Market Definition
The Greeting Cards Market refers to the global market for physical and digital cards designed to convey personal, social, emotional, festive, and professional messages for various occasions. These products are used to express greetings, appreciation, congratulations, sympathy, affection, and other sentiments through printed text, illustrations, photographs, personalized messages, and digital multimedia content. The market encompasses traditional printed greeting cards, handmade and customized cards, and commercially available electronic greeting cards (e-cards) distributed through physical retail outlets and online platforms. Greeting cards are purchased by individual consumers, businesses, and institutions for personal celebrations, seasonal events, relationship-building, and corporate communication purposes.
The market includes physical greeting cards and paid e-cards across all occasions, covering standard and personalized designs, handmade, premium, pop-up, musical, animated, and interactive formats. It covers online and offline sales to individuals, businesses, and institutions for personal greetings, celebrations, appreciation, and professional communication.
The market excludes gift cards, general stationery, standalone invitations, non-greeting postcards, free digital greetings, and unrelated printing or design services. Separately sold gifts, decorations, card accessories, and messaging platforms without greeting card-specific revenue are also excluded.