Market Definition
The Carbonated Soft Drink Market refers to the global market for non-alcoholic, flavored beverages containing dissolved carbon dioxide, which produces their characteristic carbonation or fizz. These beverages are typically formulated using carbonated water, sweeteners, flavoring agents, and other permitted ingredients. The market includes regular, reduced-sugar, diet, and zero-sugar carbonated soft drinks sold through retail, foodservice, and online distribution channels.
The market includes regular, reduced-sugar, diet, and zero-sugar carbonated soft drinks in cola, citrus, orange, ginger ale, tonic, and other flavors. Products are sold in PET bottles, cans, glass bottles, and other packaging through retail, foodservice, and online channels, including brands such as Coca-Cola, Pepsi, Sprite, Fanta, 7UP, Mountain Dew, and Dr Pepper.
The market excludes plain carbonated water, energy and sports drinks, alcoholic beverages, non-carbonated drinks, and functional beverages primarily marketed for health benefits. It also excludes equipment, machinery, syrups, concentrates, and raw materials sold separately from finished carbonated soft drinks.