization. In order to escape the resource curse, Indonesia established an updated Industry Law in 2014. Through its "Made in China 2025" program, even the People's Republic of China (PRC) is encouraging the growth of high-technology companies as well as the application of technology in the manufacturing process. Hence, the demand for IoB is increasing in the region owing to the rapid incorporation of technology and support from the government.

The China market dominated the Asia Pacific Internet of Behaviors Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $145,001.3 million by 2030. The Japan market would showcase a CAGR of 22.7% during (2023 - 2030). Additionally, The India market is anticipated to grow at a CAGR of 24.3% during (2023 - 2030).

Based on Enterprise Size, the market is segmented into Small & Medium Enterprises (SMEs) and Large Enterprises. Based on Industry, the market is segmented into BFSI, Media & Entertainment, Retail & e-Commerce, Telecom & IT, Power, Healthcare, Manufacturing and Others. Based on Application, the market is segmented into Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

Free Valuable Insights: The Worldwide Internet of Behaviors Market is Projected to reach USD 1818 Billion by 2030, at a CAGR of 22.9%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Aware, Inc., Alteryx, Inc., Vertica Systems (OpenText Corporation), NICE Ltd., NuData Security Inc. (Mastercard, Inc.), Riverbed Technology, Inc. (Thoma Bravo), Coveo Solutions Inc, Cognitive Scale Inc. (Tecnotree Corporation), Capillary Technologies India Limited, and Sweet Analytics Limited.

Scope of the Study

Market Segments Covered in the Report:

By Enterprise Size

• Small & Medium Enterprises (SMEs)
• Large Enterprises

By Industry

• BFSI
• Media & Entertainment
• Retail & e-Commerce
• Telecom & IT
• Power
• Healthcare
• Manufacturing
• Others

By Application

• Advertising Campaign
• Digital Marketing
• Content Delivery
• Brand Promotion
• Others

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

• Aware, Inc.
• Alteryx, Inc.
• Vertica Systems (OpenText Corporation)
• NICE Ltd.
• NuData Security Inc. (Mastercard, Inc.)
• Riverbed Technology, Inc. (Thoma Bravo)
• Coveo Solutions Inc
• Cognitive Scale Inc. (Tecnotree Corporation)
• Capillary Technologies India Limited
• Sweet Analytics Limited

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Internet of Behaviors Market, by Enterprise Size
1.4.2 Asia Pacific Internet of Behaviors Market, by Industry
1.4.3 Asia Pacific Internet of Behaviors Market, by Application
1.4.4 Asia Pacific Internet of Behaviors Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis

Chapter 4. Strategies deployed in Internet of Behaviours Market

Chapter 5. Asia Pacific Internet of Behaviors Market by Enterprise Size
5.1 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country
5.2 Asia Pacific Large Enterprises Market by Country

Chapter 6. Asia Pacific Internet of Behaviors Market by Industry
6.1 Asia Pacific BFSI Market by Country
6.2 Asia Pacific Media & Entertainment Market by Country
6.3 Asia Pacific Retail & e-Commerce Market by Country
6.4 Asia Pacific Telecom & IT Market by Country
6.5 Asia Pacific Power Market by Country
6.6 Asia Pacific Healthcare Market by Country
6.7 Asia Pacific Manufacturing Market by Country
6.8 Asia Pacific Others Market by Country

Chapter 7. Asia Pacific Internet of Behaviors Market by Application
7.1 Asia Pacific Advertising Campaign Market by Country
7.2 Asia Pacific Digital Marketing Market by Country
7.3 Asia Pacific Content Delivery Market by Country
7.4 Asia Pacific Brand Promotion Market by Country
7.5 Asia Pacific Others Market by Country

