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According to a new report Global Digital Marketing Software Market, published by KBV research, the Market size is expected to reach $77.4 billion by 2023, rising at a market growth of 13% CAGR during the forecast period.
North America market holds the largest market share in Global CRM Software Market by Region in 2016, and would continue to be a dominant market till 2023; growing at a CAGR of 8.5 % during the forecast period.
The Europe market is expected to witness a CAGR of 8.6% during (2017 - 2023) in Global Email Marketing Software Market. Additionally, The Asia Pacific market is expected to witness a CAGR of 12.8% during (2017 - 2023) in Global Social Media Advertising Market.
The KBV Cardinal Matrix is a visual representation about the key players in the industry. The matrix is designed considering the major strategic developments including Mergers & Acquisitions, product launches, partnership among others and the financial strength of the company in the considered years.
KBV Cardinal Matrix - Global Digital Marketing Software Market
Based on the Analysis presented in the Cardinal matrix, Microsoft Corporation, IBM Corporation and Oracle Corporation are the forerunners in market.Source: KBV Research Analysis, Company Publications and Secondary Research
The Large Enterprises market held maximum market share within the Organizational Size segment in 2016, and would continue to be a dominant market till 2023. The Small & Medium Enterprises market is expected to witness a CAGR of 17.3% during (2017 - 2023).
The Media & Entertainment market held the largest market share within the Verticals segment in 2016, and would continue to be a dominant segment till 2023, growing at a CAGR of 11.2 % during the forecast period. The Healthcare market would garner market value of $8,910.3 million by 2023.
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors have been discussed in the report with the competition analysis and elaborated company profiles of Adobe Systems, Inc., Oracle Corporation, SAP SE, Salesforce, Inc., IBM Corporation, Microsoft Corporation, SAS Institute, Inc., Marketo, Inc., Act-On Software, Inc., and HubSpot, Inc.
By Organization Size
By Deployment Mode
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