Chapter 8. Asia Pacific Internet of Behaviors Market by Country
8.1 China Internet of Behaviors Market
8.1.1 China Internet of Behaviors Market by Enterprise Size
8.1.2 China Internet of Behaviors Market by Industry
8.1.3 China Internet of Behaviors Market by Application
8.2 Japan Internet of Behaviors Market
8.2.1 Japan Internet of Behaviors Market by Enterprise Size
8.2.2 Japan Internet of Behaviors Market by Industry
8.2.3 Japan Internet of Behaviors Market by Application
8.3 India Internet of Behaviors Market
8.3.1 India Internet of Behaviors Market by Enterprise Size
8.3.2 India Internet of Behaviors Market by Industry
8.3.3 India Internet of Behaviors Market by Application
8.4 South Korea Internet of Behaviors Market
8.4.1 South Korea Internet of Behaviors Market by Enterprise Size
8.4.2 South Korea Internet of Behaviors Market by Industry
8.4.3 South Korea Internet of Behaviors Market by Application
8.5 Singapore Internet of Behaviors Market
8.5.1 Singapore Internet of Behaviors Market by Enterprise Size
8.5.2 Singapore Internet of Behaviors Market by Industry
8.5.3 Singapore Internet of Behaviors Market by Application
8.6 Malaysia Internet of Behaviors Market
8.6.1 Malaysia Internet of Behaviors Market by Enterprise Size
8.6.2 Malaysia Internet of Behaviors Market by Industry
8.6.3 Malaysia Internet of Behaviors Market by Application
8.7 Rest of Asia Pacific Internet of Behaviors Market
8.7.1 Rest of Asia Pacific Internet of Behaviors Market by Enterprise Size
8.7.2 Rest of Asia Pacific Internet of Behaviors Market by Industry
8.7.3 Rest of Asia Pacific Internet of Behaviors Market by Application

Chapter 9. Company Profiles
9.1 Coveo Solutions Inc
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Research & Development Expenses
9.1.4 Recent strategies and developments:
9.1.4.1 Product Launches and Product Expansions:
9.1.4.2 Acquisition and Mergers:
9.1.5 SWOT Analysis
9.2 Cognitive Scale Inc. (Tecnotree Corporation)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 Capillary Technologies India Limited
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Recent strategies and developments:
9.3.3.1 Product Launches and Product Expansions:
9.3.3.2 Acquisition and Mergers:
9.3.4 SWOT Analysis
9.4 Sweet Analytics Limited
9.4.1 Company Overview
9.4.2 SWOT Analysis
9.5 OpenText Corporation (Vertica)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Product Type and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Aware, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Product Launches and Product Expansions:
9.6.6 SWOT Analysis
9.7 Alteryx, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Acquisition and Mergers:
9.7.6 SWOT Analysis
9.8 NICE Ltd.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 SWOT Analysis
9.8.6 SWOT Analysis: NICE Ltd.
9.9 NuData Security Inc. (Mastercard, Inc.)
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional Analysis
9.9.4 SWOT Analysis
9.9.5 SWOT Analysis: NuData Security Inc.
9.10. Riverbed Technology, Inc. (Thoma Bravo)
9.10.1 Company Overview
9.10.2 SWOT Analysis
9.10.3 SWOT Analysis: Riverbed Technology, Inc.
Chapter 10. Winning Imperatives for Asia Pacific Internet of Behavior Market

TABLE 1 Asia Pacific Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 2 Asia Pacific Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 3 Asia Pacific Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 4 Asia Pacific Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 5 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country, 2019 - 2022, USD Million
TABLE 6 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country, 2023 - 2030, USD Million
TABLE 7 Asia Pacific Large Enterprises Market by Country, 2019 - 2022, USD Million
TABLE 8 Asia Pacific Large Enterprises Market by Country, 2023 - 2030, USD Million
TABLE 9 Asia Pacific Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 10 Asia Pacific Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 11 Asia Pacific BFSI Market by Country, 2019 - 2022, USD Million
TABLE 12 Asia Pacific BFSI Market by Country, 2023 - 2030, USD Million
TABLE 13 Asia Pacific Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 14 Asia Pacific Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 15 Asia Pacific Retail & e-Commerce Market by Country, 2019 - 2022, USD Million
TABLE 16 Asia Pacific Retail & e-Commerce Market by Country, 2023 - 2030, USD Million
TABLE 17 Asia Pacific Telecom & IT Market by Country, 2019 - 2022, USD Million
TABLE 18 Asia Pacific Telecom & IT Market by Country, 2023 - 2030, USD Million
TABLE 19 Asia Pacific Power Market by Country, 2019 - 2022, USD Million
TABLE 20 Asia Pacific Power Market by Country, 2023 - 2030, USD Million
TABLE 21 Asia Pacific Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 22 Asia Pacific Healthcare Market by Country, 2023 - 2030, USD Million
TABLE 23 Asia Pacific Manufacturing Market by Country, 2019 - 2022, USD Million
TABLE 24 Asia Pacific Manufacturing Market by Country, 2023 - 2030, USD Million
TABLE 25 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 26 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
TABLE 27 Asia Pacific Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 28 Asia Pacific Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 29 Asia Pacific Advertising Campaign Market by Country, 2019 - 2022, USD Million
TABLE 30 Asia Pacific Advertising Campaign Market by Country, 2023 - 2030, USD Million
TABLE 31 Asia Pacific Digital Marketing Market by Country, 2019 - 2022, USD Million
TABLE 32 Asia Pacific Digital Marketing Market by Country, 2023 - 2030, USD Million
TABLE 33 Asia Pacific Content Delivery Market by Country, 2019 - 2022, USD Million
TABLE 34 Asia Pacific Content Delivery Market by Country, 2023 - 2030, USD Million
TABLE 35 Asia Pacific Brand Promotion Market by Country, 2019 - 2022, USD Million
TABLE 36 Asia Pacific Brand Promotion Market by Country, 2023 - 2030, USD Million
TABLE 37 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 38 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
TABLE 39 Asia Pacific Internet of Behaviors Market by Country, 2019 - 2022, USD Million
TABLE 40 Asia Pacific Internet of Behaviors Market by Country, 2023 - 2030, USD Million
TABLE 41 China Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 42 China Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 43 China Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 44 China Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 45 China Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 46 China Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 47 China Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 48 China Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 49 Japan Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 50 Japan Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 51 Japan Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 52 Japan Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 53 Japan Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 54 Japan Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 55 Japan Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 56 Japan Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 57 India Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 58 India Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 59 India Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 60 India Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 61 India Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 62 India Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 63 India Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 64 India Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 65 South Korea Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 66 South Korea Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 67 South Korea Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 68 South Korea Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 69 South Korea Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 70 South Korea Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 71 South Korea Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 72 South Korea Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 73 Singapore Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 74 Singapore Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 75 Singapore Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 76 Singapore Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 77 Singapore Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 78 Singapore Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 79 Singapore Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 80 Singapore Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 81 Malaysia Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 82 Malaysia Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 83 Malaysia Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 84 Malaysia Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 85 Malaysia Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 86 Malaysia Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 87 Malaysia Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 88 Malaysia Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 89 Rest of Asia Pacific Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 90 Rest of Asia Pacific Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 91 Rest of Asia Pacific Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 92 Rest of Asia Pacific Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 93 Rest of Asia Pacific Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 94 Rest of Asia Pacific Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 95 Rest of Asia Pacific Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 96 Rest of Asia Pacific Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 97 Key Information – Coveo Solutions Inc
TABLE 98 Key Information – Cognitive Scale Inc.
TABLE 99 Key Information – Capillary Technologies India Limited
TABLE 100 Key Information – Sweet Analytics Limited
TABLE 101 Key Information – OpenText Corporation
TABLE 102 Key Information – Aware, Inc.
TABLE 103 Key Information – Alteryx, Inc.
TABLE 104 Key Information – NICE Ltd.
TABLE 105 Key Information – NuData Security Inc.
TABLE 106 Key Information – Riverbed Technology, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Internet of Behaviors Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Internet of Behaviors Market
FIG 4 Porter’s Five Forces Analysis – Internet of Behaviors Market
FIG 5 Asia Pacific Internet of Behaviors Market share by Enterprise Size, 2022
FIG 6 Asia Pacific Internet of Behaviors Market share by Enterprise Size, 2030
FIG 7 Asia Pacific Internet of Behaviors Market by Enterprise Size, 2019 - 2030, USD Million
FIG 8 Asia Pacific Internet of Behaviors Market share by Industry, 2022
FIG 9 Asia Pacific Internet of Behaviors Market share by Industry, 2030
FIG 10 Asia Pacific Internet of Behaviors Market by Industry, 2019 - 2030, USD Million
FIG 11 Asia Pacific Internet of Behaviors Market share by Application, 2022
FIG 12 Asia Pacific Internet of Behaviors Market share by Application, 2030
FIG 13 Asia Pacific Internet of Behaviors Market by Application, 2019 - 2030, USD Million
FIG 14 Asia Pacific Internet of Behaviors Market share by Country, 2022
FIG 15 Asia Pacific Internet of Behaviors Market share by Country, 2030
FIG 16 Asia Pacific Internet of Behaviors Market by Country, 2019 - 2030, USD Million
FIG 17 SWOT Analysis: Coveo Solutions Inc
FIG 18 SWOT Analysis: Cognitive Scale Inc.
FIG 19 SWOT Analysis: Capillary Technologies India Limited
FIG 20 SWOT Analysis: Sweet Analytics Limited
FIG 21 SWOT Analysis: OpenText Corporation
FIG 22 SWOT Analysis: Aware, Inc.
FIG 23 SWOT Analysis: Alteryx, Inc